TOPIC ARCHIVE
E-commerce & Instant Retail articles
电商/私域/即时零售
Browse 1243 New Distribution articles about E-commerce & Instant Retail.
Published articles
1243 articles · Page 46 of 52
From Taobao and Meituan to Didi and Yunji: Uncovering the Success Code of Internet Platform Startups
Recently, social e-commerce platform Yunji announced the completion of a $120 million Series B funding round, following Pinduoduo's $3 billion investment led by Tencent, which valued it at $15 billion. Two years after Wang Xing coined the term 'the second half of the internet,' we are witnessing that the first half may be less than halfway through. As an internet veteran with nearly 20 years of experience, I recently moved to Xiamen to start a business and, during my preparation, analyzed the common traits of platform-level companies.
张栋伟After Buying a Few Things on Pinduoduo, I Think It Should Be on Next Year's 315 List
Even if you've never used Pinduoduo, you've likely seen its name multiple times in the media or in WeChat groups and Moments recently. This e-commerce platform, where '300 million people are shopping together,' has overnight become a media darling with tens of millions of traffic, alongside Douyin. For this rustic shopping platform full of 9.9-yuan free-shipping items, people inside the Fifth Ring Road first said they didn't understand or look down on it, but the world has always been about winners and losers. As its performance soared, Pinduoduo expanded in media coverage and was crowned as the third pole of e-commerce, making Taobao silent, JD crying, and Tencent's mouth curling up.
吴羚What Traditional FMCG Companies Should Know About WeChat Business
Last night (April 26) at 8 PM, New Distribution invited Zhang Chi, editor-in-chief of Social E-commerce Review, to give an online sharing session titled "What Traditional FMCG Companies Should Know About WeChat Business" in the New Distribution public class community, which received enthusiastic responses. At the request of many friends, the content has been organized for readers. Friends who missed the session or are interested in this topic can review the main content with us.
张驰From Fire Chicken Noodles: Why Do Imported Internet-Famous Products Fade Away After a Brief Boom?
Fire Chicken Noodles, known for their extreme spiciness, went from near-zero sales in China to the top-selling instant noodles on Taobao in just 60 days in 2016, driven by online eating shows and social media. However, despite winning over Chinese consumers online, the product is now losing out to offline channels due to a lack of channel management and price control, leading to a decline in the offline market.
袁来How to Become a Localized Pinduoduo?
Pinduoduo grew from monthly sales of less than a few million to over ten billion in less than three years. Behind this transformation, Dong Ge identifies three key factors: social traffic diversion, consumption downgrade, and community marketing fission.
任小东The Fiercer Offline, the More Stable Online!
Thirty years east, thirty years west. The troubles online companies face today are the same ones that plagued offline companies five years ago. As the online traffic dividend fades, not only are latecomers finding it harder to establish themselves on crowded e-commerce platforms, but even pure e-commerce brands that rode the wave of online growth are feeling the squeeze. Both internet and offline brands share a deep-seated, inexplicable panic over the endless stream of marketing concepts and gimmicks. Should offline companies embrace the internet? Should they...
黄润霖Major | Master Kong Releases 2017 Financial Report: Instant Noodles Slap Back at Food Delivery, Beverages Maintain Position Through Promotion
According to New Distribution, on March 20, Master Kong Holdings, listed in Hong Kong, released its 2017 results, with annual revenue of 58.953 billion yuan, up 6.07% year-on-year; net profit attributable to shareholders of 1.819 billion yuan, up 56.59%; basic earnings per share of 32.45 cents; proposed dividend of 2.49 US cents per share. The instant noodle business recovered, countering food delivery, while the beverage business relied on promotional activities to maintain its market position.
New DistributionZong Qinghou Was Wrong, Time to Make Peace with Jack Ma!
From 2017 to 2018, the most exciting thing in China's economy, sorry, not blockchain, but the comprehensive penetration of the internet economy into the retail industry. On March 3, 2017, exactly one year ago, during the Two Sessions, Zong Qinghou, then NPC deputy and founder of Wahaha, criticized the internet economy in an interview with Xinhua Net, saying that many e-commerce companies promoted sales and bought traffic, disrupting the price system of the real economy. "They buy your product for one yuan, sell it at a loss of eight cents, and after occupying the market, they raise prices, which impacts the real economy."
朱迅垚Outperforming Alibaba and JD, Low-Key Yijiupai Aims to Become the 'Meituan' of FMCG B2B?
China's traditional mom-and-pop stores are numerous and vital to FMCG distribution, but issues like complex supply chains and low informatization hinder industry growth. Internet giants like Alibaba and JD have entered the FMCG B2B space, yet Yijiupai, a low-key platform, has achieved profitability and scale, potentially becoming the 'Meituan' of this sector.
B2B老司机Why Is Mengniu Continuously Trying to Deepen Its Internet Channels?
The internet and new retail are profoundly impacting the dairy industry. Mengniu, which rose from a traditional offline distributor system, has never stopped trying to transform itself, continuously adapting to channel changes and making innovative attempts. It launched a WeChat-exclusive product 'Slow Burn' and signed a three-year, 10 billion yuan deal with JD.com.
New DistributionE-commerce Has a "Disease", Is FMCG the "Cure"?
From 2016 to 2017, we spent considerable time studying new retail and consumption upgrades, recommending leading supermarket stocks. Why did both primary and secondary investments point to supermarkets? What changes have occurred in the channel landscape of the FMCG market represented by supermarkets?
刘章明 、张璐芳Big News! Mengniu Enters WeChat Business, Social E-commerce May Become a New Channel for Brand Distribution?
In the朋友圈 of every FMCG professional, there are likely some friends doing 'WeChat business'. In most people's impression, WeChat business people are 'idle' individuals who constantly post chicken soup and motivational stories, recruiting downlines, seemingly no different from pyramid schemes. However, the market transaction scale of WeChat business reached nearly 700 billion yuan in 2017, surpassing many industries. After rapid development, social e-commerce represented by WeChat business has become a new distribution model with large-scale sales.
新经销团队The Logic of 2C Is the Pitfall of 2B
The logic of 2C is traffic, while the logic of 2B is density. Many 2B companies are influenced by 2C thinking, focusing on traffic at all costs, but without density, delivery costs remain high and problems grow. The key for 2B is to achieve density in local markets to lower delivery costs below traditional channels.
刘春雄Yi Jiu Pi's Wang Chaocheng: Will B2B End Up Like B2C with Only JD and Alibaba?
Wang Chaocheng, founder of Yi Jiu Pi, discusses whether B2B is destined for scale, arguing that unlike B2C, B2B users and supply chains are highly differentiated, leading to a fragmented ecosystem with likely one dominant player per niche. He emphasizes the importance of horizontal and vertical scaling, and warns that competing with giants like Alibaba and JD requires building heavy supply chain infrastructure and focusing on niche channels.
王朝成A Decade of Turmoil: What Has the FMCG Industry Experienced?
This article comes from an industry insider who worked in the FMCG market for ten years, sharing observations and reflections on market changes over the past decade. In 2007, Beijing was steeped in Olympic atmosphere, with FMCG brands dominating sponsorships and a fierce beer war underway. By 2017, the landscape had shifted dramatically with mobile internet reshaping competition, consumer relationships, and channel dynamics.
冷高峰When Young People All Go to Deliver Packages and Food, Who Will Do the Distributor's Work?
On December 28, major members of the Cainiao Alliance held their annual meeting in Tonglu, Zhejiang, known as China's express delivery hometown. The meeting issued an initiative for 2018 to improve courier treatment and dignity, and enhance delivery service capabilities to ease end-point pressure. While pay raises for couriers are good, the question arises: when couriers and food delivery riders earn more than sales representatives, can distributors still recruit sales staff? This is not speculation but a real problem troubling distributors in recent years.
新经销团队Master Kong's 8 Billion Fewer Packets Sold in 3 Years Isn't the Worst; This Industry Faces Even Greater Risk!
The rapid growth of the food delivery industry has hit not the physical restaurant business hardest, but FMCG products like instant noodles and dried noodles. According to reports, instant noodle sales have declined for three consecutive years since 2013, dropping to 38 billion packets in 2016, 8 billion fewer than the peak. Under the dual pressure of delivery and instant noodles, the traditional handmade dried noodle industry is even more burdened.
悠悠Online is Image, Offline is Sales
In the traditional marketing era, online and offline were clearly separated: online was for brand building, offline for sales. Later, Lei Jun claimed that offline could be abandoned, but when traffic disappeared, he admitted his biggest mistake was neglecting offline. The article argues that attention is the scarcest resource, and that both online and offline should be integrated, with the concept of "4P are all communication".
刘春雄Changes in Offline Channels Should Not Be Underestimated: FMCG Must Keep Up or Be Left Behind!
In the past two years, besides the rise of online channels, changes in offline channels for FMCG have been significant. For FMCG companies, channels are crucial to present products to consumers. Since the reform and opening-up, channels have been divided into traditional (wholesale markets, grocery stores) and modern (hypermarkets, supermarkets, convenience stores). Now, new offline formats like convenience stores, specialty stores, vending machines, and unmanned supermarkets are emerging, reshaping the retail landscape.
丁忠卫Reflections on Transformation: The Landmines We Stepped On Were All Fatal; The Tricks We Learned Over the Years Are All Effective
This article discusses the pitfalls traditional enterprises encounter when transitioning to the internet, emphasizing the need for strategic thinking rather than blind imitation. It highlights common mistakes such as treating the internet as a mere tool, over-relying on external experts, and rushing into marketing without a plan, and offers insights on how to avoid these traps.
New DistributionNo Cooking, No Boiling, Just a Bottle of Water: How Self-Heating Hot Pot Became the New Internet Sensation, Selling Over a Million Units Monthly?
If you had to pick an essential food for train travel, instant noodles would likely be most people's choice. Many have experienced being tempted by someone else's bowl of braised beef noodles on a train. A recently emerged instant food marvel allows you to make even cup noodle eaters envious on the train. It doesn't even require boiling water—just a bottle of mineral water and a wait of about ten minutes to enjoy a hot pot with both meat and vegetables! This is the self-heating hot pot that has swept across major e-commerce and WeChat business platforms this year, also going viral on social media. Also known as instant hot pot, convenient hot pot, or light hot pot.
子乐Do You Know How Major Retailers Operate Their Omnichannel Strategies?
Driven by the dual forces of consumption and technological upgrades, transitioning online has long been a consensus among traditional retailers. Starting with RT-Mart's Feiniu.com in January 2014, traditional retailers have successively tested online businesses, and by this year, after continuous exploration, the omnichannel retail systems of major retailers have begun to take shape. 01 Operating Models: Self-operated and Third-party in Parallel We have reviewed the omnichannel businesses of Walmart, RT-Mart, Carrefour, Yonghui, Bubugao, Wumart, China Resources Vanguard, and Bailian, and it can be seen that there are two omnichannel operating models for retailers: self-operated and cooperation with third-party platforms. RT-Mart, Yonghui, China Resources Vanguard, Bubugao, Carrefour, and Bailian all have their own independent O2O platforms. In addition, most retailers have also initiated cooperation with third-party platforms.
Kantar RetailCan Food Delivery Shake the Instant Noodle Market? What Are the Advantages of Master Kong and Others?
Yesterday we discussed a strange news issue: instant noodle sales declined, but Master Kong, a giant in the industry, saw a counter-trend increase, which we ultimately attributed to consumption upgrading. A reader then asked in the background: with the increasing competition from the food delivery market, who will ultimately prevail in this battle between instant noodles and food delivery? We think this question may be difficult to explain in a few sentences, so we might as well use an entire article to specifically discuss how this offensive and defensive battle between instant noodles and food delivery will evolve in the internet era...
江瀚Panel Discussion: How Can Distributors Leverage Centralized Warehousing and Distribution for E-commerce Transformation?
At the 3rd FMCG + Internet Conference hosted by New Distribution on November 8-9, 2017, in Chongqing, industry leaders discussed how distributors can use centralized warehousing and distribution (统仓统配) to transform their businesses for e-commerce. The panel, featuring logistics and software executives, debated whether distributors should build their own logistics capabilities or partner with specialized providers, emphasizing cost reduction, efficiency, and the importance of trust and scale.
New Distribution