Distributors: If You Plan to Transform in the Next Two Years, Don't Miss This...

Recently, I've been thinking about writing an article on the ultimate fate of FMCG distributors in China, but I've hesitated for a long time. First, the topic is too broad; second, it's too heavy. From the bottom of my heart, I deeply sympathize with distributor friends engaged in FMCG agency. They brave wind and rain, work hard all year, yet earn very little, and occasionally face expired products, terminal credit periods, vehicle accidents, and salespeople running off...

Being a distributor is not easy; most of the money earned is hard-earned. They want to develop and transform, but constrained by capital and talent, without special opportunities, it's extremely difficult to grow the business through accumulation alone.

A couple of days ago, I chatted with a distributor friend from Wenzhou about his concerns. He's been in the agency business for decades, with a considerable scale. Now he's tired and wants his son to take over, but his son finds it tiring and not profitable enough, so he's unwilling. There's no suitable internal candidate, and although they've hired externally several times, none have succeeded. This has left the distributor boss worried: "If I stop, is that it for this business?"

With the rise of the internet in recent years, any distributor sensitive to the external environment should have felt the growing impact of the internet on our business. Whether to embrace or reject it, whether it's effective or just a gimmick, time has left distributors undecided.

If you have time on March 22, be sure to come to the Chengdu Spring Sugar & Wine Fair. This official account, together with Waiqin 365, has invited renowned domestic marketing experts and executives from internet platforms related to distributors to discuss future development and transformation. Those attending include:

Zha Jiulan, Co-founder & COO of Zhanghe Tianxia
Tang Yijun, COO of Huimin Wang
Zhang Jun, CEO of Yijigou
Guo Decang, CEO of Piduoduo
Miao Nan, Product Director of Huixiadan
Zhang Xiaoxi, CTO of Gongtianxia
Zhang Teng, CMO of Yunbaoshangmeng
Zhu Yan, VP of Beijing Beiquan
Wang Xingang, CEO of Ningbo Lishang Ligou
Lu Han, Marketing Director of Waiqin 365
Liu Chunxiong, renowned domestic marketing expert
Fang Gang, renowned domestic marketing expert
Shi Shunkuan, renowned domestic marketing expert
Gong Cheng, Editor-in-Chief of FMCG Elite Club
Zhao Bo, Editor-in-Chief of FMCG Distributor Professional Management Consulting

The theme of this gathering is:

The Transformation Battle of Distributors + Internet

Night Salon

March 22

19:30-22:30

3rd Floor, Building B, Chengdu Jinniu Wanda Plaza

Long-press the image below

Register via the link that pops up

This salon is free to attend

However, due to limited space,

only a portion of manufacturer and distributor friends can be invited,

so you need to register in advance

and receive our invitation to attend on-site.

We do not accept walk-ins.

Long-press the QR code to register.

You can also click "Read Original" to register.

After registering, if you receive an invitation, please arrive before 19:00 on March 22 at

3rd Floor, Building B, Chengdu Jinniu Wanda Plaza.

See you in Chengdu!

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Click: Read Original to participate in the Chengdu exchange salon