In March, Chengdu was in full bloom, and with the close of the 2017 Spring Sugar and Wine Fair, a grand 'wine gathering' left visitors from all directions wanting more. At this fair, Mr. Wang Jun, head of Quanshihui Information Technology, was invited to attend. Mr. Wang Jun was invited to deliver a keynote speech titled 'New Convenience Retail Ecosystem' at the 'Empowerment and Evolution: 2017 Second China FMCG + Internet Conference'. His speech focused on three aspects: user experience, the new convenience retail ecosystem, and the future forms of convenience retail, opening new ideas and directions for the chaotic community retail industry amid the convenience store war. The following is an excerpt from his on-site speech. 1 Pursuing the Ultimate User Experience Under the wave of Internet+, what is the concept of the Internet in the new retail context? Mr. Wang Jun stated: One of the core keywords in Internet entrepreneurship is user experience. For example, the audience sitting in the forum are users, and the organizers and speakers face you as a form of user experience. In my PPT, I try to use large fonts so that even the last row can see clearly; I avoid pure white backgrounds to reduce eye strain; during the speech, I ensure high efficiency and quality without overtime, so as not to affect subsequent speakers or your lunch break. User experience thinking is reflected in every small detail. The greatest innovation the Internet brings us is the continuous pursuit of the ultimate user experience. 2 There Is No New Retail, Only a New Convenience Retail Ecosystem 'New retail' is a hot word in itself. Every year, many hot words appear on search rankings. We have different understandings of this hot word, but what is new retail? Mr. Wang Jun said: 'If we simply interpret it from the literal meaning of new, I think that understanding is inaccurate. Let's talk about our understanding of new retail from the perspective of convenience retail. Everyone talks about Hema Fresh and new species. Simply saying new is not new. Why not? Selling seafood in the front and processing it in the back—this format existed ten years ago. Where is it new? This kind of format has existed for a long time. We pick oysters from the seaside, and there are grills on the shore, integrating collection, supply, and sales. In life, cross-industry marketing is a kind of newness. The second kind of newness is the newness of user experience—after we enter, there is a brand-new user experience. The third kind of newness is technology-driven innovation—the core system of this year's new retail is the big data behind it, the Internet thinking model. In the new convenience retail ecosystem, our view is: there is no simple new retail, only a new convenience retail ecosystem.' 3 The Future Convenience Store Is a New Form Combining Customer Needs and Technological Progress In addition to his interpretation of 'new' retail, Mr. Wang Jun also shared his views on the future form of convenience retail, presenting the 'three lives and three worlds' of convenience retail. Mr. Wang Jun believes: The essence of transaction is service; customer needs guide consumption concepts, and technological progress changes consumption patterns. We call consumers gods. Changes in consumer needs lead to changes in consumption patterns. If products need to be healthier, we have green food and QS-certified packaged food. If we want more comfortable shopping, more convenient shopping, better user experience, and more upscale shopping environments, architecture meets people's needs for comfort and service. More convenient, more efficient, and more interesting—these are user needs. User needs are unlimited; they also want better and cheaper products, step by step driving the iteration and transformation of business models. The emergence of the Internet gave rise to our most powerful e-commerce platforms, such as Alibaba and JD.com. The continuous iteration of urban distribution logistics systems has given China the world's most efficient same-city trunk and branch distribution logistics systems. The emergence of smartphones has made the entire consumption scenario online, allowing consumption anytime, anywhere. The emergence of mobile payment has completely de-scenarioized transactions, allowing consumption and settlement at any time. In the future, artificial intelligence, VR augmented reality technology, virtual reality, and automatic checkout will also enter our consumer lives as technology drivers within 3-5 years. 4 Any Franchise That Doesn't Make Store Owners Money Is Play!ing! Hoo!ligans! Internet B2B platforms are springing up like bamboo shoots. Whether to go light or heavy, direct operation or franchise, O2O or new retail, or B2B2C2F, and how to achieve sustainable development—these are the most confusing issues for traditional convenience stores in transformation. In response, Mr. Wang Jun stated: 'As a light-chain convenience franchise brand, Quanshihui chooses a light-asset, franchise-based sustainable development model for the new retail ecosystem. This is a multiple-choice question. My view is that any franchise that doesn't make store owners money is playing hooligans! Money is saved, money is earned, money is managed, money is taken care of—each corresponds to a link in our actual business environment.' After the speech, Wang Jun was warmly received by the audience for exchanges Mr. Wang Jun's views on the possible forms of future retail under the guidance of technology and the possible retail future under business models were highly recognized by the guests present. Finally, Mr. Wang Jun said: 'As Mr. Miao Dong, president of Quanshihui, said at the last Sugar Fair, Unity is business. Quanshihui welcomes everyone to communicate with us online and offline, and looks forward to good cooperation with all of you.' -END-