It's been over half a year since Jack Ma proposed 'New Retail,' and you still don't get it? What? Too many explanations have confused you. Let's make it super simple. Once upon a time, this is how goods reached us. Everyone made money, and this happy state lasted for many years, until a retailer called the hypermarket appeared. The hypermarket said, 'The old way is too low-end; that's the traditional channel. Let me show you what a modern channel is.' Relying on prime locations and heavy foot traffic, this hypermarket model really took off, and various products rushed to get into hypermarkets. The hypermarket then said, 'There are too many products in my store now. If you want to sell here, you must pay a fee; it's called an entry fee.' With too many products, even if you get in, you might not sell well. What to do? Pay up! I'll give you end-cap displays, posters, and promotions. So, hypermarkets and some chain convenience store systems transformed themselves, not only making money from product margins but mainly from fees. Many retailers saw this and thought, 'This is a good method, ensuring steady income regardless of conditions,' and gradually learned it. This so-called modern channel can be called 'New Retail 1.0.' In recent years, e-commerce has developed, also directly learning from New Retail 1.0 practices, making money by charging management fees and advertising fees. Taobao is called an e-commerce platform, but it's not actually a retailer; it's like an online real estate developer and advertiser. The retail work is left to the upstream, usually the manufacturers, which is called 'no middleman to take a cut.' It's anti-specialization, forcing manufacturers to be brand owners, logistics providers, and retailers all at once. Although e-commerce platforms are currently making a fortune, if they kill all the chickens, they won't have eggs to eat. So, a company that isn't actually a retailer proposed 'New Retail,' which can be considered 'New Retail 2.0.' Pure e-commerce will die; the future is the integration of online and offline, with omnichannel integration, product, membership, and service connectivity. Then Alibaba Research Institute even released a New Retail report to explain it. What does it mean? Sellers are losing money and can't continue, and buyers' satisfaction is low. What to do? This way, there's infinite imagination space, so let's continue playing happily here. For consumers, 'always feeling served' and 'exceeding expectations' are unrealistic hopes; the biggest wish is to buy quality products at low prices, or at least to buy genuine products. If there is truly New Retail, it must be derived from the consumer level, with new retail formats that can buy and sell well, do marketing, understand operations, and communicate with consumers, which will deal a devastating blow to platforms that just sit and collect rent.

Creative and illustration: Yihe Team

New Distribution's '7th B-end E-commerce Study Tour' is now recruiting!

Event schedule:

June 19-23, Suzhou · Shanghai · Hangzhou 19th: Check in at designated hotel in Suzhou; 20th: Visit Suzhou Medialin; 21st: Visit Shanghai Hd; 22nd: Visit Hangzhou Wangcang; 23rd: Return or free time for sightseeing;

Introduction to the platforms to visit:

Medialin Youshang Software, a well-known domestic information system provider, launched the 'Medialin' brand in 2015. Based on Youshang Software products, with artificial intelligence technology as its core and efficient operation as a breakthrough, Medialin helps distributors build new B2B business models. It has provided software technical services to distributors in more than 50 cities nationwide.

Hd Company Shanghai Hd Information Engineering Co., Ltd. (hereinafter referred to as Hd Company) is a domestic first-class management consulting and software development company for commercial circulation, e-commerce, and modern logistics solutions.

Since its establishment over 20 years ago, it has been committed to creating modern commercial management models for customers. Hd's systematic products and solutions with independent intellectual property rights are highly competitive in the three business formats of chain retail, commercial real estate, and warehousing logistics. It currently supports more than 500 well-known large and medium-sized commercial enterprises and group users across 30 provinces and cities nationwide. It is the largest retail software provider in China.

Wangcang Zhejiang Wangcang Technology Co., Ltd. was established in June 2011. It is the earliest and currently the only large-scale independent fourth-party intelligent warehousing and distribution service provider in China. Wangcang has been committed to innovation, implementation, and daily operation of refined and collaborative warehousing and distribution solutions for e-commerce enterprises. Today, Wangcang has the capability to provide solutions from B2C e-commerce warehousing and distribution to B2B+B2C full supply chain integration.

Relying on its self-developed adaptive warehousing and distribution comprehensive management system, combined with years of warehouse construction and management experience, as well as self-developed equipment, Wangcang has formed comprehensive competitive advantages. Wangcang's system can seamlessly connect with all sales platforms, enterprise ERPs, logistics and express resources, and warehouse operation resources (such as equipment, labor, and storage area applications). Through our services, single-warehouse efficiency can be greatly improved, achieving resource interaction and allocation between warehouses. Through big data, we provide value-added services such as supply chain optimization and supply chain finance for cargo owners. At the same time, by opening up systems and management advantages, we provide franchise business for warehouse owners.

Organization format 1. Company visit 2. Actual market case visit 3. On-site explanation 4. One-on-one communication

Participating distributor friends only need to pay a registration fee of 200 yuan. Other expenses are self-covered. Long press this QR code or click 'Read Original' to register.

Long press the QR code to add WeChat for registration

Group photos from previous study tours:

Group photo of the 6th B-end E-commerce Study Tour, from top to bottom: Zhongke Shangruan, Shuhai Supply Chain, Yunmei Co., Ltd., Yishang Logistics.

Group photo of the 5th B-end E-commerce Study Tour, from top to bottom: Huiwangxing, Beiquan, Tongying Tianxia, Quanshihui, Zhongke Shangruan.

Group photo of the 4th B-end E-commerce Study Tour, from top to bottom: Alibaba Retail Link, Qianmi Network.

Click 'Read Original' to register

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