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Articles by 老纳
Browse 33 New Distribution articles by 老纳.
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Ill-fated Yili and Mengniu's Head-Down Development
Yili's PR team has been busy promoting the brand on various public accounts, but its annual report, which was released on March 31 in 2017, is still delayed. The company faces rumors and challenges, while Mengniu, under new leadership, is focusing on steady growth.
老纳Expert: Drinking Wanglaoji Can Extend Life by 10%? Why Not Fly to the Sky?
The article criticizes Chinese companies for making dubious health claims, focusing on Wanglaoji's announcement that drinking it can extend life by 10%. It argues that such claims exploit consumer trust and are part of a marketing strategy to raise prices and profit.
老纳Why Is It So Hard for Six Walnuts to Go Public? Where Does It Fall Short Compared with Xiang Piao Piao?
Six Walnuts, once praised for dominating the market across China, has failed four consecutive attempts at an IPO. Seeing Xiang Piao Piao, which also sought an IPO, succeed on its third try, Six Walnuts must feel a mix of emotions. But despite its efforts, it failed again. So why does Six Walnuts keep failing its IPO attempts, and where exactly does it fall short?
老纳Da Ma Bang on the Ancient Tea Horse Road: Besides Red Bull, It's Him! Why?
Da Ma Bang, a beverage brand from the Ancient Tea Horse Road, positions itself with selected quality fruits. Its founder, Li Qiwei, traveled the road dozens of times to source exotic fruits from Southeast Asia, launching the brand in 2001. The company focuses on fresh fruit juice, targeting special channels like restaurants and tourist attractions, and aims to partner with distributors for mutual growth.
老纳Why Aren't Products as Good as Seeyoung and Saky Still Not Popular? What Should They Learn from Master Kong?
This article discusses the impact of a missing department on enterprises. As emerging products of the past two years, Seeyoung and Saky have gained some fan attention and quickly risen to occupy a certain market share. However, when trying to advance to a higher level, they find themselves powerless. The article argues that both brands lack a crucial promotion department, which is essential for building brand loyalty and driving sustainable growth.
老纳Should Procter & Gamble Be Sold?
At 180 years old, Procter & Gamble faces declining performance and shareholder unrest, prompting questions about whether it should sell itself while it still has value. The article examines P&G's struggles, including product controversies, marketing missteps, and its perceived arrogance toward the Chinese market.
老纳Niu Gensheng Sells Premium Water: What's His Game? A Market Overview of China's Premium Water Sector
More and more companies are entering the premium water market, and the question is why. The article reviews the market, highlighting the mysterious 5100 Tibet Water and Niu Gensheng's new role as chief strategic advisor, while analyzing key players like Evian, Perrier, VOSS, and others.
老纳The End of the Road for China's FMCG Industry...
The glory days of China's FMCG industry are over, as the market has matured and consumers have become more discerning. Companies that once thrived on rapid growth and aggressive marketing now face declining sales and profits, struggling to adapt to a new reality where old strategies no longer work.
老纳After Wahaha, How Will These FMCG Companies' Listing Dreams Unfold?
In 2017, the FMCG industry is abuzz with discussions about going public. While some like Tao Huabi reject it, many companies are now seeking IPOs to overcome financial bottlenecks. This article examines the prospects of several major FMCG companies, including Wahaha, Six Walnuts, Baixiang, Blue Moon, JDB, and Saky, as they navigate their paths to listing.
老纳After Being Scammed in Its Listing Attempt, Why Wahaha Chose This as Its Next Move
Zong Fuli, daughter of Wahaha's founder, has faced public ridicule over her failed attempts to take the company public and launch high-end products. However, these moves reflect Wahaha's need for change, and its recent focus on selenium-rich water may be a strategic step to revitalize the brand and enter the high-end water market.
老纳Your Effort Is Admirable
The world moves forward because of the silent dedication of many. Insurance and soda water have become hot topics, but their popularity is not sudden—it's the result of persistent effort. The next trend may be selenium-rich water, which requires early investment for future returns.
老纳How to Revive a Dead Brand
This article discusses how to revive a dead brand, arguing that selling nostalgia is ineffective and that brands should instead focus on quality and innovation, possibly by launching new brands while leveraging existing production and distribution assets.
老纳Why Does Master Hao's Beloved Uni-President Struggle?
Uni-President has launched many hit products, yet it still struggles. This article explores why its hits have short lifespans, attributing the issue to internal competition, short-sighted channel management, and a failure to maintain market share for older products.
老纳Your Midlife Crisis at 35 Is Just Your Reluctance to Change
At 35, with over a decade of work experience, sudden change is unwelcome. In 2017, the panic wasn't about soaring housing prices but the fear of unemployment after 35, sparked by Huawei's layoffs of non-executive employees over 34. This article argues that the crisis is self-imposed, urging readers to recognize their abilities, summon courage, and break self-imposed barriers to adapt and thrive.
老纳Evergrande Spring Launches Ultra-Premium Water, This Brand Benefits Most
Evergrande Spring has launched a new ultra-premium water product, metasilicic acid water, priced at 10 yuan per bottle. While many thought Evergrande had exited the FMCG sector, this move reopens the high-end water market, and the brand most likely to benefit is Han Shui Xi Gu · Zhen Xi Water.
老纳Bai Baihe's Affair Hurts These Brands, but Compared to Him, It's Just a Minor Issue
On April 12, 2017, at 12:12, paparazzo Zhuo Wei exposed Bai Baihe's affair, boosting his career. While Bai Baihe's actions impacted her endorsed brands, especially Jiangzhong's Hougu Mixian, the article also highlights other celebrities whose scandals harmed brands, and warns against using tainted celebrities for endorsements, citing Jackie Chan's 'curse' as a cautionary tale.
老纳A Moment of Sympathy for Bright Dairy: Is Its Future Bright?
Bright Dairy has made headlines again, not for its annual report or Mosilian, but for corruption. This is the fourth person associated with Bright Dairy to be convicted of corruption. In 2015, former party secretary Wang Zongnan was sentenced to 18 years; in 2016, former president Guo Benheng received 6 years for taking 3.3 million yuan in bribes; this year, former vice president and marketing director Li Ke got 3 years (suspended for 5) for accepting 1.2 million yuan. The article questions Bright Dairy's future, citing management issues, product decline, and organizational problems.
老纳Daliyuan: This Might Be the Most Successful 'Copycat' Company
A food company adept at 'copying' has achieved net profits exceeding the combined profits of Uni-President and Master Kong. The FMCG industry began to change around 2014, with Want Want's market value evaporating by nearly 89 billion yuan, Master Kong constrained by its sluggish instant noodle business, and Uni-President still in the shadow of problematic food recalls... The dramatic shifts in the consumer market have provided ample room for local enterprises to rise. While JDB and Wong Lo Kat are still fighting fiercely over herbal tea, one company has been quietly following suit. It is Fujian's Dali Foods Group (hereinafter referred to as Dali). According to Dali...
老纳After Red Bull: Which Functional Drink Will Prevail?
With the trademark expiration between Reignwood Group and Thai Red Bull, the renewal situation is uncertain, prompting a new wave of functional drinks aiming to replace China Red Bull. The question remains: which brand will come out on top?
老纳To Succeed in Premium Water, You Must First Pass My Test
This article discusses the challenges and strategies for launching a successful premium water brand in China, using the story of 'Buying the Casket and Returning the Pearl' to illustrate the importance of brand perception. It argues that companies without a pre-existing brand image have an easier time establishing a premium positioning, and highlights 'Han Shui Xi Gu · Zhen Xi Water' as a promising example due to its rich selenium content and strategic marketing.
老纳Spring Sugar, Don't Forget to Take a Look at This Magic Water
The annual Spring Sugar Fair is held as scheduled in Chengdu, but with the winter of FMCG, people are beginning to question its value. Once a stage for corporate myths, with one company collecting 400 million yuan in payments and others going national, the fair is now seen by many as a mere formality—just eating, sleeping, and listening to reports, with the only visual treat being the models hired by liquor companies.
老纳“I think FMCG can still be saved” “3.15 is coming, run!”
The article discusses how leading FMCG brands are often targeted by malicious online rumors and black PR, especially around March 15 (Consumer Rights Day). It argues that such practices harm the industry, and calls for resilience and integrity.
老纳How Can a Newly Appointed Regional Manager Achieve a Perfect Turnaround in a Challenging Market?
When the regional team is unstable, distributors are considering changes, and the Spring Festival task is heavy, how can the new person in charge turn the situation around? This article shares the market operation experience of Niu Yingkui, who was transferred to Xuchang region, and how he stabilized the team, managed distributors, and achieved remarkable results.
老纳Do FMCG Companies Need Internet Thinking?
Since 2015, a wave called 'Internet thinking' has emerged, suggesting that companies not embracing 'Internet+' will lag behind. But does the FMCG industry really need this so-called Internet thinking? This article argues that Internet thinking is often a gimmick, citing examples like Diao Ye's failed ventures, and emphasizes that FMCG success still relies on traditional positioning and consumer experience.
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