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Articles by 赵波
Browse 345 New Distribution articles by 赵波.
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345 articles · Page 14 of 15
Distributors, Don't Be Naive: Do You Really Think You Can Make Money from B2B Platform Transaction Fees?
Many distributors initially plan to build B2B platforms with the idea of profiting from transaction fees, but the author argues this is naive and unlikely to yield significant profits. The article explains why relying on transaction flow for revenue is flawed, and suggests that the real value of B2B lies in centralized procurement and distribution to reduce costs and increase sales.
赵波A Quick Guide to Distinguishing the Dizzying Array of B2B E-commerce Platforms: Which One Suits Distributors?
Last night, our official account invited multiple platform owners and guests with deep insights into FMCG and B2B to discuss and answer distributors' questions about doing B2B. If you're interested, read this article and the guests' viewpoints; it will give you a good answer. If you still have questions, add our editor's WeChat at the end to join the group for deeper understanding.
赵波Should Distributors Take on This Year's Hottest Product: Black Water?
Every year, one or two beverage products become hot in China's market; last year it was coconut juice, the year before that lactic acid bacteria drinks, and this year, fermented juice and black water are the topics. This article discusses the origins of black water, its marketing hype, and advises distributors to be cautious about carrying domestic knockoff versions.
赵波What Benefits Can B2B E-commerce Bring to Distributors?
Most distributors currently have limited understanding of B2B e-commerce and lack reliable information channels, leading to misconceptions about platforms. The author plans to organize a salon to address these doubts, with over 30 B2B platform CEOs/COOs already in the WeChat community. Distributors interested in B2B can join to learn and ask questions.
赵波Facing B2B Platforms, Distributors, What You Really Need to Cultivate Is: 'The Nine Yang Manual'
This article discusses the challenges and opportunities for FMCG distributors in the context of B2B platforms. It argues that distributors should focus on improving their own management and operations rather than just joining platforms, and provides practical advice on cost reduction, role transformation, and strategic mindset.
赵波22 Analytical Reports for Distributors to Boost Team Performance with Data Management
Many distributors have adopted sales management software for terminal sales, primarily for convenience and oversight, but the data generated during operations is a valuable asset. This article outlines 22 key analytical reports that distributors can use to track sales targets, monitor anomalies, supervise project execution, and apply pressure through data, ultimately enabling informed decision-making and improved team performance.
赵波Do Distributors Really Need Vehicle Sales Software? How to Implement It Without Failing?
A distributor friend recently asked me whether he should adopt sales management software now that his annual sales exceed 10 million yuan and team management is becoming challenging. I asked him several questions: Where did your salespeople go today? How many stores did they visit? How many kilometers did your vehicles cover? What is the sales proportion of each product? What is the sales share of high-margin products? What is the profit contribution rate of each SKU? Who are your top 50 stores by profit contribution? What is your current product distribution rate?
赵波Distributors: If You Plan to Transform in the Next Two Years, Don't Miss This...
The author has long wanted to write about the ultimate fate of FMCG distributors in China but hesitated due to the topic's weight. Sympathizing with distributors' hard work and slim profits, the article announces a free salon at the Chengdu Spring Sugar & Wine Fair on March 22, where experts and internet platform leaders will discuss transformation strategies for distributors.
赵波In the New Competitive Environment, Which Model Should Distributors Adopt to Keep Pace with the Trends of the Times?
Click the image above to register for free for the March 22 Chengdu 'Distributors + Internet Transformation Battle' exchange salon. Currently, most distributors in China with sales reaching tens of millions have years of business experience and capital accumulation, but their sales have stopped growing in the past two years. This article discusses how distributors can reform and develop without significantly impacting their existing business model.
赵波Deep Dive into JD's New Channel: How Should Manufacturers Respond to This Sweeping New Model?
JD's New Channel initiative is poised to fundamentally reshape China's FMCG distribution landscape. This article analyzes its business model, advantages, disadvantages, and the strategic responses manufacturers and distributors should consider.
赵波Is WeChat Marketing Reliable for FMCG Companies? A Look at COFCO's Health Life Campaign
A recent advertisement by COFCO Group on WeChat Moments has gone viral, as the state-owned giant announces its entry into WeChat business. The campaign, centered on a service account called 'COFCO Health Life', uses referral incentives to encourage sharing, but experts question its sustainability and effectiveness. This article analyzes why such marketing tactics may not work and emphasizes the importance of product quality and user experience over channel innovation.
赵波How Long Can the Quick Money of Small FMCG B2B Platforms Last?
Recently, many distributors have been asking me on WeChat: 'A platform called XX approached us, saying they can help us sell products online. Do you think this is feasible?' The XX platform they mention is the FMCG B2B e-commerce platform that has become incredibly popular lately. Given that the views in this article are too subversive and negative, I won't name specific platforms, but this article is a warning to distributors: e-commerce is booming, but don't be overly optimistic about entering the market. Overall, the current operating model of domestic FMCG B2B e-commerce platforms is...
赵波How Can Distributors with 1000-1500万 Sales Break Through Growth Bottlenecks? Attached: 38,000-Word Distributor Internal Management Process Template for Download
Recent research in county markets with populations of 600,000-900,000 in Henan, Hubei, and Guangxi reveals that distributors with annual sales of 10-15 million are hitting growth bottlenecks, with sales declining in 2014-2015. Common issues include small teams of relatives, poor internal management, reliance on a few brands, and lack of professional marketing and management skills. The article suggests phased reforms: first, establish financial and inventory systems; second, improve terminal market performance and team evaluation; third, adjust product structure and implement budgeting. It emphasizes that growth beyond 15 million requires management efficiency, not just selling.
赵波Best Original Articles of 2015
In the second half of 2015, this platform published a total of 38 original articles, including several with over 100,000 reads. The quality and content of the articles have gained widespread support and recognition from readers, as reflected in readership and sharing numbers. In 2016, we will increase our original content efforts to provide more professional, higher-quality, and more in-depth articles. We also welcome readers to leave comments at the bottom to offer guidance and help us improve. Featured original articles from 2015: How FMCG distributors can introduce sales management software to improve their management level...
赵波Facing the New Normal of Economic Downturn, How Should Distributors Manage Their Agency Business in 2016?
2015 has passed, and in the past year, the sales of the main agency brands for the vast majority of distributors have declined to varying degrees due to multiple overlapping factors. This article analyzes six major macroeconomic issues affecting distributor sales, including low GDP growth, rural hollowing-out, the rise of internet B2B, high costs and talent management difficulties, market maturity with intense competition, and product aging with consumption upgrades. It then proposes six countermeasures for distributors to survive and thrive in the new normal.
赵波How FMCG Distributors Can Introduce Sales Management Software to Improve Their Management Level?
Personnel management has always been a headache for distributors, as it's hard to monitor what salespeople do and sell each day without proper oversight, leading to 'shepherding' behavior. Using sales management software is a trend and a necessary condition for improving management, but many distributors lack the right approach during implementation, causing abandonment. This article shares personal implementation experience from three stages and two levels.
赵波The Wind is Coming: FMCG Giants Move Early as Vending Machines Are Poised for a Full-Scale Boom in China
Vending machines, with their high technical content, novel sales methods, vast market potential, and genuine products, are set for broad development. As per capita GDP in China approaches the $10,000 threshold, the industry is expected to explode, with major FMCG companies like Nongfu Spring and Coca-Cola already expanding their vending machine networks.
赵波Salespeople Disobedient, Obedient Ones Underperform, and Those Who Perform Don't Make Money: 80% of Distributors Fail Due to Poor Management. How to Break the Cycle?
This article explores why many distributors are losing money, attributing it to management failures such as unproductive sales teams and outdated sales methods. It recommends adopting sales management software to improve oversight and efficiency, and provides guidance on how to implement it effectively.
赵波Breaking: Jack Ma Enters FMCG Supply and Distribution, Alibaba to Bypass Distributors for Direct Store Delivery—This Time the Wolf Is Really Coming!
Yesterday, Feiyu posted an article titled 'Breaking: Alibaba Giant Enters FMCG Offline, How Long Can Traditional Distributors Survive?' mentioning that Alibaba officially launched its retail version of 1688 services, entering the traditional FMCG supply and distribution sector, bypassing distributors and secondary wholesalers to directly supply retail stores. The author's first reaction was shock, followed by fear, as this model, if successful, could completely disrupt China's retail distribution system and potentially eliminate the distributor industry that has existed for over 30 years.
赵波No Doubt, Distribution Channels Are Your Lifeline
Since running this public account for over a year, I've met many FMCG distributor friends nationwide. The most common topics they discuss include product evaluations, market viability, slow-moving inventory, cross-regional dumping, unmet sales targets, intense competition, and losing agency rights. Beneath these surface issues lies a common root: insufficient channel power.
赵波Uni-President Launches a Flurry of New Products: Can Its Wolf Pack Strategy Defeat Kangshifu's Channel Supremacy?
In 2015, Uni-President launched 15 new beverage products, covering almost all categories including tea, juice, comprehensive drinks, coffee, and premium water. This shift from relying solely on Assam to a wolf pack strategy raises questions: is it due to performance pressure or a response to consumption upgrades? This article provides an in-depth analysis.
赵波The Difference Between You and a Million-Yuan Sales Director Might Just Be a Poster!
As sales professionals, we are all familiar with putting up posters. Many might dismiss it as trivial, but I believe the gap between you and a sales director earning a million yuan a year could be just one poster! This article explores the differences in attitude and execution across five levels, from 'good enough' to 'relentless pursuit of perfection,' and how mastering the simple task of poster placement can lead to extraordinary success.
赵波2015 Beverage Market Sluggish: Is It Really the 'Cool Summer' to Blame?
A recent article in Sugar, Tobacco, and Wine Weekly attributed the 2015 beverage market downturn to a 'cool summer,' but the author argues this is not the main cause. Instead, the decline is driven by category shifts, price band upgrades, channel saturation, and ineffective promotions.
赵波Master Kong's H1 Financial Report Shows Double Decline; If It Still Relies on Copycat Follow-up Strategy, It Will Become a Second-Tier Brand Within Three Years!
On August 24, Master Kong released its H1 financial report, which still failed to reverse the downturn. In H1, Master Kong's revenue fell 11.52% year-on-year, and net profit for the first six months dropped 18.9% year-on-year. Among them, instant noodle revenue declined 11.88% year-on-year, beverage business fell 33.22%, and convenience food business declined 25.41%. The company attributed the decline to China's economy entering a 'new normal' with slower growth, with GDP growing 7.0% year-on-year, the lowest in six years, and consumers becoming more conservative.
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