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Where Is Performance Management Headed?
Performance management is a widely adopted motivational tool, but recent criticisms such as 'performanceism ruined Sony' and GE's abandonment of forced ranking have sparked debate. This article analyzes these cases and argues that performance management remains valuable when aligned with strategy and implemented through continuous communication.
时昆Effort Alone Is Not Enough; Method Matters More
Effort alone is not enough; method matters more. The article argues that while hard work is necessary, understanding the principles and methods of effort—especially in social contexts—is crucial for success. It highlights the importance of repairing mental patterns like excuse-making, blame, and decadence to enhance thinking ability and achieve better outcomes.
雾满拦江Friend, How Much Longer Do You Plan to Stay on This Sinking Ship of Traditional Marketing?
Recently, I've received calls from several former colleagues I hadn't spoken to in a long time. After the pleasantries, they all said work has become incredibly difficult. One former colleague, M, summed it up well: the market environment has changed rapidly, and almost every industry has become a stock market, yet our bosses still think in terms of growth, ignoring product upgrades and focusing on channel stuffing and promotions. Those of us caught between bosses and distributors have exhausted our means, yet we still can't achieve rapid market growth, and even see slight declines. Fines, pay cuts, demotions, and even dismissals have become commonplace.
赵波How Distributors Can Embrace Internet Plus
Internet thinking is increasingly mentioned, but many people are unclear about what it truly means, especially in the context of Internet Plus for distributors or channels. The essence of Internet Plus channels involves three aspects: eliminating intermediate links to save costs, sharing traditional distributor resources to improve efficiency, and leveraging high-efficiency, low-cost operations to drive organizational changes upstream and downstream.
王焕之The Next Storm of the Internet Will Surely Be Management!
If the internet's impact on commerce is superficial, its impact on management and industry is the most profound. The first wave of the internet was e-commerce, but the second wave will be management, overturning the management of the industrial age. By overturning management, it will overturn industry; by overturning industry, it will again affect e-commerce. The change in management systems means the main body of current economic life will be completely transformed. Although the internet has already deeply influenced life, its impact on life is just beginning.
刘春雄Competitors Are Cutting Prices—How Do We Counterattack?
Facing the impact of low-priced products, most salespeople first feel fear and then ask for policy support. The following practical methods are truly 'essential strategies for home and travel, killing and robbing.' Learn how well-known enterprises kill and hunt down low-priced products. Those who master even one or two techniques will become industry experts, with sales soaring or fame rising. The first kill: terminal sniper kill—1. Terminal buyout method: technical difficulty ★, sign buyout agreements with terminals to prohibit selling competitors' products.
周广军The Full Text of Huawei's Basic Law! All of Huawei's Secrets Are Here
The Huawei Basic Law is a systematic summary of Ren Zhengfei's thinking and causality, using unified language. It is the first complete and systematic summary of values by a Chinese enterprise, which greatly promoted the construction of corporate culture in China. In November 1994, Huawei leaped from an obscure small company to a hot enterprise. Leaders who inspected the company praised Huawei's culture. However, no one could clearly define what corporate culture was. Therefore, Ren Zhengfei assigned a deputy director to contact several professors from Renmin University of China to sort out Huawei's culture and summarize its successful experience.
New DistributionMethods to Increase Beverage Sales in County-Level Markets
Recently, many peers have asked me the same question: how to increase beverage sales in local county-level markets. This is a representative issue in the industry, so I will share my experience and briefly discuss methods to boost beverage sales in county markets for reference. Any national beverage brand grows from a regional one; only by first succeeding regionally can it go national, except for Hengda Ice Spring. The most representative regional market is the county-level market.
胡伟Salt Industry Reform Is Really Coming: Price Liberalization and Removal of Regional Restrictions on Salt Production and Sales!
The salt industry reform plan aims to implement the decisions of the Party Central Committee and the State Council, promote the reform of the salt industry, achieve efficient allocation of salt resources, further release market vitality, and promote healthy and sustainable development of the industry. The plan emphasizes ensuring the safety and supply of edible salt, improving the franchise system, and implementing comprehensive reforms including price liberalization and removal of regional restrictions.
New DistributionFMCG Sales Seem to Have Stalled: Only 2% Growth in Q1
In Q1, FMCG sales grew only 2.0% year-on-year, far below the GDP growth of 6.7%. Sales through modern trade (hypermarkets, supermarkets, and convenience stores) declined by 0.5%, while e-commerce continued to surge with 48% growth.
凯度消费者指数What Do Distributors Really Lack in Market Promotion? A Customer Management Plan!
Many distributor owners complain that their staff cannot keep up with their ideas, resulting in poor execution. The root cause is not the staff's capability but the lack of standardized management and customer management plans. This article provides a practical customer management plan for distributors, including customer classification, visit procedures, and customer relationship levels.
马兴强34 Most Persuasive Reasons to Resign, According to a Senior HR Professional
The workplace is like a marketplace, with people coming and going, and most companies experience constant employee turnover. Many employees struggle to find a 'good' reason to resign that allows them to leave smoothly without appearing fickle. This article provides a list of resignation reasons categorized by family, personal, company, and other factors, along with four particularly persuasive reasons for white-collar workers.
New DistributionThe "Six Dimensions" for Provincial Sales Managers to Boost Sales
This article discusses the role of provincial sales managers, who sit between management and execution. It introduces a systematic thinking tool called the "Six Dimensions" to help them improve sales. The six dimensions include monthly sales planning, market fundamentals, monthly sales achievement, channel building, sales breakthroughs, and tracking key tasks.
牛奔“If You Drag Suppliers into Every Promotion, You'll Be the First to Die!”
Even before e-commerce and the internet economy, marketing in physical retail was a persistent challenge, with little breakthrough in the traditional retail sector. Store operations often lacked luster due to a dearth of marketing innovation. It can be said that even without e-commerce, supermarket marketing was lackluster, as most retail entities repeated a tired pattern of repackaging, copying, and addressing issues in isolation. To this day, many companies and stores haven't even mastered the basics of store operations, let alone innovation.
张一夫Everyone Loves Wolf-style Management, But Remember You're Managing People, Not Wolves
Following Huawei's example, more and more companies adopt 'wolf culture' as their management principle, believing that in a competitive market where only the fittest survive, maintaining a wild, fighting spirit like a wolf is key to staying unbeaten. However, companies must remember two things: first, we should learn the true wolf spirit, not its animal brutality; second, the object of management is people, not wolves.
New DistributionThe Survival Manual for Sales Managers in the Workplace
This article outlines key principles for sales managers, emphasizing the importance of forcing salespeople to be diligent and successful, managing distributors effectively, and avoiding common pitfalls. It also covers topics such as team building, training, and management strategies.
刘春雄The Ten Iron Rules for Leading a Team: Rule #1 'If He's a Chick, You Must Be a Turkey!' The Other 9 Are Even More Explosive
If you're a boss, you probably want to be authoritative in the eyes of your subordinates. Some say the key to gaining their trust is your character, but in reality, subordinates admire bosses who are more capable than themselves. In other words, you need to have some real skills. You might think you're better than your subordinates, but they may overestimate themselves and lack self-awareness, so they don't accept your authority—this is normal. Human nature often overestimates oneself and underestimates others. If you're only slightly better, they think you're about the same, and they feel entitled to challenge you. Even if they admit you're a bit better, if it's just a little, they still think you're not qualified to be their leader, that you're on the same level as them.
New DistributionDealer Research: How to Get the Truth from Dealers?
Finding a dealer is like finding a partner: on first meeting, both sides show their best side. To get the real picture, salespeople must learn to read between the lines, verify claims with on-site checks, and ask indirect questions to uncover the truth about sales volume, network quality, and financial health.
黄润霖The Most Frequently Asked Questions by Salespeople, Summarized!
This article addresses common questions from salespeople, such as how to handle awkward silences with clients, preparation before visits, language taboos, building relationships, and becoming a top salesperson. It emphasizes the importance of preparation, professionalism, and continuous self-improvement.
New DistributionHow to Earn a Monthly Salary of 30,000 RMB?
High earners are often attributed to education, luck, or background, but these are exceptions. Many people with average backgrounds achieve ideal incomes through hard work, which is the norm in the workplace. This article outlines nine key points to help you develop the skills and mindset needed to earn a monthly salary of 30,000 RMB.
撸sirA Good Manager Can Always Distinguish These Ten Types of Employees
This article outlines ten types of honest and dedicated employees that managers should recognize and value, from those who work diligently without seeking favor to those who prioritize the team's interests over personal gain. It emphasizes the importance of appreciating such employees to maintain their motivation and creativity.
New DistributionPoor Team Execution: What Should Managers Do to Improve It?
By Vision Consulting Project Team. When work is not done well, business owners often blame poor employee execution. This simple statement actually hides many underlying reasons. This article explores why employee execution is often lacking.
New DistributionZong Qinghou's Business Card, Liu Chuanzhi's Punctuality, Li Ka-shing's Farewell, Ma Yun's Listening... Details Determine Corporate Vitality!
Details determine success or failure, not only in corporate management but also in the personal image of business owners. From casually discarding business cards to deliberately arriving late, these seemingly insignificant actions can cost you and your company dearly. The gap between you and seasoned veterans lies in six key details, as experienced firsthand by He Yifan, executive editor-in-chief of China Entrepreneur Magazine, over the past decade.
何伊凡Food Industry Professionals: If Your Goal in Sales Is to Start a Business, Read This Article!
Many people enter sales with the goal of gaining experience and skills to eventually start their own business and achieve success. However, as the author engages with such salespeople, he finds that they often lack the unique mindset and actions required for entrepreneurship, instead falling into common traps. This article provides six key principles for 'alternative salespeople' to follow, including maintaining a positive mindset, thinking like a boss, surrounding oneself with successful people, learning from different perspectives, and continuous learning.
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