NEW DISTRIBUTION RESEARCH TOPIC
How is instant retail changing stores, platforms, and supply chains?
Coverage of flash warehouses, front warehouses, discount stores, supermarket transformation, and local commerce platforms in China.
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2996 articles · Page 84 of 125
Adding 10,000 Multi-Scenario Stores: Unpacking JD New Channel's 2020 Layout and Strategy
Recently, on the occasion of its fourth anniversary, JD New Channel announced that it will add 10,000 multi-scenario stores in 2020, built to the standard of 'Six Unifications.' At the same time, under the theme 'Unite All Directions, Benefit Neighbors,' JD New Channel reviewed its achievements over the past four years and clarified its next steps. As an industry observer, New Distribution witnessed this anniversary review and will use 'Unite All Directions, Benefit Neighbors' as the main thread to unpack New Channel's new layout and strategy for 2020.
袁来Omnichannel Supply, Multi-scenario Layout: JD New Channel Announces 10,000 'Six-Unified' Stores in 2020
On December 16, 2019, JD New Channel announced its 2020 strategy to open 10,000 'Six-Unified' stores across multiple scenarios, focusing on consumer-centric optimization of cost, efficiency, and experience. The article reviews the achievements of JD New Channel over the past four years and outlines its future goals.
New DistributionSuning Xiaodian's Sprint: Closing and Adjusting Some Stores, Piloting a Partner System
After more than two years of rapid expansion, Suning Xiaodian is now adjusting its strategy by closing and optimizing some stores. Industry insiders point to issues in site selection, operations, and supply chain, but the root cause is Suning's lack of convenience store experience and its costly expansion before refining its business model. The company is also piloting a partner system to boost employee motivation, though its effectiveness remains to be seen.
张晓荣Don't Be Fooled: Is Sales = Traffic × Conversion × Average Order Value?
A cosmetics company owner lamented that 'traffic is too expensive,' leading to a discussion about the flawed formula 'sales = traffic × conversion × average order value.' The article argues that this formula, while useful for frontline staff, misleads business owners by ignoring core marketing factors like demand, product, and brand. It urges operators to focus on customer value and long-term strategy instead of chasing traffic, which only benefits platforms.
苗庆显Li Jiaqi and Viya's Livestreams Are a Hit: Should Brands Follow Suit?
As influencer livestream e-commerce surges, brands face the dilemma of whether to participate. This article explores how to view this trend correctly and offers eight key principles for small and medium-sized FMCG companies to avoid pitfalls when partnering with influencers.
刘少德 刘华Monetizing Traffic? Sorry, You Are the One Being Monetized
The article argues that the current obsession with 'traffic' in business is misguided, as traffic itself is not a reliable path to profit. It warns that companies focusing solely on traffic acquisition often become the product being monetized by platforms, and advocates for a return to value creation and long-term professional marketing strategies.
苗庆显Internet Snacks: Thriving Online, Surviving Offline
The smoke has not yet cleared, and the battle in the internet snack industry is a true reflection of consumption changes and technological transformation. "Everything is ready, waiting for battle!" On November 8, 2019, the eve of Singles' Day, Zhang Liaoyuan, founder of Three Squirrels, sounded the clarion call on his social media. "This may be the most anxious Singles' Day, the busiest in preheating, and the most cognitively profound." Corresponding to Zhang's call, the headquarters of Three Squirrels in Wuhu, Anhui, was adorned with red flags and banners, full of passion and enthusiasm.
里雨曦"No Middleman to Earn the Difference" — Nonsense!
The article argues that middlemen (distributors) in the FMCG industry are not obsolete but essential, providing logistics, capital flow, and information flow that improve efficiency and reduce costs. Despite the rise of e-commerce and B2B platforms, distributors will not disappear but will evolve, becoming more specialized and important in the supply chain.
袁来Six Years Online, Breaking Records Repeatedly: How Tsingtao Beer's E-commerce Has Grown
At 00:15 on November 11, 2019, Tsingtao Beer's Tmall Supermarket sales exceeded its entire 2018 Double 11 sales. After 24 hours, Tsingtao Beer broke records again, with Tmall flagship store sales up 212% year-on-year on Double 11, and ranking first among JD.com POP stores and fastest-growing in JD's liquor category. 2019 marks Tsingtao Beer's sixth year online, during which it has repeatedly broken records. As a leading Chinese beer e-commerce player, how has it achieved continuous growth?
李青林Trends in Short-Video Live-Streaming E-Commerce on Kuaishou and Douyin
2020 is set to be the most important year for private domain traffic and content e-commerce monetization. In 2019, social e-commerce, community group buying, B2B, and new retail all entered a period of consolidation after rapid growth, but short-video content e-commerce continued to surge, with the three major platforms—Taobao Live, Kuaishou, and Douyin—making significant moves to build massive traffic pools.
New DistributionE-cigarette Offline Exodus
A ban issued by regulators on November 1 has effectively ended e-cigarette e-commerce in China, and on November 15, Apple removed 181 e-cigarette apps from its App Store. With online sales blocked, e-cigarette companies are pivoting to offline retail, sparking intense competition for physical store channels.
燃财经工作室The Turbulent Traditional Retail Landscape of 2019
Yonghui's acquisition of Zhongbai Group has hit a new snag as the National Development and Reform Commission initiates a special review, expected to conclude within 60 working days. With just over a month left in 2019, the traditional retail landscape has shifted dramatically: Carrefour China sold to Suning, Metro China to Wumart, China Resources Vanguard exited Shandong, Costco entered China, and Aldi tested physical stores.
AnnThey Say Community Group Buying Isn't Profitable, How Did She Achieve Tens of Millions in Revenue Through It?
This article explores whether community group buying is a good business, how small entrepreneurs can avoid pitfalls in the increasingly competitive market, and future opportunities. It tells the story of Ding Mengqi, founder of Xiangtuan, who failed twice before finding success with a self-operated warehouse and drop-shipping model, achieving annual GMV of over 30 million yuan.
新经销刘少德Why Did Metro, a Good Company, End Up Selling Itself?
Wumart's billion-yuan acquisition of 80% of Metro China has made Metro, a supermarket largely unknown to the Chinese public, a hot topic. As a supermarket that conducts wholesale business through retail methods, Metro has been the best-performing foreign retail giant in China. But Metro, a good company, ultimately chose to sell itself in the Chinese market.
张军智Double 11 | Data from Four Major E-commerce Platforms Released: Which FMCG Brands Are Leading This Year?
The 2019 Double 11 shopping festival concluded with Tmall recording 268.4 billion yuan in total transactions, JD.com reaching 204.4 billion yuan, and Pinduoduo and Suning also performing strongly. This year's event highlighted trends such as new product launches, KOL live streaming, and channel下沉, offering insights for brand growth in 2020.
New DistributionGrowth Path for Traditional Channels: Counterattacking Online
Why counterattack online? Because offline channels are losing too much sales. In 2018, total retail sales of consumer goods reached 38 trillion yuan, with online retail at 9 trillion, accounting for 23.9%. Online sales of physical goods already account for 18% of total sales. If these sales had remained offline, traditional channels would be in a much better position. The growth rate of total retail sales has been declining, from 17% in 2011 to 10% in 2017, and further to 9% in 2018.
刘春雄Double 11: How Brutal Are the Price Cuts?
Double 11 is a shopping frenzy where brands offer rock-bottom prices on e-commerce platforms. This year, the price wars are fiercer than ever, with brands sacrificing profits to attract traffic and sales.
李青林The Stories of Community Group Buying
Community group buying has evolved through various factions, from B2B and B2C platforms to WeChat-based groups and fruit retailers, each with distinct strengths. The article explores the competitive landscape, key players like Shihuituan and Xingsheng Youxuan, and the emergence of a 2.0 version led by convenience store chains, highlighting the industry's dynamics and future directions.
陈海超Market Share and Average Store Sales of Walmart, RT-Mart, Carrefour, Yonghui, China Resources, etc.
In 2018, China's consumer goods market continued to maintain stable growth with improved quality. Total retail sales of consumer goods reached 38.1 trillion yuan, a year-on-year increase of 9.0%, with an absolute increment of 3.2 trillion yuan. Consumption contributed 76.2% to GDP growth. In 2018, the sales scale of the top 100 retail enterprises reached 7.35 trillion yuan, a year-on-year increase of 20.5%, but the growth rate decreased by 5.5 percentage points compared with the previous year.
零售圈JD New Distribution's 'Growth Flywheel' for 11.11: The More Supply, the Stronger Sales; the Stronger Sales, the More Supply!
This 11.11, while attention is on online promotions, the offline battlefield is equally intense, led by JD New Distribution in the FMCG sector. On November 1, JD New Distribution launched its 'JD ZGB 11.11 Good Products Fair', with a simpler and more direct internal slogan this year, focusing on 'omni-channel supply and sales' to empower various offline retail scenarios.
袁来Breaking | E-cigarette Industry Faces National Standard, Online Channels Cut Off!
On November 1, the State Tobacco Monopoly Administration and the State Administration for Market Regulation issued a notice to protect minors from e-cigarettes, urging the closure of online sales channels and removal of e-cigarette products and ads. This takes effect immediately, meaning all internet sales sites and e-commerce platforms must remove e-cigarette products and ads within the day.
New DistributionDeep Dive: What's the Difference Between Li Jiaqi and the "Quack Doctors" of TV Shopping?
This article compares the current trend of influencer marketing on platforms like Douyin with the historical phenomenon of TV shopping, arguing that both share the same underlying logic of live-stream selling but differ in transaction efficiency. It warns that without proper governance, influencer marketing may repeat the mistakes of TV shopping, leading to false advertising and low-quality products, while emphasizing the importance of top salespeople and the role of intermediaries.
苗庆显Brand Owners Take Note: 'Private Domain Traffic' Has Arrived—Should You Follow?
Private domain traffic is a new concept that has garnered significant attention in the marketing field this year, both online and offline. There is considerable debate about its value: some see it as a revolutionary marketing innovation that will transform traditional models, while others dismiss it as merely adding friends on social platforms. This article argues that private domain traffic will become the primary marketing model of the future, potentially replacing traditional systems, and offers guidance on how enterprises can build a new marketing system centered on it.
鲍跃忠Community Group Buying Officially Enters the Era of Three Kingdoms: Should Brands Follow or Not?
After a year of brutal growth, community group buying has settled into a competitive landscape dominated by a few major players. This article analyzes the current competitive dynamics, whether there are still opportunities for new entrants, and whether brands should partner with these platforms.
新经销刘少德