NEW DISTRIBUTION RESEARCH TOPIC
What structural changes are reshaping China’s FMCG channels?
Analysis of distribution restructuring, channel economics, and the changing roles of brands, distributors, and retail outlets in China.
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2301 articles · Page 63 of 96
Still Selling in January! A Roundup of FMCG Companies That Sold Off Assets on the Same Day
In January 2017, several major FMCG companies in China made headlines by selling off assets. Tibet Water Resources sold nearly 30% of its shares, changing its controlling shareholder, while Black牛 Food divested its food business for 513 million yuan, and COFCO sold Wugu Daochang, a struggling instant noodle brand, as part of its ongoing restructuring.
New DistributionWhat Trends Shaped the Beverage Industry Over the Past Year? It's Not Just About 'Consumption Upgrade'
In 2016, social media could already create 'hit drinks'; traditional beverage companies and internet brands took different paths in 'consumption upgrade'; beverage 'customization' began to emerge; and innovative marketing on small packaging became increasingly diverse. Even niche markets like NFC juice are being seen as 'windfalls' by some companies. For many, 'what to eat today' is an eternal problem. In comparison, 'what to drink' also seems to be gradually becoming a question that is not easy to answer.
何承轩Three Most Profitable Business Models Unveiled!
Choosing the right business model determines your path to survival and growth. This article explores three of the most profitable models: the COFCO model of integrating the industrial chain, the Evian model of leveraging scarce regional resources, and the Smooch model of community-based direct supply.
New DistributionTrends in China's Condiment Industry in 2017
In his New Year address for 2017, President Xi Jinping encouraged the nation to 'roll up our sleeves and work hard,' signaling strong central government support for the real economy, which bodes well for China's condiment industry. With favorable policies, growing consumer demand for quality and healthy products, and increasing capital inflows, the industry is set for significant growth and transformation in 2017.
New Distribution2016 China Tissue Paper Industry Review
In 2016, China's tissue paper industry continued to grow, with the fastest growth rate among major paper grades globally. Leading companies expanded capacity, while the industry faced overcapacity, rising pulp costs, and a shift towards high-end products and e-commerce channels.
生活用纸委员会Turning “No” into “Yes”: The 3P Principle to Make It Impossible for Others to Refuse You
No one likes the feeling of being rejected. After countless failures over the years, I finally devised a three-step method to turn “No” into “Yes,” which I call the “3P Principle”: Perseverance, Perspective, and Positive. This article is written by Shen Wencai, currently an Adjunct Associate Professor at Hong Kong University of Science and Technology and a senior advisor at UBS Investment Bank. He is also a LinkedIn Influencer columnist with 300,000 followers.
沈文才2017 China Convenience Store Industry Development Trends and Market Size Forecast [Chart]
Consumption upgrading and demographic shifts have driven demand for convenience, with convenience stores leading industry growth. Rising incomes have reduced price sensitivity and increased demand for quality and convenience. Trends such as the rise of the post-90s consumer group, accelerated pace of life among young people after the full second-child policy, and an aging population have created needs like 'homebody, lazy, craving, urgent, busy, old'. Convenience stores, being close to consumers, align with these new consumption trends and have broad prospects. In 2015, convenience store sales grew 7.6% year-on-year, the highest among all retail formats (department stores -2.4%; supermarkets +3.9%; electronics chains +0.5%); it is expected that from 2016 to 2020, convenience store sales will grow at 8%-10%, significantly higher than other formats.
New DistributionNew Trends: Food and Beverage 2017
The article outlines ten key trends for China's food and beverage industry in 2017, including generational succession, boundaryless enterprises, industry restructuring, category champions, the rise of the middle class, the influence of young consumers, capital market activity, perseverance, B2B e-commerce, and soft power. It also highlights six global market trends from Mintel's report, emphasizing health, convenience, and trust.
New DistributionYear-End Special: Why Didn't Your Mainstream Shift Product Succeed?
This article offers the latest insights from the past three years on the practice of mainstream shift, concluding that most 'upgraded' products are pseudo-demands, driven by packaging and storytelling rather than real innovation. It outlines five key success factors for mainstream shift, emphasizing substantive product innovation, complete innovation elements, new brands with mainstream values, the rise of mid-range brands, and the ultimate test of sustained consumer purchase.
史贤龙Year-End Review: 90 Insights from Outstanding Salespeople!
This article compiles 90 practical insights and lessons from experienced sales professionals, covering topics such as sales management, customer relationships, team leadership, and personal development. It emphasizes the importance of clear communication, motivation, and ethical practices in achieving long-term success in sales.
New DistributionDeep Interpretation of the Top Ten Keywords in the 2017 Market
The market in 2017 is like the season just after the winter solstice: days are getting longer, but the cold is still biting. This article analyzes the economic environment and ten key trends that will affect businesses and marketers, from the warming of the real economy to the rise of content marketing.
苗庆显2016 FMCG Industry Review: Where Should the Hesitant and Anxious FMCG Professionals Hold Their Ground?
In 2016, FMCG marketers faced a year of upheaval as traditional categories declined, leading to falling sales and profits, marketing fatigue, budget cuts, restructuring, and layoffs. Amidst this turmoil, the industry is being reshaped by changing consumer preferences for health and quality, prompting brands, retailers, and distributors to adapt and innovate.
陆兴元2016 Google Hot Search List Reveals Top 10 Superfoods! Avocado, Kale, and Turmeric Take the Top Three Spots
In 2016, we witnessed innovation and rapid development in the application of 'superfoods' across various food products. Data company Search Laboratory analyzed Google Trends and Keyword Planner Tool data to reveal the top 10 most-searched superfoods on Google in 2016, with avocado, kale, and turmeric ranking in the top three. As of October 2016, the average monthly search volume for 'avocado' was 49,500, with San Diego being the primary search region.
FoodailyZhang Xuejun, the Driving Force Behind Six Walnuts: The Seven-Step Formula for Creating a Super Single Product
Zhang Xuejun, chairman of Zhida Tianxia Marketing Consulting Co., Ltd., shares the seven-step formula for creating a super single product, based on his experience with the billion-yuan product Six Walnuts. He emphasizes insight into trends, category innovation, value creation, focus, building momentum, market expansion, and sustained leadership.
张学军Who Leaked This FMCG Company's Chinese New Year Sales Plan?
Sales directors have been under pressure in recent weeks, with bosses urging them to submit sales plans for the period around Chinese New Year—plans that must be well-reasoned, practical, and executable. Before rushing to type, let's examine the unique aspects of Chinese New Year consumption. Unlike artificial festivals that rely on heavy spending to create a shopping atmosphere, Chinese New Year is the most important traditional festival. With New Year's Eve as the pivotal point, the 30 days before the lunar year's final day constitute the traditional peak sales season, and the Lantern Festival marks the campaign's conclusion. Pre-festival shopping for goods and post-festival visiting of relatives and friends naturally amplify consumer demand during this period, when consumers are least price-sensitive and average transaction values often double.
小镇青年朱迪In 2017, These Four Types of Salespeople Are Treated as Brothers by Distributors! Are You Brotherly Enough?
Everyone knows that the job of a salesperson is not easy, as they have to visit new clients every day, often facing closed doors or being shown the door, not to mention the emotional toll of being away from family for long periods. However, sympathy won't put food on the table; if you choose this career, you must bring passion and determination. In my work, I've encountered many salespeople, and some have truly impressed me.
New DistributionKantar: 2016 China FMCG Internet B2B Market Report
On December 22, the launch of the "2016 China FMCG Internet B2B Market Report" was held in Beijing, hosted by Kantar Retail and co-organized by Jinhuobao and New Distribution. The report is the first bilingual industry report on FMCG B2B in China, analyzing the current status and trends from the perspectives of brands, distributors, retail terminals, and B2B platforms.
凯度咨询“Terminal is King” is Outdated; Terminal Reengineering under New Retail Thinking is the Way Forward
This article argues that the traditional concept of "terminal is king" is outdated, and proposes a new framework called "terminal-driven model reengineering" based on the essence of terminals—their functions—rather than their forms. It emphasizes the importance of information flow and logistics in terminal planning, and introduces five key elements: pre-terminals, core terminals, post-terminals, logistics terminals, and scenario-based logistics terminals.
苗庆显In-Depth: What Will Be the Most Mainstream Retail Format in the Next 10 Years?
The 'Double 12' shopping festival, initially an online shopping spree, has increasingly shifted towards encouraging offline consumption, reflecting the trend of 'new retail.' This article explores the evolution of retail, arguing that convenience stores will become the ultimate retail format, and highlights the importance of supply chain efficiency, consumer data, and the integration of online and offline channels.
翁怡诺Meeting Consumer Demand ≠ Changing Packaging ≠ Acting Cute: How Should Distributors Cater to 2017 Market Trends?
To rescue declining beverage sales, companies rely on new products, but they often fall into misconceptions. This article analyzes Uni-President's mistakes, such as overemphasizing packaging and cuteness, and suggests that traditional Chinese ingredients like hawthorn and tangerine peel, with their health benefits, offer a promising market opportunity.
New DistributionCan't Even Handle Route Visits? How Can You Do Sales?!
Many companies blindly imitate the terminal route visit models of well-known enterprises, but fail to get orders or sell products, wasting resources. This article shares 10 tips for accelerating terminal distribution, based on 14 years of experience, including finding opportunity stores, concentrated visits, tiered visit models, optimizing routes, and improving delivery efficiency.
New DistributionLiu Qiangdong Supervises New Channel: Anniversary Report Targets 5 Million Small Stores
JD's New Channel business unit, established on December 16 last year, was designated by Liu Qiangdong as the group's top priority project for 2016, with Liu personally overseeing it. Targeting nearly 10 million small and medium stores in lower-tier cities, the unit has now completed its first year, signing cooperation agreements with major brands such as Coca-Cola, Unilever, Qiaqia, Modern Farming, Six Walnuts, Beiersdorf, Dongfang Tianyuan Grain & Oil, Charm Kitchen, Zhi Pu Mo Fang, and Shandong Jingzhi. At the event, it reviewed its annual performance and launched the Huiyan system.
赵波"Consumption Upgrade" Is Here Again—Are You Ready This Time?
Since the reform and opening-up, China has experienced three waves of consumption upgrades: the first in the early reform era boosted light industry and textiles; the second from the late 1980s to the late 1990s drove electronics, steel, and machinery; and the third is currently underway. Industry experts share their insights on what consumption upgrade truly means, and traditional enterprises must adapt by focusing on niche markets, avoiding blind expansion, innovating, and building platforms.
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