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Browse 1957 New Distribution articles about Consumer & Categories.
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1957 articles · Page 33 of 82
Why Does the New Consumer Industry Like to Study Jiangxiaobai?
Jiangxiaobai serves as a good example for escaping the involution of the old industry. From the transformation of 'non-mainstream' to 'mainstream', to the construction of the industrial chain and moat, a higher perspective reveals new paths.
雨晴Only Being the 'Soy Milk King'? VV Soy Milk Is 'Not Content'
The tea drink market has never stopped being fiercely competitive. VV Soy Milk, long silent, has partnered with the Summer Palace to open a handmade drink shop and boldly announced plans to open over 10,000 stores. However, its market share has plummeted from a peak of 80% to just 0.51%, and its foray into tea drinks may face challenges from rising raw material costs and intense competition.
道总Why Can Liuliumei Consistently Be a Leading Player in the Chinese New Year Snack Market?
As the Double 11 shopping festival heats up, its results serve as a barometer for FMCG brands preparing for the upcoming Chinese New Year. Liuliumei, a brand specializing in plum snacks for 20 years, topped the Tmall plum food sales chart and the popular snack chart on November 1, selling 500,000 units of its Guofeng Six-Flavor Plum Family Bucket, demonstrating its continued success in the New Year snack market.
AmyInsights from Genki Forest's Offline Strategy for New Consumer Brands
The new consumer wave driven by Gen Z, combined with the 'cultural confidence' and 'national confidence' leading to the rise of 'guochao' culture, has sparked a magnificent wave of new consumer brand creation. Genki Forest, as a representative of many new consumer brands, not only gained consumer recognition and top capital追捧 from 2019 to 2020, but also firmly occupied the leading position in the beverage market, becoming a direct competitor to established brands like Coca-Cola and Nongfu Spring. Behind Genki Forest's impressive growth curve is the assistance of an offline retail data monitoring company—Mashangying. How did this company help Genki Forest achieve rapid offline sales growth, and what value and industry insights does it provide?
New DistributionThe Call to Arms Sounds~ FHC Shanghai Global Food Trade Show Arrives as Scheduled in Golden November, Multiple Highlights Previewed!
The long-awaited FHC Shanghai Global Food Trade Show will be held as scheduled from November 9 to 11 at the Shanghai New International Expo Centre (2345 Longyang Road, Pudong New Area). This year's exhibition area will reach 200,000 square meters, a 33% increase from last year, with over 2,800 exhibitors, up 25% from last year, showcasing the industry's transformation and growth.
11月在上海等你的The Call to Arms Sounds~ This Golden November, FHC Shanghai Global Food Trade Show Arrives as Scheduled, Multiple Highlights to Preview!
The long-awaited FHC Shanghai Global Food Trade Show will be held from November 9 to 11 at the Shanghai New International Expo Centre (2345 Longyang Road, Pudong New Area). This year's exhibition area will reach 200,000 square meters, a 33% increase from last year, with over 2,800 exhibitors, a 25% increase, featuring 15 overseas pavilions and more than 10 professional competitions and forums.
11月在上海等你的P&G, the "Whampoa Military Academy" of New Consumption: Elite Exodus and the Lost Eight Years
In the booming new consumption sector, many brand operators are closely linked to a business "clan"—the P&G alumni network. Behind P&G's reputation as the "Whampoa Military Academy" of new consumption lies its comprehensive talent development system and unique position in China's commercial history. This year, new consumption has become so hot that investors exclaim they can't afford to invest.
AI财经社Seven Questions About Internet-Famous New Consumer Brands
This article addresses seven key questions about the rise of new consumer brands in China, including why they emerge, whether the market is real, whether they create lasting brands, the effectiveness of digital marketing, how to evaluate them, how to build them, and whether to go offline. It emphasizes the importance of niche scenarios, brand equity, and strategic focus.
赵波Nothing New Under the Sun: The Success of Golden Signboards Relies on These 6 Old Routines
The 2021 Golden Signboard list by CBN reveals 19 brands that passed the 3-year test, including Bilibili, CHANEL, Philips, Bright Dairy, Holiland, Hema Fresh, Keep, McDonald's, Nongfu Spring, SF Express, Tmall Global, Honor of Kings, NetEase Cloud Music, WeChat, SISYPHE, Xiaomi, IKEA, Uniqlo, and Yunnan Baiyao. The article explores the common success paths behind these brands, emphasizing market opportunity selection, strategic planning, and organizational support.
洪志西David Wei: In the Next 10 Years, China Will Give Birth to at Least 100 New Consumer Companies Worth 100 Billion Yuan!
As the new consumption track heats up, the saying goes: 'Every brand is worth redoing in the future.' According to Harvest Capital, in the next decade, China will see at least 100 consumer companies with a market value exceeding 100 billion yuan. Harvest Capital has invested in unicorns like Anker Innovations, Pop Mart, Guoquan Shihui, and Shanghai Auntie, and in 2020 alone, it saw seven consumer IPOs, five of which surpassed 100 billion yuan in market value.
混沌学园Disruptive Player in the Baijiu Industry: Not Pretentious, Making Liquor That Meets Modern Needs
It is undeniable that baijiu is a product with cultural attributes. Over the years, many pioneering entrepreneurs have entered the baijiu industry with innovations, but many have failed for various reasons, indicating that the real entry ticket to the baijiu industry is not easy to obtain. In the past two years, a disruptive player has emerged in the bottled liquor market, becoming one of the fastest-growing brands in the segment within two years of launch. Its three core products, Guangliang 19, Guangliang 39, and Guangliang 59, have become unignorable presences in the sub-100 yuan bottled liquor market.
冯瑶Original 79 Yuan Sparkling Water Sold for Only 3.5 Yuan, Bought Out; Someone Ordered 30,000 Cases in One Go. Yuanqi Forest 'Fleeced' for Over 2 Million? Official: Please Request Refund
On October 26, many netizens shared on Weibo their purchases from Yuanqi Forest's official Taobao store (not Tmall flagship store) after a pricing error, with some buying 3 cases for just 10.55 yuan. The store has since removed all products and posted a notice pleading with customers to apply for refunds, as the error caused losses exceeding the store's capacity. Yuanqi Forest confirmed the operational accident and said they are working on a solution.
New DistributionYili Acquires Stake in Ausnutria, Securing Leading Position in Global Milk Powder Market
On October 27, Ausnutria Dairy Corporation Ltd (1717.HK) announced that its shareholders and the company signed a transfer and issuance agreement with Hong Kong Jinshang Trading Holdings Limited, a wholly-owned subsidiary of Inner Mongolia Yili Industrial Group Co., Ltd. (Yili). Under the agreement, Jinshang will acquire 530,824,763 shares of Ausnutria at HK$10.06 per share, and subscribe for 90 million new shares, resulting in a total holding of 34.33% of the enlarged share capital, triggering a mandatory general offer.
New DistributionTianhu Beer: Having Won the Past Two Decades, Can It Win Another Ten Years?
Tianhu Beer, a regional brand in Fushun, Liaoning, has thrived for 20 years despite being near industry giant Snow Beer, by focusing on fresh beer with a differentiated strategy. Now facing challenges like population decline and lack of outside-market presence, its future hinges on strategic expansion.
陈思廷Raising Ex-Factory Prices: Is a New Wave of Price Hikes Coming?
On October 22, Chacha Food announced that due to rising raw material costs, it would adjust ex-factory prices for some of its sunflower seed products, effective October 22, 2021. The company cited product upgrades and increased costs for raw materials, packaging, and energy, with price increases ranging from 8% to 18% across categories.
珊珊Seven Years of Effort, Hubang Strategic Focus: Striving to Be the No.1 in the Meat Chili Sauce Category
China's spicy food lovers exceed 600 million, and the trend of spiciness is spreading nationwide, with chili consumption steadily rising. The chili sauce market is vast but has low entry barriers, leading to intense competition and low industry concentration. Hubang, after seven years of exploration, has launched a new strategic positioning as 'Hubang Meat Chili Sauce,' aiming to create a distinct category and become the leading brand in this segment.
高级研究员 海游New Insights into New Consumer Brands
This article reveals the truth behind new consumer brands, including the changing dynamics between brands and KOLs, the challenges of high traffic costs and low repurchase rates, and the critical role of platforms like Xiaohongshu and Tmall. It also highlights the intense competition, the importance of brand premium and repurchase, and the need for brands to adapt to survive.
骏小宝From Guizhou Snow Beer: How a 70% Share Stronghold Market Decides the High-End Battle
Why study Guizhou Snow Beer? Without focusing on Snow Beer, it's impossible to understand China's beer market; without analyzing Guizhou Snow Beer, it's impossible to understand Snow Beer. Guizhou Snow Beer, a regional company with an outstanding track record, achieved over 70% market share by 2011 and has maintained absolute leadership. This article explores its unique strategies, including the 'high ground' terminal tactics and a digital marketing system that integrates B2B and B2C, which have driven its high-end products from 40,000 tons to 160,000 tons in three years.
陈思廷Haitian Forced to Raise Prices by Macro Environment, How Can New Players in the Condiment Industry Survive?
The condiment market is becoming less profitable. On October 12, 2021, Haitian announced price increases of 3%-7% for some products, effective October 25. The price hike is attributed to rising costs and channel disruptions from community group buying, while new entrants face challenges in a competitive market.
FBIFThe "New" Scam of New Consumer Brands
New consumer brands are like a gorgeous robe infested with lice. In 2021, the robe finally couldn't withstand the wind and rain, revealing its thin lining. This round of new consumer brands is experiencing a major collapse. From a marketing perspective, the author argues that new consumer brands, despite capital's collusion, have failed to seize power because entrepreneurs haven't clarified what exactly is "new" about them.
梁将军Wahaha Lost a Decade
According to the '2021 China Top 500 Private Enterprises List' released by the All-China Federation of Industry and Commerce, Wahaha's revenue in 2020 was 43.98 billion yuan, a 5.29% decline from 46.4 billion in 2019, marking its lowest in a decade and comparable to its 2009 level. Traditional beverage brands like Wahaha are facing challenges from new consumption trends, with innovation fatigue, brand aging, channel transformation issues, and a lack of 'clock-builders' contributing to their decline.
商隐社Who Says New Consumption Is Dead? Here Are the Latest 22 Trends You Must Know!
The author argues that new consumption is not failing but evolving, and that brand building differs from mere selling. He outlines 22 trends, emphasizing the shift from functional to emotional products, the importance of offline channels, and the need for genuine user understanding.
龙猫君MissBerry Founder Tang Huimin: The Rise of Low-Alcohol Drinks
MissBerry founder Tang Huimin shares insights on the low-alcohol drinks market, emphasizing its potential and the importance of targeting female consumers. She discusses the brand's growth, product innovation, and marketing strategies that have made MissBerry a leading brand in China's low-alcohol beverage sector.
唐慧敏Coffee Market Surges, Vietnam's Trung Nguyen Coffee Focuses on China, Seeking Channel Partners for Win-Win Cooperation!
Coffee, one of the world's three major beverages, has been consumed in China for over a century since it was introduced to Yunnan by the French in the last century. According to the USDA's Global Coffee Industry Development Trends, China's coffee sales reached 195,000 tons in 2019/2020, with per capita consumption of 15 cups per year. As urbanization and consumption upgrades continue to cultivate coffee consumption, Trung Nguyen Coffee, Vietnam's leading coffee brand, is focusing on the Chinese market and recruiting distributors, wholesalers, and retailers across provinces to jointly create a better business landscape.
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