The First Snow of 2016: A Salute to Frontline FMCG Workers

The first snow of 2016 arrived unexpectedly. It is a poetic line for literati, a longed-for rain for farmers, a surprise for the Central Plains, and the biggest challenge for FMCG businesses. Amid this challenge, many FMCG workers stayed at their posts, striving for the water head and the Spring Festival. Let us salute them.

There are a hundred Hamlets in a hundred people's eyes, and a hundred feelings after snow in a hundred people's hearts. The first snow of 2016 was heavier than that of 2012, and the photo exhibition on Moments told us where the snow was heaviest. Some were surprised, some crazy, some helpless, some sighing, but there was a group of people who, as usual, set off.

Customers asked: "It's snowing today. Will you still deliver?"

Dear God, if the earth doesn't explode, we won't take a day off!

Through wind, rain, and snow, we are always there for you!

This is our mission.

This is a joke on Moments, but also a true portrayal of frontline workers. Because your choice is the motivation for every FMCG person.

(The truck was frozen, so they warmed it with fire and hit the road.)

(Sunshine had just pierced the darkness, and we were already on the road.)

The road was slippery, the truck wouldn't move, so they pushed it. Who cares about scraped knees?

Snow had just begun, but how could it stop my determination? The C'estbon delivery guy.

Nice's delivery guy, is he still putting up posters?

Nice is so hardworking, and the Liby guy is also trying hard. Indeed, today he is especially white—truly "Liby" (white).

Since we chose FMCG, what we leave to the world can only be the company logo. The Mengniu guy is fighting.

This one is just touching. The snow is heavy, and the delivery is busy...

Snowflake after snowflake, bag after bag delivered.

Seizing the moment, let's recommend again. Today's promotion is good. Please don't refuse.

Women are not inferior to men. FMCG might be the only industry where women are used as men, and men as beasts.

Well, in Sichuan where it didn't snow, horses are tools in mountainous areas. Everyone is busy.

Of course, in this snowy day, how could the team called "JDB" be absent? I always feel that others play with creativity and sales, but they play with their lives. Maybe other companies' brothers are more low-key, but their photos are really one after another—standard, hardworking, hardworking, hardworking.

JDB's Xuchang distributor: "Why are they so hardworking?" "When you see such a team, how can you not work hard? They drag you to work hard together."

Thousands of boxes, ten thousands of boxes, all piled up like this. Female salespeople are also half the sky.

Delivery never stops.

Without love, he wouldn't smile like that.

Take a photo with your performance. Today's SFA system still needs to be entered.

In every city, every salesperson follows the same standard—unimpeded by wind and snow.

The last thousand-box pile is done. Brothers, let's go home!

This golden team is unbeatable.

I know, after the snow, the dream sky is exceptionally blue.

When I was writing this article, many frontline salespeople had not yet returned home. I hope everyone pays attention to safety on the road.

When you are still in a warm dream in the morning, we have already shouldered heavy burdens; when you sit in the office with heating, we have started our day's visits; when you have snowball fights in the snow, we are on the way to visit distributors; when you eat hotpot and sing songs, we are still sorting out the day's orders; when you pick up a steaming dinner, we are still on the way home.

We are such ordinary people, without prominent family backgrounds or bank deposits. We have elders and children to support. We have no background, only a silhouette. We cannot choose our origins, but we can only use our strength to support our families. Dreams are necessary; what if they come true?

I am not a person who can rally a crowd with a wave of my arm. I am just one of the millions of FMCG people. We are humble but full of fighting spirit. I cannot ask terminal customers not to reject frontline salespeople, because if you choose me, it is my luck; if you reject me, it is because I have not done well enough.

We don't have weekends off. When others rest, we are busy; when others work, we are busy. We earn the money of selling cabbage but worry like selling drugs. It is really tiring to be in FMCG in this life. We work so hard, but the environment is still so harsh. However, no matter how difficult the road is, we must keep going.

We don't ask for encouragement, because FMCG people are the most able to bear others' cold words. We will not retreat, after all, behind us are countless brothers who work hard with us. What reason do we have to give up?

I write this article not to move anyone, but simply to write something for the FMCG brothers. These years have been really tough for everyone. Whether you are from JDB, Wanglaoji, Mengniu, Yili, Want Want, Uni-President, Master Kong, Wahaha, Nongfu, C'estbon, Coca-Cola, Pepsi, Liby, Nice, Blue Moon, etc., today we are all FMCG people. Let us give a thumbs up to our brothers and support them!

Source: Nalan Zuotian

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