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Top 10 Events in China's FMCG Industry in 2016
As 2016 draws to a close, the FMCG industry has seen fewer land grabs and more cautious survival. Let's review the top 10 events of 2016 and their impact on 2017.
老纳Uni-President Layoffs: How Can FMCG Companies Save Themselves in 2017?
In the second half of 2016, Uni-President made significant moves, replacing two top executives in a single day, with Hou Ronglong succeeding Lo Chih-hsiung as president, and then Liu Xinhua taking over Hou's role as general manager. In the post-Lo era, Uni-President's transformation continues, including selling off Jianlibao and Jinmailang to focus on its core business, followed by internal restructuring and layoffs. The article discusses the challenges and strategies for FMCG companies in 2017, emphasizing the importance of the Spring Festival as a sales opportunity and the need to develop internal resources rather than relying solely on new product launches.
老纳The First Snow of 2016: A Salute to Frontline FMCG Workers
The first snow of 2016 arrived unexpectedly, bringing joy to poets and farmers but posing the greatest challenge to FMCG businesses. Despite this, many frontline workers remained at their posts, striving for the Spring Festival. This article pays tribute to their dedication and perseverance.
老纳One SKU, One City, 20 Million Cases a Year, 1.2 Billion in Sales—How Did They Do It?
Amid rumors attacking JDB, the author defends the company's achievements, citing its Henan sales of 20 million gold cans and 1.2 billion yuan in 2016, and attributes success to the team's hard work in moving products to stores and consumers.
老纳Unpacking Master Kong's History of Being Vilified Over the Years
Master Kong's 2015 financial results showed continued declines in both revenue and profit, and just as industry experts were analyzing how the company reached this point, a whistleblower filed a real-name report against its drinking water product. The issue stems from cost-cutting measures, as Master Kong added nitrogen to its You Yue water without labeling it, raising questions about transparency and consumer trust.
老纳Suning vs. JD.com: Is Internet Marketing Really Going to Be Shameless to the End?
In recent days, you've likely been bombarded with the marketing copy from Suning and JD.com, with many praising their creative wit. However, this article argues that such marketing tactics, especially the 'cat-and-dog war' between Alibaba and JD.com, have crossed ethical lines, resorting to shameless and vulgar behavior. The piece criticizes both companies for engaging in mudslinging and sensationalism, questioning whether internet marketing has truly descended into a realm of shamelessness.
老纳Laid-off Want Want employees, what right do you have to resist?
The author responds to controversy over his previous article about Want Want's layoffs, comparing the situation to a woman on a bus who is groped for six minutes before daring to speak out. He criticizes the culture of silence and victim-blaming that allows companies to act with impunity, and questions why employees and distributors do not fight for their rights.
老纳FMCG Professionals, Brace Yourselves: Another Wave of Layoffs Is Coming
Yesterday, someone told me that if I worked at a foreign company, I would have been purged for writing freely on WeChat, as individuals represent their companies. Fortunately, I don't work for one, so I clarify that my writings don't represent any corporate stance. Recently, Alibaba reduced its campus recruitment from 3,000 to 400, sparking talk of an internet winter, but the FMCG industry is facing a real cold snap. This year, I've exposed Blue Moon's disguised layoffs and Want Want's restructuring, but more layoffs are coming, leaving many wondering what's happening in the FMCG circle.
老纳A Conscientious Enterprise Rescues the Market: Master Kong Takes a Stake in Wanglaoji
Master Kong is about to take a stake in Wanglaoji, which is good news for both parties. Why Master Kong? Why is Wanglaoji selling now? What changes will the beverage market see? Is this a conspiracy or an open scheme? Listen to Laona's analysis.
老纳