Thank you, Zhao Bo, for providing this platform, allowing me to share some heartfelt words with everyone here. I am naturally introverted, with a strong sense of crisis, not very proactive in communication, and prone to overthinking. I was once confused about my career path, not knowing what to do in the future. In 2004, I self-taught programming, hoping to become a programmer, but of course, I failed. In 2008, I left the supermarket where I had worked for five years and suddenly wanted to start an online supermarket, so I wrote my ideas on an e-commerce forum. Because of my writing, someone invited me to participate in e-commerce projects, and over the past few years, I have been involved in four e-commerce O2O projects. In my spare time, I continued writing, and through writing, I met Zhao Bo. I became a columnist for websites like Huxiu, Lianshang, Iyiou, and Ptu, and now I have published a book titled "Retail O2O: Mindset, Tactics, and Practice." I sometimes envy people who are proactive in communication. I have friends who, because of their active networking, have gotten great career opportunities and now live more affluent and leisurely lives than I do. But on reflection, my friends got such opportunities because they enjoy communication. My trait is deep thinking. What I need to do is not become someone else, but play to my strengths and avoid my weaknesses, continuing to leverage my strengths. My weaknesses don't need to become strengths; it's enough to be passable. So I will continue my thinking, writing, and practice. I believe that as long as I focus on the retail O2O field, continuously accumulate, practice, and think, I will see different landscapes and form my own cognitive framework. Heaven rewards diligence; quantitative changes lead to qualitative changes. It doesn't matter if I don't spend time actively networking. As long as I persist in thinking, refining, and publishing articles and ideas, people will recognize me, and people and resources will come to help me realize my vision. I believe that if what I am doing is right, I will receive help from social resources. I have outlined several retail O2O concepts in my book, including "Convenience Store Fragmented Shopping," "Points-Based Store Traffic Generation," "O2O Channel Brand," "Retail O2O Ultimate Experience," and "O2O Stockpiling Platform." Innovation is indeed high-risk. Having spent so much time and energy on retail O2O, I believe my concepts are worth trying, and perhaps there is an opportunity to bring some changes to the retail industry. Having written so many articles, I have gained recognition from many friends. Zhao Bo is willing to provide this platform for free for me to share these mundane words. Huang Mingduan, Chairman of RT-Mart, and Wang Tian, Chairman of Better Life Group, were willing to write prefaces to recommend my new book. Wan Mingzhi, General Manager of Zhongbai Group, was willing to participate in writing this book. There are also many friends who have helped me. I sincerely say thank you here. Below, I also publish the recommended prefaces for readers interested in understanding the book "Retail O2O: Mindset, Tactics, and Practice." **** Huang Mingduan / Chairman of RT-Mart **** Recommended Preface The traffic issue was the most difficult and important problem we faced after Feiniu.com went online. There aren't many books on how to drive traffic. By chance, I found an article on Lianshang.com written by the author of this book, Zhang Chenyong, titled "How to Effectively Promote Retail O2O." After reading it, I felt a deep resonance and shared it with my colleagues as a case study for our promotion efforts. That was the first time I learned about the author. Later, I read several more articles by the author, such as "Retail Landscape Is Undergoing Major Changes: Supermarket O2O Fast-Delivery Model May Reshape Retail Ecology." I believe the author's articles are quite insightful, combining years of practical O2O experience, and are more practical than some purely theoretical books on the market. The biggest feature of this book is its targeted approach, focusing specifically on retail O2O, especially the supermarket industry. O2O is a relatively macro concept; any business model that combines online and offline is considered O2O, so it involves too many industries, and different industries vary greatly. How can retail, education, automotive, and catering be lumped together? No so-called O2O expert can understand all industries. Without combining with specific industries, overly theoretical ideas may seem profound but are difficult to implement. For retail O2O, we should listen more to the thoughts of practitioners. In modern society, the public is easily influenced by the media, with too much information and too much conformity. The media tends to exaggerate to attract attention, often quickly hyping a concept or completely denying something. Regarding the difficulties of traditional retail's internet transformation, most news articles cannot escape the points of left-right self-conflict, gene compatibility, and talent bottlenecks. In reality, the situation is much more complex and specific. Only by deeply engaging in practice, summarizing, and thinking can one form their own cognition. The author's perspective in writing this book is appropriate. He is a retail industry practitioner who has been involved in retail O2O projects for years and has done extensive theoretical research. Many viewpoints grow from practice, and the fact that it is based on practice and has independent cognition is the reason I recommend this book to everyone. ******** Wang Tian / Chairman of Better Life Group ************ Recommended Preface Regarding this book, I strongly agree with one viewpoint: "Retail enterprises should use small teams to flexibly experiment with different innovative models, thereby accumulating understanding of the essence of internet retail, training the team, building sensitivity to new models and technologies, and laying out the next opportunity point and innovation. It is more important to strive to lead change, or when change comes, be able to understand it, follow it, and innovate and improve within it. Use judgment and understanding of future trends to guide corporate strategy." Many articles in the book revolve around this viewpoint, such as how to experiment at low cost, characteristics of internet retail, retail O2O models, exploration of testable models, how to implement, how to analyze data, etc. Over the past two years, Better Life Group has tried online supermarkets, internet membership platforms, internet logistics platforms, etc. Each attempt has deepened the team's understanding and experience of internet retail. Among them, Better Life Group launched an online platform on December 26, 2013, and in 2014, through the O+O strategy, combined the online Yunhou.com with offline entities to form Better Life's business ecosystem. The internet is not just a technology but an era. It is comprehensively changing our lives and reshaping the business ecosystem. Alibaba, JD.com, Vipshop, Yunhou Global Shopping, etc., are all products of this reshaping process. Although the reshaping process offers many opportunities, there are also many traps. Most offline retail giants have attempted internet transformation, but few have fully succeeded. The basic ideas and specific tactics in this book are worth reading and digesting. ** Wan Mingzhi ********** / General Manager of Zhongbai Group ******** Recommended Preface The retail industry is very interesting. Various formats, various categories, online and offline form a big picture, competing, influencing, merging, and complementing each other. In supermarket FMCG alone, offline channels include hypermarkets, warehouse clubs, community supermarkets, convenience stores, mom-and-pop shops, etc. Online, there are online supermarkets, fresh food e-commerce, supermarket fast-delivery O2O, Taobao specialty stores, etc. They are mixed together, feeling complex, but there is only one main line: how to deliver goods to customers at lower cost and with better experience. The main line of this book is how to create and optimize retail channels with lower cost and better experience in the internet era. This book includes ideas for finding innovative retail channels, as well as derivation methods and model conjectures. I have written some articles in this book, all of which have been revised by me. I hope to share my 20 years of insights and thoughts on retail with readers through this book. After working at Carrefour for over a decade, I entered Suning to establish Suning Supermarket, and now I have returned to traditional retail as General Manager of Zhongbai Group. From offline to online, and back to offline, I have gone through a cycle. Readers who have read this far are naturally interested in internet retail, but to truly understand retail O2O and form a cognitive system, one must go through offline and online projects. That is why I suddenly went to Suning to run an online supermarket and actively embraced the internet. People have limited energy. Even just the hypermarket format is enough to devote a lifetime to research and practice. But the way to research should not only focus on the format itself, but also understand the foundation on which the format is formed. The formation of hypermarkets is based on the background of the times. Without information technology, there would be no hypermarkets. Now we are transitioning from the information age to the internet age. The supermarket industry is undergoing drastic changes and evolution. I am glad I made the right choice, and now I can share retail O2O with everyone in this book with more confidence, and face and explore the future of the supermarket industry more calmly. Purchase link: http://product.dangdang.com/23949744.html Click to read the original text to purchase. This platform will soon organize several experience-sharing salons titled "How Distributors Should Operate B2B." We will invite some distributor friends who have actually operated in the local market to share their experiences and discuss how they operate in their local markets. 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