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Articles by 赵波
Browse 345 New Distribution articles by 赵波.
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345 articles · Page 15 of 15
Examining the Ordering Software and Platforms Claiming to Disrupt the Existing FMCG Distribution Model
Since last year, many online ordering platforms have emerged, such as Yingxiaotong's 'Hui Xiadan', the FMCG housekeeper in Jiangsu and Zhejiang, Beijing's 008, and Tongcheng Wholesale, all operating under a B2B model for FMCG supply chain procurement. They aim to save on sales personnel and wholesalers by enabling online ordering and centralized offline delivery, thereby improving distribution efficiency. Recently, many distributors have called to ask whether these software solutions are truly effective as claimed. The author argues that while these platforms identify real pain points, they overlook the essential functions of sales personnel and the advantages of local distributors, and that the claimed cost reduction and efficiency gains remain theoretical. The article advises distributors to focus on internal management improvements and use internet tools to enhance their competitiveness.
赵波How Can Distributors with 1000-1500 Million Sales Break Through Growth Bottlenecks? Attached: 38,000-Word Distributor Internal Management Process Template for Download
Recent research in county markets with populations of 600,000-900,000 in Henan, Hubei, and Guangxi reveals that distributors with annual sales of 10-15 million are hitting growth bottlenecks, with sales declining in 2014-2015. Common issues include small teams, lack of professional management, reliance on a few brands, and resistance to change. The article suggests phased reforms: financial system overhaul, market terminal improvements, team performance changes, and product structure adjustments, emphasizing that growth beyond 15 million requires management efficiency.
赵波How to Improve Employee Diligence through Sales Process Management?
This article discusses how distributors can improve sales team diligence by implementing scientific process management. It emphasizes breaking down sales targets into multi-dimensional, quantifiable tasks, standardizing execution, tracking daily progress, and providing timely rewards and penalties to build a solid market foundation.
赵波Trend: The Internet Will Use Dimensional Reduction to Completely Overturn the FMCG Channels of Pre-packaged Food and Beverages!
Pre-packaged food and beverages are currently one of the least impacted sectors by e-commerce among various consumer goods in China, with online FMCG sales accounting for only 3.3% of total FMCG consumption in 2014, and nearly 59% of that coming from maternal, infant, milk powder, and daily chemical skincare products. However, while the entire FMCG industry grew only 0.1% in 2014, online sales surged 34%, indicating that the internet's impact on traditional industries persists, though perhaps not as visibly as in other sectors.
赵波The Truth About Internet+ in FMCG
Not all FMCG products are suitable for Internet+. While traditional enterprises are rushing to embrace Internet+, the real opportunity lies in long-tail products, and the future of FMCG distribution will involve VEM, CVS, KA, and O2O.
赵波Seize 2 Key Time Points, Analyze 5 Key Elements, Conduct Thorough 3+3 Research to Quickly Identify and Develop Excellent Distributors
For manufacturer sales personnel, the success or failure of a market largely depends on the success of customer development. However, when developing new markets and new distributors, we often lack a clear and accurate judgment of the distributor's strength and professionalism in market operations. If a distributor intends to represent our products, they will often boast about their strength and social connections, and even guarantee how easily they will complete tasks. But ideals are丰满, reality is骨感; the actual operating conditions of distributors are often not as good as they claim. This requires our business personnel to conduct a comprehensive inspection and evaluation of distributors. Below, the author shares some methods for developing new market distributors based on personal experience.
赵波Reflections on Internet Transformation Cases in the FMCG Industry
As times move forward, it doesn't necessarily mean civilization progresses. We stand in the gap between past and future; creativity isn't only found by being at the forefront. If we look far enough, behind us may also lie sources of creation. Recently, many FMCG companies have started going online with million-fan plans, but many are unclear about how to convert fans into value. The key is to return to the product itself, solve user problems, and integrate design philosophy into every aspect.
赵波Discussing the Predicament and Way Out for Traditional Enterprises in the Internet Era - The Predicament
In 2014, the traditional FMCG industry faced unprecedented pressure from the Internet. Many enterprises are only at the stage of 'from nothing to something' in their attempts to go online, and few dare to undergo radical self-transformation. The deep reasons for this superficial innovation are rarely discussed, but can be summarized in four points: uncertainty about the future, resistance from internal vested interests, lack of professional talent, and organizational structures unsuitable for new models.
赵波Three Rates Distributors Must Focus on to Boost Revenue
During consulting projects, many distributors complain that their salespeople's daily sales remain stagnant despite constant pressure, while salespeople complain about low pay. In fact, distributors can identify the root of the problem by focusing on the 'three rates': vehicle dispatch rate, visit rate, and closing rate.
赵波