Recently, an advertisement for Xiduoduo's freshly stewed tremella, endorsed by popular star Zhao Lusi, has been frequently appearing on Focus Media's elevator screens, offering a refreshing take on traditional Chinese wellness for fast-paced urban consumers.

Have you tried Xiduoduo's freshly stewed tremella, made with real ingredients for beauty from within?

The "cosmetic-food homology" concept sparks discussion, focusing on the beauty economy

Recently, Fujian-based well-known enterprise Xiduoduo Food launched a natural food therapy product—freshly stewed tremella—featuring 0 fat, 0 additives, and full of collagen. Since its launch, it has been widely favored by consumers and has become a popular national trend wellness product.

This time, Xiduoduo, along with brand ambassador Zhao Lusi, landed on Focus Media's elevator advertising to introduce this product to mainstream urban consumers.

Nowadays, with the continuous improvement of living standards, people's lifestyles have changed. The initial need for food and clothing is no longer sufficient to satisfy the demands of a modern society with constantly improving material and cultural levels. The era of "functional food" is emerging.

Driven by big health data, the concept of "cosmetic-food homology" has become well-known, and more and more people are adopting "food therapy" as one of their primary health maintenance methods.

Tremella, known since ancient times as the "poor man's bird's nest," produces a thick, sticky texture when stewed at high temperatures, similar in taste and nutrition to bird's nest. It contains tremella polysaccharides, which have excellent whitening and beauty effects. At the same time, its cost-effectiveness is much higher than bird's nest. It is a rare nourishing delicacy.

Xiduoduo's freshly stewed tremella is rich in tremella polysaccharides. After being stewed at 121 degrees Celsius, it produces a thick, rich texture, saving busy young women the hassle of lengthy cooking steps and time.

Unlike the tremella soup we usually drink, this instant tremella soup directly uses fresh, high-quality, naturally grown pesticide-free fresh tremella, combined with Lanzhou lily, Cangzhou red dates, Ningxia goji berries, and other original ingredients, carefully simmered. More collagen, 0 fat, 0 additives—delicious without the guilt.

Xiduoduo dominates Focus Media, Seizing the tremella market, eating your way to radiant beauty

As a well-known Fujian enterprise with a 24-year history, Xiduoduo was born from joy and has continuously enriched and innovated its cultural connotation during its development.

Since its establishment in 1997, it has focused on the research, development, and production of coconut jelly drinks, and is the pioneer and industry leader in the coconut jelly category.

In early 2020, Xiduoduo began to lay out a new product for young consumers—Xiduoduo's freshly stewed tremella—a health product with therapeutic effects.

It uses a fresh-stewing and freshness-locking process. Fresh tremella plus four ingredients, full of freshness, smooth on the palate, tender and gelatinous, with good taste and rich nutrition, 0 fat and 0 additives. Since its launch, it has become a national trend wellness product.

Its national style edition blends traditional aesthetics with Xiduoduo's philosophy: women's vitality, harmony and nourishment, born for beauty, blooming with floral radiance.

In terms of brand communication, Xiduoduo also places great importance on brand and channel building.

Online, it has appeared multiple times in the live-streaming rooms of top influencers like Viya and Li Jiaqi, and has invited KOLs from various platforms to share their experiences, deeply planting seeds on platforms like Xiaohongshu and Weibo.

It also had deep product placement in the TV drama "Accidentally Fell in Love," starring its brand ambassador Zhao Lusi.

Offline, Xiduoduo has strongly landed on Focus Media, the world's largest elevator media, with saturated advertising in major cities across the country, aiming to seize more consumer mindshare and ignite the freshly stewed tremella wellness consumption among mainstream consumers.

As the most explosive scarce platform and the first consumption scenario offline, Focus Media has become the core battlefield for brands to win competition and change market patterns.

Unlike other fragmented advertising forms, Focus Media's elevator brand advertising can, through high-frequency reach and interference-free characteristics, deeply penetrate brand concepts into consumer minds and form brand consensus.

According to Ipsos data, among the top 10 popular, highly recognizable, and mind-occupying advertising slogans in 2020, 83% of consumer awareness channels originated from elevator media.

Under the powerful exposure of Focus Media's elevator screens, "Eating tremella for collagen, choose Xiduoduo" has successfully implanted the brand image of Xiduoduo and freshly stewed tremella into the minds of mainstream urban consumers.

Imagine waking up in the morning, having a can of nourishing tremella soup with bread or buns—that's a delicious and nutritious breakfast. When you're tired from work, have a can to boost your energy. During leisure time, have a can to moisturize your skin—more reliable than a face mask. When traveling on business, put two cans in your bag to drink anytime, anywhere, and always maintain your best state.

This freshly stewed bird's nest alternative, which is both beautiful and nutritious, why not give it a try now?

Are you "watching" me?