Click to read the original text for details On August 30, Yili Group released its 2021 semi-annual report. According to the report, in the first half of 2021, Yili's total operating revenue reached 56.506 billion yuan, a year-on-year increase of 18.89%; net profit attributable to shareholders was 5.322 billion yuan, up 42.48% year-on-year. Both revenue and net profit hit new historical highs! Notably, this is the first time Yili's H1 revenue has exceeded the 50 billion yuan mark, and its H1 net profit has also surpassed the 5 billion yuan threshold for the first time. Classic products maintain momentum, new products accelerate growth The report shows that Yili's classic products continued to show strong growth. Data indicates that sales revenue from key products such as "Jindian," "Ambrosial," "Changqing," "Jinlingguan," and "Qiaolezi" increased by 20.7% compared to the same period last year, maintaining their competitive edge. Among them, Jindian organic milk, Ambrosial, and Changqing each ranked first in market share in their respective segments. In particular, the Ambrosial AMX Black Diamond series and Ambrosial 5G Protein series, launched in the second half of 2020, saw rapid sales growth, demonstrating brand potential. At the same time, new products represented by "Jindian" A2β-casein organic pure milk, "Yili" Zhennong high-calcium milk, "Changqing" sugar-reduced fruit tea yogurt, "QQ Star" children's growth formula goat milk powder, "Qiaolezi" Qiaozhenju ice cream, and "Yousuanrui" milk-based sparkling milk accounted for 15.6% of total revenue, becoming an important driver of Yili's performance growth. In terms of product layout, while consolidating its core business, Yili has been expanding its health product portfolio, with new categories such as cheese, mineral water, and formula milk powder performing well. During the reporting period, Yili's cheese market retail sales more than doubled, showing strong growth; the company's infant formula milk powder retail sales in maternal and child channels increased by 35.2% year-on-year; and businesses like Yike Huoquan mineral water also showed rapid growth. The simultaneous progress of key products and innovative products, along with a more diversified category layout, has continuously optimized Yili's product structure. A research report from CICC noted that Yili, as China's largest dairy leader, has strong certainty in upgrading its mid-to-high-end product structure, increasing market share across diverse categories, and maintaining stable profit margins. Deepening omni-channel strategy, expanding channel advantages Amid the ongoing impact of the COVID-19 pandemic, consumer habits and scenarios have undergone rapid changes, with new retail and e-commerce channels accounting for an increasing share of total retail sales. Yili is also accelerating the coordinated development of online and offline models, thereby deepening its omni-channel strategic layout and effectively improving channel output efficiency. During the reporting period, while continuing to strengthen its existing channel advantages, Yili quickly adapted, seized the opportunities presented by emerging channels, accelerated its digital channel layout, and built more efficient and convenient platforms for consumer connection, operation, and consumption, further optimizing its channel structure and effectively driving rapid growth in its e-commerce business. Kantar survey data shows: as of June 2021, the market penetration rate of the company's room-temperature liquid dairy products was 85.7%; the company's e-commerce business revenue increased by 21.8% year-on-year. High revenue and profit levels, promising future Given the current growth momentum, with H1 revenue already exceeding 50 billion yuan, it is highly likely that Yili will surpass 100 billion yuan in annual revenue in 2021, making it the first Asian dairy company to achieve this milestone. More importantly, Yili's H1 net profit attributable to shareholders exceeded 5 billion yuan for the first time, with a growth rate of 42.48%. This indicates that Yili is not only maintaining high overall growth but also showing a rapid upward trend in net profit. Moreover, just before the release of the financial report, Rabobank published its latest global dairy ranking. As the only Asian dairy company to enter the top five last year, Yili has once again secured a spot in the global top five this year, with its absolute advantage continuously expanding. Analysts point out that amid the increasingly complex and volatile situation in the first half of 2021, Yili's ability to achieve growth exceeding market expectations can be attributed to its management philosophy of "high-goal leadership," forward-looking planning under its "health strategy," a clear path for diversified category development, and its ability to quickly identify and respond to risks. These positive factors not only solidify Yili's position as one of the "global top five dairy companies" but also provide strong support for its future sustainable growth. Are you "watching" me?