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Attention! Nestlé, Mondelez, PepsiCo, Mars... During the Transformation Period, These 10 Multinational Brands Are Making the Following Adjustments!
Nestlé, Mondelez, PepsiCo, Mars, Coca-Cola... These household names represent a group of highly capable and creative food manufacturers, sharing common labels: tens of thousands of employees, annual sales revenue in the tens of billions of dollars, mature and diverse brand portfolios, and global distribution networks. Among them, the following 10 food companies not only control almost all snacks and beverages in Europe and America through their brands and diverse categories, but also influence sales trends worldwide. During the industry's transformation period, these 10 multinational brands are making the following adjustments in the market.
New DistributionHow Should Distributors Choose Brands in the New Environment? "Potential" Equals "Opportunity"
Obtaining the distribution rights for a well-known major brand requires great effort, and holding the agency for a famous brand often means good sales and profits, as the brand's own product pull and brand drive can generate excellent market results. However, the current market environment has changed with shifting consumer concepts, demographic shifts, and diversified sales channels. The continuous decline of FMCG brand enterprises, especially those that once held monopoly positions, clearly shows the enormous changes in the market. In this new environment, distributors must not only transform their marketing strategies but also choose brands with both product brand and product concept, requiring keen market insight and foresight.
New DistributionBlue Moon's New Products and New Channels Fail; Escaping Supermarket Channels Is a False Proposition?
Blue Moon's sales channel gamble ultimately failed. After breaking with Carrefour, RT-Mart, and other supermarkets over two years ago, Blue Moon is restarting its return to hypermarkets. The company has been recruiting staff for multiple Carrefour stores in Beijing. The initial split was due to excessive fees in supermarket channels eating into most profits, and now the industry leader may have little choice but to return. The shift from supermarkets to self-built 'Moon House' stores, which struggled, and then back again, shows the difficulties detergent companies face in channel exploration.
New DistributionIs It the Post-90s Employees Who Are Incompetent, or Is It You?
As teams expand and become younger, many managers face the challenge of managing post-90s employees. Many label them as 'unreliable,' but experience is a matter of time, while reliability often depends on the individual and the manager's behavior. Excellent managers ignore age and adjust their strategies based on team structure. Managing post-90s employees requires removing labels and respecting them sincerely—you are the team's leader, not just a manager.
New DistributionLotte's Turmoil: Losses of 6.1 Billion Yuan in China, Korean Staff Fully Withdrawn, Lotte Seeks Chinese 'Buyer'?
Recently, it was reported that South Korea's Lotte is in talks with several retailers including Yonghui, RT-Mart, and Walmart to sell its China operations, potentially starting with some Lotte Mart stores and expanding to Jiangsu and Zhejiang. After the THAAD incident, Lotte's performance in China has been continuously loss-making, with losses widening. Is Lotte really going to sell its China business? The authenticity of the news is not important; what matters is that Lotte Mart is struggling in China.
New DistributionAcquired by Foreign Capital, or Shelved, How Can National Brands Make a Comeback?
Li Ning once said that Chinese stories are easy to tell, but Chinese brands are hard to build. Indeed, brand depth requires an overall improvement in society. Brands like Arctic Ocean, Robust, Tingjiayi, Nanfu, and Minicare were once well-known to the post-80s and post-90s generations, but they fell victim to foreign acquisitions and shelving. However, with industrial restructuring and the need to revitalize national brands, more and more national brands have been bought back by local enterprises in recent years. Meanwhile, brands like Huawei and Li Ning have risen rapidly.
New DistributionWahaha, which we drank from childhood, dropped 10 billion yuan in a year! What about the White Rabbit and Mylikes from our childhood?
At the '2017 China Entrepreneur Annual Conference', Zong Qinghou, chairman of Hangzhou Wahaha Group, appeared in a Zhongshan suit and cloth shoes, looking out of place among the suited entrepreneurs. Recent articles have criticized Wahaha's outdated management and lack of innovation, but Zong responded by saying they would rejuvenate the brand through new products. Meanwhile, Wahaha's sales have declined for four consecutive years since 2013, and the company is reportedly in talks to acquire foreign companies, including Dean Foods.
New DistributionNiu Gensheng Visits Bill Gates with His Son Niu Ben, Hoping to Be Recognized as a Philanthropist Rather Than a Businessman
On May 9, local time in Seattle, Bill Gates met with Niu Gensheng, Niu Ben (Niu Gensheng's son and chairman of the Laoniu兄妹 Charity Foundation), and Secretary-General Chen Xiaopeng at the Bill & Melinda Gates Foundation headquarters. Niu Gensheng introduced four teams to Gates, and Sun Xianhong, a co-founder of Mengniu, filmed the important moment.
New DistributionWhich Skills Can You Learn in Just 10 Minutes That Will Change Your Life?
This article, originally a highly-upvoted Quora answer, lists 24 practical tips that can be learned in 10 minutes and have a lasting impact on your life, from communication and sales techniques to body language and mindset shifts.
New DistributionCountdown to the 6th B2B E-commerce Study Tour: Only 2 Days Left! You Won't Regret It!
The 6th B2B E-commerce Study Tour will be held from the 15th to the 19th of this month, visiting Beijing, Jinan, and Yantai to explore four representative B2B platforms in China: Shuhai Supply Chain, Zhongke Shangruan, Yunmei Shares, and Yishang Logistics. Interested friends are welcome to join us for this inspection tour.
New DistributionReviewing the Top 10 Mergers and Acquisitions in the Food Sector in the First Half of the Year, Resonating with the Overall Economic Trends
Believers in economic cycle theory hold that economic booms and busts follow their own patterns, with major trends governing everything. Following a series of tech mergers and acquisitions in 2015 and 2016 (such as Didi and Uber China, 58.com and Ganji), the food sector has also seen a wave of M&A this year. Online sources have summarized ten major deals, reflecting various intentions: some old forces are trying to acquire fresh blood to sustain themselves, some oligarchs are reducing transaction costs through M&A, some are seeking to expand internationally, and others are looking for new growth areas.
New Distribution6th B-End Inspection Tour · Yantai Yishang Station: Last Day to Register for the 'China Warehousing and Distribution Intelligence and B2B Transformation and Upgrading Seminar'!
Click the image for details. Only 3 days left until the 6th B-End Inspection Tour! On May 18, the tour will participate in the 'First Warehousing and Distribution Intelligence and B2B Transformation and Upgrading Seminar' hosted by the China Warehousing and Distribution Association, organized by its Inventory Management Research Center and Shandong Technology and Business University, and co-organized by Yantai Yishang Logistics Co., Ltd. and New Distribution. Participants will visit Yishang's warehouse and attend the seminar. Distributors interested in intra-city distribution should not miss this opportunity.
New DistributionDistributors: Why Have You Lost Your Channels?
A distributor's core value lies in its sales channels. Losing these channels is like losing ground in battle, which explains why some distributors grow while others shrink. The reasons for channel loss can be attributed to five key factors: outdated product structures, major quality issues, inadequate service, loss of key product distribution rights, and manufacturers extending their sales channels.
New DistributionCountdown to the 6th B2B E-commerce Study Tour: Only 4 Days Left! Join 50 Selected Distributors—No More Hesitation...
The 6th B2B E-commerce Study Tour of our second season starts in 4 days, from the 15th to the 19th of this month. We will visit Beijing, Jinan, and Yantai to inspect four representative B2B platforms in China: Shuhai Supply Chain, Zhongke Shangruan, Yunmei Shares, and Yishang Logistics. Interested friends can join us.
New DistributionOn a Mission | FMCG Distributors Gather at Yunmei to Discuss Intelligent Transformation
Driven by consumption upgrades, traditional FMCG companies urgently need to leverage the internet for transformation. In this context, B2B platforms are rapidly seizing development opportunities, with Yunmei Co., Ltd. standing out as a pioneer and leader in China's intelligent commerce. On May 17, the 6th B-end E-commerce Study Tour will visit Yunmei, where hundreds of distributors will conduct on-site inspections. Yunmei will greet distributors and media friends in its best state. Founded in 2009, Yunmei has become a pioneer and leader in China's intelligent commerce era.
New DistributionAwesome! A Top Salesman's 5 Notes on Distribution
The most critical factor for a new product launch is the distribution rate; without it, even the best planning and advertising are meaningless. This article provides five key notes from a sales expert on how to effectively distribute products, including understanding the market, meeting terminal needs, addressing customer concerns, building relationships, and closing deals.
New DistributionAfraid of Being Held Back by Red Bull, ORG Packs with Dongpeng to Find a New "Sugar Mama"?
Recently, ORG Packaging Co., Ltd. and Guangzhou Dongpeng Food & Beverage Co., Ltd. (hereinafter "Dongpeng") announced a strategic cooperation agreement to establish a strategic partnership. Leveraging ORG's production experience and advanced technology in the functional beverage can sector, ORG will provide Dongpeng with high-quality packaging products and integrated services such as beverage filling. Under the agreement, Dongpeng will designate ORG as its sole core supplier for metal can packaging and filling services, committing to purchase according to agreed quantities over the next five years.
New DistributionBottled Water Landscape Shifts: Ganten Surpasses Wahaha, Poised to Overtake Master Kong for Top Three
According to Nielsen data, in March 2017, Ganten's market share surpassed Wahaha, ranking fourth and closing in on Master Kong, with expectations to enter the top three this year. Ganten has been the fastest-growing bottled water brand, with a 43% year-on-year sales increase in 2016.
New Distribution2017 B-End Inspection Premium Small Class: Only 11 Seats Left, We're Waiting for You!
Since April to October 2016, the B-end e-commerce inspection classes organized by this official account have led over 1,100 domestic distributors to visit more than 15 representative B2B e-commerce platforms in China. This year's first inspection class is scheduled for May, with the quota reduced from 100 to 50 distributors per session, aiming to select friends with strong transformation willingness, prior participation in our inspections, and unique insights into business models, creating a better communication environment and platform for everyone, hoping to spark more ideas and inspiration.
New Distribution1 Yili = 3,000 Black Bull! 50 Food Companies Release Q1 Financial Reports, Multiple Data Sets Are Shocking!
Recently, food and beverage giants have released their Q1 2017 performance reports. The data reveals stark contrasts: Black Bull Food's revenue was only 5 million yuan, over 3,000 times less than Yili's 15.7 billion yuan. Among 50 representative companies, 33 saw revenue growth and 31 saw profit growth, but the overall FMCG industry remains challenging.
New DistributionEssential Mindsets for Distributors: Do You Have Them All?
Distributors need key mindsets: embrace risk and first-mover advantage, leverage resources, share profits for long-term gains, endure hardship, and rely on oneself. The article also promotes a B2B e-commerce study tour visiting four companies.
New DistributionSecond Season B-End E-commerce Study Tour Officially Launched! This Time Visiting 4 B2B Platforms, Including Registration Channel!
From April to October 2016, the B-end e-commerce study tour organized by this official account led over 1,100 domestic distributors to visit 15 representative B2B e-commerce platforms in China. Through on-site inspections, face-to-face exchanges among peers, and professional training, distributor friends gained initial understanding of the operational models, characteristics, investment policies, and industry trends of domestic B2B platforms. Many also started e-commerce projects with local peers after the tours, and many found suitable platforms to join.
New DistributionThe Fate of a Distributor Selling Fake Tsingtao Beer: Who's to Blame?
A distributor in Shanghai was fined 10,000 yuan and sentenced to one year in prison for selling counterfeit Tsingtao beer. The court ruled that his actions constituted the crime of selling goods with counterfeit registered trademarks, despite his claims that the beer was produced by a legitimate manufacturer using recycled bottles.
New DistributionAre Instant Noodles Junk Food? Does Milk Cause Cancer? Here Are the Most Authoritative Answers!
The China Food and Drug Administration (CFDA) recently released four batches of 20 food and drug rumors, covering meat, fruits, beverages, vegetables, and more. These include claims that pork contains hookworms that cannot be boiled away, white-shelled eggs are more nutritious, microwave ovens cause cancer, instant noodles are 'junk food,' and crayfish are used to dispose of corpses.
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