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Bloody! Unveiling the True Face of Food Business Owners!
Having dealt with food industry professionals for years, how much do you really know about them? This article reveals the stark reality of food business owners, contrasting their lives before and after opening a store, and highlighting the hardships they endure.
New DistributionYou Always Say the Post-80s and Post-90s Quit at the Drop of a Hat, but You Don't Know That People's Hearts Need Managing
If you're a boss, encountering post-80s and post-90s employees who quit at the drop of a hat makes talent management a real headache, keeping you up at night. With the demographic dividend disappearing, recruiting and retaining talent has become a top priority. You know that for a business to thrive, you need to manage your operations. But do you also know that to retain talent, you need to manage people's hearts? Around the Spring Festival, employee turnover peaks, and many bosses are at a loss, only able to react passively and complain privately.
高建华A Disrupted Microcosm in Third- and Fourth-Tier Cities: The Terrifying Alibaba New Retail
Returning to Kenli District (a fourth-tier city) in Dongying, Shandong Province from Shanghai (a first-tier city) for the Dragon Boat Festival, the author finds that life remains unchanged despite years of internet innovation. His parents, who run a small convenience store, have started ordering supplies through Alibaba's Retail Link app, which bypasses traditional wholesalers and distributors, illustrating how Alibaba's new retail model is disrupting traditional channels and forcing participants to either join or be eliminated.
王康The Rebellious Entrepreneurial Journey of Zong Fuli, Daughter of Zong Qinghou
Hongsheng Beverage Group is a top 500 private enterprise that grew independently from a Wahaha production base. My entrepreneurial story began after I returned to China in 2004. At that time, I had just come back from the United States. In the eyes of outsiders, I was a rich girl born with a silver spoon. I was sent to a top American girls' school at 14, and my father's Wahaha was a large enterprise with assets of nearly 8 billion yuan. There were also rumors that I would take over my father's business. Thus, labels like 'second-generation rich' and 'successor' became attached to me. Actually...
宗馥莉Teacher Wei Qing's Second Open Course of 2017 (December) Now Enrolling!
Teacher Wei Qing's second open course of 2017 (December) is now enrolling! The course is exclusively hosted by Teacher Wei Qing's own company, Guangzhou Lizhishi Consulting Co., Ltd. (exclusive host, no co-organizers). The course covers topics such as trend analysis, internal management, team management, KA management, and future outlook for distributors, with a focus on improving profitability and management capabilities.
魏庆老师Reconstructing the Underlying Logic of the Marketing Department!
The article discusses the functions and classifications of marketing departments in Chinese enterprises, distinguishing between management-oriented and service-oriented types. It analyzes the challenges and limitations of marketing departments, such as lack of resources and support, and proposes a reconstruction of the marketing department's logic to adapt to changing market conditions.
方刚[Method] Terminals Always Return Goods, Distributors, Are You Getting These Points Wrong?
Returns are a pain point for distributors, but they are inevitable. To effectively reduce and control product returns, distributors need to address issues such as poor sales efforts, improper inventory management, and lack of market visits. Key strategies include strict first-in-first-out (FIFO) management, timely new product distribution, and proactive handling of near-expiry products.
New DistributionBuilding an Invincible Marketing Team in a Weak Market
This article discusses how to build a strong sales team in a weak market, addressing challenges such as low morale, lack of direction, and high turnover. It offers practical strategies including creating a harmonious team environment, boosting morale, self-improvement for leaders, setting clear goals, managing personnel effectively, ensuring execution, establishing systems, and fostering continuous learning.
朱朝阳Finally Learned SKU, KPI, VMD, VP, PP... 23 Professional Keywords
This article explains 23 key retail and FMCG terms, including SKU, KPI, VMD, VP, PP, IP, growth rate, gross margin, sell-through rate, break-even point, inventory turnover, and more, with formulas and examples.
New DistributionGet These 9 Types of People, and You'll Have an Unbeatable Team!
When hiring new people, avoid this common mistake: many only consider professional skills and job duties, overlooking the importance of temperament and personality. Even NASA made this error by assembling all the smartest people, who then wasted time on endless debates. According to Belbin's Team Role Theory, a balanced team needs nine roles: Plant, Monitor Evaluator, Coordinator, Implementer, Completer Finisher, Resource Investigator, Shaper, Teamworker, and Specialist.
董琛Your Midlife Crisis at 35 Is Just Your Reluctance to Change
At 35, with over a decade of work experience, sudden change is unwelcome. In 2017, the panic wasn't about soaring housing prices but the fear of unemployment after 35, sparked by Huawei's layoffs of non-executive employees over 34. This article argues that the crisis is self-imposed, urging readers to recognize their abilities, summon courage, and break self-imposed barriers to adapt and thrive.
老纳Under What Conditions Can Performance Appraisal Work in Trading Companies?
What is the actual effect of performance appraisal? Is it useful for all employees? The author's view is simple: employees with any real ability won't take performance appraisal seriously! Of course, all management measures are just tools, with no inherent good or bad, but they depend on the conditions and the employees they are applied to. First, check whether these prerequisites are met: 1, a closed work environment with few external comparisons; 2, both the process and results of employees' work can be quantified (e.g., production workshop workers); 3, the company's internal atmosphere...
潘文富The 'Fall' of Wahaha: Is It Rooted in Zong Qinghou?
Zong Qinghou's will has penetrated every fiber of Wahaha. He once reflected on the company's decline in a CCTV interview, citing the lack of new blockbuster products as a key factor. However, the author argues that this explanation is superficial, as Coca-Cola has thrived for over a century without such concerns. The real issue lies in Wahaha's opportunistic development model, which neglected institutional innovation, and Zong himself has become a central part of the problem.
陶桂兵How Should FMCG Companies Understand the Internet?
FMCG companies currently have vastly different understandings of the internet, ranging from deep integration to outright rejection. This article argues that companies must thoroughly study and embrace the internet, as it is reshaping consumer behavior, management environments, and business models, and those who fail to adapt risk being left behind.
鲍跃忠How Did Dianda, an FMCG B2B E-commerce Platform Focused on the Yangtze River Delta, Achieve Rapid Profitability Without a 'Go Big Fast' Approach?
The upgrade and transformation of convenience stores and the optimization of supply chain efficiency have become the most frequently discussed new topics in the industry in the past two years. Many B2B e-commerce platforms, including giants, have joined the fray, making the market red-hot. However, for distributors, whether a platform has sustainable profitability and a mature operational growth system remains one of the basic criteria for assessing its reliability. The author recently visited Dianda Mall in Shanghai and had an in-depth exchange with its chairman, Rui Yun, about Dianda's model. Through the exchange, the author learned that Dianda Mall has already covered 18 cities nationwide, and more than half of its early self-operated cities have achieved sustained profitability.
赵波Bashing the Marketing Department? Surely Bash Traditional Sales First!
A recent article bashing the marketing department has gone viral, but can it really be eliminated? The real question is: who is responsible when sales targets are missed? The marketing department is already struggling with mobile internet transformation, handling tasks like social media updates, consumer research, e-commerce product development, and promotional activities. Despite criticism, there are no proven successful cases yet, as everyone is still exploring. The key challenge is how to achieve sales growth when traditional sales are declining, and the article suggests exploring channel breakthroughs through mobile internet and shared economy concepts.
谭长春Magical Marketing! Biscuits That Sing: How 105-Year-Old Oreo Captivates Youth on Tmall
Within 9 hours of launch, over 10,000 boxes were sold, turning whimsical ideas into reality. A year ago, Mondelez partnered with Tmall to launch a color-your-own packaging, and at least 28 brands across 4 industries have since followed suit, creating customized products with Tmall. Alibaba has also entered strategic partnerships with global giants like Nestlé and Mars, conducting innovative experiments that spark consumer revolutions.
梁周倩Yineng's 'Hitching a Ride' Revelation: How Should FMCG Enterprises Bet on Transformation?
The boom of B2B platforms in 2016 made many brand owners consider partnering with these platforms. However, due to issues with existing distributor channels and stock, as well as concerns that B2B platforms might not provide one-stop solutions like traditional channel distributors, most brand owners merely observed without taking action. Some brand owners also refrained due to internal reasons such as team issues or unfamiliarity with B2B. Honestly, the author had similar concerns, but recently, through communication with the Xintonglu team, a real case changed this view. This article shares how a regional brand achieved 12 times sales growth in the same period through Xintonglu.
赵波Is It the Post-90s Employees Who Are Incompetent, or Is It You?
As teams expand and become younger, many managers face the challenge of managing post-90s employees. Many label them as 'unreliable,' but experience is a matter of time, while reliability often depends on the individual and the manager's behavior. Excellent managers ignore age and adjust their strategies based on team structure. Managing post-90s employees requires removing labels and respecting them sincerely—you are the team's leader, not just a manager.
New DistributionIs Wahaha Falling? No, It Just Hasn't Moved
Since 2013, Wahaha's performance has been declining, leading many in the industry to discuss its fall, with some even predicting its demise. However, like Metersbonwe and Li Ning in 2016, Wahaha may not fall so easily; it may be dormant but will wake up as a lion. The article analyzes the reasons behind Wahaha's three-year decline, including product failures, market segmentation, upgraded business logic, changing target consumers, and brand aging.
小龙Acquired by Foreign Capital, or Shelved, How Can National Brands Make a Comeback?
Li Ning once said that Chinese stories are easy to tell, but Chinese brands are hard to build. Indeed, brand depth requires an overall improvement in society. Brands like Arctic Ocean, Robust, Tingjiayi, Nanfu, and Minicare were once well-known to the post-80s and post-90s generations, but they fell victim to foreign acquisitions and shelving. However, with industrial restructuring and the need to revitalize national brands, more and more national brands have been bought back by local enterprises in recent years. Meanwhile, brands like Huawei and Li Ning have risen rapidly.
New DistributionWahaha, which we drank from childhood, dropped 10 billion yuan in a year! What about the White Rabbit and Mylikes from our childhood?
At the '2017 China Entrepreneur Annual Conference', Zong Qinghou, chairman of Hangzhou Wahaha Group, appeared in a Zhongshan suit and cloth shoes, looking out of place among the suited entrepreneurs. Recent articles have criticized Wahaha's outdated management and lack of innovation, but Zong responded by saying they would rejuvenate the brand through new products. Meanwhile, Wahaha's sales have declined for four consecutive years since 2013, and the company is reportedly in talks to acquire foreign companies, including Dean Foods.
New DistributionMarketing Department | How to Guide Users to Discover What Makes Your Product Great? Monster Shows You How!
By 2030, consumption will account for 47% of China's GDP, and a wave of new brands is rising, making brand operations a key marketing focus again. The most perfect business is acquiring users at low cost, having them repeatedly consume your product, and increasing consumption without price cuts or even with price increases. A strong brand personality is essential for this. To shape brand personality: 1) Deeply explore the benefits your product brings to users; 2) Compare horizontally to find mental gaps; 3) Use the 'promise nail, visual hammer, and promotion force' to solidify and strengthen the benefits you occupy.
张张How Should the Food, Beverage, and Alcohol Industry View New Retail?
Some traditional marketers have dismissed Jack Ma's New Retail as worthless, but it is not a panacea. However, leveraging mobile internet, online traffic, and data, it still holds some significance and should not be entirely rejected. This article specifically addresses how the food, beverage, and alcohol industry should correctly approach New Retail.
谭长春