On March 23, the "Spring Sugar Extravaganza" officially kicked off, with hundreds of thousands of professional visitors queuing to enter the exhibition halls. Meanwhile, over 3,000 exhibitors were fully prepared to impress every visitor with their products, technologies, and services. As a dark horse in the domestic FMCG B2B industry, JD New Channel attracted attention from numerous manufacturers and media at its first participation. In the New Channel exhibition area, visitors continuously inquired about its business model and the "Huiyan" big data system, with many gathering around the JD Zhangguibao and VR experience zones, exuding a strong sense of technology that conveyed the charm and strength of a leader. The author observed the "Spring Sugar Sword Debate" event held by New Channel at the exhibition. For manufacturers in categories such as food and beverages, Chinese and foreign famous wines, and grains and non-staple foods, as long as they possess quality products, stable supply, and competitive prices, they have the opportunity to engage in deep cooperation with JD New Channel. New Channel will provide customized rapid distribution, precision marketing, terminal marketing, and big data services, fully leveraging the value of JD's entire platform. While industry insiders are generally entangled in debates over self-operated vs. platform-based models, incremental vs. existing volume, unified warehousing and distribution, and efficiency improvement, JD New Channel's keywords are already "rapid distribution," "precision marketing," "terminal marketing," and "big data"—just as some are striving for basic necessities while others have already achieved moderate prosperity, they are in completely different worlds. However, whether these high-sounding terms are a mirage or can be grounded in reality, New Channel needs to provide answers. "New Channel Speed" in Rapid Distribution Recently, a message has been circulating on social media that Mizone launched its new product "Lemon's Here" this year and chose JD New Channel for its exclusive debut. This official account also reported this news at the first opportunity. Friends in the FMCG industry know that in the past, when a brand launched a new product to terminal small stores, it had to go from the manufacturer's warehouse to the warehouses of distributors at various levels, and then be delivered to the terminals. Even for the first store to receive the goods, this process took at least a week. To achieve a certain distribution coverage, it required at least 1-3 months, and for many stores in lower-tier cities, getting the new product might take several months. However, relying on JD's efficient warehousing and logistics system, JD New Channel can deliver 85% of ordered products to stores on the same day or the next day. According to the author's understanding, the first batch of Danone's "Lemon's Here" entered JD New Channel's warehouse on March 11, and was exclusively launched on the JD Zhangguibao platform at 8:00 AM on March 13, selling 50% of the initial total within just three hours—a speed impossible in traditional channels. The e-commerce head at Danone was shocked by the "New Channel Speed": "This distribution speed is too fast, simply unimaginable." Precise Targeting: From "Stereotyped" to "Tagged" The author observed that in the past two years, brand manufacturers have shown a typical characteristic in launching new products: increasing personalization and finer segmentation of target audience attributes. Additionally, brand owners are gradually abandoning extensive channel coverage and starting to selectively and targetedly distribute products in areas with high target customer activity. The author calls this the evolution from "stereotyped" to "tagged." In the stereotyped era, a "big single product" could conquer the world, as seen with Six Walnuts and Wahaha. In the tagged era, production is more segmented and personalized, requiring each product to find the most targeted channel. For example, from March 1 to 15, 2017, Beiersdorf and New Channel carried out a strategic cooperation, focusing on shelf display for key channel products to promote in-store sales turnover. First, based on Huiyan big data, both parties jointly selected and determined best-selling products for the channel and targeted specific stores. Store owners received tasks online, displayed products as required, and after completing tasks, uploaded photos and received corresponding rewards. After the activity launched, store owners who received tasks were extremely enthusiastic, almost breaking task target records every day. The key lies in the fact that these stores were selectively chosen, making task placement precise and efficient. From another perspective, this activity is a form of terminal marketing service provided by New Channel based on locking target stores. The entire process integrates online and offline, seamlessly executed. The execution speed is fast and efficient, leaving no opportunity for traditional channels to intercept or withhold promotional resources. At the same time, it ensures supervision of store execution effectiveness. From task issuance, completion, reward acquisition, to reordering, it forms a complete marketing chain, ultimately benefiting both brand owners and store owners. Seizing the Big Data Dividend in Channel Pathways Speaking of precisely targeting target stores, one must mention the core concept supporting the best products in the tagged era—big data. Under the traditional channel model, the channel is a black box; companies cannot see where products flow after leaving the factory. In the future, for brand owners to precisely market personalized products and find consumers, they must reduce channel gaming and increase channel transparency. It should be noted that companies can never achieve transparency through upgrading and transforming existing channels; they cannot be upgraded, only reconstructed! JD New Channel officially released the Huiyan big data system at the end of 2016, serving as the foundation for the integration of logistics, business flow, capital flow, and information flow, basically meeting manufacturers' needs for channel transparency. Currently, big data, as a key new-generation information technology, is gradually becoming the core of a new round of industrial revolution. Manufacturing has entered the era of big data, and the data dividend period has arrived. For brand owners, JD New Channel can analyze the channel data and consumer data it possesses, transforming them into insights and foresight into consumption trends, accurately predicting product sales, guiding manufacturers to achieve smart production, and enhancing market competitiveness. What is commendable is that although JD New Channel regards this data as a treasure, it is willing to open it to the outside world to help brand owners accelerate their progress toward the smart business era. -END-