TOPIC ARCHIVE
E-commerce & Instant Retail articles
电商/私域/即时零售
Browse 1243 New Distribution articles about E-commerce & Instant Retail.
Published articles
1243 articles · Page 45 of 52
Community Group Buying E-commerce Is on Fire?!
This article explores why community group buying e-commerce has exploded this year, its market size, and the window of opportunity for entrepreneurs. It also examines the role of community group buying in the FMCG supply chain, highlighting the importance of supply chain capabilities and the challenges ahead.
新经销刘少德Wumart's 'Next Stop': Expanding into B2B, Focusing on Small Formats, and Aiming to Increase Online Sales to 15%
Despite reduced industry attention since its delisting from the Hong Kong stock market in 2015, Wumart remains a significant force in physical retail, especially after the return of its founder Zhang Wenzhong. With 2017 sales of 47.5 billion yuan, ranking 11th among China's top 100 chain stores, Wumart is a profitable company with conservative annual net profits exceeding 1 billion yuan. The company is now strategically expanding into B2B, small-format stores, and deepening digitalization to boost online sales.
赵向阳Yili and Mengniu's New Retail?
Fierce competition is driving change, and manufacturers are no exception. Leveraging the 'new retail' trend, both giants like Mengniu and Yili, as well as challengers such as Bright, Wahaha, and Nestle, are experimenting with new retail models. Their goal is simple: to capture more market share through innovative approaches.
羽蒙兽The Secrets of New Marketing
The world has changed. If new marketing, which began in the internet era, initially focused on promotion, then in the mobile internet era, especially after the integration of mobile payments, it has completed a closed loop from promotion to sales. New marketing based on communities and social sharing is increasingly showing its significant differences from PC internet-era models and first-generation website and app e-commerce. The rapid success of Meituan, Pinduoduo, and Didi, as well as the popularity of VIPKID, Luckin Coffee, and ofo, with occasional failures, demonstrates that the new marketing model, based on the actual operations of these brands, is increasingly revealing its successful path and patterns.
俞 雷The Food Company with Over 46 Billion in Sales Was the First to Join Forces with Pinduoduo
This year, Wahaha has taken an unusually bold path, first venturing into micro-commerce with 'Tianyan Jingjing' and now launching 'Youyoujun' on Pinduoduo. Is this a sign of desperation or staying true to its original mission? The low-priced lactic acid bacteria drink targets lower-tier markets, and Wahaha's partnership with Pinduoduo marks the first official collaboration between a major Chinese FMCG company and the platform.
快消记者 李珂Master Kong Instant Noodles Sold 11 Billion in Half a Year: Is It Due to Slowing Food Delivery Growth or 'Consumption Downgrade'?
Master Kong Holdings recently released its 2018 interim results, with revenue of RMB 30.996 billion, up 8.5% year-on-year, and profit attributable to shareholders of RMB 1.306 billion, up 86.59%. The instant noodle business continued to recover, driven by high-priced noodles, amid a slowing food delivery market and discussions of 'consumption downgrade'.
猫妹小姐姐Zheng Hongyan: Building a Half-Hour Living Circle, Digital Layout Should Further Tap Data Productivity
On August 24, Zheng Hongyan, Vice President of JD Group and President of JD New Channel Business Unit, attended the FDIC 2018 China FMCG Digital Innovation Conference hosted by New Distribution and guided by the China Electronic Commerce Association, and delivered a keynote speech titled "Tapping Data Productivity." During the break, Zheng Hongyan accepted an exclusive interview with New Distribution, hoping his views and opinions could bring some thoughts to everyone.
赵波Have You Been Counted as Money for 'New Retail'?
This supply chain reshaping is primarily a direct confrontation between brand owners and retail platforms. Ma Yun's concept of 'New Retail' has turned the industry upside down, with the most successful applications in fresh food, while brand owners are warned to be cautious as the new rules favor retail platforms.
苗庆显Social E-commerce Channels Have Become One of the Channels That Cannot Be Ignored, Following Traditional Distribution and Shelf-Based E-commerce!
The classic chain of traditional channels is from brand owners to agents, distributors, retailers, and consumers, delivering value from wholesale to retail. When the economic level of our era has developed to the point where we no longer fear for safety and survival, we are granted freedom. With freedom and tools, we find that organizational walls are opened and boundaries are broken. — Zhuang Jianzhong, Founder of Meinian Changxiao. When discussing channels, there are physical channels and e-commerce channels. When talking about e-commerce, most people refer to Tmall and JD.com, which we can define as shelf-based e-commerce. So far, a new channel is emerging as the third most watched channel after physical and e-commerce channels, which we define as social e-commerce channels.
庄建忠Why Is It Getting Harder to Sell Goods?
Entering the food industry, I have a strong feeling, which I've shared with many peers: why is selling goods getting harder? This question is raised not only by traditional distributors and offline brand friends, but also by those mainly doing e-commerce online. I propose that the food industry, unlike the internet or other high-tech enterprises, is essentially a zero-sum game. In a zero-sum game, if you earn more, others must earn less.
李倩Zhao Bo: Two Levers for Innovation in the FMCG Industry in the Digital Era!
The FDIC2018 China FMCG Digital Innovation Conference, hosted by New Distribution and co-organized by the FMCG Branch of the China Electronic Commerce Association, was held grandly from August 22 to 24 at the Shanghai Baohua Marriott Hotel Conference Center. The event attracted thousands of industry professionals, including distributors, manufacturers, and internet companies from across the country, filling the venue to capacity. On August 23 at 9:00 AM, the main forum commenced, and the following is the speech delivered by Mr. Zhao Bo, founder of New Distribution, which has been compiled for readers.
赵波Rural Counterfeit Investigation: Behind 'Mai Jie', 'Kang Shuai Fu', 'Jin You Yu' Lies a Hidden Counterfeiting and Sales Chain
As rural e-commerce grows, counterfeit goods in rural areas have evolved from fake seeds to fake bags, with internet platforms spawning 'home factories' and 'rental house factories'. Despite legal crackdowns, a gray market persists due to limited purchasing power and lax enforcement, prompting calls for stricter penalties.
毛淑杰Backed by Xu Xiaoping with 4 Investments, 50,000 WeChat Groups, Monthly Revenue Exceeds 80 Million RMB: Chen Ying of 'You Hao Dong Xi': 'Heavy Model' is the E-commerce Moat in the Social Era
Social e-commerce is gaining recognition and validation from capital, with companies like 'You Hao Dong Xi' achieving rapid growth. The company, targeting mothers and family consumption scenarios, has reached monthly GMV of over 80 million RMB in two years, backed by four rounds of investment from Xu Xiaoping.
新消费第一媒体Three Squirrels Leverages Retail Link for Offline Distribution: Can It Overtake on the Curve with the B2B Expansion Dividend?
Three Squirrels, the internet-famous snack brand, is expanding offline via Alibaba's Retail Link platform, achieving over 4.5 million yuan in sales on its first day. With rapid penetration into hundreds of thousands of small stores, the move aims to address over-reliance on online channels and leverage B2B growth to accelerate its IPO prospects.
袁来Pinduoduo: A Township Wholesale Market Moved Online
Pinduoduo, a social e-commerce platform, has been criticized for selling counterfeit and shoddy products, including fake brands and low-quality goods. Despite its popularity among price-sensitive consumers, the platform's business model raises questions about its impact on brand integrity and consumer trust.
New DistributionThe Three Fastest-Growing Channels Globally: E-commerce, Discount Stores, and Cash & Carry
Kantar Worldpanel's latest retail research report, "Winning in Omnichannel: Finding Growth in a Reshaped Retail Landscape," reveals that in 2017, 76% of global FMCG market growth came from channels other than hypermarkets/supermarkets. E-commerce (+15%), discount stores (+5.2%), and cash & carry (+4.4%) were the fastest-growing channels, while hypermarkets/supermarkets grew only 0.8%.
New DistributionZong Qinghou, the Stalwart of Physical Retail: 'I Neither Resist Nor Embrace E-commerce!'
Zong Qinghou, the 73-year-old founder of Wahaha, remains a steadfast advocate for physical retail, stating he neither resists nor embraces e-commerce. He emphasizes the importance of hard work and warns young entrepreneurs against expecting overnight success, while also revealing plans for potential listing and continued innovation in marketing.
李冲Rural Counterfeit Investigation: Behind 'Mai Jie', 'Kang Shuai Fu', 'Jin You Yu' Lies a Hidden Production and Sales Chain
As times change, counterfeit goods sold in rural areas have evolved from fake seeds to fake bags, with internet platforms spawning 'home factories' and 'rental house factories'. Despite the growth of rural e-commerce, counterfeit products persist, driven by profit and a 'tolerance' from both merchants and consumers.
毛淑杰News Flash | The Final Fate of the 'Red Bull' Trademark Case Revealed? The Latest Viral Beverage on Douyin Is...; Another Liquor to Raise Prices; Liqun Officially Acquires Lotte Mart; Pepsi Pays Tribute...
Today's headlines: The 'Red Bull' trademark case is about to face final judgment, with the Beijing Dongcheng District People's Court set to rule on whether Huabin (Beijing Red Bull) can continue using the trademark. Walmart and Tencent announce a retail partnership in China, while Bubs Australia partners with Alibaba to expand in China. New products include Pepsi's retro series and Yili's detective bottles, and the list of China's Best Brands 2018 sees Yili top the dairy industry again.
New DistributionWhy Are E-commerce and Traditional Manufacturers Both Calling for the Elimination of Secondary Distributors? What Did They Do Wrong?
Each stage has its own focus; as the saying goes, heroes are made by the times. Secondary distributors have had their past glory and now face their own difficulties, but it is premature to say they are completely unnecessary. Once indispensable for new product launches and township network coverage, they are now being targeted by e-commerce and manufacturers alike.
唐江华Online Mini-Program, Offline Over 10,000 Stores: JD New Channel's 618 Reaches Unprecedented Scale
On June 1, JD New Channel's 'Crazy 618' grandly commenced. Following last year's 618 which first achieved 'blooming both online and offline,' this year's New Channel has been even more exciting. Online, a unique livestream announced the opening of 618, with multiple rounds of flash sales, direct price cuts, lucky draws, cumulative purchase rebates, and Super Brand Days taking turns. Offline, over 10,000 JD convenience stores participated, with over a hundred manufacturer roadshows across the country. As the 'trump card' of this 618, the online store mini-program recently launched by New Channel is tasked with bridging online and offline consumption scenarios.
New DistributionWill Food Delivery Revolutionize the Instant Noodle Industry? A Historical Perspective
Some argue that Meituan's food delivery has disrupted instant noodles. This article uses a historical lens to trace the journey of a humble pack of instant noodles from abroad to China and back, ultimately helping you form your own opinion on whether food delivery will revolutionize the industry. China is a major instant noodle consumer, ranking first globally in sales for years. In 2014 alone, Chinese people consumed 44.4 billion packs, equivalent to 7.4 million People's Daily buildings, accounting for over 40% of global demand, averaging more than 30 packs per person.
思敏Big News: JD New Channel Fully Opens Online Stores, and Not Just Store Owners Benefit!
Recently, the author received a tip from industry insiders that JD New Channel is quietly moving numerous offline mom-and-pop stores online. After checking JD New Channel's WeChat official account, the author learned that the "online store" system, previously only available to JD convenience stores, is now being promoted to all JD ZhangguiBao users, and it is likely to become an important marketing platform for JD New Channel during this year's 618 shopping festival.
新经销团队Comprehensive Layout in WeChat Market, JD.com Proposes a Package of Social E-commerce Solutions
JD.com, as one of the first retail platforms to enter the WeChat ecosystem, has proposed a comprehensive set of social e-commerce solutions based on its unbounded retail blueprint for the WeChat social ecosystem, aiming to help brands connect social traffic with retail and achieve traffic precipitation, operation, and conversion.
New Distribution