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Management & Methods

Government Directive: Relevant Departments Shall Not Detain or Confiscate Legally Marketed Salt Products on Grounds of Quality Testing, Nor Impede Normal Sales

On April 7, the National Development and Reform Commission (NDRC) and the Ministry of Industry and Information Technology (MIIT) issued a notice on further implementing the national salt industry reform, detailing requirements for local governments to complete the cleanup of local regulations, achieve separation of government and enterprise, implement cross-regional operation policies, and conduct special inspections on salt quality and safety.

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Consumer & Categories

What on Earth is "Fruit-Flavored Milk Powder"? Not Only Illegal, but Also a Health Hazard!

Recently, more and more fruit-flavored milk powders have appeared on the market, all claiming to be specially designed for babies who don't like drinking milk, including those for infants as young as 6 months. Can fruit-flavored milk powder be a boon for babies who don't like formula? Can it replace infant formula? A reporter investigated and interviewed experts. Dairy and nutrition experts all said that fruit-flavored milk powder is not equivalent to formula, cannot replace it, and may even increase the risk of tooth decay. Experts also said that the packaging of fruit-flavored milk powder blurs the age range for suitable users, which is a deliberate attempt by merchants to skirt regulations and is illegal, as is selling fruit-flavored milk powder to infants.

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Management & Methods

15 Retailers Including Walmart and Carrefour Closed 706 Stores in 2016: What Are Their Plans for 2017?

According to monitoring data from the China Commercial Information Center, retail sales of 50 key large-scale retail enterprises nationwide fell 0.5% year-on-year in 2016, with growth slowing by 0.3 percentage points. Online retail growth also slowed, with annual online retail sales up 26.2% in 2016, down 7.1 percentage points from the previous year's 33.3%. Overall, the retail industry is recovering in the new economic environment, but the situation remains severe.

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Retail Formats

CCTV Reports on Cross-Province Salt Sales Difficulties: Salt Seized in Multiple Regions; Salt Bureaus Say Salt Enterprises Exploit Loopholes; Salt Enterprises Accuse Salt Bureaus of Local Protectionism

Since January 1 this year, China's salt industry reform has entered the implementation stage, lifting price controls and allowing cross-province salt sales, which should bring competition and more variety to consumers. However, residents in Yichang, Hubei, reported difficulty finding salt from other provinces in supermarkets and retail stores. This article investigates why.

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Retail Formats

A 4 Trillion Yuan Market Awaiting Development: When Will Senior Food Become the Next Industry Trend?

China, with its vast population, is a globally watched food consumption market, attracting giants like Kraft and Nestlé. While the two-child policy has driven competition in infant and children's food, the aging population is often overlooked. Despite the elderly's annual consumption potential exceeding 300 billion yuan, the senior food market remains largely untapped, with few products available online or offline, presenting a huge opportunity for development.

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Brand Marketing

Dali, Uni-President, Nestlé... 20 Food Companies' Strategic New Products for 2017 Are All Here!

As April arrives, the beverage sales peak season is imminent, and for companies, the new product war is about to begin; for distributors, this is the critical moment for product selection, which will affect the achievement of annual business goals. Today, we have compiled the following 20 strategic new products from leading companies and innovative enterprises, from which we might glimpse some new trends in this year's beverage market. So, the question is, which one do you favor most? Don't forget to vote at the end!

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Management & Methods

Zuckerberg's Time Management? These 26 Slides Are Still Worth a Look

Facebook founder Mark Zuckerberg, the world's youngest self-made billionaire, created 26 slides to improve his employees' work efficiency. These slides from inside Facebook aim to help you quickly enhance your work state.

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Management & Methods

These Strikingly Similar Counterfeit Goods Are Rampant—Bosses, Beware or You'll Lose Big!

Not long ago, many companies narrowly escaped the 3·15 Consumer Rights Day with trepidation. However, counterfeit goods have not toned down their arrogance; in townships and villages, products with similar names and packaging are truly confusing. From 'Baixi Cola' to 'Two Squirrels' and 'Coconut Pair Coconut Juice', the list goes on, highlighting the rampant issue of copycat products in rural markets.

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Distribution & Channels

7 Taboos for Salespeople Visiting Retail Outlets! Signing the Deal Happens in an Instant

In the process of communicating with customers, salespeople need to pay attention to details and avoid certain taboos, in addition to dressing appropriately. Otherwise, even if you are eloquent, your product is excellent, and your price is low, an inadvertent offense could make the deal slip away. 1. Disorganization: Preparation is crucial; don't rely on luck. Customers' time is precious, so set clear goals and plan what to say and do to achieve your purpose, such as building a good impression, reaching consensus, or even closing a deal. 2. Untidy appearance: Dress appropriately to make a positive impression. 3. Tardiness: Punctuality is vital; plan for delays and confirm appointments. 4. Making promises you can't keep: Keep your word. 5. Being unable to answer questions: Know your product and prepare for possible questions. 6. Using the customer's belongings: Avoid taking liberties, as it may be seen as taking advantage. 7. Being overly familiar: Avoid calling the customer 'brother' as it can compromise your professional judgment.

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Brand Marketing

Beer Marketing Expert Fang Gang: New Insights into China's Beer Marketing Trends - Marketing Logic that Penetrates Terminal Barriers

No base market, no marketing. For beer giants, high distribution rate, high share, and high profit margin are the basic characteristics of a base market. Only with territory can there be a brand; the bigger the territory, the bigger the brand. Anheuser-Busch InBev, the world's leading brewer, dominates globally with annual sales of 60 million tons, 1.3 times China's total beer sales. Its base markets are built on a continental scale, such as high share in North and South America, and after acquiring SAB, Africa became a base market with ultra-high share! In China...

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Dealer Operations

2000 Distributors to Gather in Zhangzhou, Tapping into the 500 Billion Yuan Cake and Biscuit Market

The cake and biscuit industry has seen a surge of hit products in the past two years, from cookies, steamed cakes, and hand-torn bread to nougat biscuits, with classic products performing outstandingly in the market. As the consumer market matures, bakery products are upgrading, and leading brands are moving towards the mid-to-high-end segment. To better promote the healthy development of China's cake, biscuit, and snack food industry and facilitate exchanges and cooperation between manufacturers and distributors, it has been decided that the 2017 China Confectionery and Snack Expo Zhangzhou Forum, themed 'The Era of High-End Cake and Biscuit Brands', will be held on May 3-4 in Zhangzhou, Fujian.

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Capital, Earnings & M&A

Dairy Giant Yili and Juice Leader Huiyuan Release 2016 Annual Reports - Highlights!

Yili's 2016 annual report shows total revenue of 60.609 billion yuan, up 0.41% year-on-year, and net profit of 5.669 billion yuan, up 21.80%, maintaining industry leadership. Huiyuan Juice reported revenue of 5.741 billion yuan, up 59.1 million yuan, with gross profit of 2.334 billion yuan, up 7.6%, and maintained its leading position in 100% juice and medium-high concentration juice markets.

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Capital, Earnings & M&A

Master Kong vs. Uni-President: A Battle for Market Share and Profits!

Since the last century, two Taiwanese brands entered the mainland market, leading to product rivalry and prolonged price wars, inadvertently linking Master Kong and Uni-President. In 2016, Uni-President reported revenue of 20.985 billion yuan, down 5.1%, while Master Kong's revenue was 57.532 billion yuan, down 8.03%. Uni-President focused on high-margin innovative products, while Master Kong maintained higher market share.

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Consumer & Categories

China 2017 Snack Consumption Trends Report

Snacks are a delightful addition to life, but growing consumer concern about nutritional value may reduce indulgence in less healthy snacks, leading to a preference for healthy options. Mintel's latest report, "Snack Consumption Trends - China 2017," shows that 40% of Chinese consumers have eaten more nuts in the past six months, with 58% finding them tasty and 44% convenient, while only 9% consider them unhealthy.

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Retail Formats

Quanshihui Debuts at Spring Sugar Fair, New Convenience Retail Ecosystem Attracts Attention

In March, Chengdu was in full bloom, and with the close of the 2017 Spring Sugar and Wine Fair, a grand 'wine gathering' left visitors wanting more. At this fair, Mr. Wang Jun, head of Quanshihui Information Technology, was invited to attend. He delivered a keynote speech titled 'New Convenience Retail Ecosystem' at the 'Empowerment and Evolution: 2017 Second China FMCG + Internet Conference', analyzing user experience, the new convenience retail ecosystem, and future forms of convenience retail, offering new ideas and directions for the chaotic community retail sector amid the convenience store war.

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Capital, Earnings & M&A

2016 FMCG Financial Report Summary: Companies Face Internal and External Challenges, Seeking Breakthroughs in the Fog

According to the overall data from the 2016 annual reports of the industry, among the 49 representative companies that disclosed their performance, 37 achieved revenue growth, accounting for about 74%, and 30 achieved net profit growth, accounting for about 60%, reflecting an upward development trend in some representative industries. Even so, the overall FMCG industry in 2016 remained unoptimistic, with companies still facing difficulties, and many saw revenue growth but profit decline. All companies hope to get closer to the market, but some are drifting further away from the times.

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Capital, Earnings & M&A

Banks and Government Press for Debts, Founder Detained for a Year with No Word: Is Yurun Food Beyond Saving?

By the end of 2016, Yurun Food's net cash outflow from operating activities was approximately HK$110 million, and its cash balance plus fixed deposits, pledged deposits, and restricted bank deposits totaled about HK$350 million, far short of the HK$1.09 billion in overdue debts. A year ago on March 23, prosecutors placed Yurun Food's founder and largest single shareholder, Zhu Yicai, under residential surveillance at a designated location in China. A year later, Yurun Food's operations have not improved much, with a full-year loss of HK$2.34 billion in 2016, but the accounting firm believes the loss is still understated.

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Industry Trends

Special Observation | Eternal Asia Supply Chain Strategic Layout: Enlarging the Pie or Drawing a Pie in the Sky?

At the 2017 National Spring Sugar and Wine Fair held in Chengdu from March 23 to 25, Eternal Asia's senior executives elaborated on its O2O supply chain strategy at various professional summits. The question remains whether this strategy will truly expand the market or merely create an illusion, and all eyes are on the outcome.

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Consumer & Categories

Beverage Industry Enters the 5-Yuan Mainstream Price Zone: What's the Basis for Price Increases?

Since 2015, China's beverage industry has bid farewell to the strong double-digit growth of the past and entered an adjustment period alongside economic transformation. According to the National Bureau of Statistics, soft drink sales volume grew only 4% year-on-year in 2015. In 2016, heavy rain in June and July across the north and south further dampened the industry. Despite challenges, Uni-President achieved 192% profit growth in 2015, driven by premium instant noodles and new beverage products like Xiao Ming Tong Xue, which contributed over 2.5 billion yuan in revenue.

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Brand Marketing

Promoters: Learning to Fight in the Midst of War

Being a promoter is not just a job, but a challenging career and a life experience. Based on years of practical experience in the frontline kitchenware market, the author believes that to become an excellent promoter and score the 'final goal,' the most fundamental thing is to 'learn to fight in the midst of war.'

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Brand Marketing

Shocking: A Single Online Toothpaste Purchase Uncovers a 827 Million Yuan Counterfeiting Scheme

Police in Jiaojiang District, Taizhou City, Zhejiang Province, have dismantled a major cross-provincial network producing and selling counterfeit cosmetics of internationally renowned brands, seizing over 1,200 boxes of fake products valued at nearly 827 million yuan. The investigation began with a consumer complaint about a toothpaste purchased online that failed to foam, leading to the arrest of 13 suspects and the destruction of multiple production and storage sites.

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Dealer Operations

China Salt and Local Salt Bureaus Clash Intensifies: Dealers' Salt Seized in Many Regions, Many 'Dragged to Death'!!! The Road to Salt Reform Is Long and Arduous!

The current state and confusion of salt reform: Recently, operators of supermarkets and shops in Xiangcheng City, Henan, reported to the media that the local salt bureau illegally seized edible salt of other brands citywide, promoting its own packaged salt. When reporters went to verify, the bureau chief said, 'Reporters have no right to supervise me.' The salt bureau is the main department in charge of salt work, with the lowest administrative level at the county (district) level. Xiangcheng is a county-level city under Zhoukou, and the local salt bureau chief's role is nothing special, so why can't he be supervised?

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Retail Formats

'Walmart is making progress, but not fast enough, and that frustrates me'

Walmart's goal is to copy what should be copied, invent what should be invented, and ultimately win by changing the way it does things without changing its essence. Walmart's performance over the years shows that the company truly understands customer needs. Through sophisticated customer analytics, Walmart has used its data and relentless pressure on suppliers to become a retail giant, ensuring that the products it sells are almost always at the lowest market prices. With the advent of the internet era, competitors emerged overnight, who know how to track and predict data like Walmart. The rapid rise of e-commerce companies such as Amazon has raised questions about whether a traditional brick-and-mortar company like Walmart, with 4,600 stores in the U.S. alone, can survive and continue to grow in this era.

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Retail Formats

China's Largest Convenience Store Chain Surpasses 9,300 Stores with Revenue Exceeding 10 Billion Yuan!

Despite the challenging offline retail environment, convenience stores are expanding rapidly and showing strong sales growth. Recently, Meiyijia, China's largest convenience store chain, announced that its 2016 sales exceeded 10 billion yuan, with over 9,300 stores nationwide.

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