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Thirty Golden Rules for Sales Managers' Career Survival: How Many Have You Achieved?
This article outlines thirty golden rules for sales managers, covering responsibilities, human nature, problem-solving, team building, training, management, and mindset. It emphasizes that sales managers should drive their teams to be disciplined and successful, manage distributors effectively, and focus on standardization and control rather than relying on charisma alone.
刘春雄The Problem Is on the First Floor, the Answer Is on the Second
Author|Liu Chunxiong Source|Teacher Liu's Forum (ID: liuchunxiong1964) "A local small factory, very low price, very powerful, what should we do?" This question has been circulated many times in WeChat circles, and I have seen countless versions. It was a question posed to me by a salesperson while I accompanied a boss on a market inspection. Later, a disciple and I wrote an article titled "Why High Prices Always Beat Low Prices." How to answer this question? It cannot be answered; it is even a trap. My answer was a counter-question...
刘春雄Selling a Peach for 88 Yuan? FMCG Professionals Should Learn from This New Marketing Strategy.
Before reading, consider: When cross-industry into agriculture, have you fully leveraged your existing resources? How would you drive sales if a peach costs 15 yuan? This article shares the story of Wang Gaofeng and Liu Yuanqiang, who sell naturally grown peaches at 20 yuan per jin, using innovative marketing tactics.
New DistributionCross-province salt trade nationwide chaos, urgent need to break through 'interest' barriers
Since January 1 this year, China's salt industry system reform has entered the implementation stage, lifting price controls and allowing cross-province salt sales. However, contrary to expectations, salt prices have not fallen, and cross-province operations have been obstructed in many provinces. On April 11, media reported that China Salt Shanghai Company sued Jiangsu Salt Bureau over a list of enterprises allegedly violating regulations.
金晓岩In-depth: New Retail Has Arrived, So What?
The article discusses the hot topic of 'New Retail,' arguing that regardless of the concept, retail ultimately must return to meeting customer needs—who to satisfy, what needs to satisfy, and how to satisfy them. It uses three old sayings: 'There is nothing new under the sun,' 'There is no such thing as a free lunch,' and 'All good things must come to an end.'
老王Gao Jianhua | Strategic Upgrade for SME Owners: How to Go from Exhausting to Worrying to Worry-Free?
Gao Jianhua, a planner for accelerating SME growth, explains how SME owners can transition from being physically exhausted to mentally burdened and finally to worry-free management. He advises recognizing the company's stage and improving management systems, as well as understanding one's own style and finding complementary partners.
高建华Opening 1 Million Stores? You're Underestimating Brother Dong!
On April 10, JD.com founder Liu Qiangdong announced a "Million JD Convenience Store Plan" on Toutiao: within five years, JD will open over one million JD convenience stores nationwide, half in rural areas, covering every village. This is the third offline partnership project after the 10,000 JD Home Appliance Stores plan, with another offline-online integration project kept confidential. The announcement quickly dominated media headlines, prompting questions about its implications, which the author explored by consulting JD New通路.
赵波Government Directive: Relevant Departments Shall Not Detain or Confiscate Legally Marketed Salt Products on Grounds of Quality Testing, Nor Impede Normal Sales
On April 7, the National Development and Reform Commission (NDRC) and the Ministry of Industry and Information Technology (MIIT) issued a notice on further implementing the national salt industry reform, detailing requirements for local governments to complete the cleanup of local regulations, achieve separation of government and enterprise, implement cross-regional operation policies, and conduct special inspections on salt quality and safety.
New DistributionHow 7-Eleven Wins the Retail Psychology War
A common belief is that the most effective way for retail giants to capture market share is through low prices, as people are price-sensitive. However, amid e-commerce disruption and consumption upgrades, many giants are laying off staff and closing stores. In contrast, 7-Eleven is thriving. The ultimate secret lies in its founder's philosophy: don't think for the customer, but think from the customer's standpoint.
洋洋不会得意How Should Food Merchants Do Content Marketing? Here's a Handy Guide
Tao Jie, project director of Quentin Technology's food line, and Mei Xiaopai, founder of Xunzhao Tianye, share their insights on content marketing for food brands. They discuss strategies for precise targeting, creating viral content, and building a content-driven e-commerce model.
何承轩、梁周倩15 Retailers Including Walmart and Carrefour Closed 706 Stores in 2016: What Are Their Plans for 2017?
According to monitoring data from the China Commercial Information Center, retail sales of 50 key large-scale retail enterprises nationwide fell 0.5% year-on-year in 2016, with growth slowing by 0.3 percentage points. Online retail growth also slowed, with annual online retail sales up 26.2% in 2016, down 7.1 percentage points from the previous year's 33.3%. Overall, the retail industry is recovering in the new economic environment, but the situation remains severe.
New DistributionJiang Nanchun on Business Warfare: Understanding the Middle Class's 'Three Loves and Three Fears', Saturation Attack!
Jiang Nanchun's two competitive theories are 'absorb from the commanding heights' and 'concentrate firepower on one thing'. Jiang himself started reading Toynbee, Heidegger, and Wittgenstein at 16, which helped his later career in Chinese literature and advertising. He believes the most terrifying thing in China is that most people and companies fall into homogeneous competition, and every enterprise must answer what makes it different from others.
贾林男Dali, Uni-President, Nestlé... 20 Food Companies' Strategic New Products for 2017 Are All Here!
As April arrives, the beverage sales peak season is imminent, and for companies, the new product war is about to begin; for distributors, this is the critical moment for product selection, which will affect the achievement of annual business goals. Today, we have compiled the following 20 strategic new products from leading companies and innovative enterprises, from which we might glimpse some new trends in this year's beverage market. So, the question is, which one do you favor most? Don't forget to vote at the end!
New DistributionZuckerberg's Time Management? These 26 Slides Are Still Worth a Look
Facebook founder Mark Zuckerberg, the world's youngest self-made billionaire, created 26 slides to improve his employees' work efficiency. These slides from inside Facebook aim to help you quickly enhance your work state.
New DistributionRed Bull: Where Is It Heading Amid Internal and External Troubles?
Red Bull China is facing a trademark expiration crisis since the end of 2016, compounded by rumors and panic among its sales and distributor teams. The company's actions, including layoffs and new product launches, suggest it may be struggling, and its lack of public relations and marketing strategy could further undermine its position in the functional beverage market.
老纳、肥鱼These Strikingly Similar Counterfeit Goods Are Rampant—Bosses, Beware or You'll Lose Big!
Not long ago, many companies narrowly escaped the 3·15 Consumer Rights Day with trepidation. However, counterfeit goods have not toned down their arrogance; in townships and villages, products with similar names and packaging are truly confusing. From 'Baixi Cola' to 'Two Squirrels' and 'Coconut Pair Coconut Juice', the list goes on, highlighting the rampant issue of copycat products in rural markets.
New DistributionA Comprehensive Guide to Regional Brand and Regional Market Marketing Warfare: A Must-Read!
In the era of market squeeze, the strong will only get stronger. Competition in China's baijiu market has shifted from incremental growth to stock squeeze, where growth can only be achieved by crushing competitors. Regional market competition has become a life-and-death struggle, and only brands that truly dominate their region or price band can thrive. This article explores the four forms of marketing warfare—guerrilla, flanking, offensive, and defensive—and how they apply to regional market breakthroughs.
朱志明Special Observation | Eternal Asia Supply Chain Strategic Layout: Enlarging the Pie or Drawing a Pie in the Sky?
At the 2017 National Spring Sugar and Wine Fair held in Chengdu from March 23 to 25, Eternal Asia's senior executives elaborated on its O2O supply chain strategy at various professional summits. The question remains whether this strategy will truly expand the market or merely create an illusion, and all eyes are on the outcome.
New DistributionGiants Are Declining, So Who Is Rising Against the Trend?
While traditional FMCG giants report declining sales, new products and categories are surging. This article analyzes the real reasons behind the giants' decline and reveals the growth drivers, such as health, premiumization, and e-commerce, with examples like Three Squirrels, Vita Coco, Monster, and Chobani.
Mote ChanZhu Jian of Binfu Capital: How Do Investors View Supply Chain Investment?
At the 2017 (2nd) China FMCG + Internet Conference held in Chengdu on March 21-22, 2017, Zhu Jian, founding partner of Binfu Capital, shared his insights on supply chain investment in the FMCG sector. He discussed the industry's pain points, the reasons for the current wave of innovation, and offered strategic advice for entrepreneurs, emphasizing the importance of efficiency, focus, and sustainable profitability.
朱健To Succeed in Premium Water, You Must First Pass My Test
This article discusses the challenges and strategies for launching a successful premium water brand in China, using the story of 'Buying the Casket and Returning the Pearl' to illustrate the importance of brand perception. It argues that companies without a pre-existing brand image have an easier time establishing a premium positioning, and highlights 'Han Shui Xi Gu · Zhen Xi Water' as a promising example due to its rich selenium content and strategic marketing.
老纳China's Beer Leader China Resources Breweries Admits: Low Growth Puts Pressure on Industry
Hou Xiaohai, executive director and CEO of China Resources Beer, believes the beer industry is undergoing four major changes that practitioners must learn to face. With production declining for three consecutive years, the industry faces significant pressure from low or negative growth.
文静In the Second Half of the Internet Era, How Can Brands Break Through with Offline Promotion?
Stories of products going viral overnight and users flocking in exist in every industry, but they are never accidental. More often, user accumulation relies on behind-the-scenes 'pushers.' To quickly acquire users, some products rely on subsidies, like Didi and Kuaidi in their growth phase, while O2O industries like group-buying rely on offline promotion teams. In 2015, Dianping and Meituan had offline promotion teams of over a thousand, and Alipay's Koubei launched a '10 billion yuan subsidy to attract nationwide offline promotion' campaign. In the second half of last year, Taohuichang, originally focused on conference O2O, began transforming into a commercial real estate B2B platform, connecting merchants with promotion needs and venue operators. The industry also has companies like Yiqitui and Dipaiba dedicated to offline promotion marketing.
陈淑华How to Keep Distributor Teams 'Passionate and Energized'
Many traditional HR departments focus on controlling people, leading to rampant office politics. While this logic was acceptable in the industrial era, the information age requires management to shift from control to motivation, leveraging each employee's strengths. To inspire team morale and foster a positive atmosphere, distributors can adopt practical measures such as naming sales techniques after employees, rewarding suggestions, creating cultural corridors, and implementing recognition programs.
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