NEW DISTRIBUTION RESEARCH TOPIC
How can supply chains and digital systems improve real operations?
Research on B2B, supply-chain efficiency, operating data, and digital transformation across China’s FMCG market.
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713 articles · Page 25 of 30
New Distribution Zhao Bo: This Era Requires Distributors to Evolve into New Supply Chain Species
On March 21, 2017, the 2017 (2nd) China FMCG + Internet Conference was held in Chengdu, attracting thousands of distributors, manufacturers, and internet companies. Zhao Bo, chief editor of New Distribution, delivered a speech analyzing the industry's current situation and future trends, based on extensive research and the '2017 FMCG B2B Blue Book'.
赵波JD New Channel Debuts at "Spring Sugar" Event, Bringing the First Wave of FMCG B2B Dividends
On March 23, the "Spring Sugar Extravaganza" officially kicked off, with hundreds of thousands of professional visitors queuing to enter the exhibition halls. Meanwhile, over 3,000 exhibitors were fully prepared to impress every visitor with their products, technologies, and services. As a dark horse in the domestic FMCG B2B industry, JD New Channel attracted attention from numerous manufacturers and media at its first participation. In the New Channel exhibition area, visitors continuously inquired about its business model and the "Huiyan" big data system, with many gathering around the JD Zhangguibao and VR experience zones.
New DistributionChengdu Enters Crowd Mode! With All These Conferences and Exhibitions, Are You Spoiled for Choice?
On March 21-22, New Distribution, together with Yunmei Co., Ltd., Zhongke Shangruan, Bo·Shihui, JD New Channel, and Xiamen Direct Delivery, co-hosted the 2017 (2nd) FMCG + Internet Conference under the theme 'Empowerment · Evolution'. The conference focused on three core issues facing manufacturers and distributors in their digital transformation, featuring 44 marketing experts, B2B platform CEOs, and successful distributors. Additionally, New Distribution released the industry's first 2017 FMCG B2B Blue Book, and a private exchange session was held on the evening of the 21st.
New DistributionIs Unified Warehousing and Distribution the Best Entry Point for Distributors Entering B2B?
Many distributors consider starting with warehousing and distribution when entering B2B, as they are most familiar with this segment and have resources at their disposal. However, this may not be the optimal approach. Challenges include insufficient scale for individual investment, difficulties in forming alliances, the shift from mobile sales to order-based sales, thin margins in FMCG logistics, and the flawed logic of building a transaction platform on top of warehousing. The core of B2B lies in supply chain organization and incremental growth, not just warehousing.
赵波Distributors Afraid to Order, Industry Losses Over 100 Million Yuan, Firmly Declaring War on Laver Rumors!
A viral video falsely claiming that laver (seaweed) sold in supermarkets is made of plastic has caused nearly 100 million yuan in losses to Fujian's laver industry. Despite refutations from companies and associations, the rumor has led to product removals, distributor panic, and even extortion attempts.
New DistributionA Glimpse of the Whole: Insights into 'New Retail' from the FMCG B2B Model
New retail uses internet thinking and technology to transform the retail industry, integrating logistics, supplier, and product systems to achieve online-offline integration, and leveraging big data analytics to provide customers with more personalized product needs and experiences. The FMCG market has always been closely tied to the development of retail formats and plays an important role in the retail industry. This issue uses FMCG as a starting point to explore the transformation of retail business models in the context of 'New Retail'.
钱研究Why Is Capital Flowing to Leading Self-operated B2B Platforms? A Detailed Analysis of FMCG Self-operated B2B Platforms
Self-operated B2B platforms, due to their strong control over the supply chain, can quickly replicate and expand markets amid intense competition in the FMCG sector, gaining widespread recognition from capital and the market. This article reviews the models, financing, and market layouts of various self-operated B2B platforms.
刘少德Why Are Some Manufacturers Unwilling to Support B2B Platforms?
The article discusses the challenges B2B platforms face in logistics and operations, including high logistics costs due to low order density and value, and the difficulty in achieving good gross margin structures. It argues that platforms must consider the full value chain and assist manufacturers in balancing supply and demand, as manufacturers are reluctant to fully support platforms that cannot replace the functions of traditional distributors.
赵波Detailed Explanation of Matching Model B2B Platforms in the FMCG Industry
With the rise of FMCG B2B in recent years, various platforms have emerged, but they generally fall into two models: matching or self-operated. This article details the matching model, its variations, industry distribution, and pros and cons, along with financing and registration data.
赵波Detailed Distribution of China's FMCG B2B Platforms
This article provides a detailed breakdown of the registration distribution of China's FMCG B2B platforms, highlighting the explosive growth from 2015 to 2016 and the regional concentration in North, Central, East, and South China. It lists the number of platforms by province and city, and categorizes them by region and sector, offering insights into market coverage and key players.
刘少德How Are Distributors Being Killed by B2B?
Recent media reports have highlighted B2B platforms engaging in cross-regional selling, disrupting local distributors' sales. This article argues that such practices will become the norm, and distributors must understand the underlying trend: B2B platforms will eventually replace traditional distribution channels by leveraging technology and data, making distributors obsolete.
赵波2017 | 6 Thoughts on FMCG B2B Field Promotion Operations
This article outlines six key considerations for FMCG B2B field promotion operations, including defining small B-end customers, structuring top-selling products, building a field team, handling customer objections, managing customer acquisition costs, and choosing customer acquisition methods. It emphasizes the importance of changing store owners' purchasing habits through deep engagement and coordinated front-end and back-end efforts.
任我行10 Reminders for Distributors Venturing into B2B in 2017
Distributors entering B2B must avoid using manufacturer-facing tactics, ensure proper equity structures in alliances, and focus on supply chain efficiency rather than platform hype. The article outlines 10 key reminders, including the need for logistics, the inevitability of channel restructuring, and the importance of information systems, while also presenting four viable transformation paths.
任我行How County-Level FMCG B2B Can Develop
Currently, FMCG B2B is booming nationwide, with both self-operated and matching models accelerating their layout. According to Kantar Retail China's annual report, Alibaba Retail Link, JD New Path, Zhongshang Huimin, and Zhanghe Tianxia are the first tier in the market. County and township markets account for 51% of terminal retail stores nationwide, but mainstream FMCG B2B players focus on T1-T3 markets, leaving T4-T6 in a state of warlord-like competition.
张桥Continuous Tracking: Three Fake Seasoning Dens in Tianjin Busted, and How Bribery Can Make It Go Away...
A media undercover investigation revealed that in Duliu Town, Jinghai District, Tianjin, dozens of counterfeit seasoning workshops operate in ordinary homes, producing large quantities of fake branded seasonings daily. These products are distributed nationwide via logistics or direct delivery, with an annual output value in the hundreds of millions and a history of over a decade. In response, the China Food and Drug Administration has taken action, and local authorities have already raided three sites and detained seven suspects.
New DistributionMatchmaking vs. Self-operated: Which B2B Model Is More Efficient?
The essence of B2B is to improve supply chain efficiency through internet transformation. However, many B2B platforms have not improved efficiency through technological transformation or compressing levels; instead, their operating costs remain high. This article analyzes the relationship between different products and models, and which operational model is most efficient, based on the underlying logic of supply chain: products, warehousing and logistics, and models.
赵波FMCG Ushers in the B2B Inaugural Year: How Will the Industry Transform?
In 2016, the number of FMCG B2B platforms surged to over 70, collectively attracting more than 5 billion yuan in investment. As the year draws to a close, the industry reflects on a challenging period for traditional FMCG, yet the rise of internet-based B2B platforms marks a transformative 'inaugural year' for the sector.
刘旷How Retail Tong Should Be Played
Whether e-commerce or offline, any business model must first have a sound commercial logic, meaning the inevitability, necessity, and key points of the business must be well designed. Without reasonable commercial logic, a business model is hard to sustain and will eventually collapse. Retail Tong and similar e-commerce wholesale platforms aim to leverage the efficiency of the internet to build open platforms for merchants and manufacturers, providing matching services for 5 million B-end small shops. There are three key points: platform efficiency, the integration capability of merchants and manufacturers, and a stable, valuable, and sales-effective market network.
鲍跃忠The Profit Path of FMCG B2B: Insights from Yijiupi CEO Wang Chaocheng
At the 3rd China B2B E-commerce Conference held in Shanghai on December 28-29, Yijiupi CEO Wang Chaocheng shared his views on profitability in FMCG B2B. He emphasized that transaction-based profit, driven by per-vehicle and per-unit economics, is the core foundation, followed by financial and service profits.
王朝成How to Improve Overall Logistics Efficiency with a WMS System
Before discussing cloud warehousing, let's first outline the current models of physical cloud warehouses in China, which mainly fall into three types: (1) open cloud warehouses built by e-commerce platforms like Alibaba and JD.com; (2) cloud warehouses built by traditional third-party logistics providers, such as Zhonglian Wangcang; (3) cloud warehouses built by express delivery companies like SF Express, Best, TTK, and ZJS on the basis of their own warehouses. Using SF Express's cloud warehouse model as an example, this article explains how a WMS can effectively support the improvement of logistics and warehousing efficiency in cloud warehouses. SF Express entered the B2C third-party warehousing and management market in 2013, starting with the apparel industry.
New DistributionNew Products, High Promotions, Deep Cooperation, and Large-Scale Logistics: These Four Strategies Helped Him Master the White Liquor Retail Channel (Painstaking Summary, For Reference Only)
This article interviews liquor industry manager Chu Xiaoping, who successfully operated the Anhui RT-Mart system within one year of starting his business. He shares his four key strategies: product optimization, price positioning, targeted promotions, and logistics optimization, providing insights into how to effectively operate supermarket channels in the current market.
张强Kantar: 2016 China FMCG Internet B2B Market Report
On December 22, the launch of the "2016 China FMCG Internet B2B Market Report" was held in Beijing, hosted by Kantar Retail and co-organized by Jinhuobao and New Distribution. The report is the first bilingual industry report on FMCG B2B in China, analyzing the current status and trends from the perspectives of brands, distributors, retail terminals, and B2B platforms.
凯度咨询Can FMCG B2B Really Compress the Supply Chain and Eliminate Middlemen?
In 2016, B2B e-commerce was booming, with Alibaba and JD.com entering the market and achieving notable results. Platforms aimed to improve efficiency by compressing the supply chain and eliminating middlemen. This article analyzes whether FMCG B2B can truly achieve this, arguing that while B2B can improve physical distribution efficiency, it fails to address communication efficiency in the channel, and for certain low-value, high-frequency categories, eliminating middlemen may be difficult. However, for many other categories, B2B can replace and compress links if certain conditions are met.
赵波Where Are the Category Boundaries for FMCG B2B Platforms?
There are nearly 2,000 B2B platforms in China, covering various industries and models, but many believe their platforms can solve all problems. However, after a year of visiting and studying various platforms, the author found that B2B, like B2C, has boundaries; not all categories are suitable for B2B, yet most B2B practitioners seem unaware of this.
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