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“RT-Mart + Hema” Gives Birth to Medium-Sized Supermarket “Hema Mini”, Feiniu.com Officially Shut Down!
On June 2, the author learned that the new brand “Hema Mini” (盒小马), a collaboration between RT-Mart and Hema, opened its first store in the Suzhou High-tech Zone Cultural and Sports Center. Unlike regular Hema stores, Hema Mini continues Hema Fresh's fresh food offerings but adjusts the scale and adds a sports goods section. Additionally, customers no longer need to download the Hema app; they can simply install Taobao on their phones, allow location access, and access the “Taoxianda” (淘鲜达) feature on the Taobao homepage to shop. The first order each day is free of delivery fees, with delivery in as fast as one hour.
New DistributionOnline Mini-Program, Offline Over 10,000 Stores: JD New Channel's 618 Reaches Unprecedented Scale
On June 1, JD New Channel's 'Crazy 618' grandly commenced. Following last year's 618 which first achieved 'blooming both online and offline,' this year's New Channel has been even more exciting. Online, a unique livestream announced the opening of 618, with multiple rounds of flash sales, direct price cuts, lucky draws, cumulative purchase rebates, and Super Brand Days taking turns. Offline, over 10,000 JD convenience stores participated, with over a hundred manufacturer roadshows across the country. As the 'trump card' of this 618, the online store mini-program recently launched by New Channel is tasked with bridging online and offline consumption scenarios.
New DistributionNews Flash | Wuliangye Denounces Low-Price Sales of Counterfeit "Wuliangye"; Dongpeng Special Drink Launches New Lemon Tea; Imported Mineral Water Tariffs Reduced...
Today's top stories: From July 1, import tariffs on daily consumer goods will be further reduced; Alibaba's 'Future Bar' debuts at Vinexpo Hong Kong; Moutai ranks 34th on the BrandZTM Global Brand Value list; JD New Channel expands to Yinchuan; Wuliangye issues a stern statement against counterfeit products; Ferrero invests 20 billion rupees in India. New products include Wei Chuan's new yogurt, Dongpeng's oil-greengage lemon tea, and Vitasoy's chocolate milk. Industry news: Pizza Hut opens a smart restaurant in Shanghai, and FamilyMart adds laundry services in Japan.
New DistributionNo Worries About Salary Structure! Three Key Issues in Salary Adjustment Plans, All Practical Tips!
In the harsh market environment, are you worried about how to plan employee salaries for the coming year? This article explains how to conduct annual salary adjustments scientifically, covering the most reasonable adjustment methods, building salary structures for small and medium companies, and making salary budgets.
New DistributionPayment Collection Is More Important Than Sales! The Right Mindset for Distributor Salespeople!
Some salespeople are eager to make sales and adopt a low-key attitude towards transaction terms, especially payment collection, leading to problems when collecting payments. Educating staff that 'payment collection is important' and 'chasing payments is difficult' can prevent unnecessary receivables. The article emphasizes the importance of cash transactions, the difficulty of debt collection, and provides strategies for effective payment collection.
New DistributionRIO Micro-Drunkenness Creates Solo Drinking Scene, Seizes Opportunity Through Differentiated Competition
Recently, New Distribution learned that RIO Cocktail's new product, RIO Micro-Drunkenness, has been launched. Unlike previous product launches that focused on social drinking scenarios, this launch innovatively targets the 'solo drinking' consumption scene, catering to the needs of individuals drinking alone. Undoubtedly, RIO has pioneered and driven a new category in the past, and now RIO Micro-Drunkenness is set to expand further, seizing the gap in the 'solo drinking' segment through differentiated positioning.
New DistributionZhu Xinli of Huiyuan: Since I Have Chosen the Distance, I Only Travel Through Wind and Rain
From a rural background, after decades of entrepreneurial trials, Zhu Xinli, chairman of Huiyuan Group, has achieved fame and wealth, but he still believes that being a farmer is best. He once disliked farming due to poverty, but now he enjoys rural life immensely.
New DistributionPlease Discard the "I'm Working for My Boss" Mindset!
Work with dedication—you're not just working for your boss or a paycheck, but for your choices and ideals. If you can't change your environment, change your mindset and strive to adapt. The "working for the boss" mentality has kept many from success!
New DistributionHow Can Distributors Effectively Launch New Products and Make a Splash? Here Are Three Key Points!
Key Point 1: Distributors must be willing to promote. As a crucial part of new product promotion, the distributor's promotional philosophy and marketing actions significantly impact the success of a new product launch. Distributors must fully recognize the value and role of new products in their growth; new products not only offer strong profitability but also optimize product portfolios and enhance operational safety, making them essential for survival and development. Therefore, distributors must remove obstacles to new product operations, stimulate sales potential, and do their utmost to ensure successful promotion.
New DistributionNews Flash | Coca-Cola Unveils Its First Alcoholic Beverage "Lemon-do"; Pepsi Acquires a Vegan Snack Company; Yili's 5 Billion Brand Launches New Product; 3.4x Premium, 1.5 Billion Valuation
Today's headlines: The Ministry of Commerce and the Ministry of Finance issued a new policy for pilot cities in modern supply chain construction in the circulation field. Yili's YouSuanRu brand launched a new product called "Guoguo Xi". Forbes released the 2018 Global Brand Value 100 list. Telunsu organic milk won the only dairy gold award at BIOFACH CHINA. Jiugui Liquor announced a share transfer. Pepsi acquired vegan snack company Bare Foods. A survey shows strong demand for imported goods. Qiaqia collaborated with TanChe for a marketing campaign. Nestlé announced further sugar and salt reduction. JD Fresh plans to open 50 stores this year. New products include Weilong's spicy strip zongzi, Coca-Cola's first alcoholic drink "Lemon-do" in Japan, and Chuyuan's fruit-flavored soda. Financial reports: Kedi Dairy's acquisition plan with a 3.4x premium and 1.5 billion valuation, and Jinzi Ham's formal implementation of its dual main business.
New Distribution10 Years Later, the Category Makes a Big Comeback! Yibao, Panpan, VV... 15 Major Brands Compete in Lemon Tea Drinks!
Lemon tea drinks are leading this summer. A decade ago, in the summer of 2008, Nongfu Spring launched a new beverage, Water-soluble C100, pioneering a new category of vitamin C lemon drinks in the Chinese market. Following that, Wahaha HELLO-C, Huiyuan 'Lemon me', and others were launched, igniting the first market battle for lemon drinks. Over the years, Nongfu Spring's Water-soluble C100 has been continuously upgraded in packaging and marketing, successfully enduring, while other products have disappeared from the market. Ten years later, lemon tea drinks are making a comeback! Juice and tea...
New DistributionWith These 100 Promotional Plans, Distributors Need Not Worry
Compared to brand owners, distributors rely most heavily on promotions in their competition. A well-planned annual promotional calendar is key to distributor marketing management. This article presents 100 promotional plans, including price promotions, prize promotions, membership promotions, disguised discounts, age-specific promotions, gender-specific promotions, psychological and emotional promotions, display promotions, packaging promotions, store advertising promotions, media advertising promotions, public welfare promotions, PR activity promotions, traditional festival promotions, foreign festival promotions, holiday promotions for specific groups, opening promotions, anniversary promotions, other themed promotions, service personnel promotions, promotional personnel promotions, pre-sale service promotions, in-sale service promotions, after-sales service promotions, free service promotions, and other service promotions.
New DistributionThis Summer, Big Players Again Rush into Premium Water Market, Will the Result Still Be 'High Opening, Low Going'?
This summer, a group of major enterprises seem to have agreed to make a big push in the premium water market. Among them, Wahaha's glass-bottled natural mineral water features Chinese-style designs with ink-wash paintings of ten scenic spots in Jiangnan. Qingdao Beverage Group, parent of the internet-famous Laoshan Baihua Snake Grass Water, launched a new glass-bottled premium mineral water with a streamlined design, promoted in partnership with hotels of Guangzhou Wanda and Zhongxiang Hangtong. On May 11, COFCO Group announced on its website that COFCO Coca-Cola signed a processing and export transportation agreement with Russia's Baikal Sea Company at COFCO Plaza.
New DistributionDaring to Challenge Jiangxiaobai? What the Heck Is George Patton?
A post on May 22nd daring to challenge Jiangxiaobai stirred up the baijiu circle, which had long been devoid of innovation, and brought the light luxury baijiu brand George Patton into the spotlight. At first glance, George Patton seems to carry strong Jiangxiaobai DNA, from the founders' backgrounds to the same social marketing approach, but a closer look reveals significant differences between the two.
New DistributionSalesperson, if someone wants to give you a hand, where is yours? Every word is like a needle
If you are not brave, no one will be strong for you. When you start a business, you will find that strangers are the first to believe in you, partners are the first to encourage you, people around you are the first to look down on you, relatives are the first to distrust you, and those closest to you hit you the hardest. When you succeed and treat others to dinner, you will find that everyone is there except the strangers who first believed in you and helped you succeed. So when you face opposition, gossip, ridicule, and abuse, it is all normal; do not give up your dreams because of these voices, for it is these voices that make us stronger.
New DistributionNestlé Strategic Investment in Saisan Dairy; Mengniu Fresh Milk Launch; Sprite and NetEase Games Co-launch 'BUFF Bottle'; Joyoung's Onecup Secures Tens of Millions in Series A Funding...
Today's top stories: Nestlé strategically invests in Saisan Dairy; Koubei partners with Qingdao for new retail; Joyoung's Onecup secures Series A funding; Bright Dairy's central China plant to produce 360,000 tons annually; Walmart launches traceable packaged vegetables; Mingyi aims for 10 billion yuan output by 2025; REBBL completes $20 million funding. New products: Mengniu launches Daily Fresh Milk; Sprite and NetEase Games launch BUFF bottles. Financial reports: Hainan Yedao's 2017 revenue up 35.06%. Industry news: Guojiao 1573 price adjustment; Thai convenience store chain lands in Fuzhou; Carrefour to close over 200 small stores in France.
New DistributionZheng Hongyan: Why Can JD Convenience Stores Spread Across the Country So Quickly?
Since JD proposed its million convenience store plan last April, JD Convenience Stores have attracted much attention, with store owners across the country inquiring and seeking cooperation. After a year of rapid growth, JD Convenience Stores have covered the whole country at lightning speed, successfully establishing a foothold in the convenience store market. On May 24, at the 2018 China Convenience Store Conference, elites, experts, and leaders from inside and outside the industry gathered for a "Sword Forum" of the convenience store world. As a newcomer to the convenience store industry, JD Convenience Stores also appeared and spoke at the conference...
New DistributionSix Steps to Classic Terminal Reorders: Bookmark This!
The success of new market development and new product launches is marked by secondary wholesalers and terminal retailers making repeat purchases (reorders) through cyclic restocking. Achieving reorders in new markets or for new products is not simply a second purchase; it results from consumer acceptance and initial brand loyalty, as well as the trade's confidence in the company and its products. To achieve reorders, six steps are required: selection, positioning, training, inducement, control, and persistence.
New Distribution2017 China Retail Listed Companies Revenue Top 100
According to incomplete statistics, in 2017, 125 retail listed companies in China across 7 retail formats achieved total revenue of 2,023.01 billion yuan and net profit of 132.08 billion yuan (excluding Watsons China's net profit). The top 100 companies saw their average revenue rise to 19.9 billion yuan, with the threshold for the top 100 increasing from 1.368 billion to 2.053 billion yuan.
New DistributionEmbrace These Mindsets to Go Further as a Salesperson!
Mindsets determine thinking, which guides actions, forming habits that shape character and ultimately decide destiny. For salespeople, essential mindsets include believing in your ability to win, finding opportunities in difficult markets, taking personal responsibility, executing key actions, leveraging team strength, practicing empathy, upholding professional ethics, avoiding frequent job changes, treating sales as a career, and maintaining positive thinking.
New DistributionThe Game Between Distributors and Manufacturers: Who Really Dies?
In the past five years, the FMCG market has developed rapidly, and the number of distributors has multiplied, leading to market chaos, uneven quality of manufacturers' sales staff, and some distributors sacrificing long-term goals for short-term profits. A recent complaint from a Zhejiang agent revealed that his agency rights for a brand were transferred to a new agent without notice, leaving him with unsold inventory and a damaged reputation.
New Distribution108W to Put Jiangxiaobai on the Headlines: Is This 'Midnight Snack' Chicken Soup or Poison Milk?
Jiangxiaobai, always imitated, was challenged last night. At midnight on May 22, a Weibo post tagged Tao Shiquan: "I spent 108W to put you on the headlines, just to tell you I'm back!" The poster was George Patton Daddy, behind which is Yang Yehu, a former marketing director of Jiangxiaobai who has now returned to the liquor industry with a new brand, George Patton, and is calling out his former boss.
New Distribution2017 China FMCG Listed Companies Revenue Top 50 Announced!
In 2017, China's economy maintained stable and positive growth, with GDP up 6.9% year-on-year. As industry benchmarks, FMCG listed companies' performance affects overall economic development. FMCG (Network) compiled the 2017 results of nearly 300 FMCG and related companies listed in Shanghai, Shenzhen, and Hong Kong, ranking them by operating revenue, and exclusively released the "2017 China FMCG Listed Companies Revenue Top 50" list. New Hope entered the top 10, and 44 companies saw revenue increases.
New DistributionDiscounted Red Bull and Mizone? A Beverage Wholesaler in Kunming Was Scammed Out of 140,000 Yuan Online
According to a recent report by Yunnan Net and Spring City Evening News, Mr. Li, a beverage distributor in Kunming, joined a QQ group for beverage wholesale, lured by a price difference of one or two yuan per case. He transferred over 140,000 yuan in four installments to an unknown QQ contact from another province to buy 400 cases of Red Bull and over 1,000 cases of Mizone, but the goods never arrived. The scam highlights the risks of cross-regional selling and the need for vigilance in online transactions.
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