Today's Headlines Highlight 1: Further reduction of import tariffs on daily consumer goods from July 1 On May 30, the State Council executive meeting was held. The meeting decided that from July 1 this year, the average import tariff rate on clothing, shoes, hats, kitchen and sports fitness goods will be reduced from 15.9% to 7.1%; the average import tariff rate on household appliances such as washing machines and refrigerators will be reduced from 20.5% to 8%; the average import tariff rate on processed foods such as farmed and captured aquatic products and mineral water will be reduced from 15.2% to 6.9%; and the average import tariff rate on washing products, skincare, hair care and other cosmetics, as well as some pharmaceutical and health products, will be reduced from 8.4% to 2.9%. Highlight 2: High-tech overload! Alibaba's "Future Bar" debuts in Hong Kong On May 29, Vinexpo, the world's leading international wine and spirits exhibition, opened at the Hong Kong Convention and Exhibition Centre, and Alibaba's "Tmall Future Bar" made its debut. It is reported that Tmall's new retail black technologies for alcoholic beverages were all showcased, with many products appearing for the first time. The "Tmall Future Bar" exhibition area is divided into several parts, including cloud shelves, smart displays, unmanned guided shopping, unmanned payment, and unmanned wine cabinets. "Tmall Future Bar" is a reproduction of Tmall's new retail scenario, and new retail is also Tmall's strategic direction this year and in the future. Highlight 3: Moutai ranks on the BrandZTM Global Brand Value list On May 29, WPP and Kantar Millward Brown released the "2018 BrandZTM Top 100 Global Brands" ranking in London, UK. Moutai ranked 34th, making it the only Chinese liquor company on the list and the third fastest-growing brand globally, achieving 89% value growth in 2018. Highlight 4: After Xiangtan, JD New Channel to open convenience stores in Yinchuan News on May 29: JD New Channel signed a strategic cooperation agreement with Ningxia Jinhe Technology Co., Ltd. yesterday. The two parties will conduct in-depth cooperation in three areas: joint store development, product supply chain upgrades, and warehousing and distribution. According to the strategic cooperation agreement, Jinhe Technology's products will be listed on JD's Zhanggui Bao for nationwide sales. Among them, the Ruigelaise series of cheese products will also be sold to small and medium-sized catering stores nationwide through JD's catering system. At the same time, the first JD convenience store jointly created by the two parties officially opened. In addition to a richer product selection, it also offers printing and copying services, SIM card sales, and laundry services. Highlight 5: Wuliangye Co., Ltd. recently issued a stern statement to remind the public to beware of counterfeits On May 29, in response to the phenomenon of low-priced sales of counterfeit "Wuliangye" products in the market, Yibin Wuliangye Co., Ltd. issued a stern statement, as follows: Highlight 6: Ferrero invests 20 billion rupees to expand in India According to foreign media reports on May 29, Ferrero announced it will invest 20 billion rupees (approximately RMB 1.89 billion) in India to increase production capacity and broaden distribution channels. Ferrero's India general manager said that although the Indian market is still relatively small, its potential is huge. We believe its growth will multiply in the future, and achieving this growth will take time. New Products Highlight 1: Wei Chuan partners with DuPont Danisco to develop annual care product Shunchangdian yogurt On May 29, World Gut Health Day, Wei Chuan Group, which focuses on refrigerated dairy products and beverages, held a press conference in Shanghai titled "Open Shunchangdian Every Day" and announced a strategic cooperation with European century-old strain company DuPont Danisco (Danisco®), officially launching the "Annual National Care Product" – Wei Chuan Shunchangdian Yogurt. This time, Wei Chuan cooperated with DuPont Danisco to introduce the exclusive probiotic HN-345TM Bifidobacterium lactis and apply it to the new Wei Chuan Shunchangdian Yogurt, greatly enhancing the product's functionality and meeting consumers' dual needs for yogurt taste and function. Highlight 2: Dongpeng Beverage launches oil-greengage lemon tea Recently, Dongpeng Beverage launched an oil-greengage lemon tea. Combining oil-greengage with lemon, it tastes bitter and astringent at first, then leaves a sweet aftertaste. The packaging uses tender green to highlight a fresh feeling, and is adorned with the graphic "吸油记" (Oil Absorption Record), further emphasizing the product's features of absorbing oil and keeping the stomach and intestines light. The product is currently available on the JD flagship store, with a specification of 250ml and a price of 62.9 yuan per box of 18. Highlight 3: Vitasoy chocolate milk in bottles newly launched On May 29, Vitasoy chocolate milk in bottles was newly launched. The launch of chocolate bottled milk aims to meet consumers' needs for different product specifications and different consumption scenarios. Since 2018, Vitasoy has been active. In April 2018, Vitasoy Group launched two flavors of Vitasoy unsweetened tea, green tea and genmaicha, in the mainland market, first appearing in convenience store channels in Shanghai and Guangzhou. In May, it moved to lay out the high-end soy milk market, launching a new product positioned for high-end consumers – Vitasoy "Health Plus". Industry News Highlight 1: Pizza Hut opens a "smart restaurant" in Shanghai, even using robot delivery Recently, Pizza Hut opened a "smart restaurant" in Shanghai – with two robots in the store, one delivering food and one delivering drinks. During the robot trial week, the restaurant saved 50% on labor costs. It is reported that the restaurant is located in the Daning International business district in Jing'an District, Shanghai, surrounded by family communities with children, and also close to Shanghai University, with a group of young consumers. The restaurant also has two "emotional zone" booths, with Tencent's smart speaker Xiaowei placed on the tables for user interaction. In addition, it uses a lot of projection and touch-interactive elements for pre-meal entertainment, ordering, and other activities. The partner for this "smart store" is Tencent. Highlight 2: Japan's FamilyMart adds laundry services, increasing both customer traffic and sales Japan's FamilyMart recently opened a store with a laundry service in Suginami Ward, Tokyo, called "FamilyMart Suginami Eifuku Yonchome Store". This is the second store that integrates FamilyMart convenience store services with a laundry service, featuring the second-generation "FamilyMart Laundry". The total area is approximately 1,090 square meters, with the FamilyMart store area about 159 square meters and the FamilyMart laundry area about 38 square meters. It is reported that FamilyMart Laundry plans to add 50 stores in 2018 and 300 stores in 2019. Today's Video Wahaha Tianyan Jingjing has recently become popular; let's take a look at its production line! -END-
Brand Marketing
News Flash | Wuliangye Denounces Low-Price Sales of Counterfeit "Wuliangye"; Dongpeng Special Drink Launches New Lemon Tea; Imported Mineral Water Tariffs Reduced...
Today's top stories: From July 1, import tariffs on daily consumer goods will be further reduced; Alibaba's 'Future Bar' debuts at Vinexpo Hong Kong; Moutai ranks 34th on the BrandZTM Global Brand Value list; JD New Channel expands to Yinchuan; Wuliangye issues a stern statement against counterfeit products; Ferrero invests 20 billion rupees in India. New products include Wei Chuan's new yogurt, Dongpeng's oil-greengage lemon tea, and Vitasoy's chocolate milk. Industry news: Pizza Hut opens a smart restaurant in Shanghai, and FamilyMart adds laundry services in Japan.
