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Articles by 赵波
Browse 345 New Distribution articles by 赵波.
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345 articles · Page 13 of 15
Should Distributors Outsource Their Warehousing and Distribution?
This year's wave of FMCG B2B has brought another byproduct: city distribution logistics offering unified warehousing and distribution have rapidly risen across the country. By leveraging WMS, large warehouses, high racks, massive throughput, and bus-like logistics systems, they have reduced clients' warehousing and distribution costs by more than half. This cost reduction is a significant temptation for an agency industry already operating on thin margins, and it raises a new question: should we outsource our warehouses to them? Or should local trading companies join forces to build their own large warehouses for unified warehousing and distribution to lower logistics costs?
赵波Report: Huabin Secures 10-Year Red Bull Trademark Rights in China; Monster to Launch as 'Mozhua' in October
According to internal sources at Huabin Group, the company has reportedly secured the rights to the Red Bull trademark in China for another 10 years. Meanwhile, Monster Energy is set to launch in China under the name 'Mozhua' in October, with initial distribution in the Jiangsu-Zhejiang-Shanghai region.
赵波B2B Platform Building Warehouses: Opportunity or Trap?
Building warehouses for consumer goods B2B platforms, like B2C, is essential for operational efficiency, cost control, and user experience. Currently, domestic B2B platforms either build their own warehousing and distribution or outsource it. The author argues that while self-built warehouses may be necessary due to lack of infrastructure, they risk dragging the platform down if not independently operated and profitable.
赵波Is There a Better Way for FMCG Distributors to Transform with the Internet?
FMCG distributors seeking internet transformation often start with B2B platforms, uniting local peers for centralized warehousing and distribution to improve efficiency and cut costs, then gradually move transactions online, digitize data, and finally achieve supply chain finance. The goals are to reduce costs, improve efficiency, digitize transactions, and monetize cash flow. While this path is viable, it requires heavy upfront investment, a long cycle, and adjustments to the distributor's own operating model, plus multiple external factors make the transformation difficult.
赵波Framework for Distributors to Break Through in Local B2B Markets
This article discusses the overall framework for distributors to break through in local B2B markets. The business model is not limited to a single link in the supply chain but starts from the perspective of the entire market ecosystem, using capital, data, and logistics to integrate the links of the local consumer goods supply chain, achieving low cost, high efficiency, and a highly data-driven and financialized vision.
赵波Amid the B2B Trend, Will Ping An Bank's Supply Chain Finance + Acquaintance Mall Model Reshape China's Distribution Landscape?
In 2016, B2B is gaining momentum, with Alibaba and JD.com entering the FMCG distribution sector. Ping An Bank, a capital giant, has also been quietly positioning itself in this traditional field, launching its own app, Ping An Steward, two years ago. Unlike Alibaba and JD.com, which directly supply terminals, Ping An Steward does not 'revolutionize' distributors but helps them manage inventory while facilitating internet transformation based on an acquaintance model, and of course, leveraging its core business to help distributors manage loans and wealth.
赵波From the Wanshang Yizhan Model: Which Is More Likely to Succeed, Platforms Partnering with Distributors or Self-Operating?
During a recent visit to Changsha's B2B platform Wanshang Yizhan, the author was impressed by its model. The platform enters the FMCG sector through the still fast-growing snack food industry, leveraging a robust warehousing and distribution system to partner with distributors nationwide, jointly expanding the market and helping distributors complete their B2B internet transformation. Wanshang Yizhan's business logic is clear: it combines distributor partnerships, unified warehousing and distribution, and supply chain finance into one internet platform, already operating in 17 key cities across China.
赵波Exclusive Interview with Tang Guangliang of New High Bridge: FMCG B2B Has No Light or Heavy Model, Only Matching and Direct Sales
On June 25, 2016, this platform's FMCG distribution professional management consulting interviewed Tang Guangliang, founder and CEO of New High Bridge B2B, at its Changsha headquarters. The interview covered topics such as the company's business model, procurement advantages, relationship with primary distributors, market development strategy, differences from Huimin.com, supply chain finance, financing, and expansion plans.
赵波Why I'm Skeptical of Wu Xiangdong's 'Dida' E-commerce Platform?
A recent hot topic in the liquor industry is the 'Liquor Industry Heroes Alliance' led by Wu Xiangdong, chairman of Huaze Group and founder of Jindong Capital. The alliance's offline seminars have been held 17 times with over 6,000 participants, and its business is carried on an e-commerce platform called 'Dida'. The model is decentralized B2B and O2O, uniting distributors to transform traditional industries with internet, with the slogan 'No competition, only alliance!' and profit through big data, supply chain finance, and logistics.
赵波JD New Channel's '6·18' Performance Soars 2005%: What Does It Mean?
JD.com's '6·18' shopping festival, originally a company anniversary celebration, has evolved into a nationwide e-commerce and social shopping spree. This year, JD.com saw record orders exceeding 100 million from June 1-18, with a 60% year-on-year increase on the final day. JD New Channel, a subsidiary, experienced a 2005% surge in sales compared to the same period last month, highlighting the power of big data and platform synergies.
赵波How Are FMCG Distributors Being Killed by B2B?
This article discusses how B2B platforms are disrupting traditional FMCG distribution by using strategies like price parity, value-added services, and eventually taking over small retailers, leading to the demise of traditional distributors. It outlines a four-stage process and warns that distributors must adapt or be eliminated.
赵波A Comprehensive Look at Mainstream FMCG B2B Business Models in China
This year, FMCG B2B platforms have sprung up like mushrooms, with over a hundred known to the author alone. Although transaction methods are only two types—matching and self-operated—the operational logic and details vary greatly. The author has compiled the models of 18 mainstream FMCG-related B2B platforms in China to help those interested in understanding FMCG B2B.
赵波Will the Supply Model of Grain, Oil, and Condiments in the Catering Channel Be Rewritten by B2B Platforms?
Recently, we visited three B2B platforms focused on the catering industry: Caiba, Tongying Tianxia, and Meicai. Although all are B2B, their models differ slightly. Through an introduction and analysis of these three models, we discuss whether the supply model for grain, oil, and condiments in the catering channel will be rewritten by B2B platforms.
赵波Distributors Venturing into B2B Platforms Must 'Shop Around'!
This year marks a breakthrough for internet transformation in the FMCG industry, with Alibaba and JD.com entering traditional supply and distribution, and numerous B2B platforms emerging, all claiming to overturn the existing landscape. Chinese FMCG distributors face pressure from both ends, earn razor-thin profits, yet are criticized for inefficiency, prompting a mix of attempts to bypass, integrate, disrupt, or optimize them, leaving many distributors confused and anxious about being marginalized.
赵波Distributors Doing B2B: Build Their Own Platform or Join a Franchise?
This article analyzes the pros and cons of distributors building their own B2B platforms versus joining existing ones, and advises them to accurately assess their own capabilities and market conditions before deciding. It also announces an online salon on the topic.
赵波Why FMCG B2B Platforms Must Operate Their Own Inventory to Succeed
After discussions with the head of Jinhuobao, the author realized that asset-heavy models can scale rapidly by leveraging social resources. This has significant implications for B2B e-commerce platforms, which should consider self-operated models to ensure supply chain control and profitability.
赵波Wine Distributors Invest, Dealers Blockade Doors: What Do You Read from Yijiupi's Rapid Growth Amid Controversy?
Yesterday, two things happened at Yijiupi: first, dealers in Taizhou blocked Yijiupi's warehouse doors; second, it received strategic investment from Meituan. The details are as follows: News 1: Meituan invests in Yijiupi, which still gains joint ventures from nearly 100 wineries and wine merchants amid controversy. News 2: Yijiupi's Taizhou warehouse was blockaded by Niulanshan dealers due to cross-regional sales and price cutting, raising questions about its business model.
赵波Will B2B E-commerce Revolutionize FMCG Distributors? No! The First to Be Eliminated Is the Wholesale Market!
The author recently visited 'Caiba', a B2B platform specializing in supply chains for small and medium-sized restaurants in Jinan, and discussed its business model and logic with its founder, Mr. Yan. Caiba operates with heavy assets in partnership with distributors, owning its warehousing and logistics, and self-sourcing goods (partly as an agent, partly from local distributors), delivering disposable tableware, grain and oil, seasonings, beverages, and alcohol to small and medium-sized restaurants in Jinan. To meet the time demands of these restaurants, orders placed before 11 PM are guaranteed to be delivered by 10 AM the next day. The model has already been launched in over a dozen provinces and prefecture-level cities across China.
赵波What Do You Read into the Strategic Cooperation between Mondelez Snacks and JD New Channel?
Today, JD's official account announced a strategic cooperation between Mondelez and JD New Channel. This article first presents the official report, then analyzes the implications for distributors, concluding that JD New Channel is capable of handling national sales for top brands and that distributors may gradually become marginalized as B2B platforms strengthen.
赵波Friend, How Much Longer Do You Plan to Stay on This Sinking Ship of Traditional Marketing?
Recently, I've received calls from several former colleagues I hadn't spoken to in a long time. After the pleasantries, they all said work has become incredibly difficult. One former colleague, M, summed it up well: the market environment has changed rapidly, and almost every industry has become a stock market, yet our bosses still think in terms of growth, ignoring product upgrades and focusing on channel stuffing and promotions. Those of us caught between bosses and distributors have exhausted our means, yet we still can't achieve rapid market growth, and even see slight declines. Fines, pay cuts, demotions, and even dismissals have become commonplace.
赵波More Than 90% of FMCG B2B Platforms May Die on the Road to Success
In the context of the booming B2B sector, entrepreneurs are rushing into this market full of opportunities and uncertainties. The author, optimistic about future B2B trends, shares insights to provoke thought among industry practitioners. The article analyzes several FMCG B2B platforms with different entry models, such as Zhanghe Tianxia, Huimin Wang, JD New通路, Alibaba Retail通, and Yishang Model, highlighting their characteristics and challenges.
赵波Insights into FMCG B2B: Logistics as the Foundation, Small Stores as the Core, and Platforms as Both Teachers and Traditional Chinese Medicine Doctors
This publication recently organized visits for 152 distributors from across the country to three B2B models suitable for distributor transformation: Yantai Yishang, Jinan Beiquan, and Zhengzhou Piduoduo. Through in-depth exchanges, the author concludes that logistics is the infrastructure of the supply chain, small stores are the core nodes connecting suppliers and consumers, and platforms must act as both teachers and traditional Chinese medicine doctors to solve distributors' problems.
赵波Distributors Transitioning to the Internet: "Seeing Once" Beats "Hearing a Hundred Times"
2015 is widely recognized as the first year of B2B in China. If the internet once seemed distant to traditional businesses, especially distributors, since last year, particularly the second half, B2B e-commerce players have been approaching them, and discussions online and in newspapers are full of buzzwords and talk of disruption. If distributors were to sum up their biggest feeling about these terms, it would be "anxiety"—the anxiety of facing the internet without a method, unable to get in, and constantly being marginalized, a feeling of deep helplessness and being left behind.
赵波Lift, Cut, Stick, Move, Arrange, Stuff: Standard Actions for Beverage Display in Mom-and-Pop Stores
Every March and April, major beverage manufacturers launch their annual water war, and the daily basics for every frontline sales rep are to push inventory into stores, stock shelves, and fill coolers. But there's real skill in how to do this. The author summarizes six standard actions for terminal operations: lift, cut, stick, move, arrange, and stuff. These six words help sales reps know what to do and how to do it at the store level. Lift: as the name suggests, it means pulling our products out of the small store's warehouse, but where to lift them to? That's where the skill lies.
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