NEW DISTRIBUTION RESEARCH TOPIC
How is instant retail changing stores, platforms, and supply chains?
Coverage of flash warehouses, front warehouses, discount stores, supermarket transformation, and local commerce platforms in China.
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2996 articles · Page 83 of 125
Fines Exceed 20 Million Yuan! 29 Companies Including Carrefour, RT-Mart, and China Resources Vanguard Named for Price Gouging
Multiple companies have been fined for illegally inflating prices during the COVID-19 outbreak. The list includes supermarkets, pharmacies, and e-commerce platforms, with fines ranging from 1,000 yuan to 3 million yuan.
New DistributionHold Steady, Supermarkets!
As the return travel wave approaches, supermarkets face a severe epidemic prevention battle. While supermarkets are among the few retail winners, they must maintain operations and implement strict measures to protect staff and customers.
New DistributionPrices Soar Several-Fold, Carrefour Fined 2 Million Yuan! Don't Panic-Buy, This Heartfelt Notice Goes Viral
Recently, vegetable shelves in some supermarkets in Guangzhou and Shenzhen were emptied, with some people buying several bags of rice at once; in Shanghai, residents stocked up on vegetables, with leafy greens selling out as soon as they hit the shelves; in Beijing, sales of popular items like cabbage, potatoes, and radishes increased 3-5 times in some supermarkets. In response to panic buying that emptied stores in some areas, a Commerce Ministry official said on the 29th that the empty shelves after panic buying are temporary, and consumers should not worry or panic but consume rationally according to needs. In response to concentrated panic buying of rice in some areas, the National Grain and Strategic Reserves Administration said that grain and oil inventories are at historical highs, and the material basis for regulation is strong.
New DistributionCommunity Group Buying, Livestream Selling... Top 10 Innovative Channels FMCG Companies Rushed to Explore in 2019!
As channels fragment and consumers gain more say, manufacturers are shifting from managing channels to managing people—where people are, channels follow. Throughout 2019, channels evolved rapidly, with online-offline integration deepening. Social e-commerce, represented by community group buying and livestream selling, grew quickly and became a channel FMCG companies rushed to enter. Additionally, offline channels offered new opportunities, such as selling juice and small-pack baked goods in fruit specialty stores. In summary, channel integration means seizing the market closest to consumers to meet their faster demands.
袁行恕Yijiupi Partners with Global Snack Giant Mondelez, Sales Up 500% in 3 Months
Recently, Yijiupi and Mondelez executives met in Shanghai to review 2019 business and plan 2020 cooperation. Nick Zhou, Mondelez's Sales Development Operations Director, noted that three years of EB2B business has accumulated operational experience and they will continue to explore more efficient distribution models. Tao Guangya, Mondelez's B2B channel head, said that since officially joining Yijiupi in September 2019, sales have grown 500% year-on-year, and they will deepen cooperation in promotions, store penetration, and data sharing.
New DistributionTianwo International's Quiet Exit from Supermarkets: A Major Defeat
Tianwo International, once selling 5 billion yuan thanks to its star product honey citron tea, has quietly withdrawn from supermarkets. The company reported losses of 4.174 billion yuan in 2018 and 60.94 million yuan in the first half of 2019, totaling over 4.2 billion yuan. Industry insiders attribute the decline to a sluggish tea beverage market and severe internal management issues.
钱瑜 王晓Selling Baby Formula in the Lower-Tier Market
A former Amazon China VP and COO of Mia explores the lower-tier market's baby formula business, revealing how small-town shop owners act as key opinion leaders, using trust and marketing tactics to dominate sales, while highlighting the stark contrast in pricing and quality between urban and rural areas.
燃财经工作室Backed by 19,000 Convenience Stores Selling Energy Drinks, What Are PetroChina's Chances?
Following Sinopec's coffee sales, PetroChina has now ventured into energy drinks, expanding its side businesses. Recently, PetroChina Anhui Sales Company launched its own new product 'Haoke Zhili' at its 2020 work conference, with the sales launch held in the non-oil exhibition area. According to PetroChina, the formula of Haoke Zhili adds natural ingredients like guarana and green tea powder to traditional taurine energy drinks. The product comes in a 310ml modern can, priced at 5 yuan (RMB, same below) per can, and is currently only available at Kunlun Haoke convenience stores in Anhui PetroChina gas stations.
时代财经TFRELX悦刻 Opens Its First Global Flagship Store, Plans to Open 10,000 Stores in 3 Years
On November 1 last year, the State Tobacco Monopoly Administration and the State Administration for Market Regulation jointly issued a document requiring e-cigarette companies not to sell e-cigarettes online, urging e-commerce platforms to close e-cigarette stores and remove e-cigarette products promptly. For practitioners in the e-cigarette industry, with the loss of online channels, offline has become the most important, even the only, scenario to reach users. Offline channels are scarce, and more intense competition has shifted offline. Convenience stores, nightclubs, and shopping malls have become battlegrounds for e-cigarette brands, with fierce competition. Offline is not like online; some e-cigarette companies failed to survive this struggle and left bleakly, while others still rely on burning money, using high entry fees to subsidize offline market grabbing. Some leading brands are expanding their territory, and RELX悦刻, at this moment, has boarded the fast train of new retail, demonstrating the strength of an industry leader.
New DistributionTenwow International's Darkest Hour: Massive Loss of 4.2 Billion, 8 Executives Resigned, Suspended for 16 Months, New Products Hard to Find in Supermarkets
Tenwow International's brand has been quiet in the market for a long time. Seven years ago, Tenwow International stood out with its honey grapefruit tea, even prompting leading beverage companies to imitate it. However, the company has now suspended trading for 16 months, suffered losses exceeding 4.2 billion yuan, and seen eight executives resign.
曹雪娇How Can Distributors Quickly Determine Whether a Store's Product Mix Is Reasonable?
When a store's performance is poor, the first step should be to use data analysis to identify problems in the product mix, rather than assuming which categories are problematic. The following case illustrates this approach.
高勇Unmanned Retail Unattended? Behind the Closures: Reshuffling or Demise?
While closures continue, new stores are opening; capital is retreating, yet technology integration trends persist. Once favored by capital, unmanned retail has seen a wave of shutdowns, but traditional stores are leveraging technology to enhance consumer experiences. The trend of integrating new technology with retail is irreversible, but digital transformation should return to retail fundamentals, focusing on convenience and quality products.
杜鑫Empowering Enterprise Growth with Digital Wings: What Kind of B2B Platform Do Brand Owners Really Need?
The development of information technology has brought increasing challenges to the distribution channels of traditional FMCG products. On one hand, changes in information dissemination have diversified consumer access to information, leading to more personalized consumption demands. On the other hand, the emergence of e-commerce, B2B, O2O, and other new shopping methods has weakened the traditional channel-centric mindset, making it difficult to reach all consumers through centralized channels. How should FMCG companies respond to these market changes and leverage new channels like B2B to drive new business growth?
新经销刘少德AI Light Illuminates the 'Perfect Store'
In the FMCG industry, with numerous categories and diverse channels, effectively covering and managing channel pathways is crucial for solving the equation 'Sales = Distribution × Sell-through'. While expanding store coverage, it is vital to ensure vivid in-store displays to boost sell-through. The concept of the 'Perfect Store' emerges to address how to achieve more single-store sell-through through极致 visual merchandising in limited key channels.
New DistributionAmbition of 20 Billion: Anmuxi Doesn't Believe in Brand-Effect Integration
In many marketing departments, brand-effect integration should be the most important KPI this year: how much money spent must bring how much revenue. Brand-effect integration has become the most headache-inducing problem for marketers in 2019. This is due to two reasons: first, the poor macroeconomic environment has led brands to tighten budgets; second, the stimulation from new scenarios such as live-streaming sales, private domain traffic, and influencer seeding has excited every marketer. At the end of last year, I wrote that 2019 is the first year of brand-effect integration, but my point was that 'effect' is not just immediate sales, but the consumer's action after seeing marketing content, a broader and long-term brand-effect integration. Now at the end of 2019, let's revisit brand-effect integration.
杨不坏The Past and Present of Supermarkets
Supermarkets have become the primary shopping destination for our generation, evolving from the first self-service store in 1916 to the vast market in China today. This article explores the origins, development, and future of supermarkets, driven by economic shifts, consumer needs, and technological innovation.
卖糖水的老潘Calling Out FMCG Giants: The Convenient Noodle and Rice Noodle Market You Overlooked Is Generating Hundreds of Millions for Others!
Product innovation is an eternal theme. Nielsen data shows that new products are a key driver of FMCG sales growth in 2019, contributing 46% to growth. While everyone knows innovation is crucial, the direction is often unclear. However, since 2018, a dark horse category—regional specialty snacks—has emerged, with pre-packaged, ready-to-eat versions becoming a new direction in FMCG innovation. The brand 'Hi Eat Home' (嗨吃家) has risen to prominence by transforming local spicy hot rice noodles (酸辣粉) into a packaged product, leveraging social e-commerce and short-video platforms to lead the category.
袁来B2B Platform vs. Community Group Buying: Angel or Disguise?
At the Alibaba Retail Link annual meeting on August 28, 2019, and with Tencent continuing to invest heavily in Yijiupi, the two giants once again demonstrated their ambition and persistence in targeting 6.8 million small retail outlets. This article examines the challenges of FMCG B2B, the rise of community group buying, and whether it serves as an angel or a disguise for B2B platforms.
陈海超For a Startup Brand to Succeed, 50% Depends on Market Opportunity, 30% on Product!
For a startup brand, three things matter most: market opportunity selection (Market), product (Product), and growth (Growth). I have always believed that for a startup brand to successfully complete the journey from 0 to 1, 50% depends on the choice of market opportunity, 30% on the product, and growth, whether marketing or sales, only accounts for 20%. If we set aside growth, the 80% that is market opportunity selection and product has a specific term called 'Product-Market Fit'.
求智集Community Group Buying: "Farewell to the Jianghu" or Rebuilding the "Jianghu"?
After a year of turmoil, community group buying has finally encountered the difficulties and predicaments that were bound to appear. While platforms with solid foundations may still sustain themselves, the industry's downturn inevitably brings some pain. For those with weak foundations, the market has issued a death sentence; even seeking acquisition is difficult in the current environment. Especially in lower-tier markets, which served as the original driving force and a story for capital markets, the deeper the descent, the more likely it is to lead to self-destruction.
刘华Beyond Traditional Mom-and-Pop Stores: Can JD New Channel Also Help Mother-and-Baby and Liquor Stores?
As the demographic dividend fades, traditional retail stores face increasing challenges, with many closing down in recent years. JD New Channel offers a comprehensive digital solution, including product assurance, additional services, and unified store standards, to help these stores thrive in verticals like mother-and-baby and liquor.
刘少德Top 10 Events in China's Retail Industry in 2019
Metro quietly exited after selling for 11.9 billion yuan. Dai Luobo faced a crisis half a year after financing. Layoffs, mergers, and closures hit community group buying, with Shihuituan and Niwonin merging but failing to sustain last year's success. Retail entrepreneurs felt the market's cruelty as capital turned cautious, leading to qualitative changes in the industry.
十里Practical Guide | Managing Promoters at Retail Stores/Outlets
This article discusses the management of retail promoters, who are increasingly vital for brands competing in large retail chains. It covers the value of promoters, the pros and cons of full-time vs. part-time promoters, different work formats with corresponding KPIs, and challenges in managing this workforce.
海游Joining Hands with 7-11 to Expand into Henan Terminal Retail, but Can Sanquan Really Succeed?
On December 18, Sanquan Food's wholly-owned subsidiary Henan Sanyi Convenience Store Chain Co., Ltd. signed a cooperation agreement with Seven-Eleven (China) Investment Co., Ltd., obtaining the exclusive franchise rights for 7-11 convenience stores in Henan Province. This move raises questions about why 7-11 chose Sanquan as a partner, the impact on Henan's retail landscape, and whether Sanquan, a frozen food company, can successfully operate a retail chain.
新经销刘少德