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E-commerce & Instant Retail articles
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Browse 1243 New Distribution articles about E-commerce & Instant Retail.
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Online Encroachment, Offline Weakness: 'Sissy' Enterprises Will Die in 2016!
Traditional FMCG companies are facing declining sales as online channels disrupt offline dominance. To survive, they must strengthen offline channels while leveraging online engagement, using dual teams and key principles to drive sell-through.
方刚B2B E-commerce: Think Through Your Model Before You Act
In 2016, B2B e-commerce is poised for takeoff. E-commerce giants, distribution companies, distributors, logistics firms, and small entrepreneurs are all jumping into the fray with different strategies. However, after half a year, only a few have succeeded, and the industry is mostly filled with worry. The reason is not that the market is bad or lacks potential, but that many have rushed in without thoroughly considering their business model, especially in the FMCG sector.
张弛The Real Clash Between B2B E-commerce and Traditional Marketing
B2B e-commerce projects are booming across China, with thousands of platforms emerging, yet most remain immature. This article explores the key differences between B2B and B2C e-commerce, the challenges of integrating online and offline channels, and the implications for traditional distributors.
张驰B2B E-commerce: Burning Money Won't Build Loyalty
I was the first to propose that B2B e-commerce should not burn money, because burning money in the B2B sector cannot create stickiness; the C-end logic of burning cash does not apply to B2B. In e-commerce, burning money either builds a platform that centralizes traffic, like Taobao and JD.com, or it builds stickiness that makes customers return or depend on the service. In C-end e-commerce, including O2O with C-end logic, this approach generally works. However, in B2B e-commerce promotion, many people unconsciously transplant the C-end burning logic and quickly find that not only is the logic wrong, but no one in B2B can afford to burn that much money.
刘春雄A Retail O2O Practitioner's Heartfelt Words
The author, a retail O2O practitioner, shares his journey from a supermarket employee to an O2O enthusiast and author, emphasizing the value of deep thinking and persistence. He introduces his book on retail O2O strategies, endorsed by industry leaders, and invites readers to engage in further discussion.
紫藤院/张陈勇B2B E-commerce Study Tour: Beiquan Model Resonates
On April 27, a study tour organized by this platform delved into the Beiquan business model, represented by 'Internet + convenience stores', unveiling its mystery and impressing distributors eager for transformation, who unanimously regarded it as the most down-to-earth internet platform. The visit was warmly hosted by Beiquan's founder Wu Shaobin and his team.
陈马力Reflections on the Yishang Model from the B2B E-commerce Study Tour
On April 25-26, 2016, our platform organized over 130 distributor friends to visit and study the Yishang model in Yantai, where they were warmly received by General Manager Liu Zhongmin, who patiently answered their questions. After six years of exploration, Yantai Yishang Logistics has developed a new model that effectively responds to the impact of the internet. Based on warehousing and logistics, the Yishang model integrates B2B and B2C e-commerce platforms to create a closed loop for FMCG warehousing, logistics, and sales, saving costs for manufacturers and distributors and effectively countering the impact of the internet wave on traditional consumer goods.
益商Is the Opportunity for Distribution E-commerce Here? Insights from Yantai Yishang Logistics
A recent visit to Yantai Yishang in Yantai excited me. Unlike previous e-commerce that conquered commerce with internet, Yishang is a commercial player using the internet to solve previously unsolvable problems, reshaping China's fragmented commercial system without burning cash or gimmicks, offering real value. Since Taobao's rise, distributors have felt threatened by disintermediation, but with nearly 30 trillion yuan in retail, e-commerce only accounts for 10%, leaving traditional channels dominant. After visiting Yantai Wanshanggou, I believe the time for distribution e-commerce has come.
刘春雄Instant Noodles at 30 Yuan and Toothpaste at 65 Yuan: Can 'Luxury' FMCG Products Win Over Consumers?
Instant noodles selling for 30 yuan and toothpaste for 65 yuan are examples of FMCG brands venturing into the high-end market. While some consumers are willing to pay for premium packaging and perceived quality, others question the value, and experts warn that high prices must be justified by genuine product quality and consumer demand.
孙杰 樊一婧Deconstructing 'Retail Link': What If Sister Yang Were Jack Ma?
Alibaba's B2B division is aggressively promoting 'City Partners' to sign up small urban shops for its new procurement platform, Retail Link. This initiative could become a breakthrough for Alibaba to expand into offline实体经济, leveraging data, logistics, and financial services to create a vast network of mom-and-pop stores.
杨阳Distributed E-commerce vs. Centralized E-commerce: If You Can't Disrupt Me, I'll Disrupt You!
The rise of B2B e-commerce is transforming the FMCG distribution industry. Centralized e-commerce platforms like JD.com claim they will bypass distributors and directly supply retail terminals, becoming national general agents. However, this article argues that e-commerce cannot replace traditional distributors; instead, distributors will revolutionize the industry. Traditional distributors' operations are repetitive, labor-intensive, and inefficient, making change inevitable, but centralized e-commerce lacks the ability to integrate both ends of the supply chain and will be disrupted by distributed e-commerce, which leverages local distributors' resources and mobile internet technology.
王焕之 张宇The Midlife Crisis of Retail
The decline in retail has been evident since around 2011, though not initially obvious, but has accelerated in recent years, with some small retailers reaching the end by 2015. Many companies are desperately adding online components like websites, apps, official accounts, and micro-malls, but fail to sustain them. With rapid economic growth over the past 20 years, physical retailers, especially supermarkets and electronics chains, experienced wild growth, becoming regional 'commercial warlords' and going public, but their recent performance has been deteriorating.
New DistributionNo Burning Money, No Price Chaos, No Subsidies, No Hijacking: B2B E-commerce That Fails the 'Four No's' Has the Wrong Logic
At the 2016 Chengdu Spring Sugar Fair, B2B e-commerce was extremely hot, and forums that didn't discuss B2B felt embarrassed. However, to my surprise, most B2B e-commerce logic was wrong. Clearly, many were influenced by C2C e-commerce or O2O, transplanting C-end thinking onto the B-end, which is a terrible thing. One is the logic of 'Internet +', the other is '+ Internet'. Many people can't tell the difference, or even think it's unnecessary, or consider it a word game, which is scary. Even Professor Xu Xiaonian, who has been critical of the Internet, recently emphasized that the new trend is not 'Internet +' but '+ Internet'.
刘春雄Community 001's Comeback with Mengniu Backing Not Viewed Favorably
O2O company Community 001, which faced funding issues and employee protests last year, is reportedly being taken over by Mengniu Group. Industry insiders are skeptical, suggesting it may become a distribution channel rather than an O2O platform.
邵蓝洁Distributed E-commerce vs. JD-style E-commerce: Which is the Future of B2B E-commerce?
The article compares JD's centralized B2B e-commerce model with the distributed model represented by Piduoduo, analyzing their respective advantages and disadvantages in terms of terminal experience, operational costs, and efficiency. It concludes that distributed e-commerce, which leverages existing distributors, may achieve lower costs and higher efficiency than JD's approach.
张宇“De-intermediation” Targets Second-Tier Distributors: Will B2B E-commerce Really Kill Them Off?
In the past, the phrase “second-tier distributors will die” referred to their gradual elimination with the times—a natural death. Now, B2B e-commerce aims to kill them off, claiming to replace them. Can B2B e-commerce fully replace second-tier distributors?
张宇Want a Monthly Salary of 30,000? Ask Yourself What You're Doing in the 2 Hours Before Bed!
For most people, the routine is: get off work around 6 PM, fall asleep around midnight, leaving about 6 hours of waking time after work. After accounting for commuting, chores, and personal care, about 2 hours remain. Your lifetime achievements may hinge on these 2 hours. What are you doing with them?
New DistributionB2B E-commerce: Business Logic Matters More Than Capital and Technology
At the start of the new year, waves of B2B e-commerce are surging, with e-commerce platforms burning cash on subsidies and giants eyeing the market. Traditional distributors and existing e-commerce operators are both excited and hesitant. As a veteran in the FMCG industry and one of the earliest practitioners of B2B e-commerce, I share my view: in B2B e-commerce, business logic is more important than capital and network technology. The concept of business logic is...
王焕之Alibaba 1688 Strikes Again, and Again, and Again!
On January 12, the Global B2B Ecosystem Summit hosted by Alibaba's B2B business unit kicked off at Yunqi Town, Hangzhou. Alibaba Group CEO Daniel Zhang stated that with the full integration of the internet and commerce and the comprehensive upgrade of the supply side, the spring of B2B is coming. On the same day, Alibaba formally unveiled its 1688 City Partner pilot project, painting a rosy picture as before, though specific details remain unclear.
肥鱼Exclusive | Fan Gang: Don Quixote's Lance, However Long, Has No Power—A Critique of the Critique of Alibaba
Alibaba has turned the ordinary day of November 11 into a shopping carnival for Chinese netizens. However, over the past week, a wave of criticism against Taobao, Tmall, and e-commerce in general has been fermenting online. In response to these hot-button issues, renowned economist and president of the China Development Institute (Shenzhen), Fan Gang, wrote exclusively for this WeChat account: 'Criticism is valuable, but the problem is that the reasons for that criticism are specious and full of errors, so they need to be cleared up to set the record straight.'
樊纲Dissent: E-commerce Entering the Distribution Sector Is Pure Disruption!
Recently, a message in the author's peer exchange group caused a stir: on January 16, Liu Qiangdong announced at JD.com's annual meeting the launch of the 'New Channel Business Unit' in 2016, aiming to supply traditional retail outlets directly, bypassing distributors and second-tier wholesalers. This follows Alibaba's 1688 'Hundred Cities, Ten Thousand Stores' plan in October 2015, marking another internet giant disrupting traditional marketing models. The author argues that e-commerce's B2B model is purely disruptive, lacking customer relationships, payment solutions, and promotion support, and will not last.
胡伟B2B E-commerce PK: 'Remove Distributors' or 'Strengthen Distributors'?
The current state of B2B e-commerce: there are over 1,000 platforms nationwide, with 4-5 in each county. Following Alibaba's investment in B2B, JD.com has also entered the field, signaling an impending B2B battle. B2B e-commerce has split into two camps: centralized platforms like JD and Taobao, which aim to remove distributors, and distributed platforms, which are currently popular and center on distributors. These two models are now in direct competition, and the question is which will succeed.
刘春雄Nestlé Signs Strategic Cooperation with Alibaba, Global Food Giant Begins Taking Sides Online
Everything is as expected, but it happened sooner than anticipated, and it was Nestlé, the world's number one food brand, that made the first move. Ha, 2016 is getting more and more interesting. Yesterday, I was talking about 1688, and a classmate told me that 1688 only handles cross-border goods distribution domestically and won't have much impact on traditional channels, at least not in the short term. I told him, do you really believe 1688 will only deal with imported food and leave mainstream products alone? Today, this blockbuster news came out and I immediately tagged him. He finally believed that we can't have侥幸心理 towards giants; self-consolation can't escape reality.
New DistributionB2B E-commerce Has Arrived: Seizing the Second Wave of E-commerce Opportunities
A recent reflection: only mediocrity can be designed; even the most brilliant strategies are swept away by the tides of the times. Since it's hard to design, one must quickly chase the era. In 2012, I was defeated by e-commerce while in the physical economy. I underestimated it. But four years later, I found no opportunities in C-end e-commerce, only realizing it benefited BAT. Then in 2014-2015, B-end e-commerce emerged, and I saw my chance. I invested in several distribution platforms and co-founded a maker park in Yanling, which has become a benchmark for central and western China.
刘春雄