--- title: "Distributors: If You Plan to Transform in the Next Two Years, Don't Miss This..." description: "The author has long wanted to write about the ultimate fate of FMCG distributors in China but hesitated due to the topic's weight. Sympathizing with distributors' hard work and slim profits, the article announces a free salon at the Chengdu Spring Sugar & Wine Fair on March 22, where experts and internet platform leaders will discuss transformation strategies for distributors." author: "赵波" publisher: "New Distribution" email: "zhaobo258@gmail.com" telephone: "+8615854817671" published: "2016-03-12" language: "en" canonical: "https://xinjignxiao.com/en/articles/distributors-if-you-plan-to-transform-in-the-next-two-years-don-t-miss-t-28918eea/" markdown: "https://xinjignxiao.com/en/articles/distributors-if-you-plan-to-transform-in-the-next-two-years-don-t-miss-t-28918eea.md" original_source: "https://mp.weixin.qq.com/s/whQL6F3honLdKBfC9vRrRQ" translation: "https://xinjignxiao.com/zh/articles/%E7%BB%8F%E9%94%80%E5%95%86%E5%A6%82%E6%9E%9C%E4%BD%A0%E8%A6%81%E5%86%B3%E5%AE%9A%E8%BF%99%E4%B8%A4%E5%B9%B4%E8%BD%AC%E5%9E%8B-%E9%82%A3%E4%B9%88%E4%BD%A0%E4%B8%80%E5%AE%9A%E4%B8%8D%E8%A6%81%E9%94%99%E8%BF%87-28918eea.md" attribution: "New Distribution — https://xinjignxiao.com/en/articles/distributors-if-you-plan-to-transform-in-the-next-two-years-don-t-miss-t-28918eea/" usage_policy: "https://xinjignxiao.com/ai-policy.txt" --- # Distributors: If You Plan to Transform in the Next Two Years, Don't Miss This... > The author has long wanted to write about the ultimate fate of FMCG distributors in China but hesitated due to the topic's weight. Sympathizing with distributors' hard work and slim profits, the article announces a free salon at the Chengdu Spring Sugar & Wine Fair on March 22, where experts and internet platform leaders will discuss transformation strategies for distributors. Recently, I've been thinking about writing an article on the ultimate fate of FMCG distributors in China, but I've hesitated for a long time. First, the topic is too broad; second, it's too heavy. From the bottom of my heart, I deeply sympathize with distributor friends engaged in FMCG agency. They brave wind and rain, work hard all year, yet earn very little, and occasionally face expired products, terminal credit periods, vehicle accidents, and salespeople running off... Being a distributor is not easy; most of the money earned is hard-earned. They want to develop and transform, but constrained by capital and talent, without special opportunities, it's extremely difficult to grow the business through accumulation alone. A couple of days ago, I chatted with a distributor friend from Wenzhou about his concerns. He's been in the agency business for decades, with a considerable scale. Now he's tired and wants his son to take over, but his son finds it tiring and not profitable enough, so he's unwilling. There's no suitable internal candidate, and although they've hired externally several times, none have succeeded. This has left the distributor boss worried: "If I stop, is that it for this business?" With the rise of the internet in recent years, any distributor sensitive to the external environment should have felt the growing impact of the internet on our business. Whether to embrace or reject it, whether it's effective or just a gimmick, time has left distributors undecided. **If you have time on March 22, be sure to come to the Chengdu Spring Sugar & Wine Fair. This official account, together with Waiqin 365, has invited renowned domestic marketing experts and executives from internet platforms related to distributors to discuss future development and transformation. Those attending include:** - Zha Jiulan, Co-founder & COO of Zhanghe Tianxia - Tang Yijun, COO of Huimin Wang - Zhang Jun, CEO of Yijigou - Guo Decang, CEO of Piduoduo - Miao Nan, Product Director of Huixiadan - Zhang Xiaoxi, CTO of Gongtianxia - Zhang Teng, CMO of Yunbaoshangmeng - Zhu Yan, VP of Beijing Beiquan - Wang Xingang, CEO of Ningbo Lishang Ligou - Lu Han, Marketing Director of Waiqin 365 - Liu Chunxiong, renowned domestic marketing expert - Fang Gang, renowned domestic marketing expert - Shi Shunkuan, renowned domestic marketing expert - Gong Cheng, Editor-in-Chief of FMCG Elite Club - Zhao Bo, Editor-in-Chief of FMCG Distributor Professional Management Consulting **The theme of this gathering is:** **The Transformation Battle of Distributors + Internet** **Night Salon** **March 22** **19:30-22:30** **3rd Floor, Building B, Chengdu Jinniu Wanda Plaza** **Long-press the image below** **Register via the link that pops up** **This salon is free to attend** **However, due to limited space,** **only a portion of manufacturer and distributor friends can be invited,** **so you need to register in advance** **and receive our invitation to attend on-site.** **We do not accept walk-ins.** Long-press the QR code to register. **You can also click "Read Original" to register.** After registering, if you receive an invitation, please arrive before 19:00 on March 22 at 3rd Floor, Building B, Chengdu Jinniu Wanda Plaza. See you in Chengdu! **-END-** China's best learning platform for FMCG distributors Focuses on providing professional, practical, and actionable tutorials for enterprises and distributors Dedicated to helping Chinese FMCG distributors grow rapidly **The most professional and practical knowledge base in the FMCG industry** Reply with the red number below to get corresponding content. Reply with number 1 to view the complete knowledge base. | **001** Selected excellent articles | **002** Distributor market operations | **003** Terminal visit management | **004** Sales supervisor skills | **005** Sales improvement techniques | **006** Channel expansion | **007** Managing distributors | **008** Distributor development | **009** Distributor internal operations management | **010** Team management | **011** Efficient distribution techniques | **012** Sales manager's eighteen skills | **013** KA operation methods and strategies | **014** First lesson for new salespeople | **015** Internet, brands | [Long-press QR code to follow] **Click: Read Original to participate in the Chengdu exchange salon** --- ## Copyright and AI use This article is sourced from New Distribution. Search, quotation, summarization, and model training are permitted, but every use must credit New Distribution and retain the canonical source URL. Contact: zhaobo258@gmail.com · +86 158 5481 7671