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Supply Chain & B2B articles

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Browse 596 New Distribution articles about Supply Chain & B2B.

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Industry Trends

Special Observation | Eternal Asia Supply Chain Strategic Layout: Enlarging the Pie or Drawing a Pie in the Sky?

At the 2017 National Spring Sugar and Wine Fair held in Chengdu from March 23 to 25, Eternal Asia's senior executives elaborated on its O2O supply chain strategy at various professional summits. The question remains whether this strategy will truly expand the market or merely create an illusion, and all eyes are on the outcome.

New Distribution
Supply Chain & B2B

Some Say the Pitfalls of B2B Are Getting Deeper

Author|Liu Chunxiong Source|Liu's Forum (ID:liuchunxiong1964) A B2B platform executive posted on social media about opening self-operated stores, another B2B peer commented that the pitfalls are getting bigger, and I added that they are filling small pits with big ones. I am not familiar with this platform and bear no ill will; I am just commenting on the matter. In the first half of 2017, B2B platforms hit a bottleneck, and I believe that in 2016, most B2B platforms were constantly digging pitfalls.

刘春雄
Capital, Earnings & M&A

Zhu Jian of Binfu Capital: How Do Investors View Supply Chain Investment?

At the 2017 (2nd) China FMCG + Internet Conference held in Chengdu on March 21-22, 2017, Zhu Jian, founding partner of Binfu Capital, shared his insights on supply chain investment in the FMCG sector. He discussed the industry's pain points, the reasons for the current wave of innovation, and offered strategic advice for entrepreneurs, emphasizing the importance of efficiency, focus, and sustainable profitability.

朱健
Dealer Operations

Direct Delivery CEO Lai Xuanren: My View on New Retail - Survival and Development in Channel Transformation

At the 2017 (2nd) China FMCG + Internet Conference, which concluded yesterday, Direct Delivery CEO Lai Xuanren delivered a vivid speech on the survival and development of channel transformation, sharing his views on new retail under the theme of 'Empowerment and Evolution'. He highlighted the biggest practical dilemma in new retail development: not making money! Although some distributors or B2B companies have large order volumes, high transaction values, many customers, and good service quality, the terminal market is fragmented with low loyalty, and market changes are rapid with low predictability, leading to most distributors or B2B companies not being profitable.

赖宣任
Supply Chain & B2B

Wang Qi of Weijie City Distribution: New Era of Consumer Supply Chain, Exploration of City Distribution Operation Innovation

At the 'Empowerment · Evolution 2017 (2nd) China FMCG + Internet Conference' held in Chengdu on March 22, Mr. Wang Qi, CEO of Weijie City Distribution, delivered a forum sharing titled 'In the Era of Consumer Supply Chain, Exploration of City Distribution Operation Innovation'. The following is a transcript of his speech.

王琦
E-commerce & Instant Retail

Eternal Asia VP Wen Xiaolin: Grand Opening of Spring Sugar Fair, Eternal Asia Shares O2O Supply Chain Ecosystem

On March 21, 2017, the 'Empowerment & Evolution: 2017 Second China FMCG + Internet Conference' was grandly held in Chengdu, focusing on the transformation of China's FMCG + Internet, and proposing three major topics: models and ideas for manufacturers' Internet transformation, integration of new supply chain and new retail, and construction of unified warehousing and distribution city logistics systems. The conference committee specially invited Wen Xiaolin, President of the Brand Service Platform of Shenzhen Eternal Asia Supply Chain Co., Ltd., to deliver a keynote speech titled 'Building a New O2O Supply Chain Business Ecosystem'.

温晓林
Dealer Operations

New Distribution Zhao Bo: This Era Requires Distributors to Evolve into New Supply Chain Species

On March 21, 2017, the 2017 (2nd) China FMCG + Internet Conference was held in Chengdu, attracting thousands of distributors, manufacturers, and internet companies. Zhao Bo, chief editor of New Distribution, delivered a speech analyzing the industry's current situation and future trends, based on extensive research and the '2017 FMCG B2B Blue Book'.

赵波
Distribution & Channels

JD New Channel Debuts at "Spring Sugar" Event, Bringing the First Wave of FMCG B2B Dividends

On March 23, the "Spring Sugar Extravaganza" officially kicked off, with hundreds of thousands of professional visitors queuing to enter the exhibition halls. Meanwhile, over 3,000 exhibitors were fully prepared to impress every visitor with their products, technologies, and services. As a dark horse in the domestic FMCG B2B industry, JD New Channel attracted attention from numerous manufacturers and media at its first participation. In the New Channel exhibition area, visitors continuously inquired about its business model and the "Huiyan" big data system, with many gathering around the JD Zhangguibao and VR experience zones.

New Distribution
Dealer Operations

Is Unified Warehousing and Distribution the Best Entry Point for Distributors Entering B2B?

Many distributors consider starting with warehousing and distribution when entering B2B, as they are most familiar with this segment and have resources at their disposal. However, this may not be the optimal approach. Challenges include insufficient scale for individual investment, difficulties in forming alliances, the shift from mobile sales to order-based sales, thin margins in FMCG logistics, and the flawed logic of building a transaction platform on top of warehousing. The core of B2B lies in supply chain organization and incremental growth, not just warehousing.

赵波
Dealer Operations

Distributors Afraid to Order, Industry Losses Over 100 Million Yuan, Firmly Declaring War on Laver Rumors!

A viral video falsely claiming that laver (seaweed) sold in supermarkets is made of plastic has caused nearly 100 million yuan in losses to Fujian's laver industry. Despite refutations from companies and associations, the rumor has led to product removals, distributor panic, and even extortion attempts.

New Distribution
Supply Chain & B2B

A Glimpse of the Whole: Insights into 'New Retail' from the FMCG B2B Model

New retail uses internet thinking and technology to transform the retail industry, integrating logistics, supplier, and product systems to achieve online-offline integration, and leveraging big data analytics to provide customers with more personalized product needs and experiences. The FMCG market has always been closely tied to the development of retail formats and plays an important role in the retail industry. This issue uses FMCG as a starting point to explore the transformation of retail business models in the context of 'New Retail'.

钱研究
Capital, Earnings & M&A

Why Is Capital Flowing to Leading Self-operated B2B Platforms? A Detailed Analysis of FMCG Self-operated B2B Platforms

Self-operated B2B platforms, due to their strong control over the supply chain, can quickly replicate and expand markets amid intense competition in the FMCG sector, gaining widespread recognition from capital and the market. This article reviews the models, financing, and market layouts of various self-operated B2B platforms.

刘少德
Supply Chain & B2B

Why Are Some Manufacturers Unwilling to Support B2B Platforms?

The article discusses the challenges B2B platforms face in logistics and operations, including high logistics costs due to low order density and value, and the difficulty in achieving good gross margin structures. It argues that platforms must consider the full value chain and assist manufacturers in balancing supply and demand, as manufacturers are reluctant to fully support platforms that cannot replace the functions of traditional distributors.

赵波
Supply Chain & B2B

Detailed Explanation of Matching Model B2B Platforms in the FMCG Industry

With the rise of FMCG B2B in recent years, various platforms have emerged, but they generally fall into two models: matching or self-operated. This article details the matching model, its variations, industry distribution, and pros and cons, along with financing and registration data.

赵波
Capital, Earnings & M&A

Detailed Distribution of China's FMCG B2B Platforms

This article provides a detailed breakdown of the registration distribution of China's FMCG B2B platforms, highlighting the explosive growth from 2015 to 2016 and the regional concentration in North, Central, East, and South China. It lists the number of platforms by province and city, and categorizes them by region and sector, offering insights into market coverage and key players.

刘少德
Dealer Operations

How Are Distributors Being Killed by B2B?

Recent media reports have highlighted B2B platforms engaging in cross-regional selling, disrupting local distributors' sales. This article argues that such practices will become the norm, and distributors must understand the underlying trend: B2B platforms will eventually replace traditional distribution channels by leveraging technology and data, making distributors obsolete.

赵波
Distribution & Channels

2017 | 6 Thoughts on FMCG B2B Field Promotion Operations

This article outlines six key considerations for FMCG B2B field promotion operations, including defining small B-end customers, structuring top-selling products, building a field team, handling customer objections, managing customer acquisition costs, and choosing customer acquisition methods. It emphasizes the importance of changing store owners' purchasing habits through deep engagement and coordinated front-end and back-end efforts.

任我行
Dealer Operations

10 Reminders for Distributors Venturing into B2B in 2017

Distributors entering B2B must avoid using manufacturer-facing tactics, ensure proper equity structures in alliances, and focus on supply chain efficiency rather than platform hype. The article outlines 10 key reminders, including the need for logistics, the inevitability of channel restructuring, and the importance of information systems, while also presenting four viable transformation paths.

任我行
Management & Methods

How County-Level FMCG B2B Can Develop

Currently, FMCG B2B is booming nationwide, with both self-operated and matching models accelerating their layout. According to Kantar Retail China's annual report, Alibaba Retail Link, JD New Path, Zhongshang Huimin, and Zhanghe Tianxia are the first tier in the market. County and township markets account for 51% of terminal retail stores nationwide, but mainstream FMCG B2B players focus on T1-T3 markets, leaving T4-T6 in a state of warlord-like competition.

张桥
Supply Chain & B2B

Continuous Tracking: Three Fake Seasoning Dens in Tianjin Busted, and How Bribery Can Make It Go Away...

A media undercover investigation revealed that in Duliu Town, Jinghai District, Tianjin, dozens of counterfeit seasoning workshops operate in ordinary homes, producing large quantities of fake branded seasonings daily. These products are distributed nationwide via logistics or direct delivery, with an annual output value in the hundreds of millions and a history of over a decade. In response, the China Food and Drug Administration has taken action, and local authorities have already raided three sites and detained seven suspects.

New Distribution
Consumer & Categories

Matchmaking vs. Self-operated: Which B2B Model Is More Efficient?

The essence of B2B is to improve supply chain efficiency through internet transformation. However, many B2B platforms have not improved efficiency through technological transformation or compressing levels; instead, their operating costs remain high. This article analyzes the relationship between different products and models, and which operational model is most efficient, based on the underlying logic of supply chain: products, warehousing and logistics, and models.

赵波
Dealer Operations

FMCG Ushers in the B2B Inaugural Year: How Will the Industry Transform?

In 2016, the number of FMCG B2B platforms surged to over 70, collectively attracting more than 5 billion yuan in investment. As the year draws to a close, the industry reflects on a challenging period for traditional FMCG, yet the rise of internet-based B2B platforms marks a transformative 'inaugural year' for the sector.

刘旷
Dealer Operations

How Retail Tong Should Be Played

Whether e-commerce or offline, any business model must first have a sound commercial logic, meaning the inevitability, necessity, and key points of the business must be well designed. Without reasonable commercial logic, a business model is hard to sustain and will eventually collapse. Retail Tong and similar e-commerce wholesale platforms aim to leverage the efficiency of the internet to build open platforms for merchants and manufacturers, providing matching services for 5 million B-end small shops. There are three key points: platform efficiency, the integration capability of merchants and manufacturers, and a stable, valuable, and sales-effective market network.

鲍跃忠
Supply Chain & B2B

The Profit Path of FMCG B2B: Insights from Yijiupi CEO Wang Chaocheng

At the 3rd China B2B E-commerce Conference held in Shanghai on December 28-29, Yijiupi CEO Wang Chaocheng shared his views on profitability in FMCG B2B. He emphasized that transaction-based profit, driven by per-vehicle and per-unit economics, is the core foundation, followed by financial and service profits.

王朝成