Obtaining the distribution rights for a well-known major brand requires great effort. Holding the agency for a famous brand means good sales and profits, as the brand's own product pull and brand drive can generate excellent market results. However, the current market environment has changed with shifting consumer concepts, demographic shifts, and diversified sales channels. The continuous decline of FMCG brand enterprises, especially those that once held monopoly positions, clearly shows the enormous changes in the market. Because the market for major brands has severely shrunk, every brand faces the severe test of model transformation. The traditional distributor's business, logistics value, and capital value are gradually disappearing and will eventually vanish. In this new environment, distributors must not only change their marketing thinking and tactics but also choose brands with both product brand and product concept. Choosing a product brand is not difficult, but choosing a product brand with a product concept is not easy. It requires distributors to have keen market insight and the latest consumer concepts, to think deeply and avoid short-sightedness. The more chaotic the FMCG market, the more you need a discerning eye to find potential stocks and strike at the right moment. So, how should distributors choose brands? Let's take Han Shui Xi Gu • Zhen Xi Shui as an example:

  1. Choosing a product means choosing background and scale Any product with potential, if not supported by a strong enterprise, may fall before it can quickly occupy the market. So choosing a product is also choosing a background. Some may ask: Why choose when you know there is risk? I might as well tell you: If there were no risk, there would be no future, because success is in the hands of a few. Speaking of corporate background and scale, the strength and background of Han Shui Xi Gu • Zhen Xi Shui cannot be underestimated. Zhen Xi Shui is created by Shaanxi Coal and Chemical Industry Group, a Fortune 500 company, with strong economic strength and the backing of a large state-owned enterprise. The selenium-rich mineral water project has invested a total of 500 million RMB, building two factories and one center near the water source according to international modern standards. The water source of Han Shui Xi Gu • Zhen Xi Shui is located at 32°N latitude, the birthplace of world wonders, where the pyramids, the Four Seas, the Hanging Gardens of Babylon, and Maya civilization are all distributed in the same latitude zone. The water source is one of China's four major selenium-rich belts, known as China's Selenium Valley.
  2. Choosing a product means choosing consumer concepts and consumer groups Recently, the first report in China that explores the trend of consumption upgrading from a big data perspective was released. The report points out that China's consumption upgrading is presenting an "X" phenomenon. The report compared the growth rate of total retail sales of consumer goods and the growth rate of the quality consumption index over the past five years, finding that they present an alternating "X" shaped cross curve: due to the continuous expansion of overall scale, the growth rate of total retail sales of consumer goods has slowed, dropping by 5.3 percentage points over five years, while the growth rate of the quality consumption index has risen from 26.8% five years ago to 34.4% last year, an increase of 7.6 percentage points. This indicates that "slowing speed and increasing quality" is expected to become an important feature of China's future consumption. Han Shui Xi Gu • Zhen Xi Shui is different from ordinary selenium-containing mineral water and is superior to mineral water with artificially added selenium. It is 100% naturally sourced, rich in natural selenium, strontium, zinc, and various minerals, suitable for human absorption, and is bottled directly at the water source to ensure quality. The role of selenium in human health has been widely recognized worldwide, with functions such as protecting the heart and brain and fighting cancer. Clinical medicine has confirmed that more than 40 diseases, including cardiovascular disease, cancer, and diabetes, are related to selenium deficiency, and a daily supplement of 50-250 micrograms of selenium can effectively prevent these diseases. As the nutritional value of selenium-rich products is gradually recognized, the selenium-rich market is becoming increasingly clear. Experts predict that about 1 billion people in China need selenium supplementation.
  3. Choosing a product means knowing the product thoroughly As the saying goes, know yourself and know your enemy, and you will win every battle. When you fully understand a product, its selling points become clear. When the characteristics of the product brand resources match market demand, then the product you choose only needs to wait for the best opportunity. Caption: Take you deep into understanding Han Shui Xi Gu Zhen Xi Shui After all this, do distributors know what kind of brand to choose? Investment and Distribution Guo Ming Sales Director Email: 30883003@qq.com WeChat: (Long press or scan to add) -END-