As April arrives, the beverage sales peak season is imminent, and for companies, the new product war is about to begin; for distributors, this is the critical moment for product selection, which will affect the achievement of annual business goals. Today, we have compiled the following 20 strategic new products from leading companies and innovative enterprises, from which we might glimpse some new trends in this year's beverage market. So, the question is, which one do you favor most? Don't forget to vote at the end! Product 1: Yili "Brown Charcoal" Yogurt Not long ago, Yili launched a "Brown Charcoal" yogurt in the market. This product is positioned as high-end, with a mellow and rich taste, and with mature product and promotion strategies, it quickly entered the ripe yogurt segment. In February this year, "Brown Charcoal" officially landed in the Northeast market and achieved good sales results. As of now, the product has been launched in Beijing, Tianjin, Shanxi, Hebei, and other regions, and will subsequently be distributed nationwide. Product 2: Coca-Cola Ginger New Product Recently, Coca-Cola announced on its official Weibo that ginger-flavored Coca-Cola is newly launched. The product extracts ginger essence and blends it with cola, with the slogan "Get fired up, this feeling is cool." Coca-Cola's launch of ginger cola at this time aims to strengthen the positioning of ginger cola for dispelling cold and warming the body, thereby increasing consumer acceptance of the new product. Currently, the ginger-flavored Coca-Cola new product has been launched in convenience store systems such as 7-11 and FamilyMart. Product 3: Lan Fong Yuen Silk Stocking Milk Tea In December 2016, Lan Fong Yuen Silk Stocking Milk Tea officially hit the market. After being introduced and revamped by Xiang Piao Piao, "Lan Fong Yuen" has the potential to become a new hit in the refreshing beverage category, with authentic classic taste, significant refreshing effects, and a very solid consumer base. "Lan Fong Yuen" Silk Stocking Milk Tea went into production in January 2017, and in February, it was first launched in 17 cities across 6 provinces, with channels covering convenience stores, universities, internet cafes, high-end pastry shops, community stores, and other modern channels. Product 4: Monster Energy Vitamin Sports Drink On the mysterious black packaging, there are sharp and distinct claw marks, as if the huge energy waiting to be released is all contained in this can of liquid—this is people's most intuitive impression of Monster (American Monster) drink. It is reported that this Monster drink will enter China in the same way as in other markets, that is, continuing to cooperate with the Coca-Cola system to distribute Monster products. Whether it will continue to create sales miracles in the Chinese market remains to be seen. Product 5: Danone "Lemon's Here" "Lemon's Here" is a new compound fruit beverage launched by Danone Group. The lemon juice originates from Argentina and is transported to China via cold chain. Currently, there are three flavors: original lemon, pomegranate lemon, and passion fruit lemon. The new product was first launched on the JD.com platform and has already landed on major e-commerce platforms such as Tmall and Yihaodian. Offline channels have also been gradually stocked. This "Lemon's Here" will be quickly distributed to terminals through promotional activities such as free sampling, order coupons, and bundling with best-selling single products. Product 6: Uni-President "Thai Magic" Thai Lemon Tea "Thai Magic" Thai Lemon Tea is a lemon tea drink with a fresh lemon and black tea perfect collision, enhanced by a mysterious Thai formula, and rich in taste layers. It is understood that Uni-President Thai Magic Thai Lemon Tea was just launched in March and has been first released in Guangdong and other places. The product is positioned in the mainstream price band and is suitable for all-channel promotion. During the Spring Sugar Fair, Uni-President conducted its first national recruitment of distributors in key regions, offering exclusive price discounts, as well as benefits such as monthly installment delivery and full authorization for independent product operation rights. Product 7: Gold Can Dongpeng Special Drink During the Chengdu Spring Sugar Fair, Dongpeng released its new product, Gold Can Special Drink, which is a new strategic single product of Dongpeng Special Drink. Gold Can Dongpeng Special Drink targets the young demographic, with more refined and fashionable packaging. In addition, Gold Can Dongpeng Special Drink has launched multiple packaging specifications to meet consumption needs in different scenarios. It is reported that with the new product launch, a market partner plan was also initiated: after the new product launch, Dongpeng Special Drink will provide distributors with support in pricing, channel construction, and diverse marketing methods, jointly exploring the functional beverage business opportunities. Product 8: Evergrande Spring Water Metasilicic Acid Mid-to-High-End Natural Mineral Water Evergrande Group's newly launched Evergrande Spring Water Metasilicic Acid Mid-to-High-End Natural Mineral Water entered the market with a price of over 10 yuan, looking down on most mineral water brands. In addition, the new bottle shape is named "Heart of Changbai Mountain," inspired by "emerging springs, earth's heart, and rugged lines," which is a significant improvement over the old packaging. This Evergrande Spring Water metasilicic acid water undoubtedly caters to market demand, satisfying both consumers' needs for safe drinking water and healthy drinking water. Product 9: Nestlé Pure Life Children's Water This children's water is a product that "Nestlé Water" launched heavily in the domestic bottled water market in 2017, and it is the first children's water in China targeting a precise demographic. "Nestlé Pure Life" has obtained authorization from Walt Disney (China) Co., Ltd. for its packaging, using the eight most popular cartoon characters from the Oscar-winning animated feature "Zootopia," bringing infinite childlike fun to consumers while also encouraging healthy drinking. It is reported that this drink will first be test-marketed in Shanghai and then promoted to other key markets. Product 10: Dali "Dou Ben Dou" Soy Milk It is reported that Dali Foods will launch a soy milk drink that does not require additives and can be stored at room temperature, named "Dou Ben Dou," which includes three series, three packaging types, and seven products. "Dou Ben Dou" has advanced technology, simple and refined packaging, and a mellow and delicious taste, meeting Chinese aesthetics and taste preferences. With the brand advantages of "Dali" and mature channel advantages, "Dou Ben Dou" will become a heavyweight hit in the soy milk industry. In early April 2017, Dali will hold a new product launch for Dou Ben Dou, officially introducing this product to the market. Product 11: Vita Coco Coconut Water Honey Flavor Drink This newly launched honey-flavored Vita Coco coconut water can be said to be a perfect combination of two natural nutritional elements. When Vita Coco coconut water is combined with "natural antioxidant" honey, the nutrition is richer. While replenishing hydration, it can further supplement nutrition. It is reported that Vita Coco's combination of honey and natural coconut water aims to achieve both health and deliciousness, and hopes that more and more people will experience this natural, healthy, and scientifically nourishing hydration experience. Product 12: Ganten "Ben Lai Wang" High-End Mineral Water Recently, Shenzhen Jingtian Food & Beverage Co., Ltd. (parent company of Ganten) announced that Ganten will launch a high-end mineral water brand "Blairquhan Ben Lai Wang," which comes in two specifications: soda water and natural mineral water, both in glass bottles. It is understood that after the launch of "Blairquhan Ben Lai Wang," it will focus on attracting high-spending consumers, targeting high-end channels such as KA supermarkets, high-end dining, clubs, and star-rated hotels, with high-level events, operas, and concerts as key promotional focuses. Product 13: Sanyuan Meiyuan Sour Plum Drink Sanyuan Meiyuan Sour Plum Drink has improved the formula based on traditional sour plum drink, removing the medicinal taste. It has a refreshing taste, moderate sweetness and sourness, and quenches thirst, suitable for consumers of all ages and genders. Sanyuan Meiyuan Sour Plum Drink is a traditional imperial cuisine specialty drink. This time, it has launched four court-style packaging designs: "Emperor's Love," "Empress's Love," "Young Lady's Love," and "Prince's Love." It has now been launched in Beijing's supermarket channels, tourist attractions, and other special channels, and will gradually be distributed nationwide. Product 14: Easy Joy "Changbai Mountain Tianquan" Natural Mineral Water Recently, Sinopec Easy Joy Sales Co., Ltd. launched a private brand "Changbai Mountain Tianquan" natural mineral water. It is understood that this water has officially entered production and is being shipped to various places, and by the end of March, it will be stocked in over 20,000 Easy Joy convenience stores nationwide. The water source of "Easy Joy·Changbai Mountain Tianquan" is located at Tianchi Lake in Changbai Mountain, with clear and clean water rich in minerals. After technical renovation, the production line for this mineral water has first-class equipment, effectively ensuring product upgrades. Product 15: Bright Dairy Catering Juice Recently, Bright Dairy & Food Co., Ltd. made its first cross-category launch under the "Bright" brand, introducing two new juice products: mulberry juice drink and passion fruit compound juice drink. It is understood that during the production of these two juices, to perfectly preserve the nutritional value of the fruits, non-concentrated reduction technology was adopted, resulting in high-quality taste and rich nutrition. In the future, Bright will focus on distributors in prefecture-level and municipal catering channels as key target customers, focusing on the East China market while radiating to the national region, providing support for market operations. Product 16: Huiyuan "òU New Citrus" Juice Drink Recently, targeting the fun and interesting traits of young people, Huiyuan launched a juice drink called "òU New Citrus." It is reported that this product adds high-quality juice from Minneola tangelos, with a unique flavor, health benefits, and a refreshing taste. Huiyuan Juice's Executive President Cui Xianguo stated that from packaging to product slogan, they hope to convey a life attitude of being genuine and daring to love and act through such products, truly achieving resonance and communication with young people through the product. Product 17: Wahaha "Jiao Su" Enzyme Drink As a major new product of Wahaha in 2017, "Jiao Su" Enzyme Drink is a completely new beverage series, currently available in three flavors: black tea enzyme, mango enzyme, and mulberry enzyme. Unlike traditional beverages that emphasize quenching thirst, this Wahaha Jiao Su is positioned as a "fruit and vegetable enzyme" drink, which selects fruits, vegetables, and black tea raw materials, combined with healthy fruit and vegetable enzymes and fermented with Lactobacillus plantarum, with the selling point of promoting digestion and clearing body burden; portable small bottles, clean anytime, fresh every day. Product 18: Evian Mini Bottle Water Recently, Evian launched an "Evian Mini Bottle Water," defining it as a "cute and round" fun hydration tool. This product is a "Disney" limited edition, full of cuteness. It is reported that with the segmentation of the bottled water industry, children's water that meets children's drinking needs and shapes consumption habits has become an important branch of the industry. In addition, due to the relatively high price of children's water, it can bring considerable profit margins to all links in the industry chain. Therefore, there is reason to believe that Evian's mini bottle water will also attract the attention of food industry professionals. Product 19: Jinmailang Softened Purified Water On March 2, 2017, Jinmailang's main new product "Softened Purified Water" met consumers. This water plays with the "light" concept, weighing less than 499.8 grams per 500ml, lighter than other mineral water and mountain spring water of the same capacity on the market, aiming to provide consumers with a better health experience. It is reported that the target consumer group of Jinmailang Softened Purified Water is very broad, suitable for people of different ages and classes, as well as various consumption scenarios such as work, leisure, and sports. Product 20: Xiao Shi Le Hawthorn Refreshing Drink The product name "Xiao Shi Le" takes the homophone of "Xiao Shi" (digestion) and "Xiao Shi" (leisure time), and "Xiao Shi Le" not only accurately communicates the product's digestive aid selling point but also conveys a leisurely and happy product experience. Through consumption scenario interpretation, it not only helps channel partners guide effective terminals but also rapidly expands the category space. It is reported that in just two months, Xiao Shi Le has formed a model effect in multiple market regions such as Hebei, Henan, and Shandong, and in the first month of distribution, it achieved sales of thousands of boxes in a single market. Through this review, the editor found that the above new products are full of creativity, and companies have put great effort into innovation. This year's products are characterized by high-end concepts, functional concepts, taste innovation, and novel naming, and mostly feature healthy formulas and fresh designs. They have also launched many fresh and cute packaging designs targeting the younger generation, attracting a lot of attention. The pace of new products never stops, so consumers will have more and more choices. To capture consumers' hearts, a good product must be excellent both inside and out! Source: Food Board -END-