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Browse 1243 New Distribution articles about E-commerce & Instant Retail.
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B2B E-commerce Inspection Tour of Qianmi Concludes Successfully
On August 17, 2016, the fourth B2B e-commerce inspection tour organized by this official account visited Qianmi.com. The event aimed to analyze enterprise transformation trends in the mobile internet era for traditional companies and distributors, share industry insights, and help enterprises understand the advantages of SaaS systems, providing complete solutions for e-commerce transformation in traditional industries.
New DistributionManufacturer-Dealer Rivalry: The Preservative for Distribution Channels!
The topics of distributor transformation, upgrading, and second-time entrepreneurship have been hot in the marketing world over the past two years. Distributors have long felt pressure from manufacturers' channel refinement and e-commerce's rise, which often aim to disintermediate them. This article explores the value of manufacturer-dealer conflicts through the story of Lao Song, a building materials distributor who attempted a second venture with a crowdfunding model, only to face challenges that highlight the importance of maintaining a balanced triangular relationship among manufacturers, dealers, and consumers.
黄润霖Rural E-commerce: Rejecting Plausible but Fallacious Views
In rural e-commerce, one often hears plausible-sounding but misleading views that fall apart upon closer examination and practice. The root causes are using urban e-commerce thinking for rural contexts, overestimating one's capabilities, and guessing user needs without market research. The key is to truly center on users rather than one's own assumptions.
赤霄剑E-commerce 'Death' List for the First Half of 2016
Amid the capital winter, many e-commerce startups have collapsed. This article, authorized by New Distribution, compiles a list of some e-commerce companies that failed in the first half of 2016, along with reflections on their downfalls, to serve as a reference for entrepreneurs.
New DistributionWang Yang: The Key Points of Rural E-commerce Are Still Products and Logistics
Wang Yang, co-founder of Hunan Nongzesheng Technology Co., Ltd., discusses rural e-commerce models, emphasizing that the key points are products and logistics. He advocates integrating with county-level distributors rather than replacing them, and highlights the importance of understanding rural markets and building social network economic circles.
王阳Online Marketing Paths and Methods for FMCG
Traditional offline marketing models are divided into four types: direct sales, wholesale distribution, deep distribution, and deep co-marketing. This orientation made ubiquitous distribution a key marketing capability, with the 4P framework and terminal-oriented theory maturing. However, with demand saturation, traditional models face challenges, and online marketing logic shifts to: sales = fans (KOL) × activity × product variety.
方刚Will Wholesale Markets Disappear Under the Impact of B2B E-commerce? 5 Views on Their Industry Endgame
1. Wholesale is essentially 'distribution' in the supply chain, and physical wholesale and other distribution systems are mutually substitutive; 2. The existence of wholesale markets is based on complete product categories and small-lot wholesale, which is a more efficient distribution model than order-based systems; 3. How the internet transforms physical wholesale markets: on one hand, online wholesale platforms break physical space limits, enabling massive product listings and easy search and sourcing; on the other hand, online transactions establish evaluation and credit systems...
游五洋Do You Also Think: Reducing Intermediate Links Reduces Costs?
In recent years, some business models in the baijiu industry have been based on the idea of reducing intermediate links to cut costs. However, Mr. Zeng Xiangwen argues that this notion is flawed, and that in a competitive market, no existing channel link is redundant. Removing intermediaries often raises, not lowers, channel costs due to loss of specialization and scale.
曾祥文Are You Still Facing E-Commerce with Instinct?
Why does an obviously fake article spread widely? Why are many companies facing e-commerce with 'instinct'? Besides its destructive power, what channel dividends does e-commerce bring? This article analyzes these questions and introduces the new consumer purchasing model brought by e-commerce: 'search on demand + buy on search + convenient replenishment', and points out that the rise of niche products is a major channel dividend.
New DistributionThird B2B E-commerce Study Tour Visits Wanshang Yizhan: The Connector of the B2B Ecosystem - Open Cloud Platform Model
On July 10, under the scorching sun, the Changsha headquarters of Wanshang Yizhan welcomed distributor friends from all over the country interested in B2B e-commerce models, led by Teacher Zhao Bo. In the morning, the distributors visited the warehousing and logistics distribution center of Wanshang Yizhan, where General Manager Wang Weixiong and Manager Yu Gang introduced the Wanshang logistics system platform. General Manager Wang led the group to tour the centralized warehousing and distribution center, which has an investment of 10 million yuan, an area of 13,000 square meters, 9,000 storage slots, and an annual shipping capacity of 1.5 billion yuan.
New DistributionYang Wuyong: I Am Bullish on the Four Core Values of 'Dida'!
On June 27, this public account published an article titled 'Why I Am Not Bullish on Wu Xiangdong's 'Dida' E-commerce,' which sparked widespread discussion in the liquor industry. Yang Wuyong, the project leader of the liquor alliance 'Dida,' wrote this article in response to that piece, elaborating on the core commercial values of 'Dida.' He believes that truth becomes clearer through discussion and hopes that Mr. Wu's 'Dida' can truly realize its envisioned business blueprint. This year, the 'Liquor Industry Heroes Alliance,' led by Wu Xiangdong, chairman of Huaze Group and founder of Jindong Capital, has undoubtedly become the focus of the liquor industry.
杨武勇The O2O Failure Caused by 'Fake Demand'
In the era of mass entrepreneurship, the low entry barrier of O2O created a paradise of hope for entrepreneurs. However, many O2O companies died because they mistook 'needs' for 'demand', leading to unsustainable business models and eventual capital chain rupture.
陈崖枫No Middlemen to Take a Cut: A Good Deal or Not? — The Hidden Logic of Lies and Truths
In recent years, the Baijiu industry has seen business models claiming to reduce costs by cutting out middlemen. Zeng Xiangwen argues this is false; existing channel members are not redundant, and removing them often raises costs. The real way to lower channel costs is through reducing transaction and management costs, using methods like frictionless channels, Industry 4.0, and cross-channel performance management.
曾祥文To Eliminate Global Waste, He Invented an Edible Spoon—and 15 Million Foodies Can't Get Enough
After finishing a meal, you toss the takeout container in the trash as usual, but then you see a man eating his disposable spoon. This spoon, which has taken the world by storm, is the brainchild of Narayana Peesapati, a former agricultural researcher from India. He spent six years developing an edible spoon made from sorghum, rice, and wheat flour to combat plastic pollution. His Kickstarter campaign raised $280,000, and over 15 million people worldwide are now using his edible cutlery.
有束光Why I'm Skeptical of Wu Xiangdong's 'Dida' E-commerce Platform?
A recent hot topic in the liquor industry is the 'Liquor Industry Heroes Alliance' led by Wu Xiangdong, chairman of Huaze Group and founder of Jindong Capital. The alliance's offline seminars have been held 17 times with over 6,000 participants, and its business is carried on an e-commerce platform called 'Dida'. The model is decentralized B2B and O2O, uniting distributors to transform traditional industries with internet, with the slogan 'No competition, only alliance!' and profit through big data, supply chain finance, and logistics.
赵波Yihaodian's Tmall Flagship Store Closed: Why Is JD.com Integrating So Quickly?
According to Lianshang.com, just three days after JD.com acquired Yihaodian, the integration has already led to major changes. On June 24, the Tmall flagship store of Yihaodian disappeared, indicating the rapid pace of the deal. Analyst Yun Yangzi believes the key is the supply chain cooperation between JD.com and Walmart, with Walmart's physical stores integrating with JD Daojia and using the Dada logistics platform, which may also involve restrictions on Walmart China's e-commerce operations.
云阳子Where Is B2B E-commerce Headed in 2016?
After last year's market groundwork and trials, B2B e-commerce companies have sprung up in 2016, with at least 2,000 platforms nationwide and growing. This article analyzes popular FMCG B2B models, including heavy logistics, light logistics, and pure platform models, and discusses the pros and cons of distribution and self-operated models, as well as entry points through distribution channels and catering channels.
消费日曝In-Depth | The P&G Alumni Who Left, the E-commerce Players Who Advanced: The 'P&G Clan' in E-commerce
This article explores the phenomenon of P&G alumni transitioning into the e-commerce industry, examining their motivations, challenges, and the value they bring. It categorizes them into three generations and discusses the cultural and operational shifts they face, while also highlighting their strengths and the future trends of e-commerce.
麦青MandyLiu Qiangdong: It's Time to Acknowledge That E-commerce Cannot Do Without the B2C Logistics Model
According to the National Development and Reform Commission, China's total social logistics costs in 2015 reached 10.8 trillion yuan, accounting for 16% of GDP, compared to 5-6% in Japan and 6-7% in Europe and the US. Despite the rapid growth of the express delivery industry, most companies are barely profitable or even loss-making. Liu Qiangdong argues that the B2C logistics model, which JD.com has pioneered, is essential for e-commerce and can reduce social costs.
New DistributionCirculation E-commerce: A Tsunami Is Coming
An era without a safe zone: whether you like it or not, the internet is taking over China's economy. Every epoch-making industrial transformation means the rise of new industrial elites and the fall of one or more established classes. In this era of internet disruption, manufacturers, distributors, and retailers are all being forced to transform, but the circulation sector, the lifeline of the industry, is about to be conquered by e-commerce.
陈崖枫The Dark Side of the Moon: Revealing the Truth about Live-Stream E-Commerce
When a new thing comes, people are always full of hope, exaggerating its sunny side and hoping to greedily capture infinite vitality in the sun. But people will ignore the dark side of the moon, forgetting that in places where the sun doesn't shine, there are bumps and pitfalls, and those countless traps often represent the real world. On May 24, 2016, from 9 to 10 PM, celebrity Liu Yan recommended six products in that hour, including Herborist's new whitening mask, Chow Tai Seng's pendant, and others.
陈崖枫-MsmyJiang Zhiyu: Channel + Private Label Will Be the Mainstream B2B E-commerce Business Model in the Future
Jiang Zhiyu, founder and chairman of Jinhuobao, recently visited Hexun Club to discuss the company's core product, the B2B procurement platform Jinhuobao. He revealed that Jinhuobao will develop finance, data, IoT, and private labels in the future, and the company is currently in the midst of its Series B financing round, with potential acquisitions in related fields.
New DistributionBecause of the Robbery Mentality, Some B2B E-commerce Platforms Are Defeated Before They Even Start
B2B e-commerce only emerged in 2015, yet by 2016 some platforms had already failed. The more aggressive they were, the faster they failed, and bad news keeps coming. From their actions, their failure is unsurprising. If the logic is wrong, defeat is inevitable. The root cause is the robbery mentality. There are two main forms of robbery: cross-regional channel stuffing with low-price promotions, and coercing distributors or allying with some to rob others. Such actions either provoke resistance from local distributors or lead to rapid collapse due to excessive spending. B2B platforms should change their approach before it's too late.
刘春雄Yantai Yishang Model: Logistics is the Foundation for Transitioning to B2B E-commerce
Just like the development of C-end e-commerce, the evolution of B-end e-commerce also takes time. In this process, Yantai Yishang, a distribution e-commerce platform in Yantai City, Shandong Province, has firmly seized the emerging e-commerce opportunities and provided a good model and platform for a new round of distributor transformation. From logistics to platform, the two complement each other. Yantai Yishang Logistics is the largest modern warehousing and logistics platform in Yantai and also the largest B2B e-commerce platform locally. In simple terms, retail stores place orders for goods from various distributors on Yantai Yishang's online platform, and Yantai Yishang can quickly deliver the goods from various distributors to the stores in a unified manner.
杨留原