Click the image for details In Danone's 2016 results report, it was mentioned that Mizone's performance in the Chinese market was affected by inventory adjustments during market transformation, leading to a decline in annual results. This transformation will continue in 2017, and Danone will continue to protect market share, ensure future growth, and safeguard Mizone's profitability through targeted investments. Recently, our reporter learned that as the beverage peak season approaches, Mizone will launch several new beverages, set to hit the market in March. In response to consumption upgrades, Danone stated it will continue to optimize Mizone's packaging and flavors, such as introducing a new pineapple-coconut flavor this year. It is understood that Mizone has multiple flavors including pineapple, lychee, orange, mango, peach, and cucumber-lime. The pineapple-coconut blend is Mizone's first attempt, targeting newly emerging young consumers and catering to their preference for mixed flavors. In addition to new flavors, Mizone will also launch brand-new products to meet the increasingly segmented demands of the beverage market. Today, our reporter exclusively reveals two new Mizone products for 2017! New Product 1: New Mizone "Blazing Energy" Series Compared to previous Mizone products, the Mizone Blazing Energy series is mainly targeted at sports and sweating individuals. This series, which replenishes water and energy, features a pioneering dual formula (taurine and plant-based energy) that efficiently replenishes energy after sweating. This is considered an attempt to further consolidate Danone's market position in beverages. New Product 2: "Lemon's Here" Lemon Juice Drink Also launched is a "Lemon's Here" lemon juice drink, continuing the popularity of light beverages seen in recent years. It comes in three flavors: original lemon, pomegranate lemon, and passion fruit lemon, which are more differentiated from most fruit juice drinks currently on the market. The packaging does not prominently feature the Mizone logo, and the color scheme is fresh and vibrant, highly eye-catching. It is evident that this product is also aimed at young consumers, with its mixed-style and lighter, healthier fruit juice aligning with current trends among the younger generation. In 2016, Danone Group's sales reached €21.944 billion (approximately RMB 159.69 billion), a year-on-year increase of 2.9%. Among this, the water and beverage segment saw a 2.9% year-on-year sales increase. Excluding China, this segment would have grown between 5% and 10%, indicating that its beverage business in China dragged down the group's performance. In 2016, Mizone's sales in China declined, marking the first drop in Mizone's retail sales in China since 2010. With Mizone's sluggish performance in China, Danone has been trying to make improvements in various ways, such as launching 400ml e-commerce exclusive packs in peach and lime flavors at the end of 2016 to target the online market, or offering exclusive high-energy colorful packs in Mizone's flagship store to attract young consumers. In recent years, under the new economic normal, launching new products is an effective way for food companies to maintain stable performance and boost channel profits. Mizone's launch of the new Blazing Energy series and "Lemon's Here" not only aims to consolidate its dominance in the sports beverage market but also signals an intention to court young consumers and further expand its market territory. -END-