2015 is widely recognized as the first year of B2B in China. If the internet once seemed distant to our traditional businesses, especially distributors, since last year, particularly the second half, B2B e-commerce players have been approaching us one after another, and discussions with friends online and in newspapers are all about various buzzwords and the potential to disrupt our business in every way. If distributors were to sum up their biggest feeling about these terms, I think one word fits best: "anxiety"! It is the anxiety of facing the internet without a method, unable to get in, and constantly being marginalized. Moreover, this anxiety carries a deep sense of helplessness, a feeling of being marginalized and abandoned by society. I have always held the view that distributors in China's FMCG industry are an irreplaceable key link connecting the upstream and downstream of China's supply chain. However, this link is being eyed by many capital giants because of our low efficiency, lax management, and lack of voice. Some want to bypass us, some want to integrate us, some want to disrupt us, some want to optimize us, and some want to improve efficiency. Under the guise of countless high-sounding terms, internet B2B—is it poison or fine wine for distributors? Distributors themselves don't know. Recently, the distributors I've been in contact with, when facing the internet, can be roughly divided into several groups: those who try it themselves, those who look around hesitantly, those who remain indifferent, and those who seek an escape route. In the end,

  • Most of those who tried it themselves lost money;
  • Those who looked around saw a lot but are still confused;
  • Those who remained indifferent saw their business decline and shrink;
  • Those who sought an escape route invested everywhere but rarely succeeded. Seeing everyone like this, I, as an editor, am also anxious and have been thinking about how to help everyone avoid missteps and mistakes during this internet transformation, and help friends not panic or blindly follow. We have also published a large number of related original articles on our official account to help everyone and provide some suggestions for transformation: We wrote these: .............. But even after saying so much, I still feel that seeing once is better than hearing a hundred times. So, following the advice of friends in our B2B e-commerce group, starting this month, this official account will continuously organize distributor friends to visit various B2B platforms in groups, comparing options together to see whose model is most reliable. The first B2B E-commerce Inspection Class will officially start on April 25-29 this month. This month, this official account will organize 100 distributor friends to inspect 3 relatively representative B2B e-commerce platforms in China, Among them, There is the Yantai Yishang Logistics model, which excels in logistics; The Beijing Beiquan model, which excels in integrating terminal retail; And the Piduoduo model, which excels in integrating distributors. These three platforms are relatively reliable in terms of industry reputation and models. In the coming days, I will introduce their operating models in detail one by one, but whether they match the resources and needs of our distributors still requires on-site inspection and comparison. If you are not too busy from April 25-29, you might as well come along with us. Additionally, I have some insights about the internet transformation process to share with everyone. Specific schedule: April 24 afternoon: Arrive in Yantai and check in April 25: Inspect Yantai Yishang model April 26 morning: Training, lecturers: Zhao Bo: "How Can Distributors Add Internet Thinking?" and "Specific Ideas and Management Methods for Distributors Transitioning from Vehicle Sales to Visit Orders" Afternoon: Yantai to Jinan April 27: Inspect Beiquan model April 28 morning: Jinan to Zhengzhou; afternoon: Visit Piduoduo company in Zhengzhou April 29 morning: Inspect Piduoduo operating model; afternoon: One-on-one exchanges and return trip Organization format: **1. Company visits 2. Actual market case visits 3. Training sessions 4. One-on-one exchanges Note! All food, accommodation, and travel expenses for this trip are self-funded. Each registered friend only needs to pay a 200 yuan organization fee. Due to my limited organizational capacity, we are only inviting up to 100 distributor friends to participate in this inspection. Interested distributors can long-press the QR code below to contact me to register. When adding friends, please reply "inspection". Registration deadline: April 21, 2015. For details, please add me (the editor) to chat. - END- The best learning platform for FMCG distributors in China Focused on providing professional, practical, and actionable tutorials for companies and distributors Committed to helping Chinese FMCG distributors grow rapidly The most professional and practical knowledge base in the FMCG industry Reply with the red number below to get the corresponding content Reply with number 1 to view the complete knowledge base | 001 Excellent article selection | 002 Distributor market operations | 003 Terminal visit management | 004 Sales supervisor skills | 005 Sales improvement techniques | 006 Channel expansion | 007 Managing distributors | 008 Distributor development | 009 Distributor internal operations management | 010 Team management | 011 Efficient distribution techniques | 012 Sales manager's eighteen skills | 013 KA operation methods and strategies | 014 First lesson for new salespeople | 015 Internet, brands | 016 Distributor B2B transformation | [Long press QR code to follow]