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3961 articles · Page 93 of 166
Exploring the Underlying Logic of Management: The Real Relationship Between Companies and Employees
As a manager, first answer a few questions: How do you view the claim that management suppresses human nature? Which is more important, ability or attitude? Does your company tell employees that the company is their home? Is it really the employees' fault when they lack execution? With these questions in mind, let's think about common management problems. 1. What is management? Chen Chunhua, an entrepreneur, professor, and expert, well explains what management is in her book 'The Common Sense of Management'. Management is making subordinates understand what is most important...
小平死磕营销Sales Troops, Take a Break; Marketing Brothers, Step Up!
This article argues that the marketing department must transform to drive growth in an era of oversupply, while the sales department alone cannot sustain success. It outlines a path for restructuring marketing with new brands, teams, tools, and models, emphasizing the need for innovation and adaptation to modern communication rules.
方刚Where There Is Exclusive Distribution, There Is Resistance!
“Violent” exclusive distribution cannot truly earn the respect of channel partners. It is time to review the once-decisive practice of exclusive distribution. The exclusive distribution trap: Company A, a well-known sanitary products company in Hunan, with General Manager and Sales Director Mr. Xiao known for his steady, accurate, and ruthless market operations, now manages distributors with strong-handed tactics, with exclusive distribution as the core strategy, and is ready to take action against most non-exclusive clients.
胥忠进Yi Dian Dian, Why Are You So Popular?
Yi Dian Dian milk tea belongs to the Taiwanese brand 50 Lan, founded in 1994. In 2010, 50 Lan entered mainland China via Shanghai, but due to trademark issues, it was renamed Yi Dian Dian. It expanded rapidly from 2015, opening about 20 new stores per month, using flexible models like single-store franchising and regional licensing. Thus, Yi Dian Dian has only been in the mainland market for six years. At that time, many domestic milk tea brands existed, such as COCO, which entered the mainland in 2007 and became the most recognized brand. Now, Yi Dian Dian has become a beloved brand, with stores often seeing long queues and early sell-outs, seemingly surpassing COCO.
lighthouse徐If You're Falling Behind, It's Time to Change Your Circle
People always seek a sense of belonging, and beyond their work organization, they have their circles. A person's achievements are essentially the limit of their circle. Success is often not just one person's success but a circle's success; falling behind is never just one person but a group; and when trouble strikes, it's a group that suffers. The circle you're in shapes your behavior and results.
刘春雄Wahaha Isn't Dead Yet, Why the Rush to Feast on 'Blood-Filled Buns'?
Despite rumors of its demise, Wahaha is still alive and well. Instead of speculating, let's offer constructive suggestions and explore the right path forward for the company.
苗庆显How Can Beverage Operators Achieve a Grand Slam All Year Round?
Master the rhythm, grasp the balance, and know when to give and take. Attack is the best defense, and increasing revenue is more important than cutting costs. Spending money is to make money, but it's hard for operators to spend wisely and please everyone. Looking at the peak sales figures in Henan's FMCG market, Wahaha reached 5 billion, Coca-Cola 2.8 billion, Six Walnut 1.67 billion, and JDB 1.5 billion. Compare these numbers to see if you've hit the ceiling; if not, keep pushing forward. Beverage monthly trends: every operator dreams of a 12-month grand slam, but how to achieve it?
木公Management is Like Leading an Army: Rules Matter Most
Talent development is crucial for organizational growth, and frontline managers bear more direct responsibility than HR. However, many supervisors make two mistakes: laissez-faire and abandonment. Management is like leading an army: rules matter most.
New DistributionBeer not selling well? Tsingtao Beer sells even better, with both revenue and net profit growing in Q1
Despite the first quarter being a slow season for beer consumption, Tsingtao Beer saw increased sales. The beer industry is no longer the high-growth industry it once was, but the strong Tsingtao Beer remains strong. On the evening of April 28, Tsingtao Beer released its first-quarter report, showing operating revenue of 7.04 billion yuan, up 2.60% year-on-year, and net profit attributable to shareholders of listed company of 579 million yuan, up 8.51% year-on-year, both higher than the growth rates in the same period last year.
云酒Wei Qing's New Work: "New Products Can't Sell" — What to Do?
This article systematically analyzes why new products often fail to sell and provides specific action steps to make them sell. It emphasizes the need for dealer bosses to personally manage frontline sales, adjust employee assessments, and unify internal thinking.
魏庆How Liangmianzhen, a once-famous domestic brand, fell to second-tier status
Once-glorious toothpaste brands like Liangmianzhen and Lantian Liubizhi have now become second-tier products. However, in recent years, with the launch of high-end functional toothpastes represented by Yunnan Baiyao, local brands have been continuously improving themselves in segmented markets such as product quality and efficacy, and their counterattack in the mid-to-high-end market has begun to show results, potentially accelerating industry reshuffling.
New DistributionThe Philosophy of Blockbuster Products, Distinct from Blockbuster Strategy: Three Laws for Creating Blockbusters
Written by Niu Enkun, Chairman of Liangjian Consulting. The author distinguishes between 'blockbuster products' (爆品) and 'hot items' (爆款), arguing that true blockbusters are not short-term tactical products but require continuous quality improvement, adaptive marketing models, and sustained brand value accumulation. Drawing on the liquor industry's experience, he provides a path for SMEs to break through.
牛恩坤8 Secret Weapons of Negotiation Masters to Crush Opponents
Negotiation is crucial in all aspects of life, from business deals to personal interactions. This article reveals eight practical strategies across three phases—quoting, bargaining, and timing—to help you become a skilled negotiator and achieve better outcomes.
小平死磕营销COFCO Fortune and iLingGong Jointly Host Forum on 'Shared Economy Marketing Innovation'
Driven by the internet, the sharing economy is rapidly permeating every aspect of life. Facing this new economic model, many companies are feeling the chill of slowing growth due to outdated traditional marketing. On April 25, 2017, COFCO Fortune and iLingGong co-hosted the 'Marketing Innovation Forum under the Shared Economy' in Beijing, bringing together industry leaders to discuss and explore innovative marketing strategies.
New DistributionNongfu Spring, Kangshifu, Uni-President Launch 'Arms Race' – How Will They Play This Summer?
As the summer tea beverage market approaches, major players like Kangshifu, Nongfu Spring, and Uni-President are intensifying competition through celebrity endorsements, new flavors, and IP collaborations. Kangshifu has enlisted a star-studded lineup, Nongfu Spring's tea π introduces a new rose lychee black tea flavor, and Uni-President's Xiao Ming Classmate partners with QQfamily for a 500-million-bottle comic campaign.
New DistributionComplete Guide to Terminal Merchandising Management: Boost Terminal Atmosphere by 300% in 30 Days!
Terminal merchandising refers to displaying products and promotional materials in prime locations to attract consumer attention and stimulate purchase desire, enabling products to 'self-sell.' Only when value exchange with consumers is completed does the sales chain become truly whole. Product sales require both push and pull effects; the first element of pull is how the product is presented to consumers, which is the essence of terminal merchandising.
徐涛Same-School Rivalry: Uncovering Four Major Positioning Battles in China
This article examines four high-profile 'positioning battles' in China—Wang Laoji vs. JDB, Robam vs. Fotile, Aima vs. Yadea, and Jinmailang vs. Baixiang—revealing how each side deployed strategy and tactics to shift the offensive and defensive balance. It also traces the evolution of Positioning Theory as it was applied in these conflicts, highlighting the roles of Trout & Partners China and Ries China in shaping the outcomes.
轩辕镜Liu Run: What Can You Do to Properly Motivate Employees
Liu Run, founder of Runmi Consulting, explains how to motivate employees using Maslow's hierarchy of needs and expectancy theory. He emphasizes that motivation must match employees' current needs and that incentive plans should balance both the desirability and the possibility of achieving goals.
刘润Bread Industry Maintains Double-Digit Growth for Several Consecutive Years—Can Your Bread Catch This Tailwind?
The global baking industry is growing steadily, with market size exceeding $300 billion. China's baking industry is expanding rapidly, ranking second globally, while the bread sector shows significant growth potential due to low per capita consumption and increasing channel diversification.
New Distribution“Milk Marshal” Li Tuchun: Started with 300 Yuan, Made 3 Billion in 5 Years, Ousted at 48, Dream of a 100-Billion Fortune Shattered!
Li Tuchun, founder of Prince Milk, rose from a peasant background to build a dairy empire, only to lose control in a bet with international investment banks and face imprisonment. His story epitomizes the trials of China's first generation of private entrepreneurs after reform and opening up.
New DistributionWhy Are Businesses Eyeing the Infant Drinking Water Market?
According to the National Bureau of Statistics' 2011 Sixth National Population Census, children aged 0-14 account for 16.60% of the population. With the full implementation of the two-child policy, many families are having more children, and the well-being of these one or two children is the future of three families. Parents are willing to spend more on education and also focus on ensuring their children's healthy growth through proper diet, including water. This has led to a growing market for specialized infant drinking water.
New DistributionHow to Accurately Grasp Current Consumption Changes
The main cause of the current changes in the FMCG market is the change in consumers. Due to significant consumer changes, brand manufacturers and terminal retailers are severely unadapted, leading to serious problems. To study the transformation of FMCG enterprises and terminal retail enterprises, one must first accurately analyze and grasp the characteristics of current consumption changes. If the changes in consumption are not comprehensively and accurately grasped, it is difficult to find the correct direction for transformation. Currently, some institutions, individuals, and enterprises focus their analysis of consumption changes mainly on the dimension of consumption upgrading. This feels incomplete...
鲍跃忠Zong Qinghou's Innovation Is Not Easy, Please Give More Respect
Recently, Wahaha Group has undergone many changes, from vending machines to the backdoor listing of China Candy, and the latest beverage bottle advertising. Despite detours and doubts, we say: 'Old man, you're doing great!' The Chinese beverage industry actually saw Wahaha achieve disruptive innovation first.
谭长春Times Have Changed, and So Have the Methods of Brand Building and Management. We Really Can't Be Obsessed Anymore. The 24 Branding Methods Are Worth Reading!
This article presents 24 principles for brand building and management, emphasizing that brands are built on superior products, not advertising, and that pricing power, differentiation, and focus on core customers are crucial. It also highlights the importance of non-customers and continuous innovation for brand longevity.
朱志明