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The Lonely Workplace
The workplace is increasingly failing to provide a sense of belonging, leaving employees feeling more isolated despite polite interactions. According to 51job's 2016 China Employee Turnover Survey, turnover rates are high, with private enterprises at 32.5%, joint ventures and foreign firms above 15%, and state-owned enterprises the most stable at 8.2%. Younger employees, especially post-90s, are more prone to job-hopping, with 40% changing jobs within a year and over 60% within three years.
灿叔Nestlé to Sell Its Global Confectionery Business for $17 Billion? Strategic Thinking Behind the Move
Nestlé announced plans to sell its U.S. confectionery business by the end of the year, but analysts suggest it should go further and divest its global confectionery operations. The move is part of a strategic shift towards higher-growth, healthier categories.
麻泽阳How Can Distributors Achieve Sustainable Development Under the Impact of B2B Platforms?
Traditional distributors face intense competition from B2B e-commerce platforms, and to hold their ground and seek growth, they must address five key elements. These include adjusting business models, leveraging digital tools, embracing internet operations, refining logistics management, and adopting internet marketing thinking.
New DistributionUncovering Full-Rebate Consumption Platforms: Absorbing 1 Billion in a Month, Actually a New Type of Pyramid Scheme
Previously, consumption rebates were typically offered by supermarkets and shopping malls, which people had heard of and possibly participated in. Recently, however, many full-rebate consumption platforms have emerged online, some with a charitable twist. The so-called full-rebate charity consumption works like this: when you spend 100 yuan at a platform's partner merchants, such as small supermarkets or car washes, the platform returns 99 yuan to you, and the remaining 1 yuan is used for charity. This sounds like a great deal, as consumers almost get products or services for free while also contributing to charity. But is it really that good? Let's look at how a full-rebate consumption platform called 'Renren Gongyi' (Everyone's Charity) operates.
New DistributionTransformation Is Urgent: How Will Distributors and Convenience Stores Adapt?
The FMCG industry's channel transformation has reached a fever pitch, squeezing traditional distributors' profit margins and gradually replacing their value. They are both confronting e-commerce B2B platforms and attempting to build their own platforms, but such efforts are fraught with difficulties due to their lack of internet knowledge and traditional mindsets. Meanwhile, traditional mom-and-pop stores face inefficiencies and rising costs, while chain convenience stores have become a hotbed for capital, with giants like Alibaba, JD.com, and Suning entering the fray. The upcoming summit aims to address these challenges and explore solutions.
New DistributionA Trading Company Boss Lost 2 Million Yuan for Not Understanding Sales Staff Management and Assessment! Do a Good Job of Business Performance Assessment to at Least Double Your Profits!
Distributors face difficulties in assessment and management: (1) Sales staff are all old employees, managed humanely without many rules, making penalties hard to enforce. (2) Staff shortages during peak seasons. (3) No process indicator assessment, service staff for distributors lack business functions (mainly delivery). Direct supply outlets are too few, below 10%, needing to increase direct supply rate and cultivate staff quality. (4) No assessment for those serving secondary wholesalers, staff lack market development ability, purely physical labor. There has been a desire to assess these people...
方刚Your Lack of Success Is Precisely Because You Can't 'Fight on Paper'
A major company boss often invites experts to give lectures, but afterwards tells employees: 'Listen to the experts, but don't do what they say.' This article argues that 'paper talk' (theoretical discussion) is not only valuable but essential for success, as it provides methodology, theory, and philosophical insight that complement practical skills.
刘春雄100 Classic Management Laws That Shaped the World
Enterprise management encompasses talent development, technological innovation, marketing concepts, and teamwork, involving not only the adjustment of interpersonal relationships but also the application of physical and mental effort. Understanding and mastering classic management laws helps entrepreneurs better reflect on and address issues in enterprise management, thereby promoting corporate growth and development.
New DistributionHow to Eliminate the Deadly Near-Expiry Products?
The article discusses the severe problem of near-expiry products in the FMCG industry, which is caused by the practice of stocking up inventory without responsibility from retailers. It proposes a new approach: only occupy the retailer's capital, not their warehouse, and use scheduled distribution to ensure fresh stock and reduce near-expiry products.
刘春雄An Old Hand's View on B2B: Good for Small Shops, Bad for Manufacturers—What Do You Think?
The article argues that e-commerce platforms, acting as secondary distributors, disrupt traditional FMCG distribution by undercutting prices and eroding dealer profits, while offering little benefit to manufacturers. It suggests that while e-commerce may benefit small retailers, it harms the entire supply chain and calls for strategic, long-term thinking over short-term gains.
东来西往How to Revive a Dead Brand
This article discusses how to revive a dead brand, arguing that selling nostalgia is ineffective and that brands should instead focus on quality and innovation, possibly by launching new brands while leveraging existing production and distribution assets.
老纳Stop the Mystification: This Is the Real 'Easy' New Retail
It's been over half a year since Jack Ma proposed 'New Retail,' but you still don't get it? Too many explanations have confused you. Let's make it super simple. Once upon a time, goods reached us through a traditional channel where everyone made money, until hypermarkets appeared, demanding fees and transforming into 'New Retail 1.0.' Then e-commerce platforms, like Taobao, became 'New Retail 2.0' by charging fees and ads, but they're not true retailers. True New Retail should be consumer-driven, offering quality products at low prices, and will destroy those that just collect rent.
苗庆显How Can Distributors Turn Employees into Partners: Implementing the 'Small Boss' Project
A distributor with over 30 million in transactions struggles with recruitment, management, and retention of sales staff. The solution is to implement a contracting system that turns employees into partners, but it requires thorough preparation and a robust management system.
赵波The Eight Most Misleading Management Mindsets: Subverting Your Way of Thinking
This article discusses eight common management mindsets that are often mistakenly considered noble or correct, such as 'high standards, strict requirements' and 'use people without doubt'. It argues that these mindsets can be counterproductive in modern business, and offers alternative perspectives for effective management.
刘春雄Why Does Your Boss Always Change His Mind?
This article explains why leaders often change their decisions, attributing it to new information, second thoughts, or forgetfulness, and offers practical advice on how to respond constructively.
星彻How Did Perrier Become Popular?
Perrier's green tear-shaped glass bottles are now ubiquitous in China, from Starbucks coolers to convenience store shelves. According to Euromonitor, retail sales of carbonated bottled water in China reached 25 million yuan in 2015, a 65% year-on-year increase and 18 times the 2010 figure, driven by health-conscious consumers and the rise of e-commerce.
钱睿荪Case Study: How a Regional Distributor Achieved Breakthrough Growth in County-Level Markets!
In recent years, with the deep adjustment of the baijiu industry, many regional liquor enterprises and distributors have faced unprecedented challenges in their home markets. On one hand, the channel sinking of national first- and second-tier famous liquor brands has continuously eroded and occupied the home markets of regional and county-level liquor enterprises and distributors. On the other hand, the expansion of provincial liquor brands also poses a threat to regional liquor enterprises and merchants. So, as a regional liquor enterprise or merchant, facing the pincer attack from national first- and second-tier famous liquors and provincial liquors, how can regional liquor enterprises and merchants build their base markets? Today, we take Hejianfu Liquor as an example...
徐涛The Essence of Consumption Upgrade
Mao Shengbo, partner at Panda Capital, defines consumption upgrade not as buying more expensive or better-quality goods, but as people valuing their time more and being willing to pay for products and services that save time, enhance time utilization, or add meaning to their lives. He identifies four manifestations: doing two things at once, using purchases to label oneself, paying for time-saving services, and faster trend cycles.
毛圣博How Companies Gradually Kill Employee Motivation
Some companies have high morale, while others are lifeless. The difference lies in key factors such as trust, fairness, tolerance, care, respect, praise, fulfillment of promises, integrity, and happiness. When these are done well, morale rises; when not, it falls.
苗国军To Standardize Management, You Must First Get Rid of Key Employees!
This article argues that for a private enterprise to grow and standardize, it must eliminate reliance on key employees, just as a restaurant must remove its dependence on a master chef. It suggests that key employees can hinder standardization, create internal discord, and pose risks if they leave, and provides a basic outline for achieving employee uniformity and standardized management.
潘文富Once You Start a Trading Company and Become a Distributor Boss, Your Life Changes Completely!
After years of dealing with distributors, how much do you really know about them? This article takes you into the world of distributors, revealing the stark contrast between their perceived glamour and their actual struggles. From drinking habits to family time, the differences before and after becoming a distributor are eye-opening, and the reality is far from easy.
New DistributionFrom Distributors' Split-Sales to Technological Upgrades: How Distributors Can Achieve Tech Advancement
Previously, distributors shipped and returned goods in full cases. Now, with smaller and more frequent store orders, split-case shipments are increasing, causing headaches. This article explores why split orders are rising, the underlying market trends, and how distributors can leverage technology and role changes to thrive.
张文学How Can New Salespeople Quickly Win Over Distributors?
The author, a veteran who has mentored many newcomers, shares insights on how new salespeople can quickly gain the favor of distributors. Key strategies include adjusting mindset, building professional knowledge, clearly communicating benefits, maintaining a positive attitude, nurturing relationships, and taking action to support distributors.
吴明Performance is a Double-Edged Sword
Peter Drucker, the master of management masters, once said that performance management is undoubtedly the most important aspect of enterprise management, but unfortunately, it is often one of the weakest areas in the management field. It is well known that performance management has many benefits, such as supporting the realization of corporate strategy, making work less confusing, identifying obstacles to performance through performance management, making teams less blind, and focusing on key points so that teams invest limited energy in the right things. But why are there so many complaints about performance in enterprise practice? These...
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