Coffee, one of the world's three major beverages, has been consumed in China for over a century since it was introduced to Yunnan by the French in the last century. "Coffee culture" has gradually permeated the fast-paced urban life, helping countless office workers shine at all times. According to the USDA's Global Coffee Industry Development Trends, China's coffee sales reached 195,000 tons in 2019/2020, with per capita consumption of 15 cups per year [1]. For the Chinese coffee market, the advancement of urbanization and the upgrading of national consumption will continue to cultivate coffee consumption concepts. From 2019 to early November 2020, 12 coffee companies successfully obtained financing, confirming the optimistic outlook of capital and financial markets for the coffee industry. Founded in 1996, Trung Nguyen Group Joint Stock Company is Vietnam's number one coffee brand, committed to providing consumers with high-quality, innovative coffee products. Its brands include G7 Coffee, "Trung Nguyen Legend," and "Trung Nguyen," covering a rich range of products such as coffee shops, coffee beans, ground coffee, drip coffee bags, and instant coffee. Trung Nguyen Coffee covers the entire industry chain and produces a wide variety of coffee products. It now sells in over 80 countries and regions, and serves global summits such as APEC and the World Economic Forum, with annual sales in China reaching hundreds of millions of RMB. Despite the decline in offline market share of the top five instant coffee brands, Trung Nguyen Legend Coffee still achieved double growth, and its e-commerce share also grew rapidly, ranking second in the B2C e-commerce sales ranking for instant coffee. In the 2020 Asian Brand Ranking, Trung Nguyen Coffee was selected among Vietnam's top ten local brands for two consecutive years, surpassing international giants like Apple and Coca-Cola to secure the fifth position, becoming the number one coffee brand in the hearts of Vietnamese people. In addition, G7 3-in-1 Coffee was officially recommended by Tmall V List and was listed in the 2021 TOP 100 Annual Products. [2] Besides providing energy coffee that can change lives to consumers worldwide, Trung Nguyen Legend Group is also committed to leveraging coffee's cultural value of inspiring creativity and responsibility. By building Vietnam's largest and most professional coffee shops and coffee museums, it shares the integration of coffee and life with people. In 2016, Trung Nguyen Legend Group created the "Trung Nguyen Legend Coffee Shop" as a community of wisdom, helping people ignite entrepreneurial beliefs and aspirations through energy coffee and "life-changing" books. In 2018, the "Trung Nguyen Legend Coffee World Museum" in Buon Ma Thuot City officially opened to the public, showcasing Vietnam's over-a-century coffee craftsmanship and culture from the 19th century to the present, from tools to vessels, and even world-renowned coffee brands. It is worth mentioning that as a coffee brand that has entered the Chinese market for over a decade and is deeply loved by consumers, the first flagship store of Trung Nguyen Legend Group in China will also make a surprise landing in Shanghai this year, continuing to provide Chinese consumers with more comprehensive and high-quality services. Vietnam, as one of the world's largest coffee exporters, is also the homeland of Robusta beans, the world's second-largest native coffee bean. Trung Nguyen Coffee, originating from Vietnam, leverages naturally high-quality coffee beans to provide consumers with a diverse range of coffee products, including instant coffee that quickly "recharges" work and life, coffee powder for diverse tastes, coffee beans that restore the original flavor, convenient drip coffee bags, and long-lasting fresh capsule coffee, to meet consumption needs in different scenarios. In China, Trung Nguyen G7 instant coffee has quickly become a favorite instant brand among consumers due to its fine instant effect, rich coffee taste, and affordable price. Among them, G7 3-in-1 instant coffee uses the best coffee beans from Jamaica, Brazil, Ethiopia, and Buon Ma Thuot to match the brand's grade. G7 instant black coffee is a pure instant black coffee that is 0% fat, sugar-free, high-quality, pure in taste, and meets the taste of coffee lovers. Trung Nguyen Legend Coffee is the representative brand of Trung Nguyen Coffee. By combining instant coffee raw materials with rare herbs, it has created energy coffee that can change lives. It has become popular in over 83 countries and regions worldwide and is the official coffee brand for multiple global summits such as APEC, ASEM, ASEAN, and the World Economic Forum. The SUCCESS series coffee beans, made with the secret recipe of Vietnam's top coffee experts, are the key products of this series. The Trung Nguyen Legend drip coffee bags come in three flavors: classic American style, fruit blend style, and Vietnamese strong style. Trung Nguyen Coffee experts always regard coffee as a sustainable value product that can inspire creativity and unique human talents. They have developed the Trung Nguyen Creative series ground coffee powder with five different tastes and aromas, and the Trung Nguyen I S Nâu series ground coffee powder, representing "pioneering spirit," "conquering success," and "highland vitality," to help consumers enhance creativity and achieve success. In the future, the coffee industry will flourish with the rapid recovery of the global economy, providing investors with more development opportunities. Trung Nguyen Coffee will continue to uphold its innovative and unique business philosophy, develop a variety of authentic products, maintain high market competitiveness and good consumer reputation, and deliver more high-quality Vietnamese coffee and Trung Nguyen Group's understanding of coffee to the world. Therefore, we are recruiting more distributors, wholesalers, and retailers in various provinces and cities, looking forward to jointly creating a better business development landscape with all channels.