NEW DISTRIBUTION RESEARCH TOPIC
How can supply chains and digital systems improve real operations?
Research on B2B, supply-chain efficiency, operating data, and digital transformation across China’s FMCG market.
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713 articles · Page 24 of 30
What Should Distributors Pay Attention to When Transforming into Logistics or Service Providers?
In 2017, the hottest topics for FMCG distributors were warehouse logistics and convenience stores, with distributors becoming more rational and less prone to blindly following trends. This is both good and bad: it reduces blind imitation but may slow the adoption of new models that could eventually disrupt traditional businesses.
麦得邻徐永刚Dry Goods | Your B2B Might Really Be Wrong!
This article discusses common pitfalls in B2B business models, emphasizing the importance of integrating human relationships and channel innovation over pure internet disruption. It presents a case study of a low-end manufacturer transforming into a new channel company through user-chain analysis and collaborative partnerships.
张帆Countdown to the 6th B2B E-commerce Study Tour: Only 2 Days Left! You Won't Regret It!
The 6th B2B E-commerce Study Tour will be held from the 15th to the 19th of this month, visiting Beijing, Jinan, and Yantai to explore four representative B2B platforms in China: Shuhai Supply Chain, Zhongke Shangruan, Yunmei Shares, and Yishang Logistics. Interested friends are welcome to join us for this inspection tour.
New Distribution6th B-End Inspection Tour · Yantai Yishang Station: Last Day to Register for the 'China Warehousing and Distribution Intelligence and B2B Transformation and Upgrading Seminar'!
Click the image for details. Only 3 days left until the 6th B-End Inspection Tour! On May 18, the tour will participate in the 'First Warehousing and Distribution Intelligence and B2B Transformation and Upgrading Seminar' hosted by the China Warehousing and Distribution Association, organized by its Inventory Management Research Center and Shandong Technology and Business University, and co-organized by Yantai Yishang Logistics Co., Ltd. and New Distribution. Participants will visit Yishang's warehouse and attend the seminar. Distributors interested in intra-city distribution should not miss this opportunity.
New DistributionCountdown to the 6th B2B E-commerce Study Tour: Only 4 Days Left! Join 50 Selected Distributors—No More Hesitation...
The 6th B2B E-commerce Study Tour of our second season starts in 4 days, from the 15th to the 19th of this month. We will visit Beijing, Jinan, and Yantai to inspect four representative B2B platforms in China: Shuhai Supply Chain, Zhongke Shangruan, Yunmei Shares, and Yishang Logistics. Interested friends can join us.
New DistributionThe Underlying Logic of Distributors' Internet Transformation
In recent years, sales of mainstream products in most FMCG categories have stagnated or declined, prompting many distributors to pursue horizontal expansion through category diversification. However, distributors recognize that horizontal expansion alone is insufficient; they must deeply study transformation. This article explores the underlying logic of distributor transformation, emphasizing the need to understand consumer changes, redefine distributor value through vertical supply chain services, adopt content marketing, achieve digital transformation, and drive change through organizational reform.
赵波2017 B-End Inspection Premium Small Class: Only 11 Seats Left, We're Waiting for You!
Since April to October 2016, the B-end e-commerce inspection classes organized by this official account have led over 1,100 domestic distributors to visit more than 15 representative B2B e-commerce platforms in China. This year's first inspection class is scheduled for May, with the quota reduced from 100 to 50 distributors per session, aiming to select friends with strong transformation willingness, prior participation in our inspections, and unique insights into business models, creating a better communication environment and platform for everyone, hoping to spark more ideas and inspiration.
New DistributionSecond Season B-End E-commerce Study Tour Officially Launched! This Time Visiting 4 B2B Platforms, Including Registration Channel!
From April to October 2016, the B-end e-commerce study tour organized by this official account led over 1,100 domestic distributors to visit 15 representative B2B e-commerce platforms in China. Through on-site inspections, face-to-face exchanges among peers, and professional training, distributor friends gained initial understanding of the operational models, characteristics, investment policies, and industry trends of domestic B2B platforms. Many also started e-commerce projects with local peers after the tours, and many found suitable platforms to join.
New DistributionWho Says the Internet Hasn't Changed the Essence? Liu Chunxiong Explains (Deep, Hard to Read, Don't Click Lightly)
The highest peak of industrial civilization is the shift from professional division of labor to modular division. The information revolution brought by the internet will transform the economic cells of society into modules, ushering in modular operations. The greatest change the internet brings to business is the change in operating units or economic cells.
刘春雄Why Category Integration Is the Soul of B2B
B2B has high barriers, unlike B2C where anyone can comment. Some B2B issues are obvious, but category integration is a concept that only time can reveal. It is the key to controlling supply and demand, creating profits, and achieving order density and customer stickiness.
刘春雄In-depth: A Comprehensive Look at Matching and Self-operated Models in B2B Platforms
The rise of B2B e-commerce in recent years, especially platforms centered around 'finding' (e.g., finding suppliers or products), has brought two controversial concepts to the forefront: matching (撮合) and self-operated (自营) models. Under pressure to generate revenue and profits, many platforms have gradually adopted self-operated businesses. The commodity market rebound in 2016 taught harsh lessons to entrepreneurs who lacked real trading experience. There is no definitive answer to what constitutes true self-operated business, which businesses should adopt self-operated models, and which should use matching; it requires exploration by each platform.
浓谈君B2B Discussion: Calling B2B Device-to-Device Is the Greatest Blasphemy Against B2B!
A recent article criticizing Wei Zhe claims B2B is process-to-process and device-to-device, but this view is far from the true nature of B2B. The popular understanding of B2B is a business category, focusing on commercial relationships and flows, not physical equipment.
谭长春Liu Chunxiong: Changsha's B2B Soil Is Rare Nationwide, and the New Gaoqiao Model Was Already Working Five Years Ago
The full text is about 4,036 words and takes 5 minutes to read. Liu Chunxiong, a renowned marketing expert, visited New Gaoqiao and shared seven key insights, including that Changsha's B2B environment is exceptional, the model was proven five years ago, and the core of FMCG B2B is category or integrated supply chain services for retailers.
任小东Exclusive Interview with Guangzhou No.1 Life: No Traditional Industry Cannot Be Transformed by the Internet
The author had a two-day exchange and market visit with Tan Xiaoping, founder of No.1 Life, in Guangzhou, gaining an in-depth understanding of the company's current model and status. Surprisingly, with a product markup rate of only 5.2%, a single warehouse can achieve profitability.
赵波Can SaaS Tools Save B2B Efficiency?
Many distributors feel that business has become increasingly difficult in recent years, with rising labor costs and products becoming harder to sell. Industry trends force them to face transformation, and efficiency gains from new technologies and precise distribution through big data are the mainstream direction for intermediaries' future informatization. Traditional distributors who do not quickly adapt and embrace these changes will soon be eliminated by the times. Facing this situation, many distributors across the country have begun trying to transform into B2B, but before doing so, they must consider their own level of informatization.
外勤365Where Does the Core Competitiveness of Self-operated B2B Lie? Insights from Shuhai Supply Chain's Business Model
On April 9, the author had an in-depth exchange with Gong Li, COO of Shuhai Supply Chain Management Co., Ltd., in Beijing. Through the discussion, it was found that Shuhai's business model is worth learning for the B2B industry. This article explores where the core competitiveness of self-operated B2B lies, using Shuhai Supply Chain as a case study.
赵波Why Manufacturers Are Reluctant to Use B2B?
Many B2B e-commerce platforms are finding themselves in a difficult position: the first 'B' (business) is mainly agents rather than enterprises, and the second 'B' (business) is increasingly costly and difficult to serve, with limited operational and profit margins and low scalability. Manufacturers use channel partners for specific functions—commercial flow, product flow, logistics, capital, and information flow—which B2B platforms often fail to fulfill, leading to manufacturers' reluctance to cooperate. However, there are scenarios where manufacturers should consider partnering with B2B e-commerce, such as exploring new markets or leveraging mobile internet capabilities.
谭长春Can SaaS Tools Save B2B Efficiency?
Starting with mobile CRM, it helps enterprises scientifically and quantitatively manage their sales teams, solidify sales workflows, precisely control the sales process, manage every customer and visit, and comprehensively improve offline sales efficiency. Born in the mobile internet era, Field 365 has achieved remarkable results in mobile CRM and SFA (Sales Force Automation), providing cloud products and services to over 200,000 enterprises, including Johnson & Johnson, Pepsi, Dega, Changyu, Sinochem Fertilizer, Kaimi, Guizhou Bailing, and other leading national and global groups and listed companies.
外勤365Special Observation | Eternal Asia Supply Chain Strategic Layout: Enlarging the Pie or Drawing a Pie in the Sky?
At the 2017 National Spring Sugar and Wine Fair held in Chengdu from March 23 to 25, Eternal Asia's senior executives elaborated on its O2O supply chain strategy at various professional summits. The question remains whether this strategy will truly expand the market or merely create an illusion, and all eyes are on the outcome.
New DistributionSome Say the Pitfalls of B2B Are Getting Deeper
Author|Liu Chunxiong Source|Liu's Forum (ID:liuchunxiong1964) A B2B platform executive posted on social media about opening self-operated stores, another B2B peer commented that the pitfalls are getting bigger, and I added that they are filling small pits with big ones. I am not familiar with this platform and bear no ill will; I am just commenting on the matter. In the first half of 2017, B2B platforms hit a bottleneck, and I believe that in 2016, most B2B platforms were constantly digging pitfalls.
刘春雄Zhu Jian of Binfu Capital: How Do Investors View Supply Chain Investment?
At the 2017 (2nd) China FMCG + Internet Conference held in Chengdu on March 21-22, 2017, Zhu Jian, founding partner of Binfu Capital, shared his insights on supply chain investment in the FMCG sector. He discussed the industry's pain points, the reasons for the current wave of innovation, and offered strategic advice for entrepreneurs, emphasizing the importance of efficiency, focus, and sustainable profitability.
朱健Direct Delivery CEO Lai Xuanren: My View on New Retail - Survival and Development in Channel Transformation
At the 2017 (2nd) China FMCG + Internet Conference, which concluded yesterday, Direct Delivery CEO Lai Xuanren delivered a vivid speech on the survival and development of channel transformation, sharing his views on new retail under the theme of 'Empowerment and Evolution'. He highlighted the biggest practical dilemma in new retail development: not making money! Although some distributors or B2B companies have large order volumes, high transaction values, many customers, and good service quality, the terminal market is fragmented with low loyalty, and market changes are rapid with low predictability, leading to most distributors or B2B companies not being profitable.
赖宣任Wang Qi of Weijie City Distribution: New Era of Consumer Supply Chain, Exploration of City Distribution Operation Innovation
At the 'Empowerment · Evolution 2017 (2nd) China FMCG + Internet Conference' held in Chengdu on March 22, Mr. Wang Qi, CEO of Weijie City Distribution, delivered a forum sharing titled 'In the Era of Consumer Supply Chain, Exploration of City Distribution Operation Innovation'. The following is a transcript of his speech.
王琦Eternal Asia VP Wen Xiaolin: Grand Opening of Spring Sugar Fair, Eternal Asia Shares O2O Supply Chain Ecosystem
On March 21, 2017, the 'Empowerment & Evolution: 2017 Second China FMCG + Internet Conference' was grandly held in Chengdu, focusing on the transformation of China's FMCG + Internet, and proposing three major topics: models and ideas for manufacturers' Internet transformation, integration of new supply chain and new retail, and construction of unified warehousing and distribution city logistics systems. The conference committee specially invited Wen Xiaolin, President of the Brand Service Platform of Shenzhen Eternal Asia Supply Chain Co., Ltd., to deliver a keynote speech titled 'Building a New O2O Supply Chain Business Ecosystem'.
温晓林