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Stop Talking About Character, I Only Care About Your Ability
Those who like to judge others from a moral high ground are either stupid, evil, or both—there is no fourth option. This article criticizes the common practice of labeling employees as having 'character flaws' when they actually lack competence, and argues that management should focus on ability and systems rather than vague notions of 'character'.
苗庆显Failed to Sell to Budweiser, Henan Beer 'Local Bully' Jinxing Faces Siege from Snow, Tsingtao, Yanjing
Snow, Budweiser, Tsingtao, Yanjing, and Carlsberg, these five giants have been conquering markets across the country, but they have encountered stubborn resistance in Henan, where their opponent is Jinxing Beer. However, Jinxing Beer, known as 'No. 4 in China, No. 1 in Henan', was not unwilling to join the first tier by attaching itself to a giant, but due to its origin, it failed to sell to Budweiser. A 'suspicious' transfer turned Jinxing Beer from a village-owned enterprise into a family business controlled by Zhang Tieshan and his son. The origin problem was solved, but the market has changed dramatically. With internal and external troubles, how much time is left for Jinxing Beer?
徐霁Japanese Capital Withdraws: How Many People Understand Master Kong's 'Self-Harming' Move?
Wang Yayuan's Hong Kong Stock Circle (victoria-hk-stocks) authorized release; other WeChat reposts require re-authorization. Where there is buying and selling, there is harm. As is well known, FMCG food products have occupied our lives for many years. When it comes to Master Kong, almost every Chinese person has dealt with it. Some have eaten Master Kong instant noodles, some have drunk Master Kong beverages, and even during disasters, Master Kong is often the first to appear in relief efforts. But what many people don't know is that Master Kong is not entirely Chinese; for instance, its beverage subsidiary has one-fifth of its shares held by Japanese interests. However, this situation may be about to change. Let's see what's happening.
宝子The Most Comprehensive Guide to Foodservice Channel Operations: Teams, Store Entry, Exclusive Venues, Relationship Building, Promotions, Management, and More!
The foodservice channel is a key window for brand display and direct consumption, especially for baijiu brands. For high-end products, it builds brand atmosphere and introduces taste; for mid-to-low-end products, it serves as a major sales outlet. This guide details strategies for developing and maintaining foodservice accounts, including team building, store entry methods, exclusive venue selection, relationship management, promotional activities, and management systems.
朱志明IDG: Consumption Upgrade Is Not a False Proposition; China's Consumer Market Will Undergo a Sweeping Transformation
This article is from the IDG Capital WeChat account (ID: idgcapital), featuring a speech by Yan Yisheng, partner at IDG Capital, at the 'New Consumption Era Summit' hosted by IDG Capital. He argues that consumption upgrade is not a false proposition, driven by political, economic, demographic, and technological factors, and predicts a transformative wave in China's consumer market.
IDG资本Collection: With This Assessment System, Distributors Can Make a Fortune!
Distributors often complain that the bigger they get, the less they earn; the stronger the brand, the less they earn; the more they value culture, care, and corporatization, the less they earn. In the new situation, distributors need to innovate and move forward, with the most fundamental being to improve internal management and reshape comparative competitive advantages. By motivating employees through various methods to actively expand networks, do well in core terminal displays, and promptly clear near-expiry products, they can enhance their own strength and cope with fierce competition. For distributors, reshaping comparative competitive advantages is urgent. Internal management mechanisms need to be restructured.
New DistributionFirst in China: Local Government Revokes Salt Bureau's Decision to Penalize Cross-Province Salt Sales
On July 7, 2017, a food distribution company in Linzi District, Shandong Province, received a reconsideration decision from the local government, which revoked the salt bureau's penalty for cross-province salt distribution. The case, involving cooperation with Sichuan Salt Industry Corporation, highlights the conflict between national salt reform and local protectionism.
杰夫Major Move: JD New通路's Three Major Systems Openly and Transparently Connect with Manufacturers—What Does Alibaba Think?
JD New通路 announced on its official WeChat account that it will expand nationwide starting July 1, and introduced three major operational management systems for JD convenience stores. New Distribution previously analyzed New通路's 'online and offline blooming' in mid-June; today, we examine the new opportunities these three systems bring to brand owners. The smart management system for JD convenience stores, which connects brand owners, terminal stores, and consumers, includes the Smart Store Management System, the Walker Promotion Platform, and the Insight Big Data System.
New DistributionStores Without Performance Management Have 3x Lower Sales per Square Foot Than Those With It
Team performance appraisal is a challenge for store management. This article explains the core principles of performance management with practical examples, covering why it's needed, basic models, target and process management, common mistakes, and a sample appraisal form.
方瞳From the SAS Ambush by ISIS: What It Means to Be Brave When Paths Cross
A British SAS unit ambushed by 50 ISIS fighters in Iraq, with ammunition nearly exhausted, fixed bayonets and charged, killing 32 and escaping. This story offers lessons for marketers: confidence is more valuable than gold, and determination even more so; in marketing, as in battle, the brave prevail.
New DistributionSmall Bosses Manage Tasks, Big Bosses Manage People: How Should Distributors Use Mechanisms to Manage Their Enterprises?
This article outlines the five core fatal flaws of private enterprises, explains why enterprises need to establish mechanism systems, and details the ultimate purpose, ten core principles, 21 principles, five channels, and ten contents of mechanisms, as well as the differences between mechanisms and systems. It emphasizes that big bosses manage people while small bosses manage tasks, and provides a mnemonic for implementing mechanisms.
王兆树Ge Junzhen: Sales Supervisors Should Master 'Detail Management'
As a successful sales supervisor, one must learn to practice 'detail management'—identifying issues that affect employee performance through meticulous work and resolving them through action, achieving 'capable management, effective methods, actionable steps, and willing followership.'
戈军珍How Should FMCG Professionals Grow in the Internet Era?
Many people think I've grown fast in the past two years and ask for my secret. I think Teacher Liu Chunxiong's assessment of me is quite accurate: cross-border. Let me share my experience: I worked in FMCG for 10 years, in four industries (white liquor, beer, beverages, instant noodles, ham sausage) across six companies, holding various positions such as sales, sales management, marketing, and new media. I'm known as a job-hopping expert. People in the FMCG industry know that such a resume basically ruins one's career; any HR would hesitate to assign important roles regardless of ability.
赵波How to Leverage Big Data and AI to Create a New "Ideal Retail" Model?
As e-commerce companies rethink their future business models and innovative ideas, how can the retail industry seize the emerging opportunities brought by the post-e-commerce era? On July 5, 2017, the "2017 New Retail New Service Industry Innovation Conference," hosted by Pintu and specially supported by the China E-Commerce Committee, kicked off at the Crowne Plaza Beijing Wangfujing. The core of new retail is shifting from selling products to consumers to serving them. What content can new retail provide that exceeds consumer expectations? This is a question worth pondering for all enterprises aiming to excel in new retail. All...
New DistributionNestlé May Sell Its Stake in L'Oréal; Million JD Convenience Stores to Open Franchise in July, Mainly FMCG; NetEase Kaola and Bellamy's Reach Strategic Cooperation. New Distribution Morning Post
FMCG news: Nestlé may sell its 23.3% stake in L'Oréal under pressure from activist investor Third Point. JD.com will open franchise applications for its million convenience stores in July, focusing on FMCG. NetEase Kaola and Bellamy's have signed a strategic cooperation agreement.
New DistributionOptimal Warehouse and Distribution Management to Secure Your Rear Base
Zhejiang Wangcang Technology Co., Ltd., founded in June 2011, is the earliest and currently the only large-scale independent fourth-party intelligent warehouse and distribution service provider in China. The company focuses on innovative, collaborative solutions for e-commerce warehousing and distribution, offering services from B2C to integrated B2B+B2C supply chain solutions. With nearly 50 warehouses covering over 450,000 square meters across 40 major logistics cities, Wangcang serves hundreds of clients in various sectors, including apparel, food, and consumer goods.
New DistributionIn-Depth Analysis: Should Distributors Transform? How to Leverage Their Own Advantages to Compete with Big Platforms?
In recent years, discussions about traditional enterprises upgrading through the internet have been ongoing, especially after Ma Yun introduced the concept of New Retail in 2016. This article rationally analyzes whether distributors should transform, how to do so, and whether to operate independently or join a big platform, highlighting the advantages distributors have over big platforms. Four major changes are driving distributors to transform, and the article outlines the necessary steps for successful transformation.
蒋玉林China's FMCG Market Shows Two-Speed Growth: How to Navigate? (With Charts)
The 2017 China Shopper Report provides a comprehensive analysis of the increasingly polarized consumer goods market. Bain & Company and Kantar Worldpanel have tracked the actual shopping behavior of Chinese consumers for the sixth consecutive year, building a long-term understanding of 106 FMCG categories purchased by Chinese households. The two-speed growth phenomenon we identified last year persists this year.
凯度消费者指数Omnichannel New Retail Has Arrived, Chinese Channel Players Are Confused, What to Do?!
Before fully understanding e-commerce, omnichannel was introduced; before omnichannel was implemented, new retail came along, leaving everyone confused. Traditional channels still exist and will persist, but the anxiety over channels is widespread, and the concepts of omnichannel and new retail may not be suitable for all businesses.
谭长春Three Questions for Distributors: 'Where Is Your Future Path?'
As circumstances change, we must adapt or fall behind. Many distributors want to excel at both the 10,000-meter run and the 100-meter sprint, but one requires endurance and the other explosive power—can they be the same? Under the new situation, distributors' way forward is to change according to the trend. The trend guides our future development and direction. We should think strategically about each path, whereas previously we used tactical thinking for transformation.
戈军珍11 Tips for Marketing "Newbies"
After eight years in the workforce, a marketing veteran shares 11 practical tips for newcomers, emphasizing systematic learning, critical thinking, and consistent habits. The advice covers building knowledge frameworks, avoiding guru worship, maintaining humility, learning by doing, and continuous self-improvement.
漩涡What Impact Will New Retail Have on the FMCG Industry?
Alibaba's New Retail concept is highly disruptive, potentially reshaping the FMCG industry by introducing new tools, shifting power to consumers, and challenging traditional channel and value chain structures. The article explores its overall impact on the industry, enterprises, and consumers, while questioning its long-term viability for FMCG.
谭长春Are You Arguing a Point or Defending a Position?
Author: Liu Chunxiong, Source: Teacher Liu's Forum (ID: liuchunxiong1964). There is a good article, 'What You Believe, You Will See.' I agree with this statement; people selectively observe and selectively remember. In 2016, there was an anecdote: Liu Qiangdong proposed a 200% growth target, and some said it couldn't be done. Liu Qiangdong said, 'I don't want you to prove it can't be done; I want you to prove how it can be done.' That is the direction of proof. Correct conclusions need proof, but wrong conclusions can also be proven flawlessly...
刘春雄【Today's News】Uni-President Chairman Actively Responds to Mainland Market Changes; Analyst Suggests Nestlé Sell All Confectionery Business; Juewei Duck Neck and Ele.me Jointly Establish Venture Capital Fund
FMCG news: 1. Uni-President chairman: actively respond to mainland market changes, future strategy is one core plus four main axes. Uni-President held a shareholders' meeting, chaired by Chairman Lo Chih-hsien. After the meeting, Lo said the overall mainland China market has no problems, and Uni-President will actively cooperate with changes. He also said Uni-President's future strategy will be one core plus four main axes, including strategic alliances and strategic M&A. According to Taiwanese media reports, Lo said that with the efforts of the management team, last year's revenue was NT$413.4 billion (approximately RMB 92.7 billion), and net profit after tax was NT$14.5 billion, up 3% from the previous year, both setting new records.
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