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New Distribution x China Resources Snow Theme Salon - "Huashan Discussion · 2021 First FMCG O2O Seminar Salon" Successfully Concluded!
The pandemic over the past year has accelerated the growth of O2O, bringing varying degrees of growth to FMCG brands. Although the pandemic has gradually eased in 2021, the pace of O2O growth has not slowed. Facing this new business format, new retail, and new channel, how should FMCG manufacturers respond? What are the strategies, tactics, organizational structures, and investment approaches? Through this seminar, we hope to hear diverse voices and experiences to answer questions for our own brands. On the afternoon of July 30, the "Huashan Discussion · 2021 First FMCG O2O Seminar Salon" was successfully held in Shanghai, co-hosted by New Distribution and China Resources Snow, with Pistachio Digital as a co-organizer.
New DistributionDebate on the Future of Community Group Buying: 'Oligopoly' or 'Total Collapse, Not One Left'?
The article discusses the future of community group buying, debating whether it will become an oligopoly or face total collapse. It highlights recent failures like Shixianghui and Tongcheng Life, and features insights from industry experts on the challenges and potential paths forward.
New DistributionLaunching New 0-Sucrose Cheese Stick Product, Miaofei, Focused on Children's Healthy Food, Makes Another Big Move!
In the post-pandemic era, health has become the main theme of children's snacks. With the opening of the three-child policy, the number of children in China will continue to increase. According to relevant statistics, by the end of 2019, the number of children under 14 had reached 235 million, indicating huge potential in the children's consumer market. As a part of children's reasonable diet, snacks are also growing rapidly. According to the White Paper on Children's Snack Market Survey, the market size of children's snacks is expected to exceed 600 billion yuan. Compared with European and American countries, the overall development of children's snacks in China is relatively backward, and for a long time, there were no unified standards and norms.
New DistributionSnow Beer's 1.3 Billion Yuan Investment in Shandong Market Signals a Second Beer Battle?
On July 22, China Resources Snow Breweries signed a cooperation project agreement with Zhangqiu District, Jinan, Shandong, with a total investment of no less than 1.3 billion yuan, a building scale of 100,000 square meters, cumulative tax payments of no less than 2 billion yuan within 8 years, and an initial annual production capacity of 700,000 kiloliters. This move is seen as a strategic optimization of production capacity and a potential trigger for a second battle in the Shandong beer market, putting pressure on Tsingtao Brewery.
New DistributionO2O, B2B, B2C, B2B2C, Community E-commerce, Short Video E-commerce... The Omnichannel Challenge for FMCG Manufacturers!
A 500-million-yuan snack food distributor in South China reveals that no single channel accounts for more than 10% of his business, reflecting the reality of channel fragmentation. The article explores the rise of O2O, B2B, B2C, B2B2C, community e-commerce, and short video e-commerce, urging FMCG manufacturers to adapt and attend the 2021 China FMCG Conference.
New DistributionCommunity Commerce Reaches Mid-Game: Alibaba's Trump Card and the Terminator of Internal 'Horse Racing'
Alibaba is gearing up for community commerce, facing both internal and external challenges. The MMC business group, led by partner Dai Shan, is exploring a new 'near-field e-commerce' model focused on digitizing small mom-and-pop stores, with a strong emphasis on supply chain integration.
New Distribution重磅 | 《2020-2021年中国快消B2B平台研究报告》发布
Since 2016, FMCG B2B has become an important channel for digital distribution and omni-channel coverage for FMCG companies. The cooperation between brand owners, distributors, and B2B platforms has entered a new stage of development in both breadth and depth. However, unprofitability or even losses remain the norm for several leading platforms, while regional platforms are expanding into surrounding markets. What changes will occur in the industry landscape of FMCG B2B in the future? Will the business model and fulfillment methods of B2B change?
New DistributionData Empowers FMCG Distributors: Zhoupu Data Officially Launches 'Zhouyi'
In the era of data technology, data has become a key driver of business and efficiency. However, many distributors still lack data management habits, leading to unclear insights into product performance, salesperson contributions, and top customers. On June 26, 2021, Zhoupu Data's CTO Mu Wei officially launched 'Zhouyi', a BI business intelligence solution designed to help distributors leverage data for better decision-making and competitive advantage.
New DistributionZhoupu Data Establishes Customer Capability Growth Center to Help Distributors Achieve Upgraded Advancement
Recently, Zhoupu Data's 2021 FMCG Industry Digital Intelligence Summit concluded in Nanjing, where the Zhoupu Data Customer Capability Growth Center was officially established. It provides comprehensive services including education and training, industry research, knowledge dissemination, and peer exchange for deep participants and persistent strivers in the FMCG industry, always adhering to the original intention of 'letting data intelligence achieve every business person', focusing on customers' concerns and achieving customers' achievements.
New DistributionTongcheng Life Exits Early? Community Group Buying Slams the Brakes
On July 6, 2021, Tongcheng Life's founder and CEO He Pengyu announced a strategic shift to a new brand, 'Micheng Life,' pivoting from C-end to small B-end business, focusing on group leaders and supply chain innovation. This move comes amid regulatory tightening, capital cooling, and intense competition from internet giants, leading to a cash flow crisis and supplier disputes.
New Distribution重磅 |《2020-2021中国社区团购行业研究报告》完整版发布
Scan the QR code in the image to register. Community group buying is heating up, with Meituan, Pinduoduo, and Didi entering the fray, pushing attention to new heights. Meanwhile, many brand owners and distributors are beginning to cooperate with community group buying platforms to explore market growth and consumer reach. Correctly understanding community group buying and its business model value is fundamental for brand owners. Recently, New Distribution officially released the full version of the "2020-2021 FMCG Community Group Buying Industry Research Report".
New DistributionAgent for Strong, Perfetti, Lay's, Annual Sales Over 100 Million, Hecai Trading's Business Methodology
Before the New Year, I had a phone call with Mr. Luo Kai, and in nearly two hours, we deeply exchanged views on his entrepreneurial journey in trading, business growth methods, and future plans. The content was rich, and I believe the business path of Hecai Trading is worth learning from for many distributors. "Calculated" business growth: First, let me briefly introduce Hecai Trading. Located in Luoyang, Henan, founded in 2006, it distributes nearly 70 brands including Strong, Perfetti, Lay's, Wrigley, Wuqiong, Orion, and Xiaolangjiu, with 1,700 SKUs. Annual sales exceed 100 million...
New DistributionNew Distribution Thematic Salon—"Community Group Buying Is Coming on Strong: Brand Owners' Response Strategies" Concludes Successfully!
Scan the QR code in the image to register. Within a short time of its rise, community group buying has become well-known throughout the FMCG industry, from executives to sales staff. However, only by doing it do you realize how much remains unknown: How should community group buying be done? How should product strategies be set? How should organizational structures be designed? What partners should be chosen? How should resources be allocated? On the afternoon of June 25, New Distribution held a successful salon seminar in Shanghai on this topic.
New DistributionJukun Supply Chain Launches Major Initiative—Corporate University 'Jukun University' Established!
On June 25, 2021, Jukun Supply Chain, China's first logistics alliance company formed by FMCG distributors, launched its first major initiative just 36 days after its establishment—the corporate university 'Jukun University' was officially founded. The university aims to foster learning, innovation, and collaboration among distributors to navigate industry changes.
New DistributionRaises $535 Million! LIVEKINDLY Collective Enters China Market with a 'Plant-Based' Diet Path with Chinese Characteristics
Driven by global trends toward returning to nature, ecological harmony, and carbon neutrality, consumers—especially younger generations—are increasingly turning to plant-based foods. Market research shows the global plant protein market is expected to grow at a CAGR of 14% from 2019, reaching $40.6 billion by 2025. According to GFI data, China's plant-based market was nearly $1 billion in 2018, with institutions predicting annual growth of 20%-25%, signaling a new wave of plant-based food.
New DistributionWang Xing on Meituan Select: "We Are Full of Confidence in the Long-Term Development of Community E-commerce!"
At a recent shareholder meeting, Meituan's management discussed the progress of Meituan Select, which expanded to over 2,600 counties and cities in Q1, contributing nearly half of new user growth. They expressed confidence in community e-commerce's long-term potential, addressed challenges in delivery costs and competition, and outlined investments in technology and talent.
New DistributionFormer Three Squirrels Executives Sentenced, Founder Posts on Moments
Two former employees of Three Squirrels were sentenced for accepting bribes and embezzling company funds by selling scrap cardboard boxes. The case went viral on Weibo, with the court sentencing one to one year and ten months in prison and a fine of 100,000 yuan.
New DistributionTo Be Honest, Distributors Who Always Complain About Being Caught in the Middle Will Never Grow Their Business!
A distributor's business success or failure is often attributed to community group buying, but the real reason lies in their own lack of core competitiveness. Instead of defending against changes, distributors should focus on growth to solve all problems.
New DistributionPinpianyi Secures Another Hundreds of Millions in Funding, Aiming to Build a Trillion-Yuan FMCG Industrial Internet Enterprise
Recently, Pinpianyi, an industrial internet enterprise providing one-stop services such as collective procurement and distribution, and unified warehousing and distribution for convenience stores, secured hundreds of millions of yuan in Series C+ funding, exclusively invested by Yingke Capital. Previously, Pinpianyi had received investment from several leading investment institutions including Harvest Capital, Qingsong Fund, and Mingyu Ventures. The funds will be mainly used for technology R&D, talent reserve, and market promotion. Wang Wei, senior partner at Yingke Capital, said: "Pinpianyi has exclusive competitive advantages in core technology, building an aggregated supply chain platform through algorithms, which can empower the industry chain without adding supply chain nodes or additional capital expenditure, improving overall industry efficiency. Combining the strengths of 'Pinduoduo + Didi + Toutiao', it has the potential to lead the industry in the FMCG sector, a diamond-level track with a market space exceeding 10 trillion yuan."
New DistributionFocus on "Repair Power"! Yunnan Baiyao Oral Repair Mouthwash Launches Across Hema on 618
Oral care has entered the era of repair power, with mouthwash market growing rapidly. According to Euromonitor, China's mouthwash market reached 750 million yuan in 2020, up 11.78% year-on-year. Yunnan Baiyao Oral Health launched its Oral Repair Mouthwash across Hema stores on June 18, targeting Chinese dietary habits with repair benefits.
New DistributionLeading Trends, Reflecting Changes: The 6th Wine Industry 'Golden爵 Award' Officially Launched in Beijing
On June 15, the media communication meeting for the 6th China Alcoholic Drinks Circulation Association's Wine Industry Marketing Golden爵 Award was held in Beijing, with representatives from over 20 mainstream and industry media outlets attending to discuss the characteristics and trends of the new cycle of wine industry development. The important role of the Golden爵 Award in activating market consumption and leading industry upgrading was unanimously recognized and highly praised by attendees.
New DistributionMultiple Auchan Stores Renamed 'RT-Mart' Across China; Will 'Auchan' Disappear from China?
New Distribution has learned from multiple regions that several Auchan China stores have changed their signage to 'RT-Mart'. According to incomplete statistics, at least 10 Auchan stores have officially been renamed RT-Mart since May. The renaming is an inevitable move by Alibaba to integrate the two brands under Sun Art Retail after its acquisition. As early as April 8, RT-Mart CEO Lin Xiaohai stated that 'Alibaba and RT-Mart will definitely create chemical reactions, first by making RT-Mart independent.' According to his plan, RT-Mart is gradually carrying out...
New DistributionCan a 400,000 Yuan Fine Make Coconut Palm Group 'Learn Its Lesson'?
Coconut Palm Group, known for its controversial ads, was fined 400,000 yuan for a recruitment ad that violated advertising laws. The company, once a leading beverage brand, faces challenges from aging marketing and intense competition, raising questions about its future.
New DistributionHow Is Genki Forest, Built with an 'Internet Spirit', Doing Now?
With founder Tang Binsen making frequent public appearances recently, attention has turned again to the young company Genki Forest. At the 21st Yabuli China Entrepreneurs Forum in Heilongjiang, Tang spoke publicly for the first time as the 'head of the family' about the brand's story, attributing its rapid growth to a simple reason: 'In the past six years, Chinese society has rewarded companies that make good products.' He also emphasized that the internet spirit is the driving force for internet entrepreneurs to transform traditional industries.
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