TOPIC ARCHIVE
Consumer & Categories articles
新消费/品类
Browse 1957 New Distribution articles about Consumer & Categories.
Published articles
1957 articles · Page 36 of 82
The High-End Battle in the Beer Industry: Xuehua's Hou Xiaohai - Fearless Heart, Brave the World
Hou Xiaohai, CEO of China Resources Beer, reflects on his journey from poverty to leading the company's high-end transformation, emphasizing innovation and courage in the face of challenges.
张然Heqizheng Launches "Sparkling Herbal Tea," "Chinese Cola" Expected to Spark New Consumer Wave!
Recently, Heqizheng launched a new product—Heqizheng Sparkling Herbal Tea—which has attracted industry attention. This innovative functional beverage, presented as "herbal tea + fizz," expands people's perception of herbal tea into broader dimensions. Industry insiders say that Chinese herbal tea and Western cola were both originally invented as medicinal drinks, sharing a common understanding of food and medicine homology, which will help promote the new product in the early market. This sparkling herbal tea resembles cola but surpasses it...
AmyInterview with Zong Fuli: The 'New Consumption' Transformation of Emerging and Established Brands
2020 was a breakout year for China's new consumer brands, driven by consumer demand outpacing supply. Zong Fuli, president of Hongsheng Beverage Group and brand PR director of Wahaha, discusses how both emerging brand KellyOne and established brand Wahaha have evolved by focusing on consumer needs and innovation.
编辑部A Brief History of Functional Beverages
Since Dongpeng Tequila's listing a month ago, its stock price has drawn much attention, but more importantly, its status as the first Chinese local functional beverage brand to go public raises questions about the industry's future. This article traces the history of functional beverages from Red Bull's origins to current trends, analyzing key strategies and future directions.
苏相如This Generation of Young People Can't Even Afford Instant Noodles
Post-90s Xiao Lin recalls her student days when instant noodles were a lifesaver, but now she finds that the price of instant noodles has risen significantly, with some buckets costing nearly 10 yuan and even over 20 yuan. Traditional brands are launching high-end lines, and new brands are emerging, but the upgrade faces challenges from consumer perception and competition from new fast-food categories like luosifen and self-heating hotpot.
深燃团队The History of China's Baijiu Industry Leaders
This article traces the evolution of China's baijiu industry leadership from Luzhou Laojiao to Fenjiu to Wuliangye and finally Moutai, analyzing the economic, policy, and strategic factors behind each transition, and discusses whether Wuliangye can regain its top position.
许文涛Heqizheng Innovatively Launches 'Chinese Herbal Tea Cola'! Herbal Tea with Fizz?
Heqizheng has launched a new product, Heqizheng Sparkling Herbal Tea, combining herbal tea with bubbles to target the younger market. The brand aims to differentiate itself in the beverage market and potentially upgrade the herbal tea industry through innovation.
食品君As the Beverage Peak Season Arrives, How to Win the Cooler Battle?
During the annual June-August beverage sales peak season, coolers become the key battleground for beverage manufacturers. This article discusses strategies for winning the cooler war, including focusing resources on high-potential outlets, leveraging existing coolers, optimizing in-store displays, and adopting innovative technologies and incentive programs.
刑仁宝In-depth | Wusu Beer, Unwilling to Be a Mere Internet Sensation, Begins Fine-Tuning Its Market Strategy—How Long Can It Stay Popular?
Wusu Beer has capitalized on the counter-mainstream trend in China's beer market, achieving nationwide popularity. However, its future depends on whether it can transition from a viral brand to a lasting one, with key questions about its brand strategy and market cultivation approach still unanswered.
陈思廷A Bottle of Milk, a Bottle of Drink's 'Private Domain': Is It Just Scanning a Code to Get a Coupon and Enjoy a Second Bottle for 1 Yuan?
Scan the QR code in the image to register. The concept of private domain has become familiar to traditional practitioners due to the pandemic. We often see how someone's business has grown significantly through private domain strategies, and in CVS convenience stores, KA outlets, and some terminals, we frequently see activities like scanning codes to receive red packets or coupons, or the first bottle for 1 yuan. Perhaps you have also scanned a code to add a WeChat account (official account, service account, or personal account) after purchasing a product. When you complete this action, you can be considered a 'private domain user' of that brand.
刘鸣 袁来Pepsi to Sell Alcohol, Beverage Giants Target 'Tipsy' Young Consumers
Following Coca-Cola's launch of hard seltzer in China in June, Pepsi is also planning to sell alcoholic beverages under its Rockstar brand, according to recent trademark filings. Beverage giants are increasingly eyeing the low-alcohol drink market to attract young consumers.
金斐 冯颖星Genki Forest Falls from the "Cloud"
Genki Forest's rise, like a stone thrown into a lake, stirred ripples in China's long-quiet beverage market. People are keen to dissect its success logic: geographic arbitrage, aesthetics as justice, influencer marketing, seizing the consumer mindshare of "0 sugar, 0 fat, 0 calories," and fully exploiting convenience store channel dividends. There is no shortage of criticism and doubt: "fake Japanese goods," "copycat," "inflated valuation," "sugar-free scam," and "consumer goods companies that focus too much on marketing and not enough on product will have no future." At the recent Yabuli Forum...
芽郁New Distribution Thematic Salon—"Community Group Buying Is Coming on Strong: Brand Owners' Response Strategies" Concludes Successfully!
Scan the QR code in the image to register. Within a short time of its rise, community group buying has become well-known throughout the FMCG industry, from executives to sales staff. However, only by doing it do you realize how much remains unknown: How should community group buying be done? How should product strategies be set? How should organizational structures be designed? What partners should be chosen? How should resources be allocated? On the afternoon of June 25, New Distribution held a successful salon seminar in Shanghai on this topic.
New DistributionEyeing High Margins, Three Squirrels Dips into Beverages
Three Squirrels, a snack giant, is entering the beverage market with high-margin products like spring water and sparkling water, set to launch by the end of June. Despite the potential, industry experts are skeptical due to intense competition and the company's lack of experience in the sector.
郭秀娟 王晓On the Eve of the Cheese Market Explosion, a Dark Horse Quietly Lurks: 'Jisdin' Makes Big Moves!
In the current dairy industry, cheese is undoubtedly the hottest subcategory. Recent major events and data show the market's prosperity: Milkground's cheese revenue surged 125% in 2020, Yili's cheese revenue soared 812.56%, and Mengniu acquired a controlling stake in Milkground. Jisdin, a brand born in 2018, has been quietly preparing and is now making a high-profile entry with brand upgrades and strategic partnerships.
秦淮Can Pre-Made Dishes That Just Need Heating Win Over Young People's Stomachs?
Pre-made dishes, which only require heating or simple cooking, are becoming popular among young people who struggle with cooking. The market is growing rapidly, with 71,900 related companies in China and a projected market size of 1 trillion yuan in the next six to seven years, but challenges remain in taste and regional preferences.
刘霞Interview with Tang Binsen: In Genki Forest, Product Managers Have the Most Say
Tang Binsen, founder of Genki Forest, discusses his philosophy that there is no absolute red or blue ocean, only good and bad execution. He emphasizes the importance of product quality, user-centric decision-making, and digital transformation, arguing that true digitalization means giving power to consumers and using data for decisions.
商业风向标This Fujian Family Earned 60 Billion Yuan Selling Snacks
From a small-town preserved fruit factory director to Fujian's richest family with a net worth of nearly 60 billion yuan, the Xu family built Dali Foods through a 'copycat strategy'. After Dali Foods' successful IPO in 2015 and the family's wealth surge, 2020 marked a different phase with the first revenue decline since listing and record-low net profit growth.
有趣有料有深度7000-Word Analysis: How to Tell If a Snack Will 'Go Viral'?
Whether you make or sell snacks, how do you find a hit product? This article explores the product requirements for a snack to become a bestseller. Snacks are divided into two categories: those that fill the stomach and those that keep the mouth busy. The focus here is on the latter, such as braised products, vegetarian snacks, nuts, and candies.
阳光头What Category Perception Opportunities Do Chinese Consumers Still Have for Sparkling Water?
The sparkling water category in China is crowded with brands. Why has it become popular? This article explores Chinese consumers' perception of sparkling water and identifies untapped cognitive opportunities for sustained market growth.
小圈梨How Is Genki Forest, Built with an 'Internet Spirit', Doing Now?
With founder Tang Binsen making frequent public appearances recently, attention has turned again to the young company Genki Forest. At the 21st Yabuli China Entrepreneurs Forum in Heilongjiang, Tang spoke publicly for the first time as the 'head of the family' about the brand's story, attributing its rapid growth to a simple reason: 'In the past six years, Chinese society has rewarded companies that make good products.' He also emphasized that the internet spirit is the driving force for internet entrepreneurs to transform traditional industries.
New DistributionA Discussion on the Premiumization of Beer
Premiumization has become a common and synchronized move in the beer industry, with major companies incorporating it into their long-term strategies. Those who lag behind will suffer or even be eliminated. How far can beer premiumization go? This is a topic of common concern among many friends.
方刚The Second Half of New Consumption: From Traffic Battles to Brand Battles
Whether it's seeding, live streaming, private domain users, or fan economy, both new and traditional brands are rapidly adopting these tactics, making new methods standard. The dividends from omnichannel content marketing and live commerce are fading, entering a 'plateau phase,' prompting brands to shift focus from sales channels to brand value. The ultimate mission of a brand is to dominate a category and become the representative of that category in the minds of consumers and potential customers. Traffic alone cannot create a brand; building brand mindshare requires understanding the audience's life轨迹, mental structure, and mental patterns, then identifying the core paradigm of 'Weibo, WeChat, Douyin content marketing + Focus Media scenario marketing' to achieve saturation attacks and sustained positioning.
进击波大商业组Uni's Chali Wang, the First to Make Sugar-Free Tea, How Did It Miss Out on Young Consumers?
Sugar-free tea drinks, once mocked as "unpalatable," have finally found their moment. According to a 2018 report by Xinsijie Industry Research Center, China's demand for sugar-free tea beverages was 3.727 million tons in 2017, projected to nearly triple to 10.858 million tons by 2021. As concepts like weight control and skin care through sugar reduction sweep social platforms like Douyin and Bilibili, sugar-free tea drinks, which had been "cold-shouldered" for years, have begun to gain popularity in recent years.
财经新媒体