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Browse 1957 New Distribution articles about Consumer & Categories.
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1957 articles · Page 34 of 82
New Consumption in the Second Half: Some 'Break Out', Others Trapped in Traffic
New consumption brands are undergoing a reshuffle, with sales declining in August 2021 due to rising traffic costs and low ROI. Brands that fail to 'break out' and become the top-of-mind choice in their category risk being trapped in traffic and facing growth bottlenecks.
深燃团队Hankou No.2 Factory Launches New Cherry Series: 'Cherry Juejuezi' Debuts, Igniting Social Buzz and Creating Joy with Young Consumers
Cherries are delicious and visually appealing, and due to their light luxury, high quality, and premium price, 'cherry freedom' once became a hot topic on social media, even trending on Weibo. Recently, Hankou No.2 Factory launched three new cherry-flavored products: Cherry Freedom Tea Sparkling Juice Tea, Hey Dong Cherry Strawberry Jelly Soda, and Cherry Black Forest Cake Charcoal Roasted Milk Tea. As 'cherry freedom' is widely discussed on social platforms, Hankou No.2 Factory's Cherry Juejuezi series makes its debut, sparking new conversations.
秦淮County Towns: The Hardest Fortress for Sugar-Free Beverages
Sugar-free beverages have been trending in first- and second-tier cities for years, but in county towns, they are largely ignored. A field survey in Wu'an, Hebei, reveals that despite being stocked in supermarkets, these drinks struggle to sell, as local consumers prioritize taste, social value, and cost-effectiveness over health.
市值榜研究组Tianjin Autumn Sugar Fair: Choose Trendy Snacks & Convenience Foods, Win iPhone 13 at Westin on Wudadao!
The 2021 National Autumn Sugar and Wine Fair will be held in Tianjin from October 19-21, with the hotel exhibition from October 14-18. As a key platform for distributors to select products, merchants from all over the country flock to it every year. But with many hotels, categories, manufacturers, and products, how can you efficiently navigate the fair, select trending and profitable products, and have a relaxed and new experience? Our view is to focus on hot categories, lock in popular hotels, and consider interactive activities during the fair, ensuring distributors have a sense of participation and honor.
New DistributionTao Shiquan of Jiangxiaobai: Ten Years of Seeking Truth, Creating What Does Not Exist
The essence of innovation is to create what does not exist on the basis of seeking truth and being pragmatic. After ten years of running Jiangxiaobai, Tao Shiquan shares his deep reflections on the challenges of growth, the importance of real user marketing, and the need to create genuine value through long-term thinking.
陶石泉Kedi Dairy's 'Twists and Turns': Penalized for Financial Fraud
Kedi Dairy (stock abbreviation 'ST Kedi') announced it received a prior notice of administrative penalty and market ban from the CSRC Henan bureau for allegedly inflating profits and violating information disclosure rules. The company faces a 600,000 yuan fine, while its chairman Zhang Qinghai faces a 900,000 yuan fine and a 10-year market ban. The notice reveals that from 2016 to 2018, Kedi Dairy inflated revenue by 836 million yuan and profits by 298 million yuan.
New DistributionFalling Behind? Time to Change Your Circle!
As technology advances, traditional FMCG distribution is undergoing dramatic changes, with new channels and business models emerging. Distributors must decide whether to chase trends or focus on fundamentals, but many are realizing they are being left behind. The article urges traditional players to break out of their old circles and embrace new ones to stay competitive.
新经销刘少德From the Hubei Team: Why Snow Beer Keeps Winning
Behind the miracles of the Chinese market, Snow Beer's success is attributed to its focus on people, organizational restructuring, and effective tools. The Hubei marketing team, especially during the COVID-19 pandemic, demonstrated resilience and innovation, leading to significant market gains and setting a model for victory.
陈思廷Terminal is King, Where is the Way, Can New Store Commerce Be the Antidote?
The article discusses the evolution of the 'terminal is king' sales model in FMCG, emphasizing that while offline channels remain crucial, brands must integrate digital tools to enhance terminal efficiency. It introduces 'New Store Commerce' as a solution to overcome physical limitations of stores by leveraging dual stores, dual scenarios, dual IPs, dual experiences, and a toolkit of cloud store, community, live streaming, and WeChat Moments to empower terminals and connect with consumers.
朱朝阳Is Opening a Physical Snack Store Still Profitable in 2021?
Physical snack stores remain a dominant sales channel, accounting for over 70% of the leisure snack market. Despite the presence of leading brands, the market is highly fragmented, offering opportunities for new entrants. This article examines the business model of 'Snack Busy', a chain focusing on affordable snacks in central China, and discusses its profitability, regional characteristics, and the evolving consumer habits that favor cost-effectiveness.
赵小米Who Is Mass-Producing New Consumer Founders?
The article explores the phenomenon of former Procter & Gamble (P&G) employees becoming founders of new consumer brands in China, leveraging their training and marketing expertise. It highlights examples like Perfect Diary's Huang Jinfeng and HFP's Lü Bo, while noting that despite their advantages, these founders face significant challenges in sustaining growth.
全天候科技If It's Not Expensive, It Doesn't Deserve to Be Called 'New Consumption'
New consumption brands are increasingly pricing products at premium levels, from 30-40 yuan cups of tea to 40 yuan bowls of noodles, sparking consumer complaints about affordability. While some argue this reflects consumption upgrades and brand storytelling, others question whether it's a trap or a result of intense market competition, with capital still pouring into these high-priced brands despite their struggles.
开菠萝财经团队Domestic Sugar-Free Beverages Enter Explosive Growth Period, Upstream Business Also Booming
As demand for sugar-free beverages surges, the market price of erythritol has risen to around 25,000 yuan per ton. This growth is driving existing manufacturers to expand capacity and attracting new investors, intensifying competition in the erythritol industry.
New DistributionWho Can Understand Jiangxiaobai?
This article discusses the challenges and successes of Jiangxiaobai, a pioneering new consumer baijiu brand in China, and announces that its founder, Tao Shiquan, will speak at the 4th China FMCG Conference to share his insights.
陈思廷Former Jia Duobao and Special Forces Coconut Juice Executives Launch Seasoning Brand—Kouwei Quan, Redefining the Seasoning 3.0 Era
As the new consumption entrepreneurship wave heats up, more executives from traditional FMCG giants are joining the startup fray. Kouwei Quan, founded by a former sales executive with over 20 years of experience, has completed two rounds of financing within three months, aiming to redefine the seasoning industry with a focus on nutritional and functional products.
袁来The Gold Rush in the 10-Billion-Yuan Near-Expiry Food Market: Some Trade Millions Monthly, Others Worry About Inventory
Near-expiry food is becoming a hot topic in the consumer industry, attracting young consumers with steep discounts and new specialty stores. While some traders see monthly transactions in the millions, others face unstable supply and profit challenges, raising questions about the sustainability of this trend.
任子勋100,000 Group Leaders and 1,000+ Livestreamers in One Matchmaking Event: See You in Shanghai on September 23!
In 2021, FMCG industry players face unprecedented challenges as traditional channels decline. The article highlights the rise of community group buying and livestream e-commerce as key growth areas, and announces that the 4th China FMCG Conference will provide a platform for brands and distributors to connect with 60+ community group buying platforms (representing 100,000 group leaders) and top livestreamers from Douyin and Kuaishou.
陈思廷Capital Stops Investing in New Consumer Brands
Capital has stopped investing in new consumer brands, a signal that has become increasingly evident since the second quarter of this year. While the consumer market remains hot and new brands continue to emerge, investors have grown more cautious, with early-stage funding declining and attention shifting to offline opportunities.
胖鲸In-depth | How Tiansi Group's Red Bull Vitamin Flavored Drink Embeds the 'True Bull' Spirit in Consumers' Hearts
In an era where attention is fragmented by the internet, major sports events serve as an effective marketing scenario to gather consumer attention, with the Olympics being the most watched and hottest. This year's Tokyo Olympics, postponed by a year due to the pandemic, presented both opportunities and challenges for athletes. Tiansi Group's Red Bull Vitamin Flavored Drink seized this opportunity, leveraging precise marketing moves and sports sponsorships to enhance brand affinity and promote its 'True Bull' spirit.
New DistributionDali Foods H1: Revenue 11.287 billion yuan, net profit 2 billion yuan, with Meibeichen, Doudoudou, and Lehu driving growth!
On the evening of August 27, Dali Foods Group, owner of brands such as Daliyuan, Doudoudou, Lehu, and Heqizheng, announced that in the first half of 2021, the company achieved revenue of 11.287 billion yuan, a year-on-year increase of 11.1%, and net profit of 2 billion yuan, up 7.3%, setting a record high for the half-year period. The three strategic brands—short-shelf-life bread brand Meibeichen, soy-based brand Doudoudou, and functional beverage brand Lehu—were the main growth drivers, with growth rates of 52.4%, 21.5%, and 15.1%, respectively.
New DistributionIn-depth Analysis: The Most Promising Baijiu Company in China
This article provides an in-depth analysis of Jiangxiaobai, a Chinese baijiu brand that has achieved remarkable success in a highly traditional and consolidated industry. It explores the company's user-centric approach, innovative channel strategies, supply chain investments, and the role of its young team in driving growth, while also examining the challenges and opportunities it faces in the next decade.
黄晓军Tingyi's 2021 Interim Report: Instant Noodle Business 'Cools Down', Beverage Business 'Warms Up'
On August 23, Tingyi Holding Corp. released its 2021 interim results, reporting revenue of RMB 35.396 billion, up 7.47% year-on-year, and net profit of RMB 2.035 billion, down 14.50%. The instant noodle segment saw revenue decline 14.67% to RMB 12.722 billion, while the beverage segment grew 26.45% to RMB 22.276 billion.
New DistributionIn-depth | Using Zhejiang as a Sample to Examine Snow Beer's Path to Premiumization
On August 18, China Resources Beer (00291.HK) announced its interim results for the six months ended June 30, 2021. In the first half of the year, sales revenue reached RMB 19.634 billion, up 12.8% year-on-year; sales volume was approximately 6.337 million kiloliters, up 4.9% year-on-year; net profit was RMB 4.291 billion, up 106.4% year-on-year. Notably, in the premium segment, the premium strategy has been effective, with sales of sub-premium and above beer exceeding 1 million kiloliters, a significant increase of 50.9% year-on-year, indicating a structural upgrade.
陈思廷After Squatting and Watching New Consumption for Half a Year, I'm Numb
In 2021, China's new consumption sector experienced a boom, with at least 247 investment and financing events in the first half of the year, mainly in food, beverages, personal care, clothing, and beauty. The article analyzes the reasons behind this trend and predicts continued growth in the second half of the year.
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