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Distributors, It's Time to 'Lighten the Load' of Your Products
As a distributor, you likely handle multiple product lines, believing that more products mean more sales and one-stop shopping for customers. However, this approach often leads to lower profits and tied-up capital. This article explains why distributors should streamline their product portfolios and offers criteria for selecting which products to keep.
New DistributionJD New Channel Debuts at "Spring Sugar" Event, Bringing the First Wave of FMCG B2B Dividends
On March 23, the "Spring Sugar Extravaganza" officially kicked off, with hundreds of thousands of professional visitors queuing to enter the exhibition halls. Meanwhile, over 3,000 exhibitors were fully prepared to impress every visitor with their products, technologies, and services. As a dark horse in the domestic FMCG B2B industry, JD New Channel attracted attention from numerous manufacturers and media at its first participation. In the New Channel exhibition area, visitors continuously inquired about its business model and the "Huiyan" big data system, with many gathering around the JD Zhangguibao and VR experience zones.
New DistributionOutshining Dong Mingzhu! He Is the No. 1 CEO in Manufacturing, Worth Billions Yet Still Eating Instant Noodles While Working Hard
A photo of Hengan Group CEO Xu Lianjie eating instant noodles at an airport recently went viral on social media. Despite being in his 60s, he maintains the energy of a 30-year-old, exemplifying hard work. As a grassroots business guru, he outranks even Dong Mingzhu in the manufacturing sector.
New DistributionIn Distributors' 'Brand Portfolio', Third-Tier Brands Are the Most Profitable!
In the hands of distributors, all products can be profitable, but it's not always the case and depends on many factors. Therefore, building a good product portfolio is a key concern for every distributor. But with so many brands, how to position, select, combine, and execute? Let's first look at the characteristics of the three types of brands.
New DistributionBaiyunshan Releases Annual Report: Wanglaoji Revenue Approximately 7.7 Billion Yuan, Continuing to Expand Product Portfolio in 2017
On March 16, Guangzhou Baiyunshan Pharmaceutical Group Co., Ltd. (hereinafter referred to as "Baiyunshan") released its 2016 annual report, disclosing the performance of its three main business segments, including Wanglaoji herbal tea. In 2016, Baiyunshan's total operating revenue was RMB 20.036 billion, a year-on-year increase of 4.76%; total profit was RMB 1.945 billion, up 19.47%; net profit attributable to shareholders of the listed company was RMB 1.508 billion, up 15.97%. Wanglaoji herbal tea revenue was approximately 7.7 billion yuan, flat compared to the previous year.
New DistributionWhy Are Some People Extremely Persuasive While You Keep Falling for It?
This article explores why some people are highly persuasive while others are easily deceived, offering seven methods to enhance persuasiveness based on personal experience, case analysis, and Cialdini's 'Influence'. These include the contrast principle, reciprocity, commitment and consistency, social proof, liking, authority, and scarcity.
New DistributionPepsi Cola Shanghai Channel Stuffing: Goods Seized, the Mastermind Behind It Is Shocking!
Channel stuffing is a chronic problem in the FMCG industry. Due to misaligned interests between distributors and manufacturers, each party often engages in behaviors unacceptable to the other when maximizing their own interests. In the sales process, channel stuffing by distributors is like 'pressing down one gourd while another floats up'—a recurring phenomenon. Inadequate prevention and management of channel stuffing can severely harm the healthy, sustainable development of the market. Every distributor detests channel stuffing but must face the reality. Every manufacturer frequently shouts: 'Strictly investigate channel stuffing...'
New DistributionWolinka Ripe Yogurt: An Innovative Category, Creating a New Force in China's Ambient Yogurt Market
The article introduces Wolinka Ripe Yogurt, a new category of ambient yogurt with a Russian-style production process, unique taste, and innovative packaging. It highlights the brand's potential to lead the market and offers opportunities for distributors.
New DistributionChengdu Enters Crowd Mode! With All These Conferences and Exhibitions, Are You Spoiled for Choice?
On March 21-22, New Distribution, together with Yunmei Co., Ltd., Zhongke Shangruan, Bo·Shihui, JD New Channel, and Xiamen Direct Delivery, co-hosted the 2017 (2nd) FMCG + Internet Conference under the theme 'Empowerment · Evolution'. The conference focused on three core issues facing manufacturers and distributors in their digital transformation, featuring 44 marketing experts, B2B platform CEOs, and successful distributors. Additionally, New Distribution released the industry's first 2017 FMCG B2B Blue Book, and a private exchange session was held on the evening of the 21st.
New DistributionSelling 'Golden Monkey' for 3.5 Billion, He Turns to Selling Salt, Targeting 3 Billion Yuan in 5 Years
Three years after selling Golden Monkey to Hershey for 3.5432 billion yuan, Zhao Qisan is now venturing into the salt industry, aiming for 3 billion yuan in output within three to five years.
New DistributionRevenue Down 1.68 Billion, China Want Want Lays Off Nearly 5,000
China Want Want (00151.HK) reported annual results for the year ended December 31, 2016, with revenue down 7.9% to RMB 19.71 billion, but net profit up 4.0% to RMB 3.519 billion. The company reduced its average workforce by 4,985 employees, and its rice cracker business was the only segment to grow.
New DistributionWho Profits from 'One More Bottle'? It's a Business That Preys on Big Brands!
In recent years, the once-common 'One More Bottle' promotional giveaway in the beverage and beer industry has disappeared, replaced by various purchase-with-gift and lottery promotions. Besides rising labor and raw material costs, a major factor is the emergence of 'big pests' in the promotion industry, severely impacting manufacturers' profits and forcing them to stop. This article reveals the business chain behind this parasitic scheme.
New DistributionMizone Accelerates New Product Launches, Two Products to Hit Market in March!
In Danone's 2016 results report, it was mentioned that Mizone's performance in China declined due to inventory adjustments during market transformation. This transformation will continue in 2017, and Danone will continue to protect market share, ensure future growth, and safeguard Mizone's profitability through targeted investments. Recently, it was learned that Mizone will launch several new beverages in March, including a new flavor and two new product lines.
New Distribution37 Top Entrepreneurs in China's Food Industry Become 'Global Billionaires', Including 6 Newcomers!
On March 7, 2017, the Hurun Research Institute released the 2017 Hurun Global Rich List, with 2,257 billionaires, an increase of 69, reaching a record high. Greater China has 609 billionaires, ranking first for the second consecutive year. Among them, 37 top entrepreneurs in China's food industry are on the list, including 6 newcomers.
New DistributionWhy Do Consumer Brands Love Sponsoring Variety Shows?
Recently, the variety show "Roast" has become very popular, and traditional consumer brands like Nin Jiom are using new marketing methods through product placement in such shows. This article analyzes why consumer brands are increasingly sponsoring variety shows, citing examples like Six Walnut and JDB, and provides seven reasons and five tips for effective sponsorship.
New DistributionWhy Do Distributors Hate Big Brands? And Why Do Big Brands Hate Hypermarkets? This Article Explains It All!
Amid the price hike wave at the end of 2016 and the beginning of 2017, big brands, distributors, and hypermarkets are all interconnected. Distributors, especially those of top-tier brands, face increasing pressure, leading some to drop big brands for more profitable emerging ones. Meanwhile, big brands resent hypermarkets due to high fees and changing consumer habits.
New DistributionInside Four Chinese Lotte Stores Amid the THAAD Controversy
Amid the THAAD controversy, Lotte Group, which chose to compromise and provide land for the THAAD deployment to the South Korean government, is one of the main subjects of public opinion. This article explores the impact on Lotte's Chinese operations by visiting four stores, revealing reduced customer traffic, heightened security, and growing public backlash.
New DistributionMultiple Stores Close Within a Day: Is Walmart Facing the Next Wave of Store Closures?
Recently, Walmart stores in Beijing, Changsha, Guangzhou and other cities have announced closures. On March 2, stores in Changsha, Beijing, and Guangzhou closed simultaneously, citing reasons such as rent increases, lease expirations, and poor performance. Despite the closures, Walmart continues to expand in China, planning to open 30-40 new stores in 2017.
New DistributionTracking the 2017 Two Sessions | What Truths Did FMCG Industry Leaders Speak This Time?
During the 2017 Two Sessions, FMCG industry leaders shared their views on industry development. Zong Qinghou of Wahaha discussed shifting from safety to health and using internet technology to aid the real economy. Fan Xianguo of Jinmailang called for food education legislation to correct consumer misconceptions. Pan Gang of Yili focused on revitalizing the real economy and agricultural supply-side reform. Liu Yonghao of New Hope emphasized transformation and upgrading, while Wang Jinghai of Wondersun addressed dairy industry challenges and the need to go global.
New DistributionHeavyweight | "Price Slasher" Liu Qiangdong Sets Sights on FMCG! Zong Qinghou: E-commerce Subsidies Leave the Real Economy in Shambles
JD.com finally turned an annual profit in 2016, with net income of RMB 1 billion. CEO Liu Qiangdong announced a price war in the FMCG sector, while beverage tycoon Zong Qinghou criticized e-commerce price wars for disrupting the real economy.
New DistributionUS 'Monster' 2016 Asia-Pacific Sales Up 41%, Bullish on China Market, Here's the 2017 Plan!
US energy drink maker Monster Beverage reported 2016 global net sales of $3 billion, up 12% year-over-year, with Q4 net sales of $849 million, up 16.8%. The company is bullish on China, where its Monster brand launched in September 2016, and plans further expansion in 2017.
New DistributionWhat's Wrong with Fujian Crayon Shin-chan? Last Year's Net Loss Reached 600 Million Yuan!!
Recently, Crayon Shin-chan announced an expected net loss of approximately 602 million yuan for last year, compared to a net loss of 338 million yuan in 2015. Total sales during the period were about 893 million yuan, a year-on-year decline of nearly 15%. This is not the first time the company has seen declining performance; since the 'gelatin scandal' in 2014, its results have deteriorated year after year.
New DistributionShould Terminal Displays Adapt to the Seasons? Best-Selling Products Like Xiang Piao Piao and Special Forces Do It This Way!
As seasons change, food and beverage companies must adjust their in-store displays to match seasonal demand, following three key principles and color schemes to boost sales of seasonal products.
New DistributionHow Much Can You Earn Working at a Tobacco Company? The Real Inside Story!
Tobacco companies (tobacco bureaus), as key contributors to national fiscal revenue, have long been coveted "golden rice bowls" for job seekers, but some complain they are "not full, not starving, regret leaving, and waste life staying." This article reveals the truth: salaries vary greatly by region and position, with formal employees earning significantly more than contract or temporary workers.
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