On September 6, the JD Jingxi Suqian Project Matchmaking Meeting and the city's fifth E-commerce Lecture were successfully held in Suyu District, Suqian. At the meeting, Jingxi, JD's life consumption mall, signed a strategic cooperation agreement with the Suqian Municipal Commerce Bureau and the Suyu District Government. The two parties will leverage Jingxi's core capabilities in supply chain, technology, and marketing, focus on the Suqian industrial belt, and jointly create key projects such as the "Jingxi Farm Demonstration Base" and "Online Vegetable Basket" to benefit farmers and boost production, and serve the people, rapidly expanding new sales channels for Suqian's agricultural and fresh products, promoting the brand building and development of regional specialty agricultural products, and helping Suqian's agricultural products sell nationwide, comprehensively supporting rural revitalization. Direct Sourcing from Origin, Integration of Long and Short Chains Jingxi Farm Benefits Farmers and Boosts Production Across the Entire Chain It is reported that Suqian, located in the northern wing of the Yangtze River Delta, is a major high-quality grain production area, a direct supply base for fruits and vegetables in the Yangtze River Delta, and a leading crab production area nationwide. It also boasts two large freshwater lakes, Luoma Lake and Hongze Lake, making it a veritable "land of fish and rice." ▲Signing ceremony of the Jingxi Farm project To help Suqian's specialty agricultural products such as indica rice and Overlord Crab reach the whole country in a large-scale, branded, and standardized manner, Jingxi signed a "Jingxi Farm" cooperation agreement with the Suyu District Government of Suqian, using a direct sourcing model from origin to connect planting and circulation links, linking high-quality agricultural origins with consumers nationwide, achieving the shortest chain from origin to dining table. At the same time, through an innovative supply chain model combining long and short chains, Jingxi Farm helps agricultural products sell nationwide, bringing users cost-effective products from the source. Recently, as the Overlord Crab of Suqian is in season, Jingxi Farm will also promote the sale of the specialty agricultural product Overlord Crab nationwide through innovative methods such as direct sourcing from origin and integration of long and short chains, delivering it directly to consumers' dining tables. At the same time, it also helps local businesses and farmers in the industrial belt expand sales channels, achieve cost reduction and income increase, and truly inject new momentum into selling agricultural products nationwide and rural revitalization. ▲Li Changming, General Manager of the Product Center of JD Group's Jingxi Business Group "As JD's life consumption mall, Jingxi has always attached great importance to cooperation and development with Suqian," said Li Changming, General Manager of the Product Center of JD Group's Jingxi Business Group. "Taking the cooperation between Jingxi Farm and Suqian to build a demonstration base as a new starting point, in the future, Jingxi will also carry out cooperation with more cities nationwide, and through the whole-chain solution for agricultural products going online, effectively help specialty agricultural products leave villages and enter cities." Jointly Building a Modern "Online Vegetable Basket" New Model Making Community Residents Feel More at Ease and Comfortable "'Rice bags,' 'vegetable baskets,' and 'fruit plates' are basic projects related to the national economy and people's livelihoods. In the next step, we will seize development opportunities, further strengthen cooperation with Jingxi, accelerate the establishment of a modern agricultural product circulation system, continuously shape Suqian's high-quality agricultural product brands, and promote more local agricultural products to go out of Suqian and across the country," said Du Lujun, Deputy Secretary-General of the Suqian Municipal Government. ▲Du Lujun, Deputy Secretary-General of the Suqian Municipal Government To meet the diverse and convenient living consumption needs of local residents in Suqian, Jingxi will work with the Suqian Municipal Commerce Bureau to build a modern "Online Vegetable Basket" project, combining "direct sourcing from origin" and "community retail" models, and linking online and offline to ensure the daily needs of community residents. ▲Jingxi signs strategic cooperation agreement with Suqian Municipal Commerce Bureau At that time, Jingxi will fully leverage JD Group's advantages in intelligent supply chain, direct sourcing from industrial belts, blockchain technology traceability, and logistics, select high-quality product bases, implement standardized harvesting, and unified front-end labeling, to maximize quality control and expand category richness, allowing "vegetable gardens" to directly connect to people's "vegetable baskets," making community residents feel more at ease and comfortable. The Suqian government will also fully support Jingxi's innovative community consumption model of the "Online Vegetable Basket Direct Vehicle," and rely on the service model of "order on the same day, pick up the next day" to open "Jingxi Vegetable Stations" for the convenience of the people; at the same time, it will also establish a linkage mechanism between Jingxi and key production areas to enhance the demonstration effect of the "Online Vegetable Basket." ▲Award ceremony for the Online Vegetable Basket The creation and continuous exploration of the "Jingxi Farm Demonstration Base" and "Online Vegetable Basket" not only allow "vegetable gardens" to directly connect to people's "vegetable baskets," but also enable regional specialty agricultural products to go online through all channels, while making people's "money bags" more abundant. In the future, Jingxi will work hand in hand with the Suqian government to seek win-win cooperation, open new sales channels for more farmers and cooperatives, create a new engine for rural revitalization in Suqian, and make new contributions to promoting the high-quality economic development of Suqian. Are you "watching" me?