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Consumer & Categories articles
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Browse 1957 New Distribution articles about Consumer & Categories.
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1957 articles · Page 35 of 82
Key Capabilities Needed to Become a Major Distributor
This article discusses the key capabilities required for a distributor to grow from tens of millions to over 100 million in sales, based on interviews with regional major distributors. It highlights strategic, operational, and organizational abilities as common traits among successful large distributors.
周群 道农13 'Keywords' for the First Half of 2021
As 2021 passes its midpoint, New Distribution reflects on the industry's changes through 13 keywords, including category explosions, health trends, digitalization, and community e-commerce, highlighting shifts and opportunities in the FMCG sector.
New DistributionIs There an Antidote for Jiangxiaobai in the Tavern?
This article explores Jiangxiaobai's various tavern formats, from street-side pop-ups to its flagship restaurant, as a means of product experience and user engagement. It argues that despite marketing skepticism, Jiangxiaobai's survival and growth stem from a focus on user experience, which is key to its future.
阑夕工作室出品Special Report | China Resources Beer's First Battle in Premiumization Wins, Mid-Year Results Highlights
China Resources Beer's interim results were excellent, with premium growth being the biggest highlight. On August 18, China Resources Beer (00291.HK) announced its interim results for the six months ended June 30, 2021, with all key indicators exceeding industry expectations. According to the interim report, H1 sales reached RMB 19.634 billion, up 12.8% year-on-year; sales volume completed 6,633.7 million liters, up 4.9%; net profit reached RMB 4.291 billion, up 106.4%.
陈思廷Beer, Luosifen, Chicken Breast: Where Is Genki Forest's New Consumption Universe Headed?
Genki Forest, known for its sugar-free sparkling water, is expanding into instant noodles, beer, and other food categories through investments and new products, as it seeks to build a diversified food empire beyond its signature beverage.
乔雪Iberian Breeze Sweeps Through Daily Chemical Industry: White Cat Jiamei Embarks on Brand Youthfulness Journey
Amid China's economic growth and rising consumer spending, the FMCG sector has seen rapid expansion. As the market matures, brands must continually tap into new consumer demands and attract younger demographics. The post-80s and post-90s generations, known for their individualistic and diverse preferences, prioritize aesthetics and quality over mere practicality. White Cat Jiamei, a legacy brand under Hutchison Whampoa White Cat, is revitalizing its image by integrating Spanish elements, upgrading product design, and leveraging European technology to appeal to modern consumers.
New DistributionThe Underlying Logic Behind This Wave of Digitalization and New Consumption Has Truly Changed
This year, businesses are finding it increasingly difficult, with most FMCG brands experiencing declining sales volumes despite revenue growth. The core issue is that supply is no longer scarce but severely过剩, and the consumption logic has fundamentally shifted with new demographics, products, and channels emerging.
赵波Everything Can Dong: Hankou No.2 Factory's Creative 'Hey Dong' Series Launches New Flavor with Shake-to-Play Fun!
Hankou No.2 Factory never disappoints; after a brief silence, it always releases a big move that dazzles everyone. This time, the 'Hey Dong' series from the 'Jelly Meets Everything' line returns with a new flavor, declaring 'Everything Can Dong' to the world. Following the salted lychee and thick milk brown sugar flavors earlier this year, the Hey Dong family adds a new member—lactic acid bacteria flavor—enriching the product line and injecting fresh vitality into the market during the peak beverage consumption season.
小新Chinese Beer Has Imagination Again
After two decades of intense competition, China's beer market has entered a new phase of high-end development, opening up new possibilities for growth and innovation.
陈思廷Fighting Sugar Doubles Its Value
The anti-sugar trend is becoming a lucrative business, with zero-sugar, low-sugar, and anti-sugar products proliferating across beverages, snacks, and even personal care. However, some products are criticized as a 'tax on intelligence' due to misleading labeling and potential health risks of sugar substitutes, prompting consumers to seek healthier alternatives through DIY and upstream sourcing.
新博弈编辑部“Abandoning” Juice Business, Pepsi Not So “Sweet” Inside
Following the bankruptcy of Huiyuan Juice, another juice brand has been “abandoned.” Food and beverage giant PepsiCo recently announced a $3.3 billion (approximately RMB 21.3 billion) deal with French private equity firm PAI Partners to sell its North American and part of its European juice businesses, including Tropicana and Naked Juice.
董柴玲Decoding Feihe Infant Formula: What's the Growth Strategy Behind a 15 Billion Yuan Revenue Increase in 4 Years?
This article analyzes the growth strategy of Feihe, a Chinese infant formula brand that rose from a 4% market share to 17.2% in six years, surpassing foreign competitors. It explores Feihe's high-end product positioning, focus on lower-tier cities, marketing tactics, offline promotion, and DTC model exploration.
邹小困Establishment of Huading Club: China Resources Snow Brewery Demonstrates Determination to Win the High-End Market
On July 28, China Resources Snow Brewery held a launch event in Shenzhen for its high-end key account platform, the Huading Club, marking a strategic shift towards a channel model centered on high-end key accounts. The event, attended by top executives and 56 major distributors, underscores the company's commitment to transforming its high-end market approach, with membership criteria requiring annual sales of over one million cases of high-end products.
陈思廷"Bubbles+": A Rebirth for Carbonated Soft Drinks?
As China's sparkling water market becomes fiercely competitive, consumers often overlook that most sparkling waters are actually a type of carbonated soft drink. Recently, the sugar-free soda sparkling water 'Shengqi Bobo' was called out by the Shanghai Consumer Protection Commission for its '2.5x bubbles' claim, which was deemed misleading. This article explores the definition of carbonated beverages, the rise of sparkling water under the 'sugar-free' and 'functional' trends, and calls for a rational approach to the 'bubbles+' innovation trend.
业禾The Alluring Braised Products Industry
The braised products industry in China has exceeded 300 billion yuan in market size, with leading companies like Juewei, Zhou Hei Ya, Huang Shang Huang, and Zi Yan Bai Wei Ji dominating the market. Despite the industry's growth, the top four players hold only about 10% of the market share, leaving ample room for new brands to emerge and thrive.
市值观察Former Jia Duo Bao South China Market Head and Former Alibaba Supermarket Ecosystem Business Head: The Offline Dilemma of New Consumer Brands
This article discusses the offline challenges faced by new consumer brands, drawing on insights from Hu Hao, a former executive at Jia Duo Bao and Alibaba. It highlights common misconceptions, the importance of founder involvement, and key strategies for successful offline expansion.
袁来The Predicament of Distributors with Annual Sales Exceeding 100 Million
Recently, the author visited several large distributors in China and found that despite their scale and adaptability, they face limitations. This article explores these limitations and offers suggestions for transformation, including increasing information sources, seeking external expertise, and empowering younger teams.
赵波The 'Red and Black' Under the Ambitious Billion-Yuan Ambition of Internet-Famous Drinks
The article discusses the rise and controversies of internet-famous drinks in China, focusing on Genki Forest's marketing strategies and challenges, as well as the competitive landscape with traditional beverage giants like Nongfu Spring and Wahaha.
杨晓鹤Major Brands Enter the Low-Alcohol Market: A Trend or a Flash in the Pan?
The low-alcohol beverage market is booming, with new brands and capital flooding in. While some see great potential, others question whether it's a sustainable trend or just a passing fad.
周子荑Red Bull Energy Drink Partners with Yadea in Cross-Industry Marketing: How to Leverage "Energy Marketing" in the Functional Beverage Market?
Recently, functional beverage giant Red Bull Energy Drink and Yadea launched a cross-industry marketing collaboration under the theme "Full Energy, More Electric," sparking a wave of promotion both online and offline. Through a series of integrated marketing campaigns, the brand further solidified Red Bull Energy Drink's premium, high-quality product image, showcasing its status and influence as a leading functional beverage brand. Red Bull Energy Drink leverages its superior product strength and brand influence as core selling points, partnering with Yadea to build a highly efficient, energy-storing brand image. In today's highly competitive cross-industry marketing landscape, innovative collaboration models are essential to better capture consumer attention.
青山Snow Beer's 1.3 Billion Yuan Investment in Shandong Market Signals a Second Beer Battle?
On July 22, China Resources Snow Breweries signed a cooperation project agreement with Zhangqiu District, Jinan, Shandong, with a total investment of no less than 1.3 billion yuan, a building scale of 100,000 square meters, cumulative tax payments of no less than 2 billion yuan within 8 years, and an initial annual production capacity of 700,000 kiloliters. This move is seen as a strategic optimization of production capacity and a potential trigger for a second battle in the Shandong beer market, putting pressure on Tsingtao Brewery.
New DistributionThe Awakening Era of Consumer Brands
In the past two years, the food and beverage sector has seen a fierce competition for capital, with both emerging and established consumer brands actively seeking funding and accelerating IPOs. This has led to an industry transformation, where the ability to accumulate sufficient funds has become crucial for brand survival, and a wave of innovation and competition is reshaping the market.
许芸Tasting: An Action That Can Increase Sales by 5 Times, Ignored by 90% of Companies!
This article is a must-read for all physical businesses, especially food and beverage companies. It reveals a common yet overlooked action that can boost sales fivefold without extra manpower, materials, or time costs, and also encourages repeat purchases.
阳光头June Fresh Releases China's First Salt-Reduction White Paper: What Is the 'True' Standard in the Post-Zero-Additive Era of Condiments?
In February 2021, the National Poverty Alleviation Office was abolished and replaced by the National Rural Revitalization Administration, marking the complete eradication of rural poverty and the shift toward building a moderately prosperous society. This signifies that consumption upgrading is not a local phenomenon but a holistic one, not future tense but present continuous. The era drives the rise of salt-reduction awareness, and June Fresh has taken the lead by releasing the first salt-reduction white paper, setting a new benchmark for the industry.
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