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Unafraid of Soaring Hog Prices! Shuanghui Imports 600 Million Yuan of Pork in Q1, Profits Grow Double Digits
China's hog prices have become a spectacle in world agricultural markets, exceeding 20 yuan per kilogram and staying high. Shuanghui Development (000895.SZ), at the downstream of the pork industry chain, appears to have weathered this round of high hog prices. On April 28, Shuanghui Development announced its Q1 2016 results, with both revenue and profit achieving double-digit growth. The company reported slaughtering 3.48 million hogs in the period, up 3.02% year-on-year, and selling 341,200 tons of fresh and frozen products, up 19.7%.
胡军华Marketing Staff 'Fighting on Paper': How to Satisfy Your Boss?
For an ordinary salesperson, doing the job well is enough; for one aspiring to rapid advancement, the ability to handle 'paperwork' is indispensable. This article offers practical advice on writing policy application reports, sales plans, summaries, research reports, and marketing diaries that win leadership approval.
刘春雄B2B E-commerce Study Tour: Beiquan Model Resonates
On April 27, a study tour organized by this platform delved into the Beiquan business model, represented by 'Internet + convenience stores', unveiling its mystery and impressing distributors eager for transformation, who unanimously regarded it as the most down-to-earth internet platform. The visit was warmly hosted by Beiquan's founder Wu Shaobin and his team.
陈马力P&G, Unilever, Johnson & Johnson Are Making a Serious Mistake
They once taught Chinese counterparts, who were just beginning to learn about market economy, a valuable lesson. P&G was once a myth in the Chinese market. Its first three shampoo brands—Head & Shoulders, Rejoice, and Pantene—simultaneously aired TV ads, competing with each other, leaving Chinese companies astounded. With precise positioning strategies, high-quality ads, and massive spending, P&G gave a masterclass to Chinese peers. Multi-branding, USP, positioning—advanced concepts flooded in, showcasing world-class management. Even P&G's shelf displays, brand naming, and ad creativity became classic cases for Chinese companies to study. However, this 179-year-old company has faced major troubles globally, including in China, with declining performance. Last year, P&G's CEO emphasized cutting half its brands to survive. Despite various self-rescue measures, performance hasn't improved. In populous China, P&G's market share has been declining.
凉月Remember: Your Boss Is Not the One Who Decides Your Salary!
In the workplace, many people feel their salary is too low and complain that their boss is stingy, believing they give more than they receive. In fact, the boss is not the one who decides your salary but the one who reasonably distributes your income. The boss works 16 hours a day, senior management 12, middle management 10, and grassroots staff 8. There is no humble job, only a humble attitude. Instead of complaining, work hard and use your time to improve your core competitiveness and do your work well. Here are two workplace stories from my friends.
New DistributionLove-Hate Relationship: How Should I Handle My Natural Mineral Water?
Recently, many peers and entrepreneurs have been asking me how to operate the natural mineral water category in 2016 and beyond. I believe it's necessary to write an article about this category for your reference, and I welcome corrections from peers. Part 1: Several news items about natural mineral water. News 1: Huoshan County recently signed a mineral water project with Huiman Group, which plans to invest about 1.15 billion RMB, covering 500 mu, with an annual output of over 300,000 tons of high-quality drinking natural mineral water. The project construction...
胡伟（净泊子）A Marketing Veteran's Playbook: Three Mindsets, One Goal, Five Methods
There is no off-season market, only off-season thinking; it's not that business is bad, but that your own business is bad. While other dairy products grew slowly, Telunsu and Ambrosial achieved rapid growth; when cocktails were lukewarm in the catering channel, RIO cocktails became famous overnight through the entertainment marketing of "Running Man," driving the industry's major development. To achieve significant company growth, the business level of sales personnel is crucial. The following is a summary by a marketing veteran, called the 315 Theory for easy memory and dissemination.
冻品老赵How to Quickly Cultivate the First Batch of Consumer Groups in Weak Regions?
After visiting a newly developed township market, the author found that despite high distribution rates, most outlets had slow sell-through. By analyzing successful outlets, he developed a two-part cultivation plan focusing on outlet and consumer education, which significantly improved market performance within three months.
陈波How to Handle Seasonal Products? These 9 Essential Factors Are Indispensable!
For most companies, producing seasonal products often faces challenges such as short sales cycles and difficult production operations, especially in categories like candy and jelly. How to extend the sales cycle to reduce the impact of seasonal cycles on the company? Each company has its own ways and methods, but the real approach to achieve leapfrog development needs to be considered from the following three aspects. Products should transform from seasonal to 'big leisure' categories, channels should diversify from single traditional to multi-channel, and teams should shift from generalists to specialists.
丁忠心卫Green Company Annual Meeting Live! Jack Ma Says: Killing the Landlord Doesn't Necessarily Make the Farmers Rich (Full Video Attached)
The Green Company Annual Meeting is considered one of the most influential business forums in China, an annual gathering organized by entrepreneurs for entrepreneurs. Founded in 2006 by the China Entrepreneur Union, the club has 60 members, including 47 directors whose companies generate combined annual revenues exceeding 2 trillion RMB. The club is chaired by Liu Chuanzhi, with Ma Weihua as director-general, and executive directors including Jack Ma, Wang Jianlin, Liu Yonghao, Liu Huadong, Yu Minhong, and Guo Guangchang. At the 2016 meeting, Jack Ma predicted that the BAT landscape would change within two to three years and stated that if he could start over, he would not take his company public.
New DistributionBusiness: 10 Behaviors That Will Get You Eliminated, 22 Ways to Get Promoted
This article outlines 10 behaviors that can lead to a salesperson's elimination and 22 principles for success and promotion. It emphasizes the importance of self-motivation, goal-setting, and continuous improvement in the competitive FMCG industry.
郭旭How to Win the Distribution Campaign? Here Are Some Tips
New product distribution requires efficiency, momentum, and strategy. Without efficiency, there is a sense of futile suffering; without momentum, the ambition to overcome difficulties cannot be aroused; without strategy, it is like a headless fly bumping around. This article outlines the four key characteristics of distribution, the three standards to establish, and the strategies that determine success.
朱志明In Today's Era, Is Deep Distribution Still a Viable Path? How Should Companies Cultivate Their Markets?
Deep distribution is merely a tactical system. In China, modern channels represented by supermarkets and the internet, with a strong Western style, move unimpeded in urban markets, while traditional channels represented by mom-and-pop stores remain deeply entrenched in the vast county and village markets. Modern channels have leveraged consumers as leverage to gain direct dialogue with manufacturers, gradually displacing intermediate channels (distributors). This Westernized channel characteristic has led many companies to become accustomed to this long-pass direct operation style, and the direct management and rapid response of direct channels have created illusions among many corporate marketing layers...
方刚Vehicle Sales Can Also Be 'Internet Plus': New Ways to Improve Offline Sales Efficiency
Visit sales and vehicle sales are the two main sales models in the traditional supply and marketing industry. Whether the internal logic of CRM tools in this field can match business scenarios has always been an industry topic. Recently, leading domestic SaaS vendor Field 365 launched a 'vehicle sales' feature. How will this feature, implemented with SaaS technology, help enterprises solve offline sales efficiency issues? Vehicle sales management is not easy. Vehicle sales, also known as on-site sales, refers to a sales method where salespeople and drivers drive with goods to customers for on-site sales and payment collection. Compared to the visit sales model, which focuses on store visits, vehicle sales involves not only the management of personnel, customers, and goods, but also the management of vehicles and payments. Due to the advantage of quick cash recovery and the ability to help enterprises expand sales channels, this sales model is widely used in second- and third-tier cities, as well as in counties, townships, and remote areas.
外勤365Management Must Be 'Down-to-Earth'
How can a company achieve efficient management? There is no shortcut; it requires down-to-earth implementation of all tasks, which boils down to three aspects: speaking truthfully, doing practical things, and emphasizing results.
王亮What Should Leaders Look at When Visiting the Market? How? Five Steps for Terminal Inspection Process!
Before entering a store for inspection, prepare by reviewing management priorities and relevant inspection items. Check the route manual for the store owner's name, the sales rep's visit times, purchase history, and gift records. This step involves not only familiarizing with basic store information but also thinking about key products and issues to inspect. For example, if the route manual shows altered visit times, plan to verify them upon entry. If purchase records show product A hasn't been reordered for five consecutive weeks, consider checking its display and dates, watch for damaged goods, and ask the sales assistant about difficulties and reasons for slow sales.
魏庆老师Four Charts to Understand: How to Communicate with Your Boss and Subordinates?
Effective communication is crucial in management. This article emphasizes the importance of respect, clear goals, and avoiding information filtering. It provides practical advice on how to communicate effectively with both superiors and subordinates, using examples and strategies.
New DistributionFormer Chairman of Guanshengyuan, Weng Mao, Dies Unexpectedly: How to Prove It Was Caused by a Monkey?
On April 19, a tourist from Shanghai was fatally struck by a stone in Yuntai Mountain scenic area in Henan. The tourist was later confirmed to be Weng Mao, former chairman and general manager of Guanshengyuan (Group) Co., Ltd. On the morning of April 22, a reporter from China Business News contacted Pan Jianjun, head of the publicity department of Bright Food Group, Guanshengyuan's parent company. Pan confirmed that Weng Mao had indeed been a senior executive of Guanshengyuan but had retired many years ago. Regarding the online reports of his accidental death in Henan, Pan said the group had confirmed the news after receiving it, and that Weng Mao's accidental death was true.
乐琰 何天骄8 Ways New Products Die
New products are crucial for companies, yet most fail, often leading to corporate decline. This article analyzes eight common reasons for new product failure, from imitation and overpricing to poor coordination and channel mismanagement, offering insights to avoid these pitfalls.
王同Why Procter & Gamble Is Declining and Will Never Recover
Personalized demand is sweeping the market. Companies that recognize this change must adapt their products to meet customers' individual needs and build shorter, more flexible supply chains to stay relevant. Procter & Gamble, a 179-year-old giant, has seen declining performance globally and in China despite various自救 measures. Its market share in China continues to fall, and its CEO admitted that no core category is growing in China.
New DistributionWhat?! You Raised Prices and Still Sold Well?
Many business owners worry that raising prices will hurt sales. However, products that never increase in price often see declining sales and eventually disappear from the market. This article explores six effective strategies for raising prices while maintaining or even boosting sales, such as improving quality, repositioning the product, or using incremental price increases.
王冠群Master Kong's Profit Drops 40%, Questioning FMCG Channel Management
In the past year, news of declining performance for both instant noodle giants has been frequent. On February 22, Master Kong Holdings announced an internal message and profit warning, predicting a 35-40% year-on-year decline in 2015 profit. The company cited three reasons: product upgrades and price increases leading to short-term sales decline due to channel观望, conservative financial provisions for the beverage business, and exchange rate fluctuations. However, the real issue lies in channel management and dealer relationships.
小镇青年朱迪How Can Manufacturers Make Distributors Indispensable?
Distributors are the first ticket for manufacturers to enter the market. It is no exaggeration to say that the quality of your distributors determines the quality of your market! Given the importance of distributors, how can companies retain them in the actual marketing process? This article shares the following ten tips: First, make distributors feel that following you is profitable. Chasing profits is the nature of businessmen, and distributors are no exception. Whether your product can make money for distributors is the fundamental way to retain them! Telling distributors the "profit story" and prompting them to move from heart to action is always the most important part of distributor management.
New DistributionHow Distributors Can Operate Products with Naked Pricing
Naked pricing operations can help distributors avoid losses from manufacturer expense verification and give them more control over costs and gross margins. Additionally, if a product fails, distributors using naked pricing avoid heavy losses compared to those operating with expense-inclusive policies.
邓学君