Click image for details What has the laver industry done to deserve this? Recently, another wave of rumors has swept through the food industry, this time targeting laver used in soups. It is reported that this has already caused nearly 100 million yuan in losses to Fujian's laver industry... As with previous rumors, this incident was sparked by a video. Let's first look at the widely circulated video rumor about "plastic laver": In the video, a netizen soaks laver purchased from a supermarket in water, then stretches it in their hands, claiming it takes considerable effort to tear. The laver in the video appears translucent and somewhat elastic, leading the netizen to label it as "fake laver" made of black plastic. The video spread rapidly online, not only seriously misleading consumers but also causing significant impact on the laver industry. Many laver companies in Jinjiang, including Lehui Laver, Ayibo, Meiweiqiang, Xianzhihui, and Fujiangjia, felt the severity of the situation and issued statements to refute the rumors. Additionally, these companies provided various relevant certification documents, product inspection reports, and even used a media video report to demonstrate that years ago, media had already confirmed that "plastic laver" was purely a rumor. Official refutation from Ayibo In response to this incident, Dong Xiaoping, deputy secretary-general of the Jiangsu Laver Association, said: "Laver undergoes temperatures above 300°C during drying and shrinking. From a technical standpoint, using plastic bags to make laver is impossible." Regarding the difficulty in tearing the laver in the video, he also explained that it was because the laver had aged. The Jinjiang Laver Processing Industry Association also issued a statement to refute the rumors. Statement from Jinjiang Laver Processing Industry Association Although food industry companies and associations have urgently refuted the rumors, this rumor storm has already caused unavoidable losses to the laver industry. It is reported that the rumor video led to the removal of products from brands like Ayibo in multiple chain supermarkets, resulting in huge losses. Distributors, in panic, dared not place orders, causing laver products to stagnate. Many distributors called to request returns, consumers called to question, and unidentified individuals even called the heads of Jinjiang laver factories to extort money and make personal attacks. The situation seemed to be spreading rapidly and becoming uncontrollable. In the past two years, food rumors have been frequent. Last year, major food companies such as Wahaha, JDB, C'estbon, Wong Lo Kat, and Xiduoduo suffered greatly. Food Industry Initiative: Resist Online Rumors, Purify the Food Industry Environment In recent years, food rumor incidents have occurred frequently, not only causing great panic among consumers but also having an immeasurable negative impact on food companies. To this end, Food Industry Board proposes the following initiative: Reject online rumors: do not create, believe, or spread unverified information; Adhere to industry ethics: do not exaggerate, publish, or release inflammatory statements. The food industry hopes that China's food industry will be full of vitality and develop healthily! -END-