Click the image for details The so-called New Retail is the use of internet thinking and technology to transform the retail industry, connecting logistics systems, supplier systems, and product systems to achieve online-offline integration, and based on big data analysis, provide customers with more personalized product needs and experiences. The development of the FMCG market has always accompanied the development of retail formats and plays an important role in the retail industry. In this issue, we will use FMCG as a starting point to explore the transformation of retail business models in the context of the 'New Retail' era. FMCG refers to consumer goods with a short service life and fast consumption speed, mainly including food, beverages, tobacco, and alcohol. FMCG consumption is characterized by high timeliness, high scenario-based consumption, and low average transaction value. Currently, the overall growth rate of the FMCG market is about 3%, and the proportion of FMCG expenditure per household has declined significantly. Geographically, sales growth in the western and eastern regions of the FMCG market leads, while the northern region develops slowly. In terms of channels, online sales of FMCG account for only 4.3%, which is low, so offline channels remain the mainstream for FMCG. The offline FMCG market is highly competitive across multiple channels and has become relatively mature. Traditional channels remain an important part of FMCG distribution, accounting for as much as 56.6% in 2015. Currently, traditional FMCG channels are mainly distributed in second-, third-, and fourth-tier cities. As an important part of traditional channels, urban small stores account for up to 93% of the number in second-, third-, and fourth-tier cities, with more than 6.6 million such stores. In 2015, sales from these urban small stores reached 536.3 million yuan, accounting for more than 30%. As an important channel for FMCG, the value of urban small stores should not be underestimated. For traditional channels, due to the excessive number of supply chain layers in the traditional distribution model, channel profits are severely eroded. At the same time, there are serious problems such as high channel construction costs, low efficiency in commodity circulation, poor channel stability, and prominent interest disputes. In the wave of 'Internet+', the FMCG B2B business model provides new ideas for solving the low efficiency of FMCG circulation in traditional channels. For the detailed report, see the high-definition image below: Source: Qian Research -END-