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Behind the National Radio and Television Administration's Ban on Promoting Betel Nut
The National Radio and Television Administration has ordered a halt to the promotion and sale of betel nut and its products via radio, television, and online audiovisual programs. This move comes amid growing concerns over betel nut's classification as a Group 1 carcinogen and its link to oral cancer, as well as the prevalence of betel nut advertising on popular shows.
New DistributionUlike Hair Removal Device CMO: How to Break Through Traffic Bottlenecks and Become the Industry Leader
Since entering the Chinese market in 2014, Ulike has achieved the top sales ranking in its category on Tmall for six consecutive years. During this year's 618 shopping festival, it became the only beauty and body care device brand to enter the top 5 of Tmall's beauty brand rankings, and during Double 11, its sales surpassed the combined total of the second to fifth place competitors in its category, covering over 2 million users. Benefiting from the booming medical aesthetics industry in recent years, the beauty device category has entered the fast lane. Ulike, riding the wave, must not only deliver excellent products to meet consumer needs but also face intense competition from numerous brands entering the market.
New DistributionIn-depth Analysis of Distributor Inventory Visualization Management
In recent years, during marketing digital transformation projects for brand owners, we have increasingly heard management teams from various brands express a common need: distributor inventory visualization. Why are more and more brand owners focusing on this? In the current economic environment, although the share of online channels is growing, offline channels remain the most important sales channel. For most companies, the offline channel is largely the distributor channel, where distributors act as financial and logistics platforms...
New DistributionJingxi and Suqian Government in Jiangsu Reach Strategic Cooperation to Jointly Build Jingxi Farm and Online Vegetable Basket
On September 6, the JD Jingxi Suqian Project Matchmaking Meeting and the city's fifth E-commerce Lecture were successfully held in Suyu District, Suqian. At the meeting, Jingxi, JD's life consumption mall, signed a strategic cooperation agreement with the Suqian Municipal Commerce Bureau and the Suyu District Government. The two parties will leverage Jingxi's core capabilities in supply chain, technology, and marketing, focus on the Suqian industrial belt, and jointly create key projects such as the "Jingxi Farm Demonstration Base" and "Online Vegetable Basket" to benefit farmers and boost production, and serve the people, rapidly expanding new sales channels for Suqian's agricultural and fresh products, promoting the brand building and development of regional specialty agricultural products, and helping Suqian's agricultural products sell nationwide, comprehensively supporting rural revitalization.
New DistributionDomestic Sugar-Free Beverages Enter Explosive Growth Period, Upstream Business Also Booming
As demand for sugar-free beverages surges, the market price of erythritol has risen to around 25,000 yuan per ton. This growth is driving existing manufacturers to expand capacity and attracting new investors, intensifying competition in the erythritol industry.
New DistributionIt's Time to Give the Market Back to Distributors!
After visiting distributors in Hebei and Shandong, the author observes that most have sales between 10-100 million RMB and operate with thin margins of 7-13%. The article argues that brand manufacturers' over-involvement in distribution has created inefficient, dependent distributors, and that companies should empower distributors with digital tools and refocus on new marketing models to adapt to changing market dynamics.
New DistributionHaitian Flavoring 2021 H1 Revenue 12.332 Billion Yuan, Net Profit 3.353 Billion Yuan!
On August 30, soy sauce leader Haitian Flavoring released its H1 2021 financial report, showing revenue of approximately 12.332 billion yuan (up 6.36% year-on-year) and net profit attributable to shareholders of approximately 3.353 billion yuan (up 3.07% year-on-year). This marks the lowest growth rate since the company's listing, with Q2 performance declining year-on-year for the first time.
New DistributionYili's H1 2021 Revenue Exceeds 56.506 Billion Yuan, Net Profit Surpasses 5.322 Billion Yuan!
Yili Group released its 2021 semi-annual report on August 30, showing total revenue of 56.506 billion yuan, up 18.89% year-on-year, and net profit attributable to shareholders of 5.322 billion yuan, up 42.48%, both setting new historical highs. This marks the first time Yili's H1 revenue exceeded 50 billion yuan and net profit surpassed 5 billion yuan.
New DistributionIn-depth | How Tiansi Group's Red Bull Vitamin Flavored Drink Embeds the 'True Bull' Spirit in Consumers' Hearts
In an era where attention is fragmented by the internet, major sports events serve as an effective marketing scenario to gather consumer attention, with the Olympics being the most watched and hottest. This year's Tokyo Olympics, postponed by a year due to the pandemic, presented both opportunities and challenges for athletes. Tiansi Group's Red Bull Vitamin Flavored Drink seized this opportunity, leveraging precise marketing moves and sports sponsorships to enhance brand affinity and promote its 'True Bull' spirit.
New DistributionDali Foods H1: Revenue 11.287 billion yuan, net profit 2 billion yuan, with Meibeichen, Doudoudou, and Lehu driving growth!
On the evening of August 27, Dali Foods Group, owner of brands such as Daliyuan, Doudoudou, Lehu, and Heqizheng, announced that in the first half of 2021, the company achieved revenue of 11.287 billion yuan, a year-on-year increase of 11.1%, and net profit of 2 billion yuan, up 7.3%, setting a record high for the half-year period. The three strategic brands—short-shelf-life bread brand Meibeichen, soy-based brand Doudoudou, and functional beverage brand Lehu—were the main growth drivers, with growth rates of 52.4%, 21.5%, and 15.1%, respectively.
New DistributionXiduoduo Launches on Focus Media to Capture the Tremella Market, Eating Your Way to Radiant Beauty
Recently, an advertisement for Xiduoduo's freshly stewed tremella, endorsed by popular star Zhao Lusi, has been frequently appearing on Focus Media's elevator screens, offering a refreshing take on traditional Chinese wellness for fast-paced urban consumers. Have you tried Xiduoduo's freshly stewed tremella, made with real ingredients for beauty from within?
New DistributionLawson Abolishes Slotting Fees: Are Other Retailers Far Behind?
On August 24, Zhang Sheng, Vice President of Lawson (China) Investment Co., Ltd., announced that Lawson will no longer charge suppliers slotting fees, account opening fees, and related charges. This move follows similar actions by Hema and reflects a broader trend among traditional retailers to rethink their relationships with suppliers amid declining sales.
New DistributionTingyi's 2021 Interim Report: Instant Noodle Business 'Cools Down', Beverage Business 'Warms Up'
On August 23, Tingyi Holding Corp. released its 2021 interim results, reporting revenue of RMB 35.396 billion, up 7.47% year-on-year, and net profit of RMB 2.035 billion, down 14.50%. The instant noodle segment saw revenue decline 14.67% to RMB 12.722 billion, while the beverage segment grew 26.45% to RMB 22.276 billion.
New DistributionSubsidies Cancelled, Warehouses Closed: Shi Huituan's Chen Ying's Internal Letter: Shi Huituan Merges with Alibaba MMC
Shi Huituan, one of the 'old three groups' in community group buying, is undergoing strategic contraction, cancelling subsidies and closing warehouses in several cities. Founder Chen Ying's internal letter announces integration with Alibaba MMC in some regions, aiming for sustainable development and supply chain upgrades.
New DistributionMiaokelanduo CMO: Heavy Investment in Focus Media, Most People Don't Understand
During the recent '6·18' shopping festival, Miaokelanduo reported impressive results, with sales on Tmall flagship store, JD self-operated, and Pinduoduo growing by over 43%, 172%, and 288% year-on-year respectively, securing the top spot in multiple categories. This marks the third consecutive year since 2019 that Miaokelanduo has dominated the '6·18' category rankings, reflecting its strong performance in the cheese market.
New Distribution13 'Keywords' for the First Half of 2021
As 2021 passes its midpoint, New Distribution reflects on the industry's changes through 13 keywords, including category explosions, health trends, digitalization, and community e-commerce, highlighting shifts and opportunities in the FMCG sector.
New DistributionWalmart Closes More Stores in China: What's the Future for Hypermarkets?
Walmart's Q2 FY2022 revenue beat expectations but net profit fell 32.2% due to margin decline and overseas asset divestitures. In China, the company is closing hypermarkets and shifting focus to Sam's Club, though the model's success remains uncertain.
New DistributionBreaking | Shuanghui's "Deposed Crown Prince" Case Takes New Turn, Stock Price Plunges, Market Value Evaporates Over 13.5 Billion in a Single Day
The father-son battle at Shuanghui continues as Wan Hongjian publicly accuses his father Wan Long of seven 'sins', including improper related-party transactions and tax evasion. The allegations caused the market value of Shuanghui's two listed companies to plummet by nearly 15 billion yuan in one day.
New DistributionIberian Breeze Sweeps Through Daily Chemical Industry: White Cat Jiamei Embarks on Brand Youthfulness Journey
Amid China's economic growth and rising consumer spending, the FMCG sector has seen rapid expansion. As the market matures, brands must continually tap into new consumer demands and attract younger demographics. The post-80s and post-90s generations, known for their individualistic and diverse preferences, prioritize aesthetics and quality over mere practicality. White Cat Jiamei, a legacy brand under Hutchison Whampoa White Cat, is revitalizing its image by integrating Spanish elements, upgrading product design, and leveraging European technology to appeal to modern consumers.
New Distribution'Abolishing the elder, installing the younger' comes to an end: Shuanghui's Wan Long resigns as CEO
The power struggle within the billion-dollar Shuanghui empire has concluded with the 'abolition of the elder in favor of the younger'. Wan Long has stepped down as CEO of WH Group, with Guo Lijun succeeding him, while his second son Wan Hongwei has been appointed as vice chairman, leaving his eldest son Wan Hongjian completely sidelined.
New Distribution"9 Li" Ignites a New Era of Retail Digitalization
In recent years, digitalization has become deeply ingrained in the minds of FMCG and retail professionals. While most digital transformation efforts focus on e-commerce data and user behavior analysis, the 'place' element should not be overlooked. According to iiMedia, the FMCG market reached 4.5 trillion yuan in 2020, with 3.6 trillion from physical channels. Image recognition technology, particularly Baidu's EasyDL retail version, is breaking cost and implementation barriers, reducing recognition costs to an unprecedented 9 li (0.009 yuan) per image, and enabling retailers to convert in-store images into valuable data assets.
New DistributionJinchen Tea: The Dark Horse in the Tea Industry – Why Do Consumers Recognize Industry Giants?
As the increasingly discerning Gen Z becomes the mainstream consumer of new-style tea drinks, winning over young people has become a survival challenge for brands. As an industry giant, Jinchen Tea deeply understands the consumption habits and scenarios of the new generation. With the strong capital support of Huaxing Holdings, it has meticulously crafted a product USP of pure natural and zero additives, strategically expanded in the Pearl River Delta region, and deepened its offline marketing channels. Leveraging the authoritative endorsement and traffic dividends of the hit variety show "Day Day Up," Jinchen Tea is poised to become a pillar of China's new-style tea market.
New DistributionNew Changes in Community Group Buying: Leading Players Slow Down, Hema Market Steady and Rapid Development!
As summer arrives, community group buying faces a major test, with cold chain capability becoming an unavoidable challenge for all platforms. Intensified external competition, high internal costs, chaotic management, and lack of cold chain have led to shrinking order volumes, making declines for some platforms unsurprising. At the start of the year, Duoduo Maicai, Meituan Youxuan, and Chengxin Youxuan set high performance targets, but these are now difficult to achieve. The difficulties of leading players also present opportunities for latecomers. On August 3, Alibaba Group announced its Q1 FY2022 results, with MMC reporting GMV growth of about 200% quarter-over-quarter and a 260% increase in RDC construction area.
New DistributionResponding to the 'Urban 15-Minute Convenience Life Circle', Small Stores Must Serve Big Scenarios!
Recently, the General Office of the Ministry of Commerce and 10 other departments issued the 'Guidelines for Building Urban 15-Minute Convenience Life Circles', setting a goal that by 2025, through creating '100 cities and 1,000 circles', a batch of urban convenience life circles will be built that are well-laid-out, complete in business types, fully functional, smart and convenient, standardized and orderly, with quality services and harmonious business-resident relations. The level of convenience, standardization, intelligence, and quality will be comprehensively improved, playing a greater role in serving basic people's livelihood, promoting consumption upgrades, and smoothing the micro-circulation of the urban economy, with resident satisfaction in pilot areas reaching over 90%...
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